How do you drink religiously?

A Dry January ad catches the eye.

Jonny Torrance

Jonathan is a priest and theologian who researches theology and comedy.

A subway billboard ad show a nun cradling a beer.

Lucky Saint.

On a recent trip across London, I was slightly surprised to be exhorted multiple times to “Drink Religiously.” For those of you, like me, not from the capital, this is an ad campaign for Lucky Saint non-alcoholic beer. It features an image of a nun in a classically pious pose, cradling in her hands a bottle of the apparently blessed brew.

Further research (by which I mean a quick Google search), revealed the beer is a new arrival on the scene, and is the “official” beer of dry January. And the name? Well the website claims it is “a wry nod to the virtuousness of drinking alcohol-free.”

Christian nerd that I am, this ad got me thinking. What should we make of the suggestion to “drink religiously”?

Well firstly using the imagery of religion to advertise beer feels a little new. Doing things “religiously” has not tended to be seen as a positive, and so it hasn’t been a key part of the advertising strategy of brewers: an advert that tells you to drink sinfully sounds a lot more plausible. Maybe this is over-reading things, but the ad is emblematic of what we are increasingly observing – our culture feels more open to God, or at least to religion, than it was. Even if all we do with that openness is sell stuff.

That said, the ad also works because it assumes we all know what religion is, so much so that we know what “drinking religiously” would involve. Religion, in the language of the ad, is concerned with moral uprightness. Obviously religious people, if they are going to drink, are going to drink alcohol free beer, because we all know that alcohol is morally bad, or so the implied argument goes. They even use that rather unfashionable word virtue. There’s more than a hint on the website that drinking this beer makes you just a little bit better than everyone else.

But what might Christian religious drinking be? Well, I can only speak for myself, but the ad made me think about Communion – that strange moment in church services where Christians drink wine to remember, and somehow partake in, Jesus’ blood.

Now, Communion is an incredibly rich topic and has layer upon layer of meaning. But one thing we remember as we eat bread and sip wine, is that we are precisely not better than other people. That to be “religious”, or better still to be Christian, is not to be more virtuous than others, if anything it is to be more aware of our need.

When we come to take Communion, we come with empty hands, and are fed. We come acknowledging not our luck but our weakness, and are given drink. We come with our need and are met by the God who gives us more than we can imagine, because he gives himself.

What might it mean to “drink religiously”?

Call me a cynic, but I think it might be something other than just enjoying the taste of beer without risking a hangover.

Perhaps it might mean to meet with Jesus Christ in a sip of wine on a Sunday morning.

But then I haven’t actually tried Lucky Saint, so who knows, maybe drinking it really is a religious experience.

Cheers.

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22 November 2024

1 min read

The bird-brained behaviour of holding a grudge

Cranky corvids and feuding pop stars share something in common.

Jamie Mulvaney

Jamie is Vicar of St Michael's Chester Square, London.

A crow stands at the end of an overhanging rock.

Still in the huff.

Haaslave185, CC BY-SA 4.0, via Wikimedia Commons.

Sometimes it's just too hard to let it go. Art Garfunkel recently told The Times that he and Paul Simon have put aside their feud. Again. I was at their gig in Melbourne in 2009, four rows from the front. Although Art's voice soared, it faltered on Bridge Over Troubled Water. But it was glorious. Their setlist began with Old Friends, the name of their reunion tour, tragically describing a duo marked by both harmony and discord.

It's not just old friends who can harbour old grudges. It turns out, according to John Marzluff from the University of Washington, that crows can similarly prolong a grudge for up to 17 years. Putting aside a longstanding grudge can be a good commercial decision, as evidenced by a certain Britpop band recently... but when I heard on the radio the other morning that crows are good at holding grudges, I must admit it made me laugh. There's something about the pettiness, the silliness of human grudges that seem to befit the ridiculousness of a bird. The bird-brained behaviour of holding a grudge may similarly find its root in fear: just as Marzluff has discovered that crows' brains show evidence of human-like fear.

But grudges, just like fear, are no laughing matter. They aren't light, and they don't soar like crows or an ageing rocker's voice, but thud and squelch in all their onomatopoeic heft. We hold onto petty and significant grievances because, however unpleasant, we feel we have control. But the language we use around grudges is telling - we bear grudges, hold them, nurse them. Grudges, just like children, grow over time. And whether they last for weeks of crow-like decades… they destroy things around us and within us. Perhaps it's apt that the collective noun for a crow is 'murder'. Indeed, it's old wisdom that such grudges are destructive. Jesus said 'anyone who is so much as angry with a brother or sister is guilty of murder. Carelessly call a brother 'idiot!' and you just might find yourself hauled into court.'

Grudges towards coworkers, family and friends can be subtle and invisible but no less real and consequential as visible damage. When Garfunkel asked Simon recently why they hadn't seen each other, 'Paul mentioned an old interview where I said some stuff. I cried when he told me how much I had hurt him. Looking back, I guess I wanted to shake up the nice guy image of Simon & Garfunkel. Y'know what? I was a fool!'

The sense of freedom, joy, yes tears, and the possibility of singing together again has only been possible by them talking it through.

Forgiveness won't necessarily mean condoning or reconciling, particularly if a crow has swooped on you. And sometimes those opportunities will be out of our reach. But however out of control our grudges may feel, we can hand them over, in all their deathly ugliness, to someone who is willing to absorb them.