Article
Community
Culture
Film & TV
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5 min read

Here’s why strangers unite on The Chase

Chasing the prize isn't everything on the TV quiz show.

Stuart is communications director for the Diocese of Liverpool.

Four quiz show contestants stand behind a table with the show host.

“I’ve had a great day Brad”. How quickly we fall into the staple clichés of daytime TV quiz shows. I tried to avoid hitting that trap, but my lips uttered that gem, as well as pushback phrases exhorting other contestants not to take a low offer, as I made my way through the lexicon of phrases to be uttered by a quiz show contestant. 

Yes, I was on The Chase. A longstanding mainstay of ITV’s teatime schedule this popular quiz combines individual rounds, a multiple-choice battle against the Chaser of the day, in my case the one known as The Beast (in reality a nice guy). It all culminates in a team effort to score as many points as possible to set a target the Chaser cannot possibly beat. (another show cliché). All this presided over by the ever-genial Bradley Walsh makes it a bankable show in the schedules. 

So why did I end up (nearly a year ago now) in Elstree studios with three people I had never met trying to win some cash? Well to be honest for me winning the cash was not the most important thing. My main aim was to not look a fool. My greatest fear was to get a low score in the first round inviting inevitable scorn and a trolling over my visibly clear lack of intellect or general knowledge. (To be clear as well, ITV prepare us for any potential abuse we might get, giving advice on protecting our social media and access to a helpline. I did feel protected).  

Actually, another fear was getting a bible or religion question wrong. I avoided that. 

If I met my first objective to not look stupid, my next aim was to get into the final round (otherwise my aunt would have done better than me and that would be disastrous for my poor little ego). But overall, it was the experience, it was the day out, it was chance to step outside of the daily routine that drew me to the long audition process and brought me on air. 

I would love to say that as a Christian minister I did it for God. I didn’t. I considered whether to wear my clerical shirt rejecting that for, as a self-supporting minister, I have developed my own rule for wearing it; to signal I am in active ministry. I was open about my faith and had a nice chat with Brad about churches and churchgoing. But this was never going to be about converting folk through knowing facts about history or music. 

And watchable television in the context of a daytime quiz is about telling a story. It’s almost a pantomime story we willingly enter involving heroes and villains.

But I learnt a great deal about life through this. First, the day was surreal. It started with the awkward meeting of us four contestants in a hotel lobby uncertain who was also a contestant until we were brought together by a show member. We were then welcomed into the Chase world, an experience well known to the team supporting us - they work on up to three shows a day, five days a week. With our electronic devices temporarily confiscated we were in a timeless environment effectively ceding control to the team who guided us carefully to the filming. This included preparing our minds and talking points so that we all have interesting stories to chat through with Brad. 

And we start to bond as a small group. Diverse though we were we found shared interests, common bonds, and we grew from a collection of individuals to be a team with a common purpose slowly moving through stages of wardrobe and makeup towards the big moment of entering the studio. That bond extended to the crew looking after us who for that time were friends, supporters and guides leading us through what was to us was the exotic mystery of filming, but I am sure to them was just another day. Through them we learnt the etiquette, the time to talk, the direction to look, how to move and when we can relax and sip water from personalised Chase water bottles 

We realised how each of us has different reasons for being there, different desires, different backgrounds and different approaches. But we are coming together with one purpose. To best the Chaser winning the panto styled quiz. 

That bonding is important if we are to work together, to give each other advice and support. And I believe the nature of the show has changed over time. My memory was that when it was first aired contestants would be more in it for themselves and almost scorn those taking lower offers and diminishing from the overall prize pot. Now it is about team, it is about the knowledge that only together do we stand a chance of winning, only through mutual support will the cash by ours. 

The filming is live but broken up so camera positions can be moved to get the shots needed. We were even interrupted by an incident that ended up in their blooper reel. Everyone, especially Bradley, is professional, kind, and friendly but it is clear they have a job to do and do well. So do it they must for their first duty is to produce watchable television. 

And watchable television in the context of a daytime quiz is about telling a story. It’s almost a pantomime story we willingly enter involving heroes and villains. We four were the little people fighting a good and wholesome battle against an almighty foe. That foe was the Chaser, The Beast, scornful, patronising, goading and tempting us to mistake. But on our side is the ringmaster, Mr Bradley Walsh, our guide and mentor shepherding us through the emotional ups and downs of our journey to the final. The viewer is hopefully identifying with us having heard our stories rooting for us to win the day. 

So, it’s not about quizzing, it’s a story of uniting, belonging, competing while being welcomed into a world that has its own rules and rituals that needs someone to guide the new person through. 

We had a great day, we finished our time and were back out onto the street parting company and leaving, as we began, as strangers. 

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AI - Artificial Intelligence
Culture
Digital
Sustainability
4 min read

Turning yourself into an AI Barbie is the worst, most wasteful way of using artificial intelligence

Climate change trend warriors seem to forget just how much energy this technology uses 

Jean is a consultant working with financial and Christian organisations. She also writes and broadcasts.

An AI generated image of a Barbie-like Toy
AIn a Barbie world.

If you spend any time on any social media platform you would have probably seen the ChatGPT Barbie trend. Resembling packaged toys, the AI depicts you like a doll or action figure. At first, I thought I was only seeing it because of the LinkedIn algorithm. But then I started to see articles in my feed from mainstream media outlets teaching people how to do it.  

Generally, speaking, I am not a trend follower. I am one of those annoying people who doesn’t get involved with what everyone is doing just because everyone is doing it. Thankfully, I don’t suffer from FOMO (the Fear Of Missing Out) and I don’t think I am swayed much by peer pressure. But I like to stay informed about what is going on. So I can have something to talk about when I meet people in new settings and to remain relevant. So, when this started popping up in my feeds, I investigated it, and I was pleasantly surprised. 

I am not anti-AI. I have embraced and seen the benefits of AI in my own life (this sounds a bit weird, but I think you get my point). I understand and accept that it will, can and has improved productivity and creativity. I use ChatGPT all the time for social media content and captions, brainstorming, titles for articles, coding problems, research and language translations.  

But like many, I have long been sceptical about the growth of AI use and the viability of its long-term sustainability. I wouldn’t describe myself as a climate warrior, but I do believe that we have a responsibility to ourselves and the generations after us to use the finite resources of the planet frugally. The AI-powered Barbie trend throws that out of the window.  

The current Trump administration has facilitated a shift away from ESG (environmental, social and governance) targets in the world of business. For the most part, the criticism of this in the media (social and mainstream) has been focused on DEI targets. But perhaps, in the face of slow economic growth and because this began before the Trump administration took office, the move away from environmental targets or what I would call environmental stewardship, or frugality has received limited coverage.   

I have never understood why proponents of the climate emergency, have made themselves bedfellows and in some cases, wholehearted supporters of the AI revolution. A typical data centre uses between 11-19 million litres per day water just to cool its servers, that’s the equivalent of a small town of 30,000-50,000 people. The International Energy Agency (IEA) predicts by 2030 that there will be a doubling of electricity demand from data centres globally equating to slightly more than the entire electricity consumption of Japan. This growth will be driven by the use of AI in the US, China, and Europe. That’s why vocal support of the climate emergency and advocating escalated transition to AI, as is the position of the UK government, currently seems paradoxical to me.  

This isn’t hyperbole, Sam Altman, CEO of Open AI recently tweeted asking folks to reduce their use of the ChatGPT’s image generator because Open AI’s servers were overheating.  

That is why I have been pleasantly surprised, by some of coverage on the Barbie trend. Arguments are now being made more loudly about the true cost of unlimited AI expansion.  

I am not against progress or AI expansion entirely, and I have some support for the argument that governments have pursued net zero policies at a rate that is impractical, expensive and unviable for the average consumer in Western democracies. However, the Barbie trend reveals our tendency to choose waste and consumption for fleeting pleasure. For many of us, we have probably just thought, ‘It’s just a bit of harmless fun’. But the truth is it isn’t, it’s just that we can’t see the damage we are doing to the environment. That’s without going into the financial and privacy costs associated with the AI revolution. It really is a case of that age old adage, ‘Out of sight, out of mind’.  

The challenge is now that we know, what do we do? Do we continue to be part of wasteful AI trends? Or do we use AI to add value, increase productivity and solve problems?  

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