Article
Creed
Economics
Seven Deadly Sins
Sin
6 min read

Greed: “No, I’ll never have enough”

In the third of a series on the Seven Deadly Sins, Jane Williams highlights how Greed destroys both individuals and societies.

Jane Williams is the McDonald Professor in Christian Theology at St Mellitus College.

Piles of money

In the old Humphrey Bogart film, Key Largo, the villain, played with a vicious childishness by Edward G. Robinson, is asked by Bogie what he wants. Rocco, Robinson’s character, thinks for a bit and then says that what Rocco wants is MORE!  ‘Will you ever have enough?’, Bogie asks, and Robinson thinks about it for a moment before replying, ‘I never have so far. No, I’ll never have enough’. 

That is Greed, in a vivid nutshell. Rocco doesn’t want anything particular, and he doesn’t value anything in itself; he just has a vast, unspecific, insatiable desire for anything and everything, particularly if it belongs to someone else. 

Rapacious greed does not love what it desires; it is driven to possess; it does not value what it has. 

Greed, like all the Seven Deadly Sins, is a ‘capital’ or ‘cardinal’ sin, meaning it is a disposition from which destructive, abusive actions flow. Having this over-mastering tendency to Greed makes us act in a whole variety of ways that are damaging and abusive to others and to ourselves. Greed leads to a variety of ‘sins’. Rapacious greed does not love what it desires; it is driven to possess; it does not value what it has, because while there is ‘more’ out there somewhere, greed must have it. It does not care what or whom it attacks or destroys: anything that stands in its way must be obliterated. It does not want to admire or use what it seeks, it merely needs to possess it, and the moment the sought after thing is achieved, all-consuming greed moves onto the next thing, always seeking ‘more’, always despising what it has, as not enough. 

Greed is destructive both on the personal front and also as it shapes societies. Individuals ruled by greed cannot maintain love or friendship or loyalty: their eyes are always on the next thing, always hungry for what they have not got. They leave behind them, without a backward glance, hurt and broken friends, family, colleagues, jobs. And if the fallout is clear for all the people around someone driven by greed, it is also obvious that it destroys the greedy, too.  

Overpowering greed empties even the greedy of worth; they can never be successful, because they do not have what they want – everything. 

Nothing can ever satisfy someone consumed by greed; there is no rest, no peace, no pleasure, because the world is full of things still to be grabbed at.  Jesus is quoted as having said, ‘Where your treasure is, that’s where your heart will be’. It’s a warning to beware of what you long for, because we are so powerfully shaped by our desires. But if all Greed longs for is ‘more’, then, in the end, the greedy person or society has no heart at all. It is shaped only by a drive for possession, opening up a vast and echoing emptiness where an actual longed-for being or thing should live. Overpowering greed empties even the greedy of worth; they can never be successful, because they do not have what they want – everything.  

It is obvious how Greed is deadly for individuals, but it is also deadly when it becomes a motivating force for society at large. The media have recently been talking again about ‘greedflation’. The theory behind the term is much debated, but the word itself is instantly memorable. Institutions that are governed primarily by the need for ‘more’ drive an insatiable economy, always needing more consumers, more profit, more rewards. Dissatisfaction and envy are the necessary tools of a society, an economy, of Greed. Individuals and groups that try to opt out of this out-of-control consumerism are viewed as a threat, and must be diminished, dismissed, cast out. It is dangerous in such a society ever to ask, ‘Do we really need more?’ That is the Emperor’s New Clothes question, which must be avoided at all costs. Surveys that ask people at different income levels whether they feel that they have enough nearly always find that everyone would like just a little bit more. Everyone would like to be at the next level up of income and possessions; but if they achieve that next level, then, strangely, they find that it is actually the level above that that really want.  

Contentment lays an axe to the roots of Greed. It allows us to see what we have and value it.

The World Happiness Report, which has been regularly updated for the last 10 years, works with a complex set of definitions of what makes for happiness, for individuals and for societies. Finland regularly tops the chart of Happiest Countries in the world, which Finns find a bit puzzling, apparently. They don’t see themselves as cheerful, jolly people, but they do speak of a national characteristic that might be described as contentment. Contentment lays an axe to the roots of Greed. It allows us to see what we have and value it, rather than despising it because there are things we do not have. 

One of the values that The World Happiness Report notes as making for greater happiness is altruism – doing good and receiving goodness from others makes both parties happier. The Christian tradition has known this for a long time. Cardinal Sins have their opposing Cardinal Virtues, dispositions that we can cultivate to help us to free ourselves from enslaving habits, like Greed. ‘Charity’ is the Cardinal Virtue that undermines the sin of Greed. When we give to others from our own resources, of time, money, attention, care, prayer, help of any kind, we begin to loosen the deadly grip of insatiable Greed upon ourselves and our world. Greed can’t live alongside Charity, or altruism; charity sees real people and situations in need, and supplies what it can from its own resources; Greed sees only more and more objects to be acquired, never able to see what it already has, never able to share or be content. 

Deadly Sins lead to behaviour that makes for misery, both for those driven by them, and for those on the receiving end of them. That is why they are called ‘deadly’. They are not just a bit naughty; they are actively destructive of human flourishing, both personal and communal. There is so much in our society that positively encourages Greed, the reckless desire for More, which can never be satisfied. But there are ways of combatting this most pernicious of habits.  

One is the practice of gratitude: instead of thinking about what we haven’t got, or would like to have, or what someone else has, we can think of what we have got, and think of it as gift, something to say thank you for. It’s a good habit to build into every day, perhaps as we go to bed, taking just a few minutes to think about the good things that have come to us that day: a child’s smile, a gleam of sunshine, a hug from a friend or partner, a delicious piece of bread; everyday things that we can take for granted, in which case they go unnoticed; or we can see that they are  gifts to be grateful for, which enlarge our spirit and our wellbeing. Gratitude is a virtuous circle: it is lovely to be on the receiving end of gratitude, as well as to practice being grateful. And gratitude often leads to another excellent practice for undermining Greed, which is charity, or altruism. If we are learning how to say thank you for what we have, we may also want to share what we now notice that we have. If we’ve given the gift of gratitude, and seen how it makes us and the receiver feel, we may want to extend that further and further. Worth a try? 

Article
Creed
Feminism
5 min read

The good, the bad and the Barbie

At the Barbie movie, Lauren Windle fraternises with her childhood enemy, and leaves pondering change and imperfection.

Lauren Windle is an author, journalist, presenter and public speaker.

Barbie stands between Ken and a rival with her hands raised.
Peacekeeper Barbie.
Warner Bros.

Barbie and I always had an unspoken understanding that our relationship would be mutually destructive. She made me feel inadequate; I was too short without a synched-in waist and pneumatic boobs. And I chewed her off her toes. One all. 

I have spent the better part of two decades not thinking about my adversary, until once again she reared her (not at all) ugly head. I always celebrate on July 21. It is, after all, my birthday. But this year, the date was eagerly anticipated by millions and not because they share my love of Colin the Caterpillar cake. Last Friday was ‘Barbie Day' and it was all anyone could talk about. 2 – 1 to Barbie. 

If you missed the news that there’s a Barbie movie now in the cinemas, clamber out from underneath that rock and let me tell you about it. The film, starring Margot Robbie and Ryan Gosling, caused quite a stir with, what I can only assume is, the biggest marketing budget since Nike release Air Jordans. Both Warner Bros and Barbie’s parent company Mattel have thrown money at making sure we all know about their candy-coated flick. The campaign has been so effective that production sparked a global shortage of fluorescent pink paint. 

The box office is now raking in cash as people flock to see the fuchsia film. When I attended a morning viewing this weekend, I was one of the few people who hadn’t come dressed head to toe in pink. Not a chance Barbie. 

On taking my end-of-row seat (to facilitate a quick getaway) I settled in for one hour and 54 minutes of fraternising with the enemy. I’ll level with you, Barbie had made some effort to change. The vibrant colours (mainly in a rosy hue) were still in place, along with the glossy hair and impossibly smooth legs. But there was a new self-awareness and self-deprecation that hadn’t featured in our childhood tea parties.  

Finally, my arch nemesis is on the right side of history, right? I’m not sure that’s the case. 

I had expected a vapid tale with fun flourishes. The story certainly delivered on both of those but with a lot more I hadn’t anticipated. From where I was sitting (popcorn in hand, legs stretched out into the aisle), it was a satirical story of feminism, patriarchy and the joy and anguish of fully embracing life on life’s terms. If you saw that coming, you probably have the gift of the prophetic, because it was certainly not on my radar.  

If you don’t think too much about the plot, the film is easy to enjoy. Helen Mirren offers a witty commentary which is like someone handing you a cup of tea with two sugars when you usually just take milk. It was a welcome surprise that you wouldn’t have asked for but were delighted to discover. It was a visual feast for the eyes with everything – especially the inhabitants of Barbieland – looking perfectly polished. There are also a number of very funny jokes – albeit with adult undertones.  

All good so far, but now let’s suppose that you, like me, will think about the plot. When the word is defined correctly, I am delighted to identify as a feminist. That does not mean that I support every feminism-associated declaration of the last 100 years, but it does mean that I passionately champion women and the correcting of previous (and some current) oppressions. This would make me a prime candidate for loving the Barbie movie. Finally, my arch nemesis is on the right side of history, right? I’m not sure that’s the case. Sometimes, in an attempt to show willing, we can allow the pendulum to swing a little too far in the wrong direction. 

Mattel’s campaign to rebrand Barbie from a ditsy blonde to an empowered achiever has been well documented. People didn’t want the lack of ambition that came with “shopping mall Barbie” or “beach Barbie” and they certainly didn’t want to have to live up to her unrealistic beauty standards. Apparently if a Barbie doll was to scale, she’d be 5ft 9 with size three feet, and only enough space in her waist for half a liver. 

Rather than continuing along these lines, portraying the company as inspiring for girls and women, they take the mick out of it. They highlight that Barbie has been a part of the problem. But in making their point, they outrageously infantilise men. Of course, this is satire, and comedy allows space for exaggeration, but it still didn’t quite sit right for me. Not one man offered a positive portrayal of masculinity (although Michael Cera’s Allan is a joy to watch). On the whole, men were either oblivious, obsessed with their own success, or childish and sometimes sit in board meetings wishing they could just tickle each other. 

The very brief summary – without revealing too much of the plot – is that Barbie is very happy in Barbieland, a perfect paradise where women do the lion share of the work and take all the leadership roles. But something starts to change, and the real world begins to seep in. After “causing a rupture” between the real world and Barbieland, “the patriarchy” is introduced into this female-led eutopia and the Barbies must banish it in order to restore the sorority-dominated lifestyle they previously enjoyed. Not a problem – when Ken found out patriarchy wasn’t about horses he lost interest anyway.  

In ten years, I think many of the critics who have lauded this film as a classic will cringe at their enthusiasm. 

In a world where even Caitlin Moran is writing a book posing the question “What About Men?” I fear this film will age badly. The vast majority of people, including women, don’t want to propel women by doing men down. In ten years, I think many of the critics who have lauded this film as a classic will cringe at their enthusiasm. 

Finally, let’s frame this with the ways the Bible has influenced the film. Oh yes, the biblical message hasn’t just underpinned Harry Potter and The Lion, the Witch and the Wardrobe, it’s apparent in the Barbie movie too. If we replace Barbieland with Eden we can see a stark comparison between the film and the creation story. In this utopia, Barbie is given authority over the land. She is given a helper in Ken. But their paradise is threatened by human fragility and quest for more knowledge. After it comes crashing down the inhabitants just want to get back to their previous state. 

The film demonstrates the desperation to 'return to Eden', in the face of an imperfect and broken world. But it also highlights the beauty that can be found in allowing yourself to experience life on life’s terms; to cry, feel pain and embrace the ache associated with change. For that, I respect its efforts. Although I think Disney’s Inside Out manages to achieve the same without belittling men.