Article
Creed
Economics
Seven Deadly Sins
Sin
6 min read

Greed: “No, I’ll never have enough”

In the third of a series on the Seven Deadly Sins, Jane Williams highlights how Greed destroys both individuals and societies.

Jane Williams is the McDonald Professor in Christian Theology at St Mellitus College.

Piles of money

In the old Humphrey Bogart film, Key Largo, the villain, played with a vicious childishness by Edward G. Robinson, is asked by Bogie what he wants. Rocco, Robinson’s character, thinks for a bit and then says that what Rocco wants is MORE!  ‘Will you ever have enough?’, Bogie asks, and Robinson thinks about it for a moment before replying, ‘I never have so far. No, I’ll never have enough’. 

That is Greed, in a vivid nutshell. Rocco doesn’t want anything particular, and he doesn’t value anything in itself; he just has a vast, unspecific, insatiable desire for anything and everything, particularly if it belongs to someone else. 

Rapacious greed does not love what it desires; it is driven to possess; it does not value what it has. 

Greed, like all the Seven Deadly Sins, is a ‘capital’ or ‘cardinal’ sin, meaning it is a disposition from which destructive, abusive actions flow. Having this over-mastering tendency to Greed makes us act in a whole variety of ways that are damaging and abusive to others and to ourselves. Greed leads to a variety of ‘sins’. Rapacious greed does not love what it desires; it is driven to possess; it does not value what it has, because while there is ‘more’ out there somewhere, greed must have it. It does not care what or whom it attacks or destroys: anything that stands in its way must be obliterated. It does not want to admire or use what it seeks, it merely needs to possess it, and the moment the sought after thing is achieved, all-consuming greed moves onto the next thing, always seeking ‘more’, always despising what it has, as not enough. 

Greed is destructive both on the personal front and also as it shapes societies. Individuals ruled by greed cannot maintain love or friendship or loyalty: their eyes are always on the next thing, always hungry for what they have not got. They leave behind them, without a backward glance, hurt and broken friends, family, colleagues, jobs. And if the fallout is clear for all the people around someone driven by greed, it is also obvious that it destroys the greedy, too.  

Overpowering greed empties even the greedy of worth; they can never be successful, because they do not have what they want – everything. 

Nothing can ever satisfy someone consumed by greed; there is no rest, no peace, no pleasure, because the world is full of things still to be grabbed at.  Jesus is quoted as having said, ‘Where your treasure is, that’s where your heart will be’. It’s a warning to beware of what you long for, because we are so powerfully shaped by our desires. But if all Greed longs for is ‘more’, then, in the end, the greedy person or society has no heart at all. It is shaped only by a drive for possession, opening up a vast and echoing emptiness where an actual longed-for being or thing should live. Overpowering greed empties even the greedy of worth; they can never be successful, because they do not have what they want – everything.  

It is obvious how Greed is deadly for individuals, but it is also deadly when it becomes a motivating force for society at large. The media have recently been talking again about ‘greedflation’. The theory behind the term is much debated, but the word itself is instantly memorable. Institutions that are governed primarily by the need for ‘more’ drive an insatiable economy, always needing more consumers, more profit, more rewards. Dissatisfaction and envy are the necessary tools of a society, an economy, of Greed. Individuals and groups that try to opt out of this out-of-control consumerism are viewed as a threat, and must be diminished, dismissed, cast out. It is dangerous in such a society ever to ask, ‘Do we really need more?’ That is the Emperor’s New Clothes question, which must be avoided at all costs. Surveys that ask people at different income levels whether they feel that they have enough nearly always find that everyone would like just a little bit more. Everyone would like to be at the next level up of income and possessions; but if they achieve that next level, then, strangely, they find that it is actually the level above that that really want.  

Contentment lays an axe to the roots of Greed. It allows us to see what we have and value it.

The World Happiness Report, which has been regularly updated for the last 10 years, works with a complex set of definitions of what makes for happiness, for individuals and for societies. Finland regularly tops the chart of Happiest Countries in the world, which Finns find a bit puzzling, apparently. They don’t see themselves as cheerful, jolly people, but they do speak of a national characteristic that might be described as contentment. Contentment lays an axe to the roots of Greed. It allows us to see what we have and value it, rather than despising it because there are things we do not have. 

One of the values that The World Happiness Report notes as making for greater happiness is altruism – doing good and receiving goodness from others makes both parties happier. The Christian tradition has known this for a long time. Cardinal Sins have their opposing Cardinal Virtues, dispositions that we can cultivate to help us to free ourselves from enslaving habits, like Greed. ‘Charity’ is the Cardinal Virtue that undermines the sin of Greed. When we give to others from our own resources, of time, money, attention, care, prayer, help of any kind, we begin to loosen the deadly grip of insatiable Greed upon ourselves and our world. Greed can’t live alongside Charity, or altruism; charity sees real people and situations in need, and supplies what it can from its own resources; Greed sees only more and more objects to be acquired, never able to see what it already has, never able to share or be content. 

Deadly Sins lead to behaviour that makes for misery, both for those driven by them, and for those on the receiving end of them. That is why they are called ‘deadly’. They are not just a bit naughty; they are actively destructive of human flourishing, both personal and communal. There is so much in our society that positively encourages Greed, the reckless desire for More, which can never be satisfied. But there are ways of combatting this most pernicious of habits.  

One is the practice of gratitude: instead of thinking about what we haven’t got, or would like to have, or what someone else has, we can think of what we have got, and think of it as gift, something to say thank you for. It’s a good habit to build into every day, perhaps as we go to bed, taking just a few minutes to think about the good things that have come to us that day: a child’s smile, a gleam of sunshine, a hug from a friend or partner, a delicious piece of bread; everyday things that we can take for granted, in which case they go unnoticed; or we can see that they are  gifts to be grateful for, which enlarge our spirit and our wellbeing. Gratitude is a virtuous circle: it is lovely to be on the receiving end of gratitude, as well as to practice being grateful. And gratitude often leads to another excellent practice for undermining Greed, which is charity, or altruism. If we are learning how to say thank you for what we have, we may also want to share what we now notice that we have. If we’ve given the gift of gratitude, and seen how it makes us and the receiver feel, we may want to extend that further and further. Worth a try? 

Explainer
Creed
Seven Deadly Sins
Sin
7 min read

Envy: jealousy’s evil cousin

In the second of a series on the Seven Deadly Sins, Roger Bretherton investigates the psychological and moral impact of envy on its victims.
Green Lime
Illustration generated by Dan Kim using Midjourney

The victims of envy

One of my favourite exercises to facilitate with large groups of people is called, ‘You at Your Best’. I introduce them to a list of positive qualities of character (wisdom, gratitude, kindness, self-control, bravery etc.) and then get them to pair up with someone they have never met. They tell a story of them at their best. When, in the past week, have they behaved in a way that was admirable? When did they surprise themselves with presence of mind or wisdom in action? It is a short exercise. It only takes six minutes. They tell the story, and the other person spots the strengths of character they hear in it. 

Most of the stories aren’t that exceptional – a problem solved at work, a small kindness shown to family, an awkward but necessary moment of truth – but invariably the room becomes deafeningly voluble as people share their finest moments with a receptive audience. It is amazing how energised people become when given permission to talk about living close to their ideals. Within minutes people who had previously never met are gabbling away to each other like long lost relatives. Strangers have become friends. Outsiders feel included. No one wants to stop. 

The hardest part of the exercise was to admit to a time when they were strong, kind, wise, brave, or honest. 

When I finally manage to reign in the raucous joy of connecting people, I’m curious to know how they found the exercise. Almost always someone will say that they found it unnerving to talk positively about themselves. The hardest part of the exercise was to admit to a time when they were strong, kind, wise, brave, or honest. They noticed a kind of internal barrier to their willingness to voice their own virtues. It feels socially dangerous or ethically wrong to say good things about themselves out loud. Their social conditioning tells them that bad things will happen to them if they do.   

When someone voices a sentiment like this – a nervousness to acknowledge the goodness they contribute to the world – it is not an expression of humility or modesty. More likely, at some point, perhaps for a prolonged period time, the very things that are best and most beautiful about them, have been attacked and criticised. I’m pretty sure I’m dealing with a victim of envy.  

The misdirection of envy 

Envy is greatly misunderstood in our time. It was once named among the seven deadly sins. Deadly because, when unchecked, it has the capacity to possess a human being entirely, to become their modus operandi, to subtly pollute every thread of relationship with which they have contact. Sin because… well, as a way of being, it poisons any prospect of joyful human community for those who are beholden to it.  

To make matters worse, we are often unclear about the terminology, particularly the difference between jealousy and envy. But the distinction is crucial. To be jealous is to protect and defend what is ours. Most obviously demonstrated in sexual or romantic relationships, jealousy is the instinct to protect the boundaries of a precious relationship, to view anything that threatens our commitment to those we love, as a temptation to be resisted. Sure, it can be over-played, it can become possessive or confining, but if our partner never shows jealousy, never expresses frustration at the things that spoil or reduce the quality of our shared intimacy, we are likely to wonder if they care at all. Advocates of the sexual revolution have been predicting the demise of sexual jealousy since the 1960s. They view it as a holdover from our evolutionary origins, no longer necessary in the contemporary world, past its sell-by-date and soon to be dispensed in the era of free-love.  But rumours of the death of sexual jealousy have been greatly exaggerated. Our hardwired instinct to hang onto love still hangs on. Most of us feel that a relationship entirely stripped of jealousy is a relationship stripped of love.

Envy sees the strength, talent, or goodness of others as a threat and, if we can’t own them, vows to destroy them. 

The psychological contours of envy are similar, but darkly different. If jealously wishes to cling to what is good; envy aims to destroy it. If to be jealous is to preserve what is ours; to be envious is to resent others for having what is theirs. Sometimes we don’t even want the things we envy, we just can’t bear the thought of someone else having them. Envy sees the strength, talent, or goodness of others as a threat and, if we can’t own them, vows to destroy them. It is the message behind every honour killing, the mantra of every domestic abuser: if I can’t have you, nobody can. It is the ethos of the competitive workplace in which others’ success is our failure - with every colleague who succeeds something inside of us dies.  

But this isn’t how envy is usually portrayed. Looking at the pop-culture definitions of envy that surround us, we could be forgiven for thinking envy is a bit of a laugh. Harmless, desirable, even good. Hardly a deadly sin, nowhere near the toxic desire to destroy the unique beauty of the other, more like the branding of our favourite nail salon, or eau de perfume. We are immersed in propaganda for envy-lite: the cheeky and indulgent desire to make other people wish they were us.  

But perhaps the main reason envy is so bad, the reason it consistently ends up on these ancient lists of how not to be, is that it has no end game. 

There can only be ONE 

We are subject to a misdirection. As every totalitarian propagandist knows, the best way to make people malleable is not to present them with a clear thesis with which they can argue, but to drown them in so much inconsequential information, so much white noise, that they can no longer discern what really deserves their attention. We are made to look in the wrong direction. Spotting the minor envies but completely oblivious to the major envies that act as invisible killers in our social water supply. We spot the envies we can laugh at while passing by the envies that leak into everyday life undetected, like carbon monoxide. We strain out the gnats but swallow the camel. 

Envy in its most deadly form is often too familiar to be noticed. Ever since Cain killed Abel, the most damaging expressions of envy have been found in families. Siblings compete against one another for the limited resource of parental affection and devise a surprisingly innovative set of chess moves designed to gain approval. Some families resort to an ever-shifting set of alliances and betrayals, like a royal court, a game of musical chairs in which the aim is not to land in the blame seat when the music stops. Other families, especially larger families, resolve the issue by carving out unique turf for each child. We recognise these stereotypes: the cool one, the funny one, the clever one, the spiritual one, the naughty one. The Spice Girls were not the first to realise that a one-word identity can help us stand out from the crowd. It works fine, until we run into someone else who has aligned themselves with the same brand.  

Sit-coms are filled with the comedic fallout that occurs when people meet their doppelganger in the workplace. There can be only One - one boss, one comedian, one intellectual, one golden boy, one damsel in distress- and envious war engulfs the boardrooms, staffrooms, and multistorey carparks in which Two meet. If we ever notice the green-eyed monster arising within us, we would do well to ask ourselves: what is the turf I thought was mine that this person is trespassing upon?  If we can detach ourselves from the desire to destroy our competitor, and reflect on that question, we’ll come to realise that we were always much more than the fistful of traits that defined us in our family. 

No end game 

But perhaps the main reason envy is so bad, the reason it consistently ends up on these ancient lists of how not to be, is that it has no end game. There is no better future into which envy would deliver us, it simply aims to negate or nullify whatever threatens our ego at any given moment. If only X were not like that, goes the logic of envy, then everything would be okay. But envy is a myopic state, it can see no further than the restoration of a self-centred status quo. It contributes nothing to the thriving life of joy and love usually associated with the de-centring of the self. 

The comparison with jealousy is again illustrative. Ultimately, a jealous act – in friendship or marriage or the workplace – when performed skilfully, is an act of hope. It values what is and holds the belief that the world will be better for everyone if the goodness we know now can be nurtured and preserved into the future. It requires not just an opposition to that which would spoil what is good, but gratitude for the good we already have. Jealousy enjoys, appreciates, and savours the beauty that is already present and aspires to magnify its legacy. Envy despises what is and can conceive no other response than burning it to the ground. 

The celebration of envy when taken to its logical conclusion, is the pursuit of a fiction, an impossible fantasy that can never be realised. It invites us to imagine nullifying the strength of all others, so the entire world revolves around us, the only star before an obsequious audience, coerced into adoration. Envy partakes of a cynical philosophy of non-existence, and this is what make it a deadly sin. Not that it is naughty but fun, but that it is pointless and empty.