Article
Creed
Economics
Seven Deadly Sins
Sin
6 min read

Greed: “No, I’ll never have enough”

In the third of a series on the Seven Deadly Sins, Jane Williams highlights how Greed destroys both individuals and societies.

Jane Williams is the McDonald Professor in Christian Theology at St Mellitus College.

Piles of money

In the old Humphrey Bogart film, Key Largo, the villain, played with a vicious childishness by Edward G. Robinson, is asked by Bogie what he wants. Rocco, Robinson’s character, thinks for a bit and then says that what Rocco wants is MORE!  ‘Will you ever have enough?’, Bogie asks, and Robinson thinks about it for a moment before replying, ‘I never have so far. No, I’ll never have enough’. 

That is Greed, in a vivid nutshell. Rocco doesn’t want anything particular, and he doesn’t value anything in itself; he just has a vast, unspecific, insatiable desire for anything and everything, particularly if it belongs to someone else. 

Rapacious greed does not love what it desires; it is driven to possess; it does not value what it has. 

Greed, like all the Seven Deadly Sins, is a ‘capital’ or ‘cardinal’ sin, meaning it is a disposition from which destructive, abusive actions flow. Having this over-mastering tendency to Greed makes us act in a whole variety of ways that are damaging and abusive to others and to ourselves. Greed leads to a variety of ‘sins’. Rapacious greed does not love what it desires; it is driven to possess; it does not value what it has, because while there is ‘more’ out there somewhere, greed must have it. It does not care what or whom it attacks or destroys: anything that stands in its way must be obliterated. It does not want to admire or use what it seeks, it merely needs to possess it, and the moment the sought after thing is achieved, all-consuming greed moves onto the next thing, always seeking ‘more’, always despising what it has, as not enough. 

Greed is destructive both on the personal front and also as it shapes societies. Individuals ruled by greed cannot maintain love or friendship or loyalty: their eyes are always on the next thing, always hungry for what they have not got. They leave behind them, without a backward glance, hurt and broken friends, family, colleagues, jobs. And if the fallout is clear for all the people around someone driven by greed, it is also obvious that it destroys the greedy, too.  

Overpowering greed empties even the greedy of worth; they can never be successful, because they do not have what they want – everything. 

Nothing can ever satisfy someone consumed by greed; there is no rest, no peace, no pleasure, because the world is full of things still to be grabbed at.  Jesus is quoted as having said, ‘Where your treasure is, that’s where your heart will be’. It’s a warning to beware of what you long for, because we are so powerfully shaped by our desires. But if all Greed longs for is ‘more’, then, in the end, the greedy person or society has no heart at all. It is shaped only by a drive for possession, opening up a vast and echoing emptiness where an actual longed-for being or thing should live. Overpowering greed empties even the greedy of worth; they can never be successful, because they do not have what they want – everything.  

It is obvious how Greed is deadly for individuals, but it is also deadly when it becomes a motivating force for society at large. The media have recently been talking again about ‘greedflation’. The theory behind the term is much debated, but the word itself is instantly memorable. Institutions that are governed primarily by the need for ‘more’ drive an insatiable economy, always needing more consumers, more profit, more rewards. Dissatisfaction and envy are the necessary tools of a society, an economy, of Greed. Individuals and groups that try to opt out of this out-of-control consumerism are viewed as a threat, and must be diminished, dismissed, cast out. It is dangerous in such a society ever to ask, ‘Do we really need more?’ That is the Emperor’s New Clothes question, which must be avoided at all costs. Surveys that ask people at different income levels whether they feel that they have enough nearly always find that everyone would like just a little bit more. Everyone would like to be at the next level up of income and possessions; but if they achieve that next level, then, strangely, they find that it is actually the level above that that really want.  

Contentment lays an axe to the roots of Greed. It allows us to see what we have and value it.

The World Happiness Report, which has been regularly updated for the last 10 years, works with a complex set of definitions of what makes for happiness, for individuals and for societies. Finland regularly tops the chart of Happiest Countries in the world, which Finns find a bit puzzling, apparently. They don’t see themselves as cheerful, jolly people, but they do speak of a national characteristic that might be described as contentment. Contentment lays an axe to the roots of Greed. It allows us to see what we have and value it, rather than despising it because there are things we do not have. 

One of the values that The World Happiness Report notes as making for greater happiness is altruism – doing good and receiving goodness from others makes both parties happier. The Christian tradition has known this for a long time. Cardinal Sins have their opposing Cardinal Virtues, dispositions that we can cultivate to help us to free ourselves from enslaving habits, like Greed. ‘Charity’ is the Cardinal Virtue that undermines the sin of Greed. When we give to others from our own resources, of time, money, attention, care, prayer, help of any kind, we begin to loosen the deadly grip of insatiable Greed upon ourselves and our world. Greed can’t live alongside Charity, or altruism; charity sees real people and situations in need, and supplies what it can from its own resources; Greed sees only more and more objects to be acquired, never able to see what it already has, never able to share or be content. 

Deadly Sins lead to behaviour that makes for misery, both for those driven by them, and for those on the receiving end of them. That is why they are called ‘deadly’. They are not just a bit naughty; they are actively destructive of human flourishing, both personal and communal. There is so much in our society that positively encourages Greed, the reckless desire for More, which can never be satisfied. But there are ways of combatting this most pernicious of habits.  

One is the practice of gratitude: instead of thinking about what we haven’t got, or would like to have, or what someone else has, we can think of what we have got, and think of it as gift, something to say thank you for. It’s a good habit to build into every day, perhaps as we go to bed, taking just a few minutes to think about the good things that have come to us that day: a child’s smile, a gleam of sunshine, a hug from a friend or partner, a delicious piece of bread; everyday things that we can take for granted, in which case they go unnoticed; or we can see that they are  gifts to be grateful for, which enlarge our spirit and our wellbeing. Gratitude is a virtuous circle: it is lovely to be on the receiving end of gratitude, as well as to practice being grateful. And gratitude often leads to another excellent practice for undermining Greed, which is charity, or altruism. If we are learning how to say thank you for what we have, we may also want to share what we now notice that we have. If we’ve given the gift of gratitude, and seen how it makes us and the receiver feel, we may want to extend that further and further. Worth a try? 

Explainer
Creed
Eating
Sustainability
9 min read

What wine teaches us about the big things in life

Wine connects us to the soil and each other, writes Mark Scarlata, as he unpacks what oenology – the study of wine, can teach us about ontology – the study of being.

Mark is a lecturer and priest. He’s the author of several books and his latest, Wine, Soil and Salvation, explores the use of wine throughout the Old and New Testament. 

Evening sun sets glowing light across vines in a vinyard.
Tim Mossholder on Unsplash

I remember one of the first wine tastings that I went to. I happened to be placed at a table of people who really knew what they were talking about when it came to wine. I watched as they expertly swirled their glasses yet when I swirled mine the wine almost flew out all over the table. Then we all sniffed and were asked to say what smells came to mind. Dark red currants, blackberry, plum, leather, tobacco and all sorts of other things were mentioned. I kept my mouth shut because the only thing I could think of was, ‘This smells like wine to me.’ But that didn’t sound very sophisticated. 

Years later, I’ve come to appreciate wine in a completely different way. Not because my palate has been refined or because I’ve taken wine courses on how to pick out scents such as truffles or crushed gravel, but because I study the Bible. Surprisingly enough, the Bible has a lot to say about wine and how it relates to our lives together, our relationship to the earth and our relationship to God. 

In the ancient world, from the very earliest civilizations, wine was an important part of everyday life and religion. Whether in Egypt, Assyria, Babylonia, Persia, Greece or Rome, wine was a critical fixture in worship and making offerings to the gods. Stories of wine gods such as Dionysus or Bacchus reveal a drink that was created to please both the gods and humanity. Tales are told of wild bacchanals or orgiastic feasts that likely ended with bad hangovers and much worse. In many of these ancient cultures wine was seen as a gift from the gods so that human beings could enjoy themselves and it was offered back to the gods in all types of religious rituals that often involved drunken exploits. In the Bible, however, we find a very different story. It’s a story that goes back to the very beginnings of creation in the garden of Eden. 

Here, in the garden, the moral world is bound up with a material world. 

The first book of the Bible, Genesis, begins with a God who creates the heavens and the earth. This is not some distant, aloof god who is separated from his creation. God is depicted as a gardener who is not afraid to get his hands dirty in the soil. God forms the first human from the dust of the earth and then breathes into him the breath of life. We usually call this person ‘Adam’, as if it’s a personal name, but it’s not. ‘Adam’ is a wordplay on the Hebrew word for soil adamah. You can see and hear the similarity between the two. The reason for the wordplay is to emphasize humanity’s connection to the soil. We, as human beings, are inextricably bound to the life of the land. Our nourishment, our sustenance and our very existence is reliant on the earth beneath our feet. 

Beyond our physical connection to the land, the story of Genesis (and the rest of the Bible) also assumes our spiritual connection to the land. When the first garden dwellers disobey God’s command and eat the forbidden fruit, the land becomes cursed. We witness a breakdown in what was originally meant to be a harmonious relationship between Adam and adamah. Adam will now experience toil when he works the land and it will produce thorns and thistles. Here, in the garden, the moral world is bound up with a material world. Human disobedience to God’s command results in a broken relationship with God, with one another and with the land. So what does this have to do with wine? We’ll discover, as the story continues, that wine is a gift that comes from the renewed earth through the character of Noah to provide relief for humanity. 

Most people are familiar with the story of Noah’s Ark, whether from children’s books about the ark or memories of stuffed animals packed in a boat with Noah and his wife, Mrs. Noah (we’re never told her name which seems slightly unfair considering all the work she presumably had to do taking care of the animals). What we don’t often recall, however, is the prediction made by his father, Lamech, when Noah was born. Lamech says, ‘Out of the ground that the Lord has cursed this one shall bring us relief from our work and from the toil of our hands’. If the curse upon the earth and toil came through Adam, then relief from that toil would come through Noah. The key phrase here is ‘out of the ground’ because something will spring up from the soil in the renewed creation after the flood that will bring relief which is the advent of the vine. 

Back to the story of the Ark. After the flood retreats, Noah leaves the ship and worships God. In very short order we’re told: 

‘Noah, a man of the soil, was the first to plant a vineyard. He drank some of the wine and became drunk, and he lay uncovered in his tent’.  

Now if you’ve ever planted grapevines (Vitis vinifera), you’ll know that it takes at least three years to get your first harvest of grapes. The biblical story, however, jumps quickly ahead to Noah finally having produced his first vintage.  

He waited for the grapes to ferment after being crushed. He stored them in a cool place and when the time was right, he was able to drink his first cup of wine. It seems, however, that he probably had more than one cup since he was soon lying passed out in his tent. There’s no specific judgement of Noah here. After all that he had been through we might imagine a cup of wine was just what he needed. Drunkenness, however, is later explicitly condemned by the biblical authors. One rabbinic commentator, however, in defence of Noah, argued that because he hadn’t drunk wine previously, he only had a sip which made him pass out. 

Despite Noah’s first encounters with wine, a more significant story is being told. The flood acts as a type of cleansing and renewal of creation in Genesis as part of God’s judgment so that humanity could once again live in relationship with God and the land. After the flood, the earth is in need of renewal and only Noah can achieve this. We are told that Noah found favour in the eyes of God, that he was righteous and blameless and that he walked with God. Unlike almost any other character in the Bible, Noah is distinctly set apart because of his moral purity. And it’s through his purity that humanity’s relationship to the land is restored and the gift of the vine springs forth to bring relief from our toil. 

Drinking wine has often been likened to a spiritual experience. To taste a well-crafted wine is to drink in the sun, the rain, the wind, the soil and all the blessings of the earth. 

When we look at other ancient myths concerning wine, we discover something far different in the biblical vision. The Bible offers a picture of a world where the material and the spiritual are bound together within the intricate web of creation. The earthly and the heavenly are united. Though we are made from the soil and tethered to the land, we are also spiritual creatures who share in the breath of God. We have the capacity to experience God’s spiritual blessings, but we also experience his gifts through our senses, through our physical engagements in the world and through the gift of wine. 

This is why drinking wine has often been likened to a spiritual experience. To taste a well-crafted wine is to drink in the sun, the rain, the wind, the soil and all the blessings of the earth. When we are attentive to the wine we’re able to savour its complex flavours and aromas. We come to appreciate its multifaceted character and the reflections it offers on the land where it was grown and harvested. Wine, unlike any other food or drink, brings out the qualities and identity of a particular place.  

There is a French word, terroir, that is often used to describe this connection to place that gives a wine its character and flavour. Wine experts understand that even the slightest change in weather, soil content, drainage or the lay of the land can have dramatic effects on the final product. I don’t doubt that the biblical authors understood the same. Yet they also understood that the gift of wine, the blessing of relief that came through Noah, was also connected to our moral lives, to how we love God and neighbour and to how we care for his creation. 

Wine is a gift that eases our toil and makes our hearts glad. Wine reminds us of our deep connections to the soil and how we play our part within the community of creation. 

The story of wine in the Bible is one that reminds us that we do not live in this world as autonomous creatures completely disconnected from the land around us. In the beginning, human beings were instructed by God to care and keep the land as an act of service and partnership with the hope of encouraging fertility, abundance and life. American conservationist, Aldo Leopold, sums this up when he writes about a having a ‘land ethic’ that should govern how we live in the world. He argues that our ethical behaviour should take into account things like soils, water, plants and animals. He goes on to say that this, ‘changes the role of Homo sapiens from conquerer of the land-community to plain member and citizen of it.’ 

We live in an age where humanity is driven by the pursuit of power and control over the environment rather than creatively working with, and caring for, the natural world. Advances in technology and the idea of limitless freedom have led to what Old Testament scholar Walter Brueggemann calls an ‘economy of extraction’. This is a system that strips the land without concern as if our resources are unlimited and are ours to do with as we please. Such practices not only destroy the ecology and biodiversity of the land, but they can also deprive local economies and create greater gaps between rich and poor. Pope Francis addresses this in his 2015 encyclical, Laudato si’, where he calls for an integrated ecology that takes into consideration our use of natural resources to improve the common good and to alleviate the suffering of those who have been hurt the most by this economy of extraction. 

The beginnings of wine in the Bible tell a story that involves the whole of creation. It’s a story that emphasises our relationship to the land, to God and to one another. How we care for and keep the soil is a reflection of how we care for one another. Other stories in in the Bible imagine a world full of justice and mercy where there is peace and concern for the common good. In such a world the biblical authors also see the earth respond with its own fertility—fields that produce bumper crops, trees that bear abundant fruit and a hills bursting with grapes and wine. Fertility, life and wine are all interconnected in the biblical world, but they have sadly been disconnected in the modern world.  

Wine is not just a drink in the Bible. It’s a sign and symbol of salvation, of life, joy, abundance and fertility. Wine is a gift that eases our toil and makes our hearts glad. Wine reminds us of our deep connections to the soil and how we play our part within the community of creation. Wine awakens our senses and leads us to praise the God who is the giver of all good gifts. So, as we lift our glasses to celebrate in our homes, at meals, at weddings, or wherever we are, we might offer a prayer of thanks. Thanksgiving for the gift God gives that eases the toil and gladdens the heart. We might even recite the Jewish prayer which is prayed on the eve of the Sabbath and on other occasions. 

‘Blessed are you, Lord our God, creator of the universe who creates the fruit of the vine.’