Article
Creed
Economics
Seven Deadly Sins
Sin
6 min read

Greed: “No, I’ll never have enough”

In the third of a series on the Seven Deadly Sins, Jane Williams highlights how Greed destroys both individuals and societies.

Jane Williams is the McDonald Professor in Christian Theology at St Mellitus College.

Piles of money

In the old Humphrey Bogart film, Key Largo, the villain, played with a vicious childishness by Edward G. Robinson, is asked by Bogie what he wants. Rocco, Robinson’s character, thinks for a bit and then says that what Rocco wants is MORE!  ‘Will you ever have enough?’, Bogie asks, and Robinson thinks about it for a moment before replying, ‘I never have so far. No, I’ll never have enough’. 

That is Greed, in a vivid nutshell. Rocco doesn’t want anything particular, and he doesn’t value anything in itself; he just has a vast, unspecific, insatiable desire for anything and everything, particularly if it belongs to someone else. 

Rapacious greed does not love what it desires; it is driven to possess; it does not value what it has. 

Greed, like all the Seven Deadly Sins, is a ‘capital’ or ‘cardinal’ sin, meaning it is a disposition from which destructive, abusive actions flow. Having this over-mastering tendency to Greed makes us act in a whole variety of ways that are damaging and abusive to others and to ourselves. Greed leads to a variety of ‘sins’. Rapacious greed does not love what it desires; it is driven to possess; it does not value what it has, because while there is ‘more’ out there somewhere, greed must have it. It does not care what or whom it attacks or destroys: anything that stands in its way must be obliterated. It does not want to admire or use what it seeks, it merely needs to possess it, and the moment the sought after thing is achieved, all-consuming greed moves onto the next thing, always seeking ‘more’, always despising what it has, as not enough. 

Greed is destructive both on the personal front and also as it shapes societies. Individuals ruled by greed cannot maintain love or friendship or loyalty: their eyes are always on the next thing, always hungry for what they have not got. They leave behind them, without a backward glance, hurt and broken friends, family, colleagues, jobs. And if the fallout is clear for all the people around someone driven by greed, it is also obvious that it destroys the greedy, too.  

Overpowering greed empties even the greedy of worth; they can never be successful, because they do not have what they want – everything. 

Nothing can ever satisfy someone consumed by greed; there is no rest, no peace, no pleasure, because the world is full of things still to be grabbed at.  Jesus is quoted as having said, ‘Where your treasure is, that’s where your heart will be’. It’s a warning to beware of what you long for, because we are so powerfully shaped by our desires. But if all Greed longs for is ‘more’, then, in the end, the greedy person or society has no heart at all. It is shaped only by a drive for possession, opening up a vast and echoing emptiness where an actual longed-for being or thing should live. Overpowering greed empties even the greedy of worth; they can never be successful, because they do not have what they want – everything.  

It is obvious how Greed is deadly for individuals, but it is also deadly when it becomes a motivating force for society at large. The media have recently been talking again about ‘greedflation’. The theory behind the term is much debated, but the word itself is instantly memorable. Institutions that are governed primarily by the need for ‘more’ drive an insatiable economy, always needing more consumers, more profit, more rewards. Dissatisfaction and envy are the necessary tools of a society, an economy, of Greed. Individuals and groups that try to opt out of this out-of-control consumerism are viewed as a threat, and must be diminished, dismissed, cast out. It is dangerous in such a society ever to ask, ‘Do we really need more?’ That is the Emperor’s New Clothes question, which must be avoided at all costs. Surveys that ask people at different income levels whether they feel that they have enough nearly always find that everyone would like just a little bit more. Everyone would like to be at the next level up of income and possessions; but if they achieve that next level, then, strangely, they find that it is actually the level above that that really want.  

Contentment lays an axe to the roots of Greed. It allows us to see what we have and value it.

The World Happiness Report, which has been regularly updated for the last 10 years, works with a complex set of definitions of what makes for happiness, for individuals and for societies. Finland regularly tops the chart of Happiest Countries in the world, which Finns find a bit puzzling, apparently. They don’t see themselves as cheerful, jolly people, but they do speak of a national characteristic that might be described as contentment. Contentment lays an axe to the roots of Greed. It allows us to see what we have and value it, rather than despising it because there are things we do not have. 

One of the values that The World Happiness Report notes as making for greater happiness is altruism – doing good and receiving goodness from others makes both parties happier. The Christian tradition has known this for a long time. Cardinal Sins have their opposing Cardinal Virtues, dispositions that we can cultivate to help us to free ourselves from enslaving habits, like Greed. ‘Charity’ is the Cardinal Virtue that undermines the sin of Greed. When we give to others from our own resources, of time, money, attention, care, prayer, help of any kind, we begin to loosen the deadly grip of insatiable Greed upon ourselves and our world. Greed can’t live alongside Charity, or altruism; charity sees real people and situations in need, and supplies what it can from its own resources; Greed sees only more and more objects to be acquired, never able to see what it already has, never able to share or be content. 

Deadly Sins lead to behaviour that makes for misery, both for those driven by them, and for those on the receiving end of them. That is why they are called ‘deadly’. They are not just a bit naughty; they are actively destructive of human flourishing, both personal and communal. There is so much in our society that positively encourages Greed, the reckless desire for More, which can never be satisfied. But there are ways of combatting this most pernicious of habits.  

One is the practice of gratitude: instead of thinking about what we haven’t got, or would like to have, or what someone else has, we can think of what we have got, and think of it as gift, something to say thank you for. It’s a good habit to build into every day, perhaps as we go to bed, taking just a few minutes to think about the good things that have come to us that day: a child’s smile, a gleam of sunshine, a hug from a friend or partner, a delicious piece of bread; everyday things that we can take for granted, in which case they go unnoticed; or we can see that they are  gifts to be grateful for, which enlarge our spirit and our wellbeing. Gratitude is a virtuous circle: it is lovely to be on the receiving end of gratitude, as well as to practice being grateful. And gratitude often leads to another excellent practice for undermining Greed, which is charity, or altruism. If we are learning how to say thank you for what we have, we may also want to share what we now notice that we have. If we’ve given the gift of gratitude, and seen how it makes us and the receiver feel, we may want to extend that further and further. Worth a try? 

Explainer
Christmas culture
Creed
5 min read

Santa Claus and how not to give gifts

John Barclay unpacks the nature of gift-giving and finds Santa’s list is moralising in comparison to an older unconditional way.

John Barclay is Lightfoot Professor of Divinity at Durham University. He researches the history and thought of early Christianity and early Judaism. 

A Santa tiptoes in a darkened room carrying a lamp and holding up a finger in a gesture of silencing
Anderson W Rangel on Unsplash.

Christianity is a religion centered on the notion of gift.  It is no accident that Christmas, linked with what Christians consider the ultimate gift - the birth of Jesus, is a festival of gift-giving.  All sorts of historical and cultural traditions have accumulated around this festival, for good and ill, but one, it seems to me, has become especially problematic: the myth of Santa Claus.  The form of giving we associate with Santa Claus is the very opposite of what counts, in the Christian tradition, as a good gift. Here’s how. 

In the English-speaking world, Santa Claus (originally St Nicholas) is the man in the red coat and white beard to whom children address their requests for presents.  For many, he becomes a bit like God, and as such, shapes their image of God as normally absent, occasionally useful, and generally benign.  But if Santa is the distributor of gifts at Christmas, two things mark his giving: first, he gives according to merit; second, his giving is one-way and one-off, creating no relationship of trust, love, or obligation.   

The famous Santa song is better known in North America than in the UK, but it has lasted long in the popular imagination. It has also shaped our ideas of gift-giving.  Santa, you will recall, has a list of who’s been ‘naughty or nice’, and is using that list to direct his gifts. He is all-seeing and all-knowing (‘he sees you when you’re sleeping; he knows when you’re awake’), so his merit-judgments are unfailingly correct: he ‘knows if you’ve been bad or good’ – so ‘be good for goodness sake’!  Santa’s gifts, in other words, are merited and conditioned.  At one level, this is an adult ploy to get children to behave at Christmas.  But at another, it reflects a remorselessly moralizing society, quick to judge who is deserving of praise or blame.   

As Harvard philosopher Michael Sandel has argued in The Tyranny of Merit, we have allowed the notion of ‘merit’ to govern so many aspects of our society that those who miss out on social and economic success are led to believe that it is really their fault. Santa is the projection of our sense that nothing good comes our way unless we somehow deserve it. 

The other feature of Santa’s giving is that it is all over in a trice: it creates no relationship and establishes no long-term connection.  The children who write letters asking for presents are not encouraged to enquire after Santa’s wellbeing during the rest of the year.  There is no friendship, no commitment, just one-way gifts that arrive without reciprocity or interpersonal depth.  That fits Western individualism, where we dislike the constraints created by long-term relationships. We will take a gift ‘with no strings attached’ because thereby we retain our autonomy, our power to choose, our independence.   

This was a gift ‘with strings attached’ – not unwelcome new obligations that forced them to do what they hated, but strings of love that enabled them to be better and fuller versions of themselves. 

he Christmas event was originally understood as a gift of a very different kind – in fact the inverse of the Santa-gift.  What the early Christians celebrated about the gift of Jesus was that it was completely unconditioned: it was given without regard to merit or desert.  Even in ancient times that was an unusual, even a bizarre, form of gift: surely it would make better sense to give to those who were worthy of the gift?  But what the Gospel writers and St Paul celebrated was that the gift took effect in unexpected, undeserving places – with uneducated fishermen, with women as much as men, with non-Jews as well as Jews, with the social underdogs and the morally dubious.   

This was a gift that had nothing to do with merit: it was given irrespective of worth and in the absence of worth.  Paul the persecutor received this gift; so did Mary, a village teenager; so did Peter, who let Jesus down time after time; so did idolatrous non-Jews; so did Zacchaeus (a tax-collector – about as popular as a loan shark today)).  This was not because the gift was given randomly. It was a strategic policy to make the gift available to all.  As an unconditioned gift, not dependent on gender, cultural background, social level, or moral achievement, the gift of the ‘good news’ belonged to no-one – and could go to everyone.  

As a result, the early Christians formed new kinds of communities that crossed most social boundaries, and excluded no one on the basis that they were not good enough to join.   

And was this a ‘Santa gift’ in the sense of creating no relationship, no ties, no expectations?  Far from it!  The gift of Christ was understood to transform those who received it, because ultimately it was the gift not of a thing but of a person.  Where Santa disappears for eleven months of the year, the Christians found that Jesus stuck around, not as a threat but as a transformative presence (in the form of ‘the Spirit’), who slowly, subtly, but definitively made them different than what they were before.  This was a gift ‘with strings attached’ – not unwelcome new obligations that forced them to do what they hated, but strings of love that enabled them to be better and fuller versions of themselves.  The Christ-gift drew its recipients, as theologians would later say, into the life of God, which is the best imaginable place for humans to be. 

So, how might you give gifts differently this Christmas?  Well, you could go beyond ‘the usual suspects’ and include some you would not normally include on your giving-list; why not reach out, with some gesture of goodwill, to someone with whom you have had a difficult relationship this year?  You could try to make your gifts more personal, as a token of who you are and who they are, and you could make an effort to continue the friendship beyond the ‘once a year’ gesture.  And if someone gives to you and you haven’t thought to give to them - a common source of embarrassment - no problem: take it as an invitation to friendship, to which you can always respond at some other time and in some other way.  There is always an opportunity for change and growth. 

An unconditioned gift that changes who you are - liberating and transformative, underserved and perpetually effective.  There might be reasons why we prefer the ‘no commitment’ gifts of Santa Claus, but we also know that the most meaningful gifts are personal; they create or sustain ties of friendship; even if they are things, they represent an interpersonal commitment of love.  Christmas is always a mixed blessing, but it is not helped by the Santa songs (or, indeed, by some terrible lines in Christmas carols!).  But at its origin it carries the tune of a different kind of gift, which takes no account of desert but changes its recipients in ways they can never forget.