A Fortnite Christmas

Imagine a game upgrade that turns Fortnite upside down. What impact might a totally defenceless character make?

Owen Gallacher

Owen is a Pastor to Postgraduate Students at St Aldates Church, Oxford.

A computer game montage of a snowy scene with a cottage and characters.

Fortnite's 2022 Winterfest.

Fortnite recently recorded its largest ever day with 44.7 million gamers logging some 102 million hours of play. It is a defining cultural phenomenon for a generation, free to play, it makes its record-breaking billions simply by players paying to upgrade their ‘skin’ - the look of their virtual character.

For the ‘noobs’ (that’s the newbies, in gamer-speak), Fortnite is a battle-royale sort of a game, that is, a last-man-standing shooter which begins with one hundred players skydiving out of the flying bus, dropping down onto an island, running around, locating a variety of weapons caches and blasting each other away until only one fighter remains alive – the winner.

What’s more, in this ‘holiday season’, Fortnight fans can enjoy a festive twist to their gameplay with surprises to be unwrapped, including snowball launchers, fir trees, fairy lights, and a variety of novelty themed ‘skins’ to select from - all nice additions if that’s what you’re into, but none of them of course changing the basic nature of the game, which solidly remains, however merrily decorated, to be all about blasting one another off the face of the map.

Imagine the gamers... even laying down all their guns and snowball launchers and having a rogue Christmas party.

It was the temporary festive phenomena within Fortnite that triggered a thought: What if someone hacked the Fortnite holiday season and put in a truly game-changing addition? Go with me for a second, what if, dropping down right into the midst of all the violent rampaging there landed something truly surprising? Something like the opposite of a mega ‘skin upgrade’; what about a new character appearing who was completely immobile and literally defenceless - a baby?

If this actually happened, how would the other gamers react? I like to imagine the first few gamers stumbling across the defenceless baby, and perhaps just for the unlikely joy of it, interrupting their regular killing sprees and attempting to protect it. Or perhaps even laying down all their guns and snowball launchers and having a rogue Christmas party in one corner of the map, complete with all the famous Fortnite dance moves that are normally reserved for the last-person-standing.

Imagine the whole system being so wonderfully interrupted for 44.7 million users. Our cycles of violence paused. Our incessant quests for upgrades called into question. Our whole concept of ‘winning’ called out as the grabbing, the hoarding, the mad dash, the blasting, it was all undone and turned around.

All because some genius had put an unarmed baby into the middle of a Fortnite battle, or maybe they’d put themselves in as a baby. Can you imagine that?

Article

Culture

Digital

Identity

Music

5 December 2024

4 min read

What Spotify Wrapped really tells us about ourselves

We listen, therefore we are.

Belle Tindall

Belle is the staff writer at Seen & Unseen and co-host of its Re-enchanting podcast.

Spotify.

Since 2016, Spotify has offered its users an annual feature that gathers up and presents us with the details of our own usage, allowing us to look back over the year through the specific lens of our listening habits. While this may initially sound more than a little dull, it’s actually quite the piece of marketing genius. It’s the story of our 2024, as narrated by Spotify. The state of our souls, as outed by our devotion to Taylor Swift.

Every year, ‘Spotify Wrapped’ becomes more and more of a social ritual.

In fact, this year, people were actively waiting on it to happen, checking their app daily, longing for Spotify HQ to announce its 2024 arrival. News outlets were writing pieces on how to best engage with it – there were actual bets being placed on when the feature might drop. How crazy is that? Spotify Wrapped has become as synonymous with this time of year as advent calendars and getting Christmas decorations out of the attic.

Bravo, Spotify. I hope whoever thought the whole thing up has enjoyed one heck of a promotion.

Now, I’m very aware that this may be somewhat of a storm in a teacup, the teacup being Gen. Z. But it is a storm, nonetheless. And I think our ever-growing obsession with it has a lot to teach us about.. well… us.

Because what’s even more interesting is that these deeply personal insights Spotify are offering us, initially manufactured for our eyes only, are being plastered on social media. Spotify Wrapped has become a kind of soft-launch of our own brand, a low-stakes way of putting ourselves out there. Over the past days, thousands upon thousands of people have taken the data provided by Spotify and shared it with the world, sort of as a means through which they are sharing themselves with the world. Their top artists, the songs they’ve had on repeat, the number of minutes they’ve spent in the company of their favourite albums and podcasts - their listening habits have been served to us on a lime-green plate.

(I say ‘their’, not because I’m immune to the craving but more because my own data is too strewn with Taylor Swift and The Smiths for it to ever be something I’m eager to share with the masses).

And, I guess I have a simple question: why?

Why are we doing this? My instinct is telling me that the answer is an incredibly simple, albeit salient, one. My hunch is simply that we want to be known.

I think it’s utter genius wrapped in a guise of triviality. It underhandedly nudges us to acknowledge that we want to belong.

We have a nagging need to show people who we are, in the hopes that we’ll be repaid with acceptance. Approval, even. Admiration, if we’re really lucky.

It’s a symptom of what some (perhaps most notable, Charles Taylor) have labelled ‘expressive individualism’. We live in a cultural moment that tells us that we are tasked with discovering and defining who we are, it’s down to us. It’s the responsibility of each individual to build themselves up, from the inside out. And then we get to show the world what we have crafted – ourselves, made in our own image.

We get to be the masterpiece and the master, the creator and the created, the poet and the poem.

It sounds wonderfully freeing, doesn’t it? There’s just one problem, no person can actually bear the weight of such responsibility. It’s crippling.

And so, if, once a year, we can outsource this monumental task to a Swedish streaming platform – why wouldn’t we? For a brief moment, we can put our existential-crisis-in-waiting on hold, we can put our feet up, sigh with relief, and simply declare - I listen, therefore I am.

For one day only, we can let our music tastes define us, we can leave it to our streaming habits to imbue our lives with meaning.

We can rest.

I’m in no way belittling this. On the contrary, I appreciate it. I think that Spotify Wrapped shows us far more about each other (and ourselves) than how much Oasis we listened to this summer. I’m really grateful that it allows us to drop our façade for a moment, reminding us how much we long to know and be known, see and be seen, love and be loved. I think it’s utter genius wrapped in a guise of triviality. It underhandedly nudges us to acknowledge that we want to belong. And so, I’m not convinced it’s ‘individualistic’ behaviour at all - how about we call it a symptom of ‘expressive want-to-belong-ism’, instead?

Spotify Wrapped’s success is wild. It is a cultural moment, and its underlying heart-cry is a particularly loud one. Even louder than the three-thousand minutes’ worth of Beyonce I blared this year. Apparently.

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