Review
Ambition
Books
Culture
3 min read

Forgetting the big ideas

How to collect ideas that have changed the world. Nick Jones reviews A History of Ideas.

Nick is the senior editor of Seen & Unseen.

A painting of an 18th Century servant bent over a washing tub.
Jean-Siméon Chardin's The Scullery Maid.
National Gallery of Art, CC0, via Wikimedia Commons.

I devour new ideas. One way to sate the appetite is dining out on Radio 4’s In Our Time archive. The show’s host Melvyn Bragg politely and firmly guides academic experts as they share their wisdom and insights with the listener. Among these great teachers, one had a title that stood out for me - Professor of the History of Early Modern Ideas. It was held by the late Justin Champion of Royal Holloway University. While I may never aspire to don his mantle, I do love the idea of, well, a professor of ideas. So much to discover and explain – to educate upon. 

As well as formal academics in universities, other types of educators share that teaching load. Among them is the School of Life. A purveyor of therapy, courses and books, it has published A History of Ideas. The book is a collection of what the School calls humanity’s most inspiring ideas throughout time, ideas ‘best suited to healing, enchanting and revising us.’ Its stated goal is to answer the biggest puzzles we may have: about the direction of our lives, the issues of relationships, the meaning of existence.   

Given the School of Life was started by authors, therapists and educators, A History of Ideas could be considered its textbook, but it is no academic textbook. Instead, every idea it addresses hangs off a full-page image accompanied by essay, often based on articles the School has published. 

Arranging ideas is always challenging. The book documents the history of the world’s ideas in 12 chapters. Good news for Julian Barnes, whose A History of the World in 10½ Chapters remains on top of the concise world history league by one and a half chapters. Prehistory and The Ancients, and Modernity bookend chapters on the great religions, Europe, The Americas, Industrialisation and Africa. 

Within chapters, fine art, architecture and objects illustrate the ideas. Grand masters can be expected on the pages but they are joined by lesser works. Such selections serve their purpose well. The Scullery Maid, by Jean-Baptiste-Simeon Chardin, depicts the drudgery of washer work yet brings to visual life the accompanying first essay on Christianity. This is no art history exposition of some baroque high altar piece – rather:

‘Central to Christianity has been the argument about the value of ordinary people… this was a religion that never stopped stressing that God's mercy was offered to all irrespective of social status.’

Nor does it shy away from tackling what today may be seen as problematic ideas. On original sin, it asks:

‘why would it be helpful to keep this in mind? Because once we accept the bleak verdict, we are spared the risks of misplaced expectations. To know that everyone we encounter will, at some level, be flawed reduces our fury and our disappointment with this or that problematic aspect of their character.’

Wise words in an age where few can disagree agreeably. 

The ideas of industrialisation are, perhaps, foreshadowed by the 18th century scullery maid’s crude washing tub. From today’s perspective, it seems that some of the big ideas haves been vigorously scrubbed away by the industrial revolution and allied revolutionary trades. However, the commentary on The Scullery Maid concludes:

‘an ideology can be said to have achieved true victory when we forget it even exists. We can tell that Christianity has been one of the most powerful movements of ideas there has ever been, in part because of how seldom we notice that it has ever had the slightest influence on us.’ 

Living in a ‘decade of disruption’, to quote Rory Stewart, there are many big questions being asked. Among them, “will it all be OK?" The History of Ideas is a carefully curated gallery that illustrate the big ideas helping answer those questions. Given the authors set out to curate ideas that could enchant, it may also re-enchant those asking - with that which they have forgotten exists.  

A History of Ideas is published by The School of Life.  

ISBN: 9781912891962 

Snippet
AI
Culture
Digital
Sustainability
3 min read

AI Barbie: does anyone think about destruction?

We choose waste and consumption over stewardship.

Jean is a consultant working with financial and Christian organisations. She also writes and broadcasts.

An AI generated image of a Barbie-like Toy
AIn a Barbie world.

If you spend any time on any social media platform you would have probably seen the ChatGPT Barbie trend. Resembling packaged toys, the AI depicts you like a doll or action figure. At first, I thought I was only seeing it because of the LinkedIn algorithm. But then I started to see articles in my feed from mainstream media outlets teaching people how to do it.  

Generally, speaking, I am not a trend follower. I am one of those annoying people who doesn’t get involved with what everyone is doing just because everyone is doing it. Thankfully, I don’t suffer from FOMO (the Fear Of Missing Out) and I don’t think I am swayed much by peer pressure. But I like to stay informed about what is going on. So I can have something to talk about when I meet people in new settings and to remain relevant. So, when this started popping up in my feeds, I investigated it, and I was pleasantly surprised. 

I am not anti-AI. I have embraced and seen the benefits of AI in my own life (this sounds a bit weird, but I think you get my point). I understand and accept that it will, can and has improved productivity and creativity. I use ChatGPT all the time for social media content and captions, brainstorming, titles for articles, coding problems, research and language translations.  

But like many, I have long been sceptical about the growth of AI use and the viability of its long-term sustainability. I wouldn’t describe myself as a climate warrior, but I do believe that we have a responsibility to ourselves and the generations after us to use the finite resources of the planet frugally. The AI-powered Barbie trend throws that out of the window.  

The current Trump administration has facilitated a shift away from ESG (environmental, social and governance) targets in the world of business. For the most part, the criticism of this in the media (social and mainstream) has been focused on DEI targets. But perhaps, in the face of slow economic growth and because this began before the Trump administration took office, the move away from environmental targets or what I would call environmental stewardship, or frugality has received limited coverage.   

I have never understood why proponents of the climate emergency, have made themselves bedfellows and in some cases, wholehearted supporters of the AI revolution. A typical data centre uses between 11-19 million litres per day water just to cool its servers, that’s the equivalent of a small town of 30,000-50,000 people. The International Energy Agency (IEA) predicts by 2030 that there will be a doubling of electricity demand from data centres globally equating to slightly more than the entire electricity consumption of Japan. This growth will be driven by the use of AI in the US, China, and Europe. That’s why vocal support of the climate emergency and advocating escalated transition to AI, as is the position of the UK government, currently seems paradoxical to me.  

This isn’t hyperbole, Sam Altman, CEO of Open AI recently tweeted asking folks to reduce their use of the ChatGPT’s image generator because Open AI’s servers were overheating.  

That is why I have been pleasantly surprised, by some of coverage on the Barbie trend. Arguments are now being made more loudly about the true cost of unlimited AI expansion.  

I am not against progress or AI expansion entirely, and I have some support for the argument that governments have pursued net zero policies at a rate that is impractical, expensive and unviable for the average consumer in Western democracies. However, the Barbie trend reveals our tendency to choose waste and consumption for fleeting pleasure. For many of us, we have probably just thought, ‘It’s just a bit of harmless fun’. But the truth is it isn’t, it’s just that we can’t see the damage we are doing to the environment. That’s without going into the financial and privacy costs associated with the AI revolution. It really is a case of that age old adage, ‘Out of sight, out of mind’.  

The challenge is now that we know, what do we do? Do we continue to be part of wasteful AI trends? Or do we use AI to add value, increase productivity and solve problems?  

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