Column
Culture
Football
Sport
4 min read

Football transfers are just cheat codes to success

Not every problem in the game, or life, can be fixed overnight.
TV presenters stand eith side of a large screen showing football team badges.
Pundits prognosticate.
Sky Sports.

A couple of years ago I bought a Nintendo Switch and waved goodbye to my productivity. I’ve recently been playing Balatro, the breakout indie success of 2024 that is essentially the lovechild of poker and heroin, it’s that addictive. I now dream in playing cards. It’s a miracle this column managed to get done, frankly.  

However, as all-consuming as Balatro is, one game I simply can’t allow myself to play again is Football Manager. I know that, if I do, the next few months of my life will be a blur as I try to make my team that little bit better.  

It’s not that I especially love tweaking tactics or managing a team of plucky underdogs. No, for me, Football Manager may as well be player transfer window simulator punctuated unhappily by the occasional season of actual football. 

Like most football fans, I love transfers. Sometimes more than I like actual football. As the January transfer window opens, I’ve found myself wondering why this is. The January window is normally a slow one, with little happening. Clubs challenging for titles and trophies, or scrapping to avoid relegation, (or, in Manchester City’s case, somehow both?) are generally unwilling to sell important players mid-season (FAO: Trent Alexander-Arnold and Real Madrid). 

And yet. If you are one of those clubs pushing for a title, or desperately fighting to stay up, a new signing or two can be just what’s needed.  

Transfers are, of course, never guaranteed to succeed. Antony (£85 million), Paul Pogba (£89 million), and Nicolas Pépé (£72 million) should put that discussion to bed. But it’s hard to argue with the results sometimes. Liverpool sign Van Dijk, Salah, and Alisson and go from bridesmaid to bride almost overnight. Nottingham Forest is promoted and decide to buy Literally Every Footballer in the World (okay, 31 players, but still that’s basically a whole academy). They currently sit level on points with Arsenal.  

Transfers are all potential, and potential is always exciting. The grass is always greener. The next transfer might just be the one to take your team to that next level. 

But football’s obsession with transfers also speaks to the tempo of modern life and our need to slow down. 

We have become somewhat incapable of thinking long-term or living slowly. I don’t think it’s as simple as our attention span decreasing. The thought of watching a three-hour film seems completely impossible to me, but I would very happily watch episodes of Brooklyn 99 for about 5 hours straight, given the chance. It’s almost as though I have to micro-dose content now (yes, hello again, Balatro).  

And so it is in football, too. Fans want success now, not next season. And in this context transfers become the cheat code to success. 

Does your team struggle to score goals? Transfer. 

Is your team incapable of keeping a clean sheet? Transfer. 

Does your life generally feel meaningless and devoid of purpose? Transfer.  

The solution very rarely seems to be, you know, better coaching or better tactics. It’s always transfers. Transfers are simply the micro-dosing of the footballing world and speak, a quick hit with the promise of instant result. 

 

Not every footballing problem can be fixed with a transfer or a sacking. Not every cultural or social problem can be fixed overnight or without pain. 

Of course, we don’t just see this in transfers: manager turnover is a symptom of the same phenomenon. Want an instant improvement outside of a transfer window? Sack the manager. The speed with which a manager’ status can change from being the Second-Coming-of-Christ to drive-him-out-with-pitchforks is alarming. Ange Postecoglou at Spurs sometimes gets both in the same week. 

But the most successful managers in Premier League history – Ferguson, Wenger, Guardiola, Klopp – were all ones who were afforded time. Even when the case could be made for them being sacked. By contrast, Watford have had more managers than the Catholic Church has had Popes and look where that’s got them.  

Like so much of society, football is enraptured with a short-term, win-now approach to the sport. But humans are not built to live at this tempo constantly. They are built for rest, and for ebb-and-flow.  

 Not every footballing problem can be fixed with a transfer or a sacking. Not every cultural or social problem can be fixed overnight or without pain.  

Society is often reticent to learn anything from football. But footballing success shows us that short-term quick-fix solutions can only go so far. The promise of transfers is often a false one. True stability and true flourishing come from slow thought and long-term work.  

We are creatures, made to live in time. No good comes from trying to cheat this basic fact of human existence.  

Right. Time for Balatro.  

Join with us - Behind the Seen

Seen & Unseen is free for everyone and is made possible through the generosity of our amazing community of supporters.

If you’re enjoying Seen & Unseen, would you consider making a gift towards our work?

Alongside other benefits (book discounts etc.), you’ll receive an extra fortnightly email from me sharing what I’m reading and my reflections on the ideas that are shaping our times.

Graham Tomlin

Editor-in-Chief

Article
Culture
Education
Politics
6 min read

Does Gen Z crave the dictator?

If young Brits are turning away from democracy, here’s how to stop it.

Krish is a social entrepreneur partnering across civil society, faith communities, government and philanthropy. He founded The Sanctuary Foundation.

A cat with a small black moustache marking snarls while sitting in front of a tablet.
Kanashi on Unsplash

I knew something was seriously wrong when I hosted a live interactive online assembly for a couple of thousand sixth formers last year. Given a range of emojis the one that was chosen most to represent how they felt about politics wasn’t a thumbs up, or sleeping face, - it was the pile of poo emoji. The vast majority also expressed a deep distrust in government believing they neither listened to nor cared about them. It was then that I realised democracy was in trouble—and not just on the global stage. Here in the UK, a deeply worrying trend is emerging: more than half of Generation Z (those aged 13-27) believe the country would be better off under a dictator. 

Recent controversial polling from Craft, commissioned by Channel 4, reveals that 52 per cent of Gen Z believe the UK should be run by a strong leader who does not have to bother with parliament or elections. Even more alarmingly, 33 per cent think the country would be better off if the army were in charge. If that doesn’t make us sit up and take notice, consider this: nearly half (47 per cent) of Gen Z believe our society must be radically changed through revolution. 

These numbers are staggering. For those of us who have grown up with a strong commitment to democracy, it is unthinkable that the generation raised with the most freedom, the most access to information, and the greatest digital connectivity could be so willing to give up their right to vote, protest, and hold leaders accountable. But before we rush to condemn, we need to ask the hard question: why do so many young people apparently feel this way? 

A lost faith in politics 

What if it isn’t so much that Gen Z has turned against democracy, but that they feel democracy has turned against them? Think about it. Their schools are crumbling. Their teachers are stressed. If they need mental health support or special needs support, they have either a long wait or a hard fight on their hands and probably both. If they want to go to university, they have to take on a debt that will last longer than the time they have been alive. And pity help them if they want to buy a house - statistics suggest they will probably have to wait until they are 33 years old to even think about getting onto the property ladder.  

You might think that these struggles would force Gen Z to become more politically active. But this generation remains the least politically engaged group in the UK. Whilst it is true that currently many are too young to vote, there is also a large proportion who is too disconnected to see the relevance of formal politics. Voter turnout for young people has been abysmal in the last three UK general elections: 

  • 2015: 43 per cent 
  • 2017: 54 per cent (a temporary spike due to Jeremy Corbyn’s appeal) 
  • 2019: 47 per cent 

Compare that to the 70 per cent plus turnout for over-65s, and the message is clear: young people aren’t voting, and in return, politicians aren’t speaking to them. Which only exacerbates the problem. Despite the Labour Party manifesto promise that they would introduce voting at 16, they seem to be in no hurry to introduce the reform.  

While Gen Z engagement with traditional politics is low, their political leanings have shifted. Over the past two decades, Gen Z has moved slightly to the centre-left, while older generations tend to lean centre-right. Today, age is a stronger predictor of voting behaviour than social class, which is a dramatic shift from previous decades. Though Gen Z is more liberal overall, they are also more radical in their discontent—and that’s where the real danger lies. 

When young people feel unheard, they don’t just disengage—they seek alternatives. Their frustration has left them susceptible to radical ideas and strongman narratives. While previous generations turned to grassroots activism, protests, and community engagement, Gen Z is more likely to be influenced by leaders they can follow online -  like Andrew Tate, Jordan Peterson, and Nigel Farage, who offer clear, confident, and often extreme critiques of the system. 

The result? Despite strong examples in the positive activism of Greta Thunberg, Marcus Rashford and Malala who have used democratic means to make a positive difference, there is a growing number of young people who see democracy as weak and ineffective, and dictatorship as strong and decisive.   

A wake-up call 

But there is hope. By engaging young people directly there is an opportunity to change the trajectory. That’s what we discovered at our online interactive event for sixth formers.  One of the most powerful voices at the event was Sophia, a recently turned 18-year-old Ukrainian refugee, who spoke about her experience fleeing war. She told her story of being separated from her father who was in Ukraine fighting for democracy. She shared how Ukrainians are fighting—not just with weapons, but with their lives—for the very democracy that young Brits are so ready to discard. Her message to British students was simple: “You don’t know how lucky you are.” She challenged them to see democracy not as a broken system, but as one that requires their participation to work. 

It was a powerful moment. And it proved something vital: when young people hear real stories, from real people, they begin to see the consequences of the choices they are flirting with. As a result of that event, thousands of young people signed up to vote at the electoral commission.  

Rebuilding trust in democracy 

So what can be done? Here are three crucial steps. 

Make politics relevant to Gen Z. Young people do care about issues like climate change, mental health, and social justice. But they are turned off democratic political solutions by the bureaucracy, mud-flinging and dragging timescales. By taking time to explain to them the processes, to involve them in the campaigns and to improve accessibility to politics and highlight the difference they can make, we may find that our most disconnected demographic could become democracy’s greatest asset.  

Rebuild Gen Z’s trust in leadership. Scandals and dishonesty have left Gen Z cynical. We need leaders who are transparent, accountable, and willing to listen. We need parties who will do what they said they would do in their manifestos and on the doorsteps. We need Members of Parliament who are committed to spending time with the young people they are supposed to represent so that relationships of trust can be deemed possible again. 

Empower Gen Z. There are initiatives out there—like our interactive live assembly and the G-EPIC project—that prove a simple truth: when young people feel heard, they engage. When they are inspired, they engage. When they are empowered to participate in the political process, they engage. Perhaps if we create more spaces for them to speak, lead, and act, they will step forward to shape the future.   

History shows that democracy is never guaranteed—it must be fought for and protected by every generation. It also requires constant effort to ensure it serves all communities without scapegoating, persecuting, or marginalizing. And history warns us that without democracy, most dictators quickly become tyrants.   

The challenge before us is urgent: we must help Generation Z recognize the power they hold to shape their world—before they surrender it to leaders who would take that power away from all of us. 

Join with us - Behind the Seen

Seen & Unseen is free for everyone and is made possible through the generosity of our amazing community of supporters.

If you’re enjoying Seen & Unseen, would you consider making a gift towards our work?

Alongside other benefits (book discounts etc.), you’ll receive an extra fortnightly email from me sharing what I’m reading and my reflections on the ideas that are shaping our times.

Graham Tomlin

Editor-in-Chief