Filterworld: algorithmic anxiety is flattening our culture

The rule of vanilla lets our unfeeling gadgets decide what’s best for us.

Simon Burton-Jones

Simon is Bishop of Tonbridge in the Diocese of Rochester. He writes regularly round social, cultural and political issues.

A podcast guest speaks in front of a mic.

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Sebastian Pandelache on Unsplash.

Here’s another diagnosis to add to modern malaise: algorithmic anxiety. It’s described by Kyle Chayka in his excellent book Filterworld (Heligo Books, 2024) as the:

…awareness that we must constantly contend with automated technological processes beyond our understanding and control, whether in our Facebook feeds, Google Maps driving directions, or Amazon product promotions.

We don’t understand algorithms. Even if we did, we wouldn’t know how they actually work on us as every tech company keeps it a secret, lest competitors learn from them. This has led to the algorithm becoming the century’s newest bogeyman, a phantom we can reference in conversation to make us sound tech savvy and culturally knowing even while we remain in the dark.

‘Algorithmic has become a byword for anything that feels too slick, too reductive, or too optimised for attracting attention’.

Kyle Chayka

One of the oddest outcomes of the ascendency of the algorithm is the seemingly diametric effects on politics and culture. In politics it has polarised people, sorting us into opposing camps and then ensuring we hear only good things about our ‘side’ and only maddening things about the ‘opposing’ side. Instead of calmly listening to a different view, we hurl insults, as performative as Prime Minister’s Question Time and about as enlightening.

Something different is happening with culture. Here, the algorithm makes culture more homogenous; in the words of Kyle Chayka, it is ‘flattened’. The basic rule of what he calls Filterworld is that ‘the popular becomes more popular, and the obscure becomes even less visible’. It is a strange re-mix of Jesus for the digital age: ‘to all those who have, more will be given…but from those who have nothing, even what they have will be taken away.

The life of an Instagram post is said to be determined in the first five minutes. If it has engagement, it can be sure of more; if it gets none, it will sink. Visibility on social media is vital for artists of all kinds, because this is where all publicity begins. Artists try and game the system, figuring out what kind of content the algorithm will promote. In the process, their creative expression is subtly compromised. People begin to write in a style that gets attention, and what gets attention is decided by the algorithm. Those who tweet will know how the short, pared back medium starts to influence their life away from X. Musicians know that art which is safe and mainstream – the public’s crowded middle where performers like Ed Sheeran have thrived – is likely to succeed.

‘Much of culture now has the hollow, vacant feeling of having been made by algorithm’ according to the cultural commentator Dean Kissick. Chayka observes that: ‘algorithmic has become a byword for anything that feels too slick, too reductive, or too optimised for attracting attention’.

It is often at the margins that breakthroughs emerge; art that makes us see this world in a new and divine light.

There is a valid counter to this development. Previously, what we read, heard and saw as cultural consumers was determined by a small set of experts who filtered content for us. These experts were often drawn from a narrow section of society who inevitably brought their own biases to bear. While this may be true, it is hardly a triumph for the public to have an unfeeling gadget decide what’s best for them, based on what we have liked before and what seems to appeal to most people. At the ice cream vendor, this is like reaching for vanilla every time.

The truth is, in necessarily surrendering to the algorithm (for what alternative is there online?) we miss huge volumes of culture that might appeal to us. It is about as effective as deciding what sea life we like based only on what pops up to the surface of the water.

The best art is not always the most popular and there is a risk that the divine spark of invention that the creator God has placed within each of us – the unlimited potential of being made in the image of God – will not be fanned into existence as often as it could be. Chasing likes is no substitute for patient inspiration. It is often at the margins that breakthroughs emerge; art that makes us see this world in a new and divine light.

‘Behold, I am making all things new’ says the one who sits on the throne in Revelation. That algorithms are making all things similar is the reality we are learning to live with.

Article

Culture

Film & TV

11 March 2024

4 min read

The Oscars and ourselves

Beyond the shiny escapism, the awards spotlight all our stories.

Belle Tindall

Belle is the staff writer at Seen & Unseen and co-host of its Re-enchanting podcast.

A closely cropped group of gold Oscar statues showing mostly their head and shoulders.

Oscars.org

The Oscars are a funny old thing, aren’t they? Every year, I find myself wondering why we care about them so much.

And sure, we could go for the low-hanging answers: because the show is brimming with glamour, because it’s packed with celebrity, because we may be treated to Ryan Gosling performing his Barbie anthem with Slash. We’ve been trained to gravitate toward such things, and that makes the Oscars the jackpot. And so, while shiny escapism is an undeniable aspect of the enormous hype attached to the Academy Awards, I think it would be unfair to assume that these are the only reasons we are still so drawn to this event.

If we’re meaning-making creatures, and I believe that we are, then these films mean something.

I once heard renowned mythologist, Dr Martin Shaw, say that ‘story is the best way to talk about almost anything’, and I wonder if cinema is evidence of how heartily we agree. The stories that are being crafted and told are important, they matter, they actually affect things. Or, at least, the good ones do.

And this year, when I assess the films that swept up the majority of the prizes at the 96th Academy Awards, I noticed a trend. I noticed that these films are essentially humans talking to humans about what it means to be human.

In many ways, for better or for worse, we spent 2023 telling stories about ourselves. Allow me to break down what I mean.

These movies tell us of our own brokenness, our own breaking-things-ness.

Oppenheimer, which won six awards, and Zone of Interest, which was the first British film to win the Oscar for Best International Film – they tell our darkest stories. We know the 20th Century horrors of the dropping of the atomic bomb and the Holocaust, but these two movies introduce us to the faces behind the horror. And, what’s more, they hauntingly remind us that those faces could have been ours. They introduce us, not to monsters that we can keep at a comfortable distance, but to people who sanction, create and do the unimaginable, and then go home for dinner with their children.

People did these things. People like us. These movies tell us of our own brokenness, our own breaking-things-ness. They remind us that the possibility of evil is not beyond us, it is within us, and that the most dangerous thing one could do is to believe otherwise.

But then there was the acutely tender The Holdovers, and the deeply profound Past Lives. These movies tell of our gentleness, our fragility, our innate need for intimacy; they remind us that we were designed to be known and loved. They reintroduce us to our deepest and most innate needs - The Holdovers, in particular, tells us of the sacrality of relationship. Its success has me wondering if a story of three lonely people forced to spend Christmas together in an empty boarding school could tell us more about what our souls require than any academic deep dive.

Yet again, these films seek to tell you the story of you; they aim to be windows into the souls of the characters, while also acting as mirrors through which we can catch glimpses of our own.

Each movie, in one way or another, was a wrestle with personhood. What makes us, us?

And finally, there were two films, Barbie and Poor Things, which, to criminally over-simplify them, are the stories of two women (or, rather, one toy and one new-born baby in the body of a grown woman… don’t ask) who are working out what it means to be a person. Both Barbie and Bella Baxter walk through worlds that are entirely new to them, but completely familiar to their audiences. They assess the good and the bad of humanity as if utterly detached from it, until they are forced to confront their own place in the worlds that they are slowly coming to terms with. As is written into the script of Poor Things and was read aloud over a montage at the Oscars ceremony,

‘We must experience everything. Not just the good, but degradation, horror, sadness. This makes us whole Bella, makes us people of substance. Not flighty, untouched children. Then we can know the world.’

(Is it me, or is there a little touch of – ‘just take a bite of the apple, Eve’ in there?)

So, you see my point – this year, in the world of film, humans talked to other humans about what it means to be human. Each movie, in one way or another, was a wrestle with personhood. What makes us, us? Where does our propensity for goodness come from? How are we this clever? And how are we this clueless? Why do we do such evil things? And why do we have such tender needs? What is the difference between the worst and the best that we could possibly be? What and why are we? Or, in the simple words of Billie Eilish’s Oscar-scooping song – what were we made for?

And listen, perhaps this is always somewhat the case. Maybe every film can be boiled down this way, and maybe the Oscars are just a storm in a particularly glitzy tea cup. And maybe nobody would be talking about it this morning had Slash not been involved.

But I just have this sense that these movies, and the prizes that they won, mean something. These existential-yearning kind of films, I’m not sure they’re going anywhere anytime soon – if we’re wondering what we were made for in such public places, I’m wondering if it’s because we’re also wondering the same thing in the most personal places.

If you’re asking me, last night was filled with as many cultural heart-cries as it was prizes.