Review
Books
Culture
Digital
4 min read

Filterworld: algorithmic anxiety is flattening our culture

The rule of vanilla lets our unfeeling gadgets decide what’s best for us.

Simon is Bishop of Tonbridge in the Diocese of Rochester. He writes regularly round social, cultural and political issues.

A podcast guest speaks in front of a mic.
What's next on the playlist?
Sebastian Pandelache on Unsplash.

Here’s another diagnosis to add to modern malaise: algorithmic anxiety.  It’s described by Kyle Chayka in his excellent book Filterworld (Heligo Books, 2024) as the: 

 …awareness that we must constantly contend with automated technological processes beyond our understanding and control, whether in our Facebook feeds, Google Maps driving directions, or Amazon product promotions. 

We don’t understand algorithms.  Even if we did, we wouldn’t know how they actually work on us as every tech company keeps it a secret, lest competitors learn from them.  This has led to the algorithm becoming the century’s newest bogeyman, a phantom we can reference in conversation to make us sound tech savvy and culturally knowing even while we remain in the dark. 

‘Algorithmic has become a byword for anything that feels too slick, too reductive, or too optimised for attracting attention’.   

Kyle Chayka

One of the oddest outcomes of the ascendency of the algorithm is the seemingly diametric effects on politics and culture.  In politics it has polarised people, sorting us into opposing camps and then ensuring we hear only good things about our ‘side’ and only maddening things about the ‘opposing’ side.  Instead of calmly listening to a different view, we hurl insults, as performative as Prime Minister’s Question Time and about as enlightening. 

Something different is happening with culture.  Here, the algorithm makes culture more homogenous; in the words of Kyle Chayka, it is ‘flattened’.  The basic rule of what he calls Filterworld is that ‘the popular becomes more popular, and the obscure becomes even less visible’.  It is a strange re-mix of Jesus for the digital age: ‘to all those who have, more will be given…but from those who have nothing, even what they have will be taken away. 

The life of an Instagram post is said to be determined in the first five minutes.  If it has engagement, it can be sure of more; if it gets none, it will sink.  Visibility on social media is vital for artists of all kinds, because this is where all publicity begins.  Artists try and game the system, figuring out what kind of content the algorithm will promote.  In the process, their creative expression is subtly compromised.  People begin to write in a style that gets attention, and what gets attention is decided by the algorithm.  Those who tweet will know how the short, pared back medium starts to influence their life away from X. Musicians know that art which is safe and mainstream – the public’s crowded middle where performers like Ed Sheeran have thrived – is likely to succeed.   

‘Much of culture now has the hollow, vacant feeling of having been made by algorithm’ according to the cultural commentator Dean Kissick.  Chayka observes that: ‘algorithmic has become a byword for anything that feels too slick, too reductive, or too optimised for attracting attention’.   

It is often at the margins that breakthroughs emerge; art that makes us see this world in a new and divine light.   

There is a valid counter to this development.  Previously, what we read, heard and saw as cultural consumers was determined by a small set of experts who filtered content for us.  These experts were often drawn from a narrow section of society who inevitably brought their own biases to bear.  While this may be true, it is hardly a triumph for the public to have an unfeeling gadget decide what’s best for them, based on what we have liked before and what seems to appeal to most people.  At the ice cream vendor, this is like reaching for vanilla every time.   

The truth is, in necessarily surrendering to the algorithm (for what alternative is there online?) we miss huge volumes of culture that might appeal to us.  It is about as effective as deciding what sea life we like based only on what pops up to the surface of the water. 

The best art is not always the most popular and there is a risk that the divine spark of invention that the creator God has placed within each of us – the unlimited potential of being made in the image of God – will not be fanned into existence as often as it could be.  Chasing likes is no substitute for patient inspiration.  It is often at the margins that breakthroughs emerge; art that makes us see this world in a new and divine light.   

‘Behold, I am making all things new’ says the one who sits on the throne in Revelation.  That algorithms are making all things similar is the reality we are learning to live with. 

Article
Awe and wonder
Culture
Sport
Wildness
6 min read

Surfing with Dostoevsky: what waves taught me about the journey

The water draws things out of us that we can’t see on our own

Rick writes and speaks on leadership, transformation, and culture.

A surfer carves a turn on a wave.
Oliver Sjöström on Unsplash.

 

Fyodor Dostoevsky wrote in The Brothers Karamazov, “The mystery of human existence lies not in just staying alive, but in finding something to live for.” For many, the true purpose of life is not merely a philosophical concept, but a fundamental inquiry. It's about uncovering something beyond our individual selves, an answer to the inherent question about the very meaning of our existence. 

The place where I find myself pondering this mystery is on my surfboard. Whether anticipating a wave or carving along its emerging curl, the ocean consistently beckons me to meditate on a quest for a re-enchantment of our profound spiritual mystery.

I have loved surfing since I was young. I remember the first wave I really surfed in Southern California. I was 14 and an insecure high school kid who struggled with a severe stutter. It was so bad that I viewed everything in my life through the lens of my stutter. Consequently, I always wanted to hide in the shadows and never be seen, because any time I opened my mouth to speak it was a mess. But something happened for me that day that forever changed how I saw myself. On that wave, I saw my potential, my person, not just my stutter. 

That morning the water was alive with a crazy energy churning just below the belly of my board. The waves were rolling in as beautiful lines etched against the morning sky. They stacked up on the outside reef and I picked my ride. I put my hands deep in the cold, blue waters and my heart began to race as I pulled and paddled toward the unknown. The wave that I chose rose to a perfect liquid wall. It was sheer beauty.

At that moment, it was just me and that wave. I realized I didn’t have to talk to anyone or worry about what others thought of me. Instead, I felt alive and free to be me. In this freedom, I could feel the exhilaration of pulling and paddling toward the horizon full of fear and excitement. I was caught up in the rush of the unknown size, shape and personality of the wave and what I would do once I caught it.  

In a split second, I pivoted 180 degrees, perfectly positioned my body on the board, put my hands deep into the rising pitch, pulled in, and snapped up to my stance all in a single movement.

As I dropped in, my insecurities, my doubts, my fears …. my stutter vanished like the mist spraying off the curling wave. In that instant, I felt a connection to something beyond me as I found my line and carved up and down the face of the wave. I was forever hooked like an artist sculpting beauty out of a block of stone. On that wave I saw myself in a new and different light of potential. I converged with the board, the moment, with what needed to be done, and looked for what could be done. I found something more, something beyond me.  "The experience of art is a cleansing of the spirit, a return to deeper emotional and imaginative states,” as Pablo Picasso put it.

You might say it’s weird but surfers have a deep sense of trust in the experience of surfing;  the wave draws things out of us that we couldn’t see on our own.  It inspires us to push our limits until we see and realize our potential, until we see something more.  

Surfer Easkey Britton is the first Irish woman to be nominated for the Global WSL Big Wave Awards. She is a scientist, academic and social activist, with a PhD in Environment and Society and she is always one to look in places others aren’t for the answers to difficult questions. She said,  

“A wave is like a mirror to our soul. Whether we paddle out and into the horizon, take a drop down the face of a liquid wall, or dive deep under a mountain of water as it crashes overhead, the wave reflects our fears, our willingness, our vision, our potential.” 

Are we willing to look at ourselves in the mirror? Or better yet are we willing to venture out into the wild and let something else bigger than us show us … us? 

I am not saying that wave gave me something to live for, but it did show me I was something more than my insecurity, my shortcoming, my limited view of who I was and what I perceived I could be. It revealed something outside of and beyond me. It acted much like that mirror Easkey talked about, and it revealed that I hid behind a cover, a disguise, a fear. In a melodic almost musical repose, it crashed on the shores of my perception and gently but powerfully rattled my forming identity and revealed something more. 

Dostevesky speaks not of a moment but of a journey to find something, to find that thing that moves your soul, that stirs your being into that sense where we ponder “something to live for.” Surfing did that for me.

For the surfer the reward is the journey of the never ending search for the next wave. It’s not about just one wave, just one drop. It’s the whole experience of the journey, wave after wave; it’s the sensation of the ride and the work that gets us there. It’s where we find a sense of significance, a sense of something greater. As Henri Matisse put it, "Creativity takes courage.”

I remember when I was studying at Oxford University, I longed for the noise of the calming surf. Instead, all I could hear was the occasional buzz of traffic outside and the silent enchantment of academia whispering in the quiet, cold, majestic city parks. Yet like the ocean it too in its own way was quietly calling me to find that “something to live for.”   

Surely now in a world of powerful currents and unsuspecting waves, we need more than ever to find something to live for—something beyond ourselves. This era of rapid technological advancement, instability, division, and volatility underscores a heightened need for deeper discussions about meaning, hope, purpose, and what truly gives life value.  Like a surfer paddling out toward the horizon, dropping in on a wave, and finding her line, we need to never give up the search for the immeasurable and fascinate our soul with this journey. For the surfer there is a great, almost deep joy in finding that ethereal line stretched out in the emerging pitch.  

The wave, though external, compels us to look beyond our individual selves. It pushes us to experience something vast, transcending the confines of our self-centeredness and exposing us to a world—and potentially a hope—far grander than our limited perception.

As I carve up and down the face of the wave like that sculptor, I continually deepen myself into this essence of something greater, something bigger than me. I am ever drawn to its soulful re-enchantment as it gently but powerfully confronts me with the microcosm of my ‘me-ism’, with the truth that I was created to live for something and perhaps even for Someone vastly bigger than myself.

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