Snippet
Ambition
Change
Digital
Economics
Work
4 min read

Don’t just hustle or quietly quit. Work hard at rest

Here’s what BrewDog's CEO doesn't get about work-life balance.

Callum is a pastor, based on a barge, in London's Docklands.

A man lies asleep on a closed lap top on a desk.
Vitaly Gariev on Unsplash.

 

Is work-life balance just an excuse for people who hate their jobs? James Watt, the CEO of BrewDog, seems to think so. But is his vision of work-life integration the solution - or a recipe for burnout? Recently, Watt faced criticism for claiming that work-life balance was "invented by people who don’t like their job." Instead, he advocated for work-life integration, arguing that if you enjoy your work and want to achieve, it won’t feel burdensome to be constantly "switched on."

Watt is correct in some respects: extraordinary achievements often require extraordinary focus. Hard work can be immensely satisfying, providing purpose, goals, and rewards. However, Watt’s perspective lacks nuance and risks promoting a culture of overwork.

Work-life integration, as portrayed by Watt and his fiancée, Georgia Toffolo, revolves around relentless focus on achieving goals, coupled with a willingness to make significant sacrifices. It means finding a partner who champions your ambitions while relentlessly pursuing their own. For Watt and Toffolo, this appears to work—they seem to thrive as part of the privileged minority who genuinely enjoy every aspect of their work. But when viewed realistically, their vision of work-life integration paints a bleak picture. It involves checking emails during family meals, taking calls while driving, scheduling loved ones around work, and sacrificing whatever doesn’t fit. As Watt illustrated in his social media post, referencing figures like Sir Tom Hunter visiting sports stores with his children or Sam Walton working in his warehouse on Saturdays, this isn’t about integrating work into life - it’s about subordinating life to work.

In many ways, the hustle culture that Watt embodies mirrors modern unrealistic beauty standards. Just as social media often promotes unattainable images of physical perfection, Watt’s idealised version of work-life integration advocates a way of life that leaves little room for other forms of hard work - relationships, parenting, creativity, or rest.

The backlash against Watt was swift, and Gen Z’s ‘quiet quitting’ movement has been lauded as a counterpoint to this culture of overwork. By prioritising mental well-being and relationships, quiet quitters resist the idea that their entire identity should be tied to their job. However, they too risk missing the point. A reactionary disengagement from work, while understandable, does not offer a holistic vision of life where every area - work, rest, relationships - receives the effort and attention it deserves.

Work - life balance isn’t about doing the bare minimum at your job or resenting periods of intense work. It’s about recognising that work is one part of life, and other areas - relationships, hobbies, rest - demand hard work too. The challenge, then, is not to reject work but to embrace the harder, more deliberate work of rest.

A radical alternative: working hard at rest

What could a meaningful alternative look like? It might involve working hard at work, yes, but also working hard at rest.

As a vicar in Canary Wharf, one of London’s financial hubs, I regularly see young professionals wrestling with the tension between ambition and rest. They understand the demands of their careers and the effort required to achieve extraordinary goals. But they also grapple with the reality of burnout and the importance of mental health. Watt’s vision of work, without clear boundaries, poses a danger: the mental load of being "always on" accelerates burnout and diminishes the joy of achievement.

The biblical concept of Sabbath offers an ancient yet powerful antidote to the demands of both overwork and disengagement. It reminds us that work is good, but so is rest. By intentionally organising and prioritising rest, we resist the cultural pull of constant hustle and grind. Taking one day each week to step away from work entirely—no emails, no calls, no productivity—becomes an act of resistance.

Sabbath rest allows us to engage deeply with other areas of life. It provides the space to focus on relationships, creativity, and renewal without the constant demands of work encroaching on every moment. This doesn’t mean filling the day with endless activities—brunches, housewarmings, and run clubs are good, but Sabbath also requires intentional space for rest and reflection. In ancient farming societies, Sabbath for the land meant leaving fields unplanted, allowing them to regenerate naturally. The same principle applies to us: regular rhythms of rest make us healthier, more focused, and more productive when we return to work.

Seeking balance while recognising that work is part of life isn’t a sign of weakness—it’s wisdom. Sabbath rest isn’t a retreat from ambition but a way to ensure our goals don’t overshadow the rest of life. Success isn’t just about professional achievements; it’s about thriving in every area - work, relationships, creativity, and rest.

What if rest wasn’t a sign of weakness but a declaration of what truly matters? What if success meant working hard, not just at our jobs, but also at rest, relationships, and the things that bring us joy?

Join with us - Behind the Seen

Seen & Unseen is free for everyone and is made possible through the generosity of our amazing community of supporters.

If you’re enjoying Seen & Unseen, would you consider making a gift towards our work?

Alongside other benefits (book discounts etc.), you’ll receive an extra fortnightly email from me sharing what I’m reading and my reflections on the ideas that are shaping our times.

Graham Tomlin

Editor-in-Chief

Column
Change
Masculinity
Psychology
7 min read

The crying man and the content of sadness

In the latest in our series on men and masculinity, psychologist Roger Bretherton reflects on what he learned about being a man from his own mid-life crisis.
A person stand looking out a wide set of windows covered in rain.
Daniil Onischenko on Unsplash.

My midlife crisis began with crying. Alone. In the car. In the study surrounded by books. Curled up on the bathroom floor. Waves of sadness crashed over me, and I couldn’t hold them back. So sudden and inexplicable was this lapse into grief that I felt the need to keep it to myself. It was shameful. It took a month before I finally told anyone and even then, my hand was forced by bursting into tears in front of them. They wondered if it was hormonal. Maybe I was eating badly or sitting still too much. But I knew the sadness had content. 

I was slowly being crushed by the feeling that I had failed to be, or missed the opportunity to become, the man I was supposed to be. 

It is difficult to make sense of such sadness though. It doesn’t come labelled with its own meaning. It fails to announce itself. It doesn’t ride into our consciousness on a unicycle waving a sign that reads: you are now sad about getting old and feeling like you have failed as a man. It takes a bit of detective work to find out what it all means. But in the end, I had to acknowledge that I was slowly being crushed by the feeling that I had failed to be, or missed the opportunity to become, the man I was supposed to be. In the three areas of life that mattered most to me, family, work, and church, I was a failure. I knew that’s what I thought because my tear ducts started twitching whenever I said it aloud. Of course, I couldn’t get anyone to agree with me. It’s not a fact. It is a massive unrealistic incapacitating overgeneralisation. But apparently the poor twisted neurones of my emotional brain had failed to get that memo.  

Every feeling of failure implies a vaguely defined sense of the success that could have been ours but has been lost. If I had failed as a man, what kind of man was I supposed to be? I came to realise that I had unintentionally imbibed a seductive model of masculinity that was ultimately unachievable. For want of a better term I came to call it the man-at-the-centre. The man-at-the-centre game is really easy to play. It is a simple rule of thumb for what any man should be. It works in any context you can think of, and goes like this…  

What should a man be at work? He should be at the centre of a team of adoring colleagues. 

What should a man be at home? He should be at the centre of an adoring wife and family. 

What should a man be at church? He should be at the centre of an adoring congregation. 

The man-at-the-centre game requires that every situation a man enters should immediately configure itself into a picture postcard in which he holds pride of place.  

Obviously, this view defines masculinity entirely in terms of power. And not even the kind of power that makes any sense. Not the power to be wise, or brave, or generous, or fair, or honest, or loyal. But the power to force other people be exactly as we would like them to be. The insistence that social life is only acceptable if made to conform to our exact specifications. The man-at-the-centre equates masculinity with being in charge, and even the tiniest lapse in control as a failure to be a man, a surrendering of one’s right to exist as a male. Kierkegaard summed up despair in precisely these binary terms, the desire to be Caesar or nothing.  

A one-way ticket to Blametown 

I can’t be sure if this insight is true of ALL men, some men, or just me. Maybe it has nothing to do with masculinity at all. Perhaps I’m just describing my own narcissism. But either way, it’s embarrassing to admit that I even thought this. I don’t even know where this belief came from. It goes against everything I have stood for in support of women, and in collaboration with men. It is quite frankly a ridiculous thing to believe - and yet there I was, just as surprised as anyone else to find myself believing it. It turns out the old church billboard was right:  

You are not what you think you are; but what you think, you are. 

And I don’t really want to chalk it up to The Patriarchy. Whenever anyone starts on about The Patriarchy, I have the ominous feeling I’m about to be blamed for something. It reminds me how I used to feel when I worked in mental health services in the NHS.  

Two- or three-times a year it seems the national media are obligated to run a story about the inadequacy of care for people with mental illness. Usually based on a report about people being let down. The catastrophic failure of care for young women with eating disorders, or young men with depression, or women on the autistic spectrum. The stories are heartbreaking, and everyone agrees that something must be done. As a lowly frontline worker, nobody blamed me, but I knew that in the weeks that followed I’d be subjected to something that felt very much like blame. No one said it was my fault, but the demands, the hours, the targets, the scrutiny, the bureaucracy would proliferate. None of it would solve the problem, but those who were trying to help would not go unpunished. 

So, as a one-way ticket to Blametown, I’m not keen on too much talk about The Patriarchy. But when I consider my hardwired tendency to think of masculinity as the man-at-the-centre, and the despair that accompanies the failure to definitively accomplish this, am I not describing something a little bit like patriarchy? A social system that offers men such a restricted view of what it means to be male, that almost no one can be happy confining themselves to it. An invitation to inhabit a narrow bandwidth of conversations, interests, clothing, emotions and sitting positions so as not to score an own goal for the men’s team by betraying weakness. It’s not like any of this is working for anyone but, beyond exorcism, what can we possibly do about it? 

The real Man-at-the-centre 

It's not a huge surprise that this midlife crisis struck when it did. Every crisis has a context. Every breakthrough starts with a breakdown. Sometimes I feel like I invited it, because for the last five years I have been practicing contemplative prayer. Twice a day – on a good day – I hole up somewhere alone. Sometimes the study or the bedroom, my office at work, a bench in the park or a seat by the window. I pray in the same places I cry. The twenty-minute timer on my smart phone begins and ends with the sound of a monastery bell. And when it is set, I close my eyes and follow the simple rule of contemplative practice: lifting my heart to God with a humble stirring of love. And for twenty minutes that is all I do. In response to every distraction or entertaining thought, I turn from the noise of my mind back to being lovingly present to the mysterious Presence in the present moment. 

Among all the well-intentioned ideas, initiatives, and apps that promise a solution, this is the only answer that has truly addressed the crisis of my own masculinity.

One of the central tenets of contemplative prayer is that when we make space for God like this, we not only meet Him, but we also meet ourselves. I don’t think my insight into needing to be the man-at-the-centre would have been available to me, if I hadn’t been practicing its polar opposite several times a day. In the discipline of contemplative prayer, we decentre the ego, we step over our self-absorption, we fill our consciousness with something that is not us. My experience of it is that when I turn to God with love, I find myself held in a vast field of loving attentiveness, infinitely greater than my own. And over time, this creeps into every corner of life, infecting every moment of contact with family, friends, colleagues, and students with the supreme joy of simply being there for that unique unrepeatable moment of their existence. Whether I am the man-at-the-centre of home, work or church becomes an irrelevance. What matters is not what these situations give to me, but what I can give to them. 

This speaks to the supreme paradox at the heart of Christianity. One that is in constant danger of slipping through our fingers. If we grasp it too hard it crumbles in our hands. It stems from the fact that there is a man-at-the-centre of the Christian religion. Arguably the most famous man of all time. Depicted in icons, brushed into frescoes, melted in stained glass, moulded in sculpture, and portrayed on camera. His face appears everywhere, and if we are not careful, we may mistakenly assume that we are celebrating his fame – the greatest influencer ever born. But what makes Jesus the man-at-the-centre is not the ingenuity with which his publicity machine crowned him king of the hill, but the absolute giving of self that characterised his life. The real Man-at-the-centre is the radically de-centred Man. 

Personally, I find there to be a seamless continuity between the Jesus I meet in scripture, and the Spirit that animates the life of prayer. Among all the well-intentioned ideas, initiatives, and apps that promise a solution, this is the only answer that has truly addressed the crisis of my own masculinity. Not a humiliation of masculine power, but a profound transforming and redirecting of it. It is the only thing I have yet found that can truly photosynthesise the carbon-dioxide of fear, rage and self-hatred that suffocates so many men, into the liberating oxygen of joyful loving strength that is their birthright.