Explainer
America
Comment
6 min read

The Cold War, the Internet and America’s nones

How does a culture lose religion so rapidly? Stephen Bullivant investigates the American phenomenon of ‘nonversion'.

Stephen Bullivant is a professor of theology and sociology at St Mary’s University, UK, and the University of Notre Dame, Australia.

Image from the series South Park

Those even passingly familiar with American religious trends over the past couple of decades will have read or heard the phrase ‘rise of the nones’ countless times. And with good reason. While in Britain the proportion of people telling pollsters they have ‘no religion’ grew rapidly over the twentieth century – it was already 43% when the British Social Attitudes survey began in 1983; it tipped 50% a little over a decade later – in America the figure stayed stubbornly low. According to Gallup polls, only 5% of American adults identified with no religion in 1975. Twenty years later, in 1995, it was still 5%.

But then, seemingly very suddenly, things started to change. Beginning in the late nineties, then rapidly accelerating in the early 2000s, each new survey showed the nones getting bigger and bigger. Depending on which survey one looks at, nones now account for  somewhere between a quarter and third of American adults. Even at the lower end, that amounts to some 60 million people. And they’re still growing.

This raises a natural question: Why now? Or rather, what is it about the nineties and early 2000s that pushed or pulled large swathes out of thinking of themselves as religious? Various ways of measuring American religiosity all indicate that something significant must have happened around then. But what

A prior, deeper puzzle

That, at least, is the obvious way of approaching things. And to be fair, it has much to recommend it: something, or rather a combination of somethings, certainly did happen to American religion in those critical years. But this in itself raises a prior, deeper puzzle: why hadn’t the numbers of American nones already risen before the late nineties or early naughts? In all manner of other, quasi-comparable countries – Britain, Canada, Australia, France – the nones started growing steadily from the 1960s onwards. Yet while the sixties had all manner of other disruptive and destabilizing effects on American culture, society, politics, and religion, the proportion of nones grew only a little bit, then stopped.

At the risk of gross oversimplification, if one were to look for a sufficiently big ‘something’ within American society, mostly absent from those other countries, which could plausibly have kept non-religiosity artificially low in these decades, then there is an obvious candidate: the Cold War. Or more specifically, the precise and peculiarly religious way in which it was framed in the USA. 

A final, all-out battle

We Brits were as up to our neck in the Cold War as anyone. But only in America, I think, was the Cold War ever popularly framed as a “final, all-out battle between commu­nistic atheism and Christianity”, to quote Republican Senator Joseph McCarthy. Remember too that it was only in the mid-1950s that Congress adopted “In God We Trust” as America’s official motto, and “under God” was added to the Pledge. During the Pledge debates in Congress, the Democrat Louis C. Rabaut’s summed up a common view on both sides of the aisle:

“You may argue from dawn to dusk about differing po­litical, economic, and social systems but the fundamental issue which is the unbridgeable gap between America and Communist Russia is a belief in almighty God.”

This wasn’t just an issue with wide bipartisan and popular support view, it was thoroughly ecumenical too. While McCarthy and Rabaut were Catholics, it was a Presbyterian president, Eisenhower, who signed the “under God” bill into law. As Eisenhower himself put it during his 1952 election campaign:

“What is our battle against communism if it is not a fight between anti-God and a belief in the Almighty?”

Embellishing the city on a hill

It was also during the Cold War that presidents began likening America to the biblical “city built on a hill” – all the better positioned, one presumes, to scour the horizon for incoming Soviet missiles. Kennedy was the first US president to use it. Reagan, adding his own embellishment of “shining,” would make it his, and many of his countrymen’s, own. Taken together, all this helped lay down a deep, implicit association between being un-religious and being un-American. Atheism itself bore the brunt of this, but it more generally ruled out as­sociated ideas and identities – including thinking of oneself as having “no religion” – as live options for the great majority of Americans.

Riven fault lines

Meanwhile, the cultural fault lines that begin obviously opening up in the late sixties – gender equality, sexual liberation – kept on widening, with new generations socialized into ever more liberal baselines. This created a growing values gap between traditional Christian views and the wider mainstream culture, on topics that were very personal to, and thus felt very deeply by, people on all sides. This meant that, while churches tended to be most visible on the 'conservative side' of various battlegrounds, they were also often deeply riven by internal versions of the same debates. Not surprisingly, church attendance, at least within Catholic and mainline churches, started falling steadily in the seventies and (except where immigration has helped fill the pews) has never really stopped.

The Internet of ideas and identities

On this basic account – and there is much that could be, and elsewhere has been, added to it – the thawing of the Cold War is obviously significant. Note that it is the Millennial generation, only the youngest of whom are able to remember the Cold War (and even then mostly from holiday reruns of Red Dawn and Rocky IV), who were at the vanguard of the rise of the nones. They were also the first generation to be true digital natives, opening many of them up to a much wider range of ideas and identities than hitherto available. This has been especially effective at chipping away the walls of some of America’s stronger religious subcultures. My ex-Mormon interviewees, especially, cite “the wonderful thing called the internet” as being “the game-changer”.

Serious discussion and South Park

The Millennials started coming of age, and indeed responding to pollsters’ surveys, in the early 2000s. This was also around the time when, arguably for the first time since maybe the hugely popular writer and speaker  Robert “The Great Agnostic” Ingersoll a century before, unbelief was being seriously discussed everywhere from primetime talkshows to episodes of South Park. The bestselling books of the New Atheists – principally Sam Harris, Richard Dawkins, Daniel Dennett, and Christopher Hitchens – evidently hit upon some long pent-up demand. They were also, significantly here, able to position atheism, and 'no religion' more generally, as a panacea for a world awash with religion. Harris, for example, makes much of how he started writing The End of Faith on September 12th. Dawkins made no secret about his wanting to run adverts with an image of the Twin Towers and the tagline “Imagine no religion…”.

Cultural space opens

Whatever one makes of such arguments, similar rhetorical moves would have had less intuitive appeal to earlier American generations, learning to duck and cover from atheists’ H-bombs: the stuff of Americans’ nightmares were now those with too much religion, rather than not enough. While the long term impact of the not-so-New Atheism is hard to judge – many nones are keen to distance themselves from what they saw as its “dogmatism” and “extremism”, even while agreeing with much of it – it certainly helped open up ‘cultural space’ for being both American and non-religious that the Cold War had (outside of various enclaves, such as college towns and certain big cities) largely sealed shut. As we have seen, it is one that a good quarter of American adults are quite comfortable placing themselves within.

So yes, new somethings indeed happened in the final years of the twentieth century and the first years of the twenty-first: and these helped drive the uptick of nones. But these happened at the same time as the none-inhibiting effects of a much earlier something had more or less worn off, especially among the emerging genera­tions most affected by the new somethings. It is this combination of factors— akin to pulling one foot off the brake as you slam the other down on the accelerator— that explains quite why the nones rose so suddenly and (seemingly) out of nowhere.  

 

Article
Character
Comment
Friendship
Virtues
6 min read

Guiding’s new badges don’t deserve this media criticism

Encouraging interests builds character now and for tomorrow

Paula Duncan is a PhD candidate at the University of Aberdeen, researching OCD and faith.

Two Brownies point out their badges.
Girl Guiding.

As a Brownie leader, what I love about Girlguiding is the perfect blend of tradition and modernity. Lots of people will have memories of belonging to Brownies or Guides. In conversation, it’s often the uniforms that people mention first – for ex-Brownies it’s always the brown dresses, or the iconic yellow sweatshirt which has now been relaunched for adults as a retro range. I will admit to buying one almost immediately and have loved wearing my tribute to the Jeff Banks design era of uniform that I loved so much as a child.  

For those unfamiliar with the organisation, Girlguiding began in 1909 with a small group of girls who joined a Scout rally and bravely asked that there be ‘something for the girls’ too. Today, Girlguiding has four youth sections: Rainbows (aged 4-7), Brownies (7-10), Guides (10-14), and Rangers (14-18).  

I’m particularly excited to go back to our weekly meetings after the school holidays because a new range of interest badges have just been launched for all sections – 78 in total! These badges are designed so that girls can choose which activities they’d like to pursue – either a new skill or hobby or learning something new. Each badge fits into one of our six distinct programme areas: Be Well, Express Myself, Skills for My Future, Take Action, Know Myself, and Have Adventures.  

A lot of the publicity surrounding the badges has been really positive – praising the organisation for representing the interests of young people. The badges were designed, after all, with the input of members and with extensive testing by groups across the UK, and feedback from 11,000 girls about the new badge offerings. My Brownie unit enjoyed being part of the testing pool for the ‘Passions’ badge, which encouraged them to think more deeply about the hobbies they have and try some new pursuits. Reading the final version of the badge when it was released was brilliant because I could really see the impact of the Brownies’ feedback.  

I’ve been disappointed to see the organisation’s new badges be subject to some heavy media criticism and that headlines have been tailored to mock, rather than share the relevant and interesting content that the badges actually offer. The Telegraph used the current tensions around gender identity to create a clickbait title: “Girlguiding ‘hostess’ badge gets gender-neutral makeover” which, inevitably, caused a flurry of (largely unpleasant) Facebook comments about identity politics. While the article itself does well to describe some of the new badge offerings, leading with a controversial heading detracts from the truth that the previous ‘hostess’ badge was discontinued as part of the programme refresh and that member feedback brought about a return of a similar offering.  

Victoria Richards writes in The Independent that: ‘Girlguiding is […] modernising the way it interacts with young people. Speaking their language. After all, what use is an organisation for girls if nobody wants to join it?’  

This does not seem to be the opinion of Lucy Mangan who writes a particularly scathing indictment of the movement in general and in a large part advocates for teaching children how to use a gun and cut down trees. Obviously unfamiliar with the Girlguiding programme, she misses that our new interest badges are just that – part of a programme that encourages girls to pursue their own interests and often to try something new! “Interest” simply means that we allow girls to choose for themselves what they are interested in learning more about. We remain dedicated to teaching core life skills (things like first aid, I’d argue, rather than using a gun) as part of the Skills Builder set of badges that progress through each section.  

An opinion piece in The Express says: ‘The new Girl Guide badges are so easy, it’s like awarding a gold star for blinking’… This simply isn’t true; even the youngest members are encouraged to try something new or improve on a skill. It’s strange that none of these critical articles come from current members or leaders. Sometimes we do offer badges for participation at an event or marking on occasion but part of the joy of those is collecting them. I love looking for a badge patch when I’m on holiday and adding them to my camp blanket. There are some fantastic blankets out there – with badges from people’s travels, awards they’ve earned, and badges they’ve swapped with others they’ve met at events.  

Why shouldn’t we be encouraging our youngest members to have courage?

Most articles – including the BBC – have chosen to lead articles with the range of badges that fall under ‘Be Well’ or ‘Know Myself’ and are therefore designed to help young people learn valuable skills in self-care and identifying the things that are important to them. They are, by nature, designed to help young people learn more about themselves and how they interact with the world.  

This leads readers to believe that all badges are ‘self-centred’ as critics like Mangan have written. Why shouldn’t we be encouraging our youngest members to have courage? Girlguiding’s research has shown that 50 per cent of girls surveyed felt anxious about their future in 2024. Showing girls how to manage feelings of worry from a young age can only be a good thing. Our Rainbows are encouraged to “share the laughter with someone else.” Brownie Guides are working on their friendship badge are asked to “spend time with a new or old friend”.  

Dig a little further and look to the other interest badges and there can be no doubt that the programme Girlguiding offers is important and helps young people to challenge themselves and build new skills. The activities offered are relevant to the concerns of young people and the betterment of their communities. Rangers are supported to learn more about voting and how to ensure their voice is heard. In a world with fast fashion and markets like Temu dominating digital spaces, Guides can find out how to make informed decisions as part of their Conscious Consumer badge. 

Brownies can learn new languages or work towards their Mechanic badge. Even the youngest girls have the chance to learn about key principles of architecture in their Construction badge – the full syllabus of which is online. For critics who say that traditional skills like knot tying, sewing, or semaphore are forgotten by Girlguiding, all of these can be found in our Skills Builders and unit meeting activities. It can be so easy to be critical of something new or something that is changing without doing any further research to find out whether the headlines are accurate. Clickbait headlines are designed to drive up traffic and revenue, but something of the truth is lost in the process.  

I am incredibly proud to be part of an organisation that offers a rich, varied programme to young people. It has helped me grow from an anxious primary school child to a leader who can recognise the value of teaching life skills that are relevant to our time and place. Right now, girls need to have the resources and support to thrive in both the tangible world, and in an increasingly digital world.  

For those disheartened by the reception of the new badges, it’s worth looking to smaller news outlets. Those who have taken the time to garner responses from members and young people are much more encouraging and help to celebrate an exciting new step in our programme. I hope that those who can see the value of the programme offered to girls through Girlguiding can use this opportunity to find out more. If anything in this article has resonated with you, please do check out volunteer opportunities. 

From someone who likes to incorporate things like Star Trek into my academic work, why shouldn’t we be able to offer a badge about Fandoms? Why shouldn’t we celebrate the things that we enjoy? There really is something for every girl, even if the loudest voices in Facebook comment sections don’t make that clear. I’m incredibly proud to be part of an organisation that brings out the best in young people (and in me as an adult leader!).  

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