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4 min read

Can KPIs really measure what matters?

Distilling down worth risks losing something sacred

Rick writes and speaks on leadership, transformation, and culture.

A person leans on a balcony rail.
Which box this year?
Yogi Atmo on Unsplash

I remember recently when I was reduced to a data point. I became an inconvenient name on a spreadsheet. 

"Your services are no longer needed. We have to let you go," he stated with feigned empathy. Just like that, years of my work and contributions - hours, days, weeks, months - ceased to matter. I didn't matter. "HR will contact you shortly to explain the final details. Again, I am truly sorry." 

The Zoom meeting ended, the camera went blank. I sat in my home office, staring at the blank screen of the company-issued laptop. The only sounds were the disheveled thoughts scrambling in my head and the gentle hum of the fan circulating cool air from the ceiling above. All went quiet. Just like that I was reduced to a KPI - a key performance indicator.

Having spent years in the business world, I'm well-acquainted with its dynamics, including hiring and firing. I recognize ambition and its relentless pursuit of progress. Still, it felt like a personal blow, like a scene on Instagram or YouTube you replay endlessly on loop, trying to comprehend, trying to make sense of it all.

As your value is quantified and found wanting, a sacred inner part of you perishes. In that moment, it’s hard to feel the wonder and mystery of your creation. You don’t feel what for centuries has been called the imago Dei - that we humans are made in God’s image. Instead, you think about how you were just told “we don’t need you.” You think about paying your bills? How will this impact your career? Where will you find your next job? 

As a leader, I understand metrics are crucial for business. However, this pervasive culture of metrics has warped our perception of worth. Instead of marveling at the wonder of being made in the image of God, we have become trained to value only what can be counted. We’ve become both deaf and blind to the unquantifiable beauty of human existence.  

We’ve prioritized metrics over people. We’ve created a world where efficiency presides over meaning and productivity overshadows purpose. Ironically, this has crippled entire organizations, not optimized them. Critical components like morale, engagement, and productivity are at an all time low. Just check the numbers. (See what I did there) 

We have built a ruthless culture defined by a dehumanizing machinery of metrics. People have become problems to be optimized rather than mysteries to be revered. 

If we let our job define us and if as leaders we let it define our mystery and those we lead, we succumb to a cancerous, spiritual violence. To treat a person as a set of outputs is to willinging deny our capacity to reflect a divine truth.   

Does it have to be this way?

William Blake's poem, "The Divine Image," eloquently conveys a core theological principle: humanity mirrors the divine, embodying God's very image. We are an irreducible, immeasurable value. 

For Mercy, Pity, Peace and Love

Is God, our father dear

And Mercy, Pity, Peace and Love

Is Man, his child and his care.

Are we imago Dei? Are we the very image of God the first chapter in Genesis speaks of?

Is this true? Are we always irreducible, immeasurable? Or is this just a conversation to have in a broader discussion when contemplating humanity’s place in the cosmos? 

What about the workplace? What about when human worth is distilled into key performance indicators that then become the only thing measured, the only things that defines a person’s worth? What happens when our irreducible human value, this imago Dei is distilled to mere data points on business dashboards? To KPIs.

On one hand, nothing happens; we are still a complex mystery of God’s creation. We are still immeasurable, irreducible. We are imago Dei. On the other hand, something does happen to the person. Something sacred is expunged. Our infinite complexity like emotions, dreams, quirks, ideas, feelings, and virtues are reduced and transcribed into metrics and evaluated against random data sets. Perhaps this is where the shallow quip originates? “It’s not personal. It’s just business.” 

I mean I get it. In the business world, we are a metrics driven culture, quantifiable data points are seemingly the only identifier of worth. It drives the business, right? 

We read in our company handbooks that, “our people make the difference.” In reality, we all know that data is the true currency. It is here, I argue, that the soul gets buried beneath spreadsheets and the image of the divine is lost within a myriad of data sets. 

We must raise a quiet but profound rebellion. 

Our spirit of God’s very image that thrives in a mutual wonder and shared humanity cannot be replaced by a zero-sum race for higher scores. 

Ask someone at work “How are you doing?”, actually listen to them and engage, and only then ask, “How are you doing with your targets?” Metrics are important, but the person behind them is essential.  

When we become our job or when we think those we work with are defined only by how well they do their job, we are all vulnerable to this sacred loss. Our goal is not our job. Our purpose is not how and if we hit our metrics.  Instead, our sole aim should be to seek how to better understand this mystery of this life - this imago Dei - that we have been given and how to share it with others.  

This reminds me of the saying, "Not everything worthwhile can be measured, and not everything that can be measured is worthwhile."

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Review
Books
Character
Culture
Football
3 min read

This football autobiography deserves its status as a Sunday Times bestseller

A refreshingly honest confession from Big Dunc

Henry Corbett, a vicar in Liverpool and chaplain to Everton Football Club.  

  

A footballer is interviewed on the side line.
Ferguson at Everton.
Pete from Liverpool, CC BY 2.0, via Wikimedia Commons.

Duncan Ferguson was sent off as a Premier League player for Everton eight times. On his own admission he drank too much alcohol, misspent his earnings to the extent that he had to declare himself bankrupt, and deeply regretted holding a grudge against the Scottish Football Association that meant he only played seven times for Scotland. By following his father’s advice to “throw the first punch” he ended up in Barlinnie prison.  

Confessing those mistakes in his new autobiography, Big Dunc, makes for a compelling read. It’s not surprising that the book has topped the Sunday Times best seller list for weeks and sits front and centre at Waterstones in Liverpool. Ferguson – who played for Dundee United, Glasgow Rangers, Everton, Newcastle and Scotland - is brave with his admissions. Not many autobiographies would be so honest. And confession has been good for sales. 

But then, honest confession has always made a good story. A glance through the Gospels and Paul’s letters shows the apostles Peter and Paul being very willing to confess their faults. Peter is told “Get behind me, Satan” by Jesus. He impulsively cuts off a servant’s ear. He denies knowing Jesus to an inquiring bystander. Immature, daft, and actions he later regrets, yes. The apostle Paul calls himself the “chief of sinners.” He confesses to persecuting zealously the Church before his conversion. Autobiographies that confess to mistakes, weaknesses and shortcomings are far more helpful – and relatable - than those that seek to airbrush any such blunders out of the picture. It helps, of course, if you also scored 106 goals in 360 appearances.  

Just as appealing is the fact that the book is also about change and reconciliation. These days, Ferguson is off the alcohol. “I wanted to be a better person, a better father,” he writes. He has coached young players back at Everton and seeks to help them avoid the mistakes he made. His father’s advice to be loyal was good advice that he followed. He has taken on two very difficult manager’s jobs. He has apologised to people he had fallen out with; relationships have been healed and a fresh start offered. 

Big Dunc is also a love story - in fact two love stories. The first is with Everton and the Everton supporters. Even in his wildest, most regretted moments, Ferguson connected with his fans. When he was in Barlinnie prison for 44 days he received around 10,000 letters from Evertonians and he tried to reply to them all. If he was ever in a Liverpool pub or club he would enjoy the company of fans. Whether he was visiting Alder Hey Children’s hospital, a youth club, or a supporter he’d heard was in need, he was always up for a photo or an autograph. His treatment by the authorities, whether the law in sending him to prison, or the Scottish FA in banning him for more matches, struck a chord with Evertonians who also knew about injustices in life. And he was a centre forward, a number 9, and supporters love a centre forward who leads the line, scores goals and wears his heart on his sleeve, even if he does maddeningly get sent off and too often carried an injury not always unrelated to lifestyle. 

The second love story is between Ferguson and his wife Janine and their three children. “They saved me”, he writes. The book ends with “Take care, God bless, Dunk” and then this acknowledgement: “Thank you to my wife, kids and family for putting up with me and for supporting me through the good times and the bad times. I love you all.”  

So there is a positive ending. Honest confession, change, reconciliation, love and a good ending. It deserves to be a bestseller.  

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Since Spring 2023, our readers have enjoyed over 1,500 articles. All for free. 
This is made possible through the generosity of our amazing community of supporters.

If you enjoy Seen & Unseen, would you consider making a gift towards our work?
 
Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

Graham Tomlin
Editor-in-Chief