Article
Comment
Work
4 min read

Can KPIs really measure what matters?

Distilling down worth risks losing something sacred

Rick writes and speaks on leadership, transformation, and culture.

A person leans on a balcony rail.
Which box this year?
Yogi Atmo on Unsplash

I remember recently when I was reduced to a data point. I became an inconvenient name on a spreadsheet. 

"Your services are no longer needed. We have to let you go," he stated with feigned empathy. Just like that, years of my work and contributions - hours, days, weeks, months - ceased to matter. I didn't matter. "HR will contact you shortly to explain the final details. Again, I am truly sorry." 

The Zoom meeting ended, the camera went blank. I sat in my home office, staring at the blank screen of the company-issued laptop. The only sounds were the disheveled thoughts scrambling in my head and the gentle hum of the fan circulating cool air from the ceiling above. All went quiet. Just like that I was reduced to a KPI - a key performance indicator.

Having spent years in the business world, I'm well-acquainted with its dynamics, including hiring and firing. I recognize ambition and its relentless pursuit of progress. Still, it felt like a personal blow, like a scene on Instagram or YouTube you replay endlessly on loop, trying to comprehend, trying to make sense of it all.

As your value is quantified and found wanting, a sacred inner part of you perishes. In that moment, it’s hard to feel the wonder and mystery of your creation. You don’t feel what for centuries has been called the imago Dei - that we humans are made in God’s image. Instead, you think about how you were just told “we don’t need you.” You think about paying your bills? How will this impact your career? Where will you find your next job? 

As a leader, I understand metrics are crucial for business. However, this pervasive culture of metrics has warped our perception of worth. Instead of marveling at the wonder of being made in the image of God, we have become trained to value only what can be counted. We’ve become both deaf and blind to the unquantifiable beauty of human existence.  

We’ve prioritized metrics over people. We’ve created a world where efficiency presides over meaning and productivity overshadows purpose. Ironically, this has crippled entire organizations, not optimized them. Critical components like morale, engagement, and productivity are at an all time low. Just check the numbers. (See what I did there) 

We have built a ruthless culture defined by a dehumanizing machinery of metrics. People have become problems to be optimized rather than mysteries to be revered. 

If we let our job define us and if as leaders we let it define our mystery and those we lead, we succumb to a cancerous, spiritual violence. To treat a person as a set of outputs is to willinging deny our capacity to reflect a divine truth.   

Does it have to be this way?

William Blake's poem, "The Divine Image," eloquently conveys a core theological principle: humanity mirrors the divine, embodying God's very image. We are an irreducible, immeasurable value. 

For Mercy, Pity, Peace and Love

Is God, our father dear

And Mercy, Pity, Peace and Love

Is Man, his child and his care.

Are we imago Dei? Are we the very image of God the first chapter in Genesis speaks of?

Is this true? Are we always irreducible, immeasurable? Or is this just a conversation to have in a broader discussion when contemplating humanity’s place in the cosmos? 

What about the workplace? What about when human worth is distilled into key performance indicators that then become the only thing measured, the only things that defines a person’s worth? What happens when our irreducible human value, this imago Dei is distilled to mere data points on business dashboards? To KPIs.

On one hand, nothing happens; we are still a complex mystery of God’s creation. We are still immeasurable, irreducible. We are imago Dei. On the other hand, something does happen to the person. Something sacred is expunged. Our infinite complexity like emotions, dreams, quirks, ideas, feelings, and virtues are reduced and transcribed into metrics and evaluated against random data sets. Perhaps this is where the shallow quip originates? “It’s not personal. It’s just business.” 

I mean I get it. In the business world, we are a metrics driven culture, quantifiable data points are seemingly the only identifier of worth. It drives the business, right? 

We read in our company handbooks that, “our people make the difference.” In reality, we all know that data is the true currency. It is here, I argue, that the soul gets buried beneath spreadsheets and the image of the divine is lost within a myriad of data sets. 

We must raise a quiet but profound rebellion. 

Our spirit of God’s very image that thrives in a mutual wonder and shared humanity cannot be replaced by a zero-sum race for higher scores. 

Ask someone at work “How are you doing?”, actually listen to them and engage, and only then ask, “How are you doing with your targets?” Metrics are important, but the person behind them is essential.  

When we become our job or when we think those we work with are defined only by how well they do their job, we are all vulnerable to this sacred loss. Our goal is not our job. Our purpose is not how and if we hit our metrics.  Instead, our sole aim should be to seek how to better understand this mystery of this life - this imago Dei - that we have been given and how to share it with others.  

This reminds me of the saying, "Not everything worthwhile can be measured, and not everything that can be measured is worthwhile."

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Article
Comment
Death & life
Justice
Sport
4 min read

Diogo Jota, Thomas Partey, and the right to privacy

Distressing stories show that publicity hinders grief but enables justice
A couple hold each other as they look at floral tributes on the ground
Liverpool manager Arne Slot and his wife at a shrine to Dioga Jota.
Liverpool FC.

Content warning: rape and sexual abuse allegations are discussed in this article. 

It’s Thursday 3rd July 2025 and a friend has just sent a message. “Have you heard the news about Diogo Jota?” 

I love Diogo Jota. Love him. So I assume the worst. The club have sold him. He’s got another of the horrific injuries that have plagued his career. But the news is worse than the worst. 

“He and his brother died in a car accident in Spain,” the message continues. What? Surely not. But shortly afterwards the BBC News notification comes in. Diogo Jota and his brother André Silva have died in a car accident in Spain. 

It is unimaginably tragic news. The incident occurred just two weeks after Jota married his childhood sweetheart. He leaves behind three young children. His brother, André Silva, also recently married his partner in June. It is heartbreaking beyond words and seeing the tributes pour in from colleagues – no: friends – of the players only cements how upsetting a loss this is.  

It’s now Friday 4th July 2025. The day after Jota’s death. Another BBC News notification comes in. Now-ex-Arsenal player Thomas Partey is charged five counts of rape and one count of sexual assault. 

Jota’s death was an utter shock. The news about Partey is anything but. It was the worst-kept secret in football. Everyone knew that he was under investigation for rape. In 2023, the BBC reported that two Premier League footballers continued to be selected by clubs, even “while knowing they [were] under police investigation for sexual or domestic violence.” In January 2025, the BBC subsequently reported that the Crown Prosecution Service had been given “a full evidence file about a Premier League footballer accused of rape.” 

As The Athletic reports, Partey was first arrested in 2022. Between then and being charged in July 2025, he was arrested, questioned by police and then bailed again, seven times. Seven times. All while continuing to play for Arsenal.  

Again: everyone knew that Partey was one of the players in question. Everyone knew. But no-one could say anything.  

And the juxtaposition between the news about Jota and Partey has led me to reflect on the ways in which both stories have (or have not) been reported. I’m almost loathed to mention Jota and Partey in the same breath to be honest. But then that’s the tension underlying all this, isn’t it? Who is given privacy, and who isn’t? 

One man is arrested in 2022 on suspicion of rape and sexual assault. He is afforded over three years of privacy and is permitted to continue in his high-profile, six-figure-a-week-paying job. Another is killed in a tragic accident, and, in the immediate aftermath, his family’s privacy is invaded at every turn.  

Despite Jota’s family clearly and publicly asking for privacy, the media coverage of the tragedy was deeply invasive. The Daily Mail posted pictures of his recently wed wife outside of the morgue having just identified the bodies of her husband and brother-in-law. The BBC – in one of the most tone-deaf acts of journalism I can recall – covered Jota’s funeral. They wrote: “The family has asked for the funeral to be private, but you can follow live pictures from outside the church by clicking watch live at the top of this page.”  

I promise that’s not a joke. Irony really is dead. But the real irony of all this is that this is a deep perversion of how things should be.  

I may grieve with support from other people, but this is fundamentally a deeply personal and private act, not one to be undertaken under the public gaze. Justice, on the other hand, is enacted with the help of a jury of peers and is an act of public peacekeeping and safeguarding.  

It is appropriate for one act to be undertaken privately while the other is conducted publicly. More than this, they are essential to those acts. Privacy enables grief, while publicity hinders it. I can only grieve effectively if given the time and space to do so. By contract publicity enables justice, while privacy hinders it. If justice is enacted in secret, public trust is eroded and the justice system is undermined.  

Grief is private; justice is public. And yet Jota’s friends and family have been forced to grieve with the eyes of the world on them while Partey has been afforded years of luxurious privacy under the auspices of ‘justice.’  

Real violence and harm are done to people when the appropriately private becomes inappropriately public, and vice versa. The news of Jota’s death and Partey’s charging with rape exposes the deeply flawed approach to privacy we have.  

There is no goodness in either of these stories. There are no redeeming angles or silver linings here. They are both deeply upsetting and distressing. But if the stark contrast between the ways they have been reported causes us to reflect on how they ought (or ought not) to be reported publicly, then that will be something, at least. 

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Since Spring 2023, our readers have enjoyed over 1,500 articles. All for free. 
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Graham Tomlin
Editor-in-Chief