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4 min read

Can KPIs really measure what matters?

Distilling down worth risks losing something sacred

Rick writes and speaks on leadership, transformation, and culture.

A person leans on a balcony rail.
Which box this year?
Yogi Atmo on Unsplash

I remember recently when I was reduced to a data point. I became an inconvenient name on a spreadsheet. 

"Your services are no longer needed. We have to let you go," he stated with feigned empathy. Just like that, years of my work and contributions - hours, days, weeks, months - ceased to matter. I didn't matter. "HR will contact you shortly to explain the final details. Again, I am truly sorry." 

The Zoom meeting ended, the camera went blank. I sat in my home office, staring at the blank screen of the company-issued laptop. The only sounds were the disheveled thoughts scrambling in my head and the gentle hum of the fan circulating cool air from the ceiling above. All went quiet. Just like that I was reduced to a KPI - a key performance indicator.

Having spent years in the business world, I'm well-acquainted with its dynamics, including hiring and firing. I recognize ambition and its relentless pursuit of progress. Still, it felt like a personal blow, like a scene on Instagram or YouTube you replay endlessly on loop, trying to comprehend, trying to make sense of it all.

As your value is quantified and found wanting, a sacred inner part of you perishes. In that moment, it’s hard to feel the wonder and mystery of your creation. You don’t feel what for centuries has been called the imago Dei - that we humans are made in God’s image. Instead, you think about how you were just told “we don’t need you.” You think about paying your bills? How will this impact your career? Where will you find your next job? 

As a leader, I understand metrics are crucial for business. However, this pervasive culture of metrics has warped our perception of worth. Instead of marveling at the wonder of being made in the image of God, we have become trained to value only what can be counted. We’ve become both deaf and blind to the unquantifiable beauty of human existence.  

We’ve prioritized metrics over people. We’ve created a world where efficiency presides over meaning and productivity overshadows purpose. Ironically, this has crippled entire organizations, not optimized them. Critical components like morale, engagement, and productivity are at an all time low. Just check the numbers. (See what I did there) 

We have built a ruthless culture defined by a dehumanizing machinery of metrics. People have become problems to be optimized rather than mysteries to be revered. 

If we let our job define us and if as leaders we let it define our mystery and those we lead, we succumb to a cancerous, spiritual violence. To treat a person as a set of outputs is to willinging deny our capacity to reflect a divine truth.   

Does it have to be this way?

William Blake's poem, "The Divine Image," eloquently conveys a core theological principle: humanity mirrors the divine, embodying God's very image. We are an irreducible, immeasurable value. 

For Mercy, Pity, Peace and Love

Is God, our father dear

And Mercy, Pity, Peace and Love

Is Man, his child and his care.

Are we imago Dei? Are we the very image of God the first chapter in Genesis speaks of?

Is this true? Are we always irreducible, immeasurable? Or is this just a conversation to have in a broader discussion when contemplating humanity’s place in the cosmos? 

What about the workplace? What about when human worth is distilled into key performance indicators that then become the only thing measured, the only things that defines a person’s worth? What happens when our irreducible human value, this imago Dei is distilled to mere data points on business dashboards? To KPIs.

On one hand, nothing happens; we are still a complex mystery of God’s creation. We are still immeasurable, irreducible. We are imago Dei. On the other hand, something does happen to the person. Something sacred is expunged. Our infinite complexity like emotions, dreams, quirks, ideas, feelings, and virtues are reduced and transcribed into metrics and evaluated against random data sets. Perhaps this is where the shallow quip originates? “It’s not personal. It’s just business.” 

I mean I get it. In the business world, we are a metrics driven culture, quantifiable data points are seemingly the only identifier of worth. It drives the business, right? 

We read in our company handbooks that, “our people make the difference.” In reality, we all know that data is the true currency. It is here, I argue, that the soul gets buried beneath spreadsheets and the image of the divine is lost within a myriad of data sets. 

We must raise a quiet but profound rebellion. 

Our spirit of God’s very image that thrives in a mutual wonder and shared humanity cannot be replaced by a zero-sum race for higher scores. 

Ask someone at work “How are you doing?”, actually listen to them and engage, and only then ask, “How are you doing with your targets?” Metrics are important, but the person behind them is essential.  

When we become our job or when we think those we work with are defined only by how well they do their job, we are all vulnerable to this sacred loss. Our goal is not our job. Our purpose is not how and if we hit our metrics.  Instead, our sole aim should be to seek how to better understand this mystery of this life - this imago Dei - that we have been given and how to share it with others.  

This reminds me of the saying, "Not everything worthwhile can be measured, and not everything that can be measured is worthwhile."

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Article
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Politics
Sport
5 min read

Bad blood is damaging both football and politics

Are we all in the stands baying for blood?
A view from a football stand over heads to the pitch.
Steven Collomb-Clerc on Unsplash.

Am I going mad? It definitely feels like I’m going mad. Let me tell you two tales, one about an ugly football match, the other about the early release of a ‘political’ prisoner’. It feels as if society, not just the fans in the stands, are baying for blood. I’m mad about it. Here's why. 

There’s been little love lost between my team Liverpool and their recent opponents Newcastle United. 

Liverpool’s crime? Wanting to buy Newcastle’s striker, Alexander Isak. How dare they! 

If reports are to be believed – and everything should be viewed with raised eyebrows when it comes to football transfers – Isak informed Newcastle of his desire leave at the end of last season and was given assurances he would be able to. Liverpool, with no recognised striker following Diogo Jota’s death placed a bid of around £110 million.  

A British transfer record fee. As an opening bid. A fee subsequently described as “disrespectful.” I feel like I’m going mad. If anyone would like to ‘disrespect’ me with £110,000,000, please let me know and I’ll send you my bank details.  

The game’s turning point is a tackle by Newcastle’s Anthony Gordon on Virgil Van Dijk, Liverpool’s captain, just before half-time. 

Gordon comes flying in, studs up, raking the back of Van Dijk’s leg. It is a deeply unprofessional tackle from Gordon. A cynical attempt to hurt a colleague with no discernible attempt to win the ball. It’s a tackle that’s beneath him, frankly.  

By the time Anthony Gordon lunges in, the tone of the match is clear: we’re here to cause harm to anyone in a red shirt. (And the Newcastle fans are still in the stands cheering them on). 

At the end of the day, I’m just glad Liverpool won. But I am genuinely baffled and alarmed by the amount of normally level-headed people who became intent on causing harm because of a (potential) transfer. Bad blood is flowing, indeed rushing to the head of many of them. 

Most of all, I’m glad Liverpool won because, when I say what I’m about to say, you know it’s not coming from a place of bitterness that my football team lost a match. Because another story this week has left me feeling like I’m going mad: the release of Lucy Connolly from prison

In July 2024, three young girls were stabbed to death at a dance class in Southport. In the aftermath, amid (false) reports that the killer was an asylum seeker, riots broke out across the country as people targeted mosques, asylum seeker accommodation, and even libraries.  

In the midst of this, Lucy Connolly – whose husband was, at the time, a Conservative county councillor – tweeted: 

“Mass deportation now, set fire to all the [f***ing] hotels full of the [b***ards] for all I care, while you’re at it take the treacherous government & politicians with them. I feel physically sick knowing what these families will now have to endure. If that makes me racist, so be it.” 

Having left prison, Connolly told The Telegraph that she was a “political prisoner” and that Keir Starmer “needs to look at what people's human rights are, what freedom of speech means and what the laws are in this country.”  

The irony of her saying this in an interview with a national newspaper was apparently lost on her. 

Am I going mad? It definitely feels like I’m going mad.  

Lucy Connolly encouraged people to burn down hotels with people inside. To spill blood. She pleaded guilty to inciting racial hatred by publishing and distributing ‘threatening or abusive’ written material on X. She literally admitted to doing this in a court of law.  

But she is now being hailed in some quarters as a political martyr and champion of free speech. Let’s have it right: you are free to say what you want, but you are not free from the consequences of your speech. Whether you like it or not, migrants and asylum seekers are made in the image of God, as we all are, and are beloved by the creator of the universe. None of us has the right to end their lives. Incitement of violence towards them is rightly a crime.  

She deserves to be in prison.  

The people who rioted last year are ultimately responsible for their actions. But Lucy Connolly – and everyone else who incited violence in the aftermath of the Southport attacks – is also partly to blame for cultivating a society in which thugs feel as though that is an acceptable course of action. Now she is released from prison, every media outlet, every interviewer, every politician who repeats her reality-defying nonsense without challenge is as culpable as she is for fostering this climate of violence. This is before we even begin to talk about the record numbers of asylum seekers who have already died in our care.  

It was ultimately Anthony Gordon’s stupid decision to go in studs-up on Van Dijk. But referee Simon Hooper and the Newcastle fans should reflect on their part in fostering a climate of violence in which Gordon’s felt his decision was reasonable, too. 

We are all Simon Hooper. We are all the referee. When we allow rhetoric to become calls for violence, this has real-world consequences. People get hurt and killed. Blood is spilled. We are all responsible for the society in which we live, and the rhetoric of the debate that occurs therein.  

It’s not just febrile Newcastle fans that are losing their grip on reality: there seems to be a society-wide willingness simply to bypass the concrete facts of reality to further personal ideologies. The more people like Lucy Connolly are rehabilitated by media whitewashing, the more statements like “set fire to all the [f***ing] hotels full of the [b***ards] … if that makes me racist, so be it” become acceptable, the less safe the most vulnerable in society become and the more likely they are to be killed.  

That’s the nub of it. Lucy Connolly should be in prison because what she said leads to people being killed. No-one should have been surprised when Anthony Gordon went in on Van Dijk that night. No-one should feign surprise when migrants and asylum seekers are eventually killed on the basis of rumour and misinformation. Because they will be. And because we will all have been cheering on from the stands. 

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This is made possible through the generosity of our amazing community of supporters.

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Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

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