Review
Culture
Film & TV
Zombies
5 min read

To boldly hope: how Star Trek dares us to be better

Amid dystopian dramas, Paula Duncan analyses the attraction of the Star Trek franchise.

Paula Duncan is a PhD candidate at the University of Aberdeen, researching OCD and faith.

Spock and Kirk stand on the bridge of a spacecraft.
The young Spock and Kirk, in 2009's Star Trek.

It’s something of a running joke that the popular animated series The Simpsons can predict the future – so much so that this was addressed by Time magazine. It is far from the only show that has a take on our pending fate. There is no shortage of dystopian futures available to us – nuclear war, rising sea levels, zombie apocalypse, super-contagious virus… Some of these no longer feel quite as fictional or remote a possibility as we might like. Such storytelling allows us to consider what it might mean for us to live through such scenarios and, perhaps, think more carefully about how we might prevent them.  

I’m sure there are movies, games, books, or TV shows that spring to mind for each of us when we think about this. For me, it is the Hunger Games and the Divergent book series by Suzanne Collins and Veronica Roth, respectively. Even when these stories offer us a hopeful possibility of redemption, they do so in the wake of disasters that humanity has failed to prevent. We are invited to dwell in the worst parts of humanity and human nature. In some stories we destroy ourselves. In others, we find ourselves simply destroyed. I find it all too easy to become preoccupied by the potential horrors in our near or distant future. 

This is why I’m so drawn to the vision of the future that the Star Trek franchise offers. There’s a hopeful message at the heart of the series that makes our continued existence seem plausible but doesn’t discount the changes we need to collectively make to achieve this. I am slowly making my way through Star Trek: Deep Space 9, having now completed The Original Series (TOS) and The Next Generation, and I’m always struck by this ultimately hopeful view for our future. It’s a not-quite utopian view of the future. We don’t achieve perfection in any way but we do learn to survive and thrive despite the challenges presented to us.  

What do we pass on to our literal next generation? What morals, what values? What hope for a future in which we both survive and thrive? This, I think, is the crucial point. 

It's certainly not perfect. There are definitely things that are uncomfortable on the show – the portrayal of women, for one thing, often misses the mark in TOS. But I do think it represents a beginning, a promise that things can get better. I’m reluctant to write any line that begins “for its time”, but I think there is something in that here. I also defer to the judgement of someone who was actually there, contributing to the formation of the Star Trek universe: Nichelle Nichols, who played Lt. Uhura. She wrote compellingly about the importance of diverse representation in the cast and what it meant to viewers in her autobiography Beyond Uhura. She reflected there:  

Like all of Gene’s characters, Uhura embodied humankind’s highest values and lived according to principles that he was certain would one day guide all human endeavor. In Star Trek Gene created a work of fiction through which he communicated a timely, yet timeless message about humankind’s power to shape its future. But most important, he gave that vision to the world: to writers, to enlarge upon; to directors, to dramatize; to actors, to personify and make real; and to audiences, to enjoy, cherish, and incorporate into their own hopes for the future and for humanity. 

For all its flaws, TOS set up a universe where we could see a better and fairer future for ourselves. In this early series, there are certainly problematic elements that would be written differently today. But there is, at least, hope.  

What speaks most clearly to me is the idea of stewardship. For those unfamiliar with the franchise, it began when TOS originally aired in 1966 and follows the crew of the star ship Enterprise on a five-year exploratory mission through space. On the bridge, Captain James T. Kirk is accompanied by some of the best crew Starfleet has to offer. We follow them through the stars, visiting new people(s) and places and getting into an uncanny number of scrapes.  

Airing in 1987, The Next Generation shows us the new and improved Enterprise is now captained by Jean-Luc Picard and a whole new crew with new skills and talents but the principles are the same – a crew that looks out for one another and their ship, caring for their home away from home. The Enterprise changes and different people take the helm, but the common goals remain. 

Perhaps if we contemplate our world to be something like this: if we consider that we might each be given a collective opportunity to hold the fate of our planet, how should we act to make sure that we hand over the best possible future to those that come next? What do we pass on to our literal next generation? What morals, what values? What hope for a future in which we both survive and thrive? This, I think, is the crucial point 

There are some key messages that we can draw from Star Trek’s view of our future. Captain Kirk frequently talks fondly of an Earth that has eradicated poverty and many unjust power structures. What might need to change for us to get to a position where we hold the same values? Where might we need to sacrifice personal gain in order to create a more sustainable world? I cannot help but think that we are not acting on this as quickly as we should be. The BBC recently published an article focusing on the episode of Star Trek: Deep Space Nine in which 2024 is shown to be a year of riots and unrest on Earth. Even in our sci-fi not-quite-utopian future, our progress is slow.  

I’d like to conclude with a reference to the 2009 movie reboot of Star Trek. Captain Pike says to a young Jim Kirk:

“your father was Captain of a star ship for twelve minutes. He saved eight hundred lives, including your mother's. And yours. I dare you to do better.”  

What if we looked at our stewardship of our planet in the same way? We briefly, collectively, have a chance to make a difference. We have a chance to do better. We need, therefore, to boldly go.  

Essay
Belief
Culture
Weirdness
5 min read

The cost of selling spirituality

A $3.7 trillion industry ‘market’ for spiritual consciousness and wellness says something about today. Daniel Kim explores what’s driving this commodification and its market failure.

Daniel is an advertising strategist turned vicar-in-training.

A white neon sign against a brick wall reads: 'This is the sign you have been looking for.
Sign o' the times.
Austin Chan via Unsplash.

Apparently, Scorpio women from Gen Z are the most passionate about astrology, while Taurus Gen X men are the most skeptical. At least, that’s according to a delightfully insightful consumer report put together by the Peoplestrology website after surveying 2,800 people. I’m a Taurus 1995 MillZennial man so I’m not sure where that puts me. I’m also a trainee Anglican vicar which may contribute more to my demographic features, but that’s beside the point.  

We are increasingly fascinated by spirituality and religious practices. We are at a point where we can no longer assume that ticking “No Religion” on a survey means you’re an atheist or that you don’t believe in a supernatural realm or a God. In fact, a report by Theos found that only 51% of people in the UK who claimed ‘No religion’ also claimed that ‘they don’t believe in God’. That’s unreal. Another unbelievable insight from the 2022 UK religious data was the ‘Shamanism’ is now the UK’s fastest growing religious movement. Meanwhile, #WitchTok had 18 billion views in 2021, even hitting the mainstream when it got its own BBC article last year. For the uninitiated, these are TikToks that introduce people to witchcraft practices. A quick wander around the Waterstones ‘What We Recommend’ tables is enough to see the huge push to retrieve ‘ancient traditions’ that help people navigate the spiritual wilderness of modern life. Marcus Aurelius’ Stoicism, and the Confucian classics, are making their comeback. It goes beyond self-help.  

I used to work in a Soho advertising agency. I remember sitting on a teal coloured mid-century sofa with colleagues discussing star signs and pagan mythology over a coffee break. As the Christian, I was the one feeling like the cynical sceptic. That’s a strange experience and feels like cultural whiplash. Flashback ten years and secondary school in the mid-noughties and early-tens was brutal as a Christian. I watched Richard Dawkins' polemic God Delusion documentary during my religious education classes and my fellow classmates laid into Christianity like it was the most vile and stupid thing in the world. Anyone who believed in a supernatural reality was equally vile and stupid. Today, the New Atheist movement seems like a strange late-twentieth century aberration that has very much given way to a re-spiritualising world. In some cruel corners of Reddit, the New Atheist is even a subject of ridicule. 

It’s possible to discern two impulses going on in this re-spiritualisation. On one side of the heart, there are those who are reaching for the spiritual but not the religious - wanting connection with something bigger than themselves to provide meaning and an experience of transcendence. On the other hand, there are those who lean more religious but not spiritual - we want something to provide structure and order to our lives. There’s less of a concern about the spiritual experience but a desire to reign in the chaotic life - I used to have agnostic friends who would pop into a Catholic Mass because they liked the stability of the ritual. These are two ends of a continuum and invariably we are all somewhere in the middle. Both impulses are profoundly important ingredients to a life that is full of meaning. 

This, in my opinion, is an exciting and positive move in our society. It turns out that humans really can’t live on ‘bread’ alone - not least live on careers, brunches, or think-piece articles - and we certainly can’t live on ‘content’ alone. There is a spiritual vacuum, and we’re reaching for the oxygen. 

But in all of this, there’s a serious concern. Because wherever there’s demand, there is profit to be made - and right now, there is ample spiritual demand.

The ‘market’ for spiritual consciousness and wellness will be a $3.7 trillion industry. 

When reflecting on astrology’s role in contemporary society, the Peoplestrology report deems it the ‘perfect solution for our hyper-individualised culture’ and the report ends with an ominous recognition that the ‘market’ for spiritual consciousness and wellness will be a $3.7 trillion industry. The valuation of the ‘spirituality marketplace’ and the emphasis on ‘hyper-individualism’ has me seriously worried. It opens the door to the commodification of religio-spiritual practices and extracting capital value from people’s genuine spiritual search. It can become a product that we use rather than a profound source of ultimate meaning. And it’s already happening.  

Sacred Design Labs, for example, is a consultancy that looks to ‘translate ancient wisdom and practices to help organizations develop products, programs, and experiences that uplift social and spiritual lives.’ Their vision is genuinely very positive - it’s to make the workplace a less sterile and meaningless place. Don’t we all want that? However, they are also  perfect examples of the trend in  capitalising on this burgeoning market. To illustrate the point, one New York Times article recounts where the consultancy was hired to pull together hundreds of religious practices and categorise them by emotional states in order to give them possible uses in different corporate contexts. This exercise made the client ‘realize how many useful tools existed inside something as old-fashioned as his childhood church’. I’m glad that religious practices are getting a hearing in mainstream corporate contexts, but it saddens me to hear words like ‘useful’ being used to describe them. That’s only a hop and a skip away from ‘efficient’ or ‘profitable’.  

The inconvenient truth is that this commodification of spirituality is not just something corporations can be guilty of. We as late-modern individuals can be guilty of stripping religious practices out of their religious context and incorporating them into our self-care programmes. Tara Isabella Burton, author of Strange Rites: New Religions for a Godless World, calls this the ‘bespoke-ification of religion’. As Burton notes - ’We risk seeing spirituality as something we can consume, something for us, something for our brand’. And when we turn spirituality into a product, we turn it into something trivial. 

The irony is that this is profoundly counter-productive. Haven’t we agreed that hyper-individualism, and the commodification of everything, were precisely the things that led us to the spiritual vacuum we are now living in? If there was anything that Karl Marx, Aldous Huxley, and Billy Graham could agree on, it’s at least that. Are we doomed to repeat the radically individualistic cycle of dismantling the very thing that we are desperately grasping after - deep connection with our community, with our work, with our bodies, with our universe, and perhaps, just maybe, with our God? Satisfying our spiritual hunger is about more than just increasing our efficiency and decreasing our blood pressure. It’s about answering some of the most important questions any human individual can ask. Who am I? What am I made for? Is there a God or a spiritual dimension to the universe? Am I free or fated? What happens after I die? All these questions require us to look beyond ourselves, and to stare into the wild edges of human experience.   

If we are going to embark on a journey of spiritual discovery, whether it’s through astrology, pagan mythology, silent retreats, Tibetan Buddhism, or dare I say, Christianity, we can’t let our spiritual hunger be commodified for profit. Neither can we let it shrink back to the hyper-individualism that will keep us locked away in a prison called “self”. Our spiritual wellness is too important for that; it is worth more, infinitely more, that $3.7 trillion or a subscription service advertised to you on Instagram.