Article

Change

Fashion

10 December 2023

5 min read

Benefiting from the many facets of beauty

A jewellery start-up is challenging empowerment and agency.

Belle Tindall

Belle is the staff writer at Seen & Unseen and co-host of its Re-enchanting podcast.

Three women stand, two lean into each other sharing a joke, while the other laughs too.

Members of Zena's Launch Pad team, Kamuli, Uganda.

Zena.

I have a conundrum. I’ve started and re-started this article four times now. And I’m surprised that I’ve settled on this opening. But alas, I have a deadline to adhere to and a cold coffee to warm back up. So, this will have to do. I’m struggling with this opening paragraph because when it comes to writing about Zena - the female-led, non-profit, environmentally friendly jewellery and accessory brand - I simply do not know where to begin.

There are too many facets of Zena that deserve to sit front and centre in this article; too many details to revel in, too many stories to tell, too much success to pick at and analyse.

Where do I possibly start?

How about with the delightful fact that the brand is named after a beloved pet goat who makes appearances on their TikTok? You know, kick things off on an endearing note. Or perhaps the fact that there are playlists curated for all occasions, dance challenges, and even a recipe for tequila lollipops on their website? That would certainly alert people to how seriously this team takes the art of having fun. Or maybe I should open with the fact that they’ve both challenged and refined how I perceive empowerment and agency. I could explain how they have alerted me to the importance of investing in female entrepreneurs as a means of tackling extreme poverty and profound gender inequality.

Yes. I think that’s it. Let’s start there and work our way backwards, shall we?

These women are not beneficiaries, they are benefactors – and that’s an important, not to mention beautiful, distinction.

In which case, here’s the heartbeat of Zena, here’s what you need to know in order to understand everything else about them: women living in rural poverty are currently facing two major barriers when it comes to business opportunity and entrepreneurship, and Zena are tackling both head on.

Firstly, female entrepreneurs in these settings have little to no capital with which to launch their business ventures. To combat this, every single product offered by Zena, whose HQ is in Kamuli (Uganda), is hand-crafted by women who were previously living below the poverty line. Through the Zena apprenticeships, these women are able to support themselves and their families while also earning/saving the capital they need to launch their own businesses once the short-term apprenticeship comes to an end. These women are not beneficiaries, they are benefactors – and that’s an important, not to mention beautiful, distinction.

Secondly, as well as a lack of capital, these women are battling a lack of education. And so, through a multi-phase entrepreneurship programme (The Zena Launch Pad), Zena are giving their apprentices both the theoretical and practical tools that they need to launch and sustain their own businesses. Women are graduating from this programme with literacy and numeracy skills, a viable business plan, industry-specific knowledge and skills, as well as leadership and development.

Because here’s the bottom-line, the foundation upon which Zena stands, the deep conviction of both Caragh and Loren, the co-founders and CEOs; agency matters. Widening one’s understanding of success to encompass these women’s agency, for better or for worse, matters. Empowering these women to earn their own capital, to see the unfolding of their own ideas, to know that their decisions matter, it makes all the difference. No dependence, no hand-outs, and no debt. Just the kind of empowerment that is laced with agency.

It’s bold. But it’s working.

There was utter delight in her eyes when she explained how good generates more good and creation generates more creation.

So far, time-stamped at this moment in time, Zena’s hybrid and holistic approach has led to 67 female entrepreneurs, over 150 children in school, and nearly 500 lives lived above the poverty line. Women are hiring other women, businesses are birthing more businesses, education is generating more education.

Pretty special, isn’t it? Pretty Jesus-like too.

I had the immense joy of chatting to Caragh, one of the co-founders and CEOs of Zena; she reminded me that multiplication is one of Jesus’ most classic moves. Just as the people sitting around Jesus with wide eyes and numb backsides witnessed one humble lunch feed tens-of-thousands of mouths, so are Caragh and her team witnessing jaw-dropping multiplication happen before their very eyes. There was utter delight in her eyes when she explained how good generates more good and creation generates more creation. Compassion is contagious and innovation spreads. Although Zena is by no means an enterprise that squeezes itself into a religious box (empowering women of all faiths and none), it is easy to see how Caragh and Loren’s faith in a God who wrote generative goodness into the fabric of reality, informs their mission to write it into their business model.

Something else that is woven into the DNA of Zena, much to my delight, is an unabashed celebration of the female consumer. 2023 may well be remembered as the year when an economic earthquake was caused by Taylor Swift, Beyonce, and Barbie. According to Forbes, it is likely to be regarded as the year where people began to take seriously and analyse the power of 'the female dollar'. And Zena, with their penchant for all things pink and glittery, have been sitting ahead of the curve for a little while. Their products, as seen in Vogue, Marie Claire, and Harvey Nicholls (as well as embellishing the looks of numerous celebrities), seem to have been made with this cultural moment in sight. Their aesthetic perfectly encapsulates the resurgence of female playfulness and the reclaiming of ‘girliness’ as something to embrace and revel in. As I have already referenced, joy is something that this team take incredibly seriously.

The celebration of women infiltrates every layer of Zena’s existence, that much is clear. While their products delight the female gaze, their profits sow into female entrepreneurship. Both of which display how working toward gender equality, particularly in contexts such as Kamuli, is a means by which we can wage a war on extreme poverty.

Women serving women, who are serving women, who are serving women. And on it goes – so beautifully circular. So intriguingly God-inspired.

Explainer

Addiction

Change

8 June 2023

6 min read

Eden in the East End

Belle Tindall writes of her afternoon in an East End kind of Eden, and tells the stories of how, through All Hallow’s Church, Christianity is being lived out in Bow.

Belle Tindall

Belle is the staff writer at Seen & Unseen and co-host of its Re-enchanting podcast.

A neo-Romanesque church sits at the acute corner of two roads. To its side a tower block rises over a row of low-rise flats.

All Hallows,Bow. 'Ahaba' is an old Hebrew and Arabic word for love.

Google.

Feeling increasingly restless in the comfortable confines of West London, Rev. Cris and Beki Rogers, along with their family and seven others, decided to take on All Hallows Church and make Bow their home.

Fast forward thirteen years, and here’s Cris, sat with a coffee on the corner of an intersection in the heart of London’s East End, flanked on every side by blocks of flats and talking over the sound of heavy traffic: this is Cris Rogers’ Eden.

‘I love this place’, Cris delightedly declares, ‘I love the sounds, I love the smells, I love the people’.

And why wouldn’t he? This is the place where Clara Grant, the infamous ‘Bundle Woman of Bow', founded the Fern Street Settlement in 1907, ensuring that thousands of children were warm, fed, taught and loved.

It is where, in 1913, Sylvia Pankhurst established the East London Federation of Suffragettes, fighting for the rights of working women.

It is where, in 1985, the profoundly influential grime music artist, Dylan Kwabena Mills (perhaps better known as Dizzee Rascal) was born and subsequently raised.

It’s not hard to see why Cris describes his home as a place of profound justice, of resilient compassion, of innovative creativity and of rich community. In ways that we’re likely to be unaware of, we exist in the cultural ripple effect of places such as Bow. We owe them a great debt. And yet, there is, of course, another way to perceive and speak of Bow; a perception which places its focus upon slightly different identity markers.

It is, according to the Government’s Deprivation Indices, one of the most deprived communities in the UK. It has an above average crime rate, with a particularly high number of home break-ins. The percentage of home ownership in the area is 17 per cent, which is dramatically lower than the national average of 65.8 per cent. It is also a community that, because of the establishment and closure of St. Clements Mental Health Hospital, has an increased number of residents who live with mental illness and addiction.

It is true, in many ways, Bow struggles.

And it’s not that Cris and the community at All Hallows ignore these facts. On the contrary, they’re on a crusade against poverty in the area, working to eradicate it entirely. They’re also relentlessly pursuing justice and offering support to those in their community who need it most.

No, ignorance is not the source of Cris’ perspective - Jesus is.

I’m aware that such a sentence is in serious danger of sounding eye-rolling-ly twee, so allow me a moment or two to explain further.

The playwright himself took the stage, the author jumped inside the page, the architect inhabited the plans. Admittedly, it’s downright strange.

John, one of Jesus’ four biographers, opens his work with a prologue of epic proportions. Nestled into this prologue is this line –

‘The Word (that’s Jesus) became flesh and made his dwelling among us’.

In John’s original Greek writing, the words ‘made his dwelling’ can be more literally translated as ‘tabernacled‘, or rather, ‘pitched his tent among ours’. Author Eugene Peterson subsequently paraphrases it this way:

‘The Word became flesh and blood, and moved into the neighbourhood.’

The belief that God squeezed himself into the confines of humanity is certainly one of the more mystic elements of Christianity. The premise is that the playwright himself took the stage, the author jumped inside the page, the architect inhabited the plans. Admittedly, it’s downright strange.

And yet, this is the bedrock of what theologians call Incarnational Theology, a theology of Jesus’ embodied presence on the earth. Or, what Cris Rogers would call ‘moving in and living deep’. It's the astonishing idea that Jesus is present amongst, he is present alongside.

If the Incarnation happened, as Christians believe that it did, if Jesus really did pitch his tent next to ours – in that, he literally entered into time and place – then the implications of such aren’t only spiritual. The gospel (for want of a less Christian-ese word) is also a physical encounter, it is intent on changing one’s day, one’s week, one’s life, in tangible and practical ways. It must still be found in time and place. The church (as in, the people, not only the building) is one of the most obvious ways through which this could happen, as they take their lead from the one they represent and they themselves ‘move in and live deep’.

So, with that in mind, back to Bow.

For the residents of Bow, this thing called ‘Christianity’ is not a set of ideas that floats in the ether. On the contrary, it’s the people that teach them to speak, read, and write English in their ESOL lessons. It’s as tangible as the presence of the food banks, as obvious as the building on the intersection, as relentless as the recovery courses that run week after week.

Of the people who flow through All Hallows Church 40 per cent are in varying stages of recovery from addiction. It’s not surprising, therefore, that a major focus of Cris’ team is helping people through those often-complicated stages. Whether that be through the AA/NA courses (including one delivered in Russian), or visits to Pentonville Prison when addiction has taken hold once again and paved the way for behavioural mistakes to be made. After all, recovery from addiction is anything but linear.

And then there’s the recovery service. Every Tuesday evening the building hosts around 40 people who attend a specifically recovery-oriented service, held by Raf, the curate at All Hallows – who himself is ten years clean and sober. This service combines the twelve step programme with the Bible, week after week after week, building a community upon the power of these two liberating texts.

Moving in and living deep means that the team at All Hallows can take Jesus’ instruction to ‘love their neighbour’ completely literally. Even when that neighbour is breaking into their church’s coffee shop for the fourth time. It means that, together, those neighbours can love their home well and refute the notion that someone has made it when they finally have the means to move out of it. It means that Cris was right where he needed to be when someone walked past their church building on the way to take their own life, and decided to ask for help instead.

This is what incarnational theology looks like on the ground. This is how Christianity makes itself known in Bow. As Cris says, ‘we are called to love the hell out of our estates as no one else can’.

An East End kind of Eden

I’m telling this story through the vehicle of Cris, his family and his team, but this piece really isn’t about him or them; it is about Bow. A beautiful place filled with beautiful people. It’s a story of a group of people living in and learning from a community they know and adore. It’s a story of the mystic nature of incarnational theology looking like a Russian recovery course. It’s a story of being enchanted with one’s home.

I say this because, as Cris has observed, words matter. The story you tell about a place matters. This is the reason that they have re-written the words to a hymn from 1885, the third verse of which goes like this:

When through the woods and forest glades I wander

And hear the birds sing sweetly in the trees.

When I look down, from lofty mountain grandeur

And see the brook, and feel the gentle breeze.

Then sings my soul, My Saviour God to Thee,

How great Thou art, how great Thou art.

Beautiful as these words are, the story they tell to residents of places such as Bow, is that beauty is elsewhere, that God is more present, and somehow easier to find, in places that look nothing like their home. In order to counter that, these are the words that ring out from All Hallows on a Sunday morning:

When through the estate and shaded parks I wander

And see the shops and people in the streets

When I look up and see the tower blocks’ grandeur

And hear the cars and the sound of dancing beats. 

Then sings my soul, My Saviour God, to Thee, 

How great Thou art, How great Thou art.

There is a kind of Eden in the East End, in fact, there are numerous. And while I can’t speak for them all, I can say that Bow is one of the most special places I’ve ever found myself (with some of the best coffee).