Article
Change
Fashion
5 min read

Benefiting from the many facets of beauty

A jewellery start-up is challenging empowerment and agency.

Belle is the staff writer at Seen & Unseen and co-host of its Re-enchanting podcast.

Three women stand, two lean into each other sharing a joke, while the other laughs too.
Members of Zena's Launch Pad team, Kamuli, Uganda.
Zena.

I have a conundrum. I’ve started and re-started this article four times now. And I’m surprised that I’ve settled on this opening. But alas, I have a deadline to adhere to and a cold coffee to warm back up. So, this will have to do. I’m struggling with this opening paragraph because when it comes to writing about Zena - the female-led, non-profit, environmentally friendly jewellery and accessory brand - I simply do not know where to begin.  

There are too many facets of Zena that deserve to sit front and centre in this article; too many details to revel in, too many stories to tell, too much success to pick at and analyse.  

Where do I possibly start?   

How about with the delightful fact that the brand is named after a beloved pet goat who makes appearances on their TikTok? You know, kick things off on an endearing note. Or perhaps the fact that there are playlists curated for all occasions, dance challenges, and even a recipe for tequila lollipops on their website? That would certainly alert people to how seriously this team takes the art of having fun. Or maybe I should open with the fact that they’ve both challenged and refined how I perceive empowerment and agency. I could explain how they have alerted me to the importance of investing in female entrepreneurs as a means of tackling extreme poverty and profound gender inequality.  

Yes. I think that’s it. Let’s start there and work our way backwards, shall we?  

These women are not beneficiaries, they are benefactors – and that’s an important, not to mention beautiful, distinction. 

In which case, here’s the heartbeat of Zena, here’s what you need to know in order to understand everything else about them: women living in rural poverty are currently facing two major barriers when it comes to business opportunity and entrepreneurship, and Zena are tackling both head on.  

Firstly, female entrepreneurs in these settings have little to no capital with which to launch their business ventures. To combat this, every single product offered by Zena, whose HQ is in Kamuli (Uganda), is hand-crafted by women who were previously living below the poverty line. Through the Zena apprenticeships, these women are able to support themselves and their families while also earning/saving the capital they need to launch their own businesses once the short-term apprenticeship comes to an end. These women are not beneficiaries, they are benefactors – and that’s an important, not to mention beautiful, distinction.  

Secondly, as well as a lack of capital, these women are battling a lack of education. And so, through a multi-phase entrepreneurship programme (The Zena Launch Pad), Zena are giving their apprentices both the theoretical and practical tools that they need to launch and sustain their own businesses. Women are graduating from this programme with literacy and numeracy skills, a viable business plan, industry-specific knowledge and skills, as well as leadership and development.  

Because here’s the bottom-line, the foundation upon which Zena stands, the deep conviction of both Caragh and Loren, the co-founders and CEOs; agency matters. Widening one’s understanding of success to encompass these women’s agency, for better or for worse, matters. Empowering these women to earn their own capital, to see the unfolding of their own ideas, to know that their decisions matter, it makes all the difference. No dependence, no hand-outs, and no debt. Just the kind of empowerment that is laced with agency.  

It’s bold. But it’s working.  

There was utter delight in her eyes when she explained how good generates more good and creation generates more creation.

So far, time-stamped at this moment in time, Zena’s hybrid and holistic approach has led to 67 female entrepreneurs, over 150 children in school, and nearly 500 lives lived above the poverty line. Women are hiring other women, businesses are birthing more businesses, education is generating more education.  

Pretty special, isn’t it? Pretty Jesus-like too.  

I had the immense joy of chatting to Caragh, one of the co-founders and CEOs of Zena; she reminded me that multiplication is one of Jesus’ most classic moves. Just as the people sitting around Jesus with wide eyes and numb backsides witnessed one humble lunch feed tens-of-thousands of mouths, so are Caragh and her team witnessing jaw-dropping multiplication happen before their very eyes. There was utter delight in her eyes when she explained how good generates more good and creation generates more creation. Compassion is contagious and innovation spreads. Although Zena is by no means an enterprise that squeezes itself into a religious box (empowering women of all faiths and none), it is easy to see how Caragh and Loren’s faith in a God who wrote generative goodness into the fabric of reality, informs their mission to write it into their business model.  

Something else that is woven into the DNA of Zena, much to my delight, is an unabashed celebration of the female consumer. 2023 may well be remembered as the year when an economic earthquake was caused by Taylor Swift, Beyonce, and Barbie. According to Forbes, it is likely to be regarded as the year where people began to take seriously and analyse the power of 'the female dollar'. And Zena, with their penchant for all things pink and glittery, have been sitting ahead of the curve for a little while. Their products, as seen in Vogue, Marie Claire, and Harvey Nicholls (as well as embellishing the looks of numerous celebrities), seem to have been made with this cultural moment in sight. Their aesthetic perfectly encapsulates the resurgence of female playfulness and the reclaiming of ‘girliness’ as something to embrace and revel in. As I have already referenced, joy is something that this team take incredibly seriously.  

The celebration of women infiltrates every layer of Zena’s existence, that much is clear. While their products delight the female gaze, their profits sow into female entrepreneurship. Both of which display how working toward gender equality, particularly in contexts such as Kamuli, is a means by which we can wage a war on extreme poverty. 

Women serving women, who are serving women, who are serving women. And on it goes – so beautifully circular. So intriguingly God-inspired.  

Interview
Change
Faith
S&U interviews
6 min read

"Nobody is neutral": Kate Forbes on her Christian faith and political future

Politician Kate Forbes knows how it feels when public life misunderstands a faith-led life. Robert Wright interviews her as she reflects on that experience and what next.

Robert is a journalist at the Financial Times.

 

A women stands beside in a corridor beside a large window through which a wing of a building and a distant hillside can be see,
Kate Forbes at Holyrood, the Scottish Parliament.

When Scotland’s then first minister, Nicola Sturgeon, unexpectedly announced her resignation in February, Kate Forbes was on maternity leave from her job as Scotland’s finance secretary. As such, Forbes, a committed Christian, had not made any public statements about politics in six months. 

Yet, reflecting on the campaign earlier this month, Forbes recalled how social and mainstream media were immediately “awash” with comments about why her religious convictions made her unfit to succeed Sturgeon. The controversy, much of it centred on Forbes’ membership of the small, theologically conservative Free Church of Scotland, continued throughout the subsequent election campaign. Most involved her stance on gay marriage and Scotland’s gender recognition legislation. 

Forbes discussed the campaign in an interview in her small office in the Scottish parliament building in Edinburgh – one of her first since the often fractious campaign. Forbes secured an unexpectedly strong 47.9 per cent of the vote after the elimination of the third-placed candidate, Ash Regan, and the redistribution of her second-preference votes. She now sits as a backbench Member of the Scottish Parliament (MSP) for Skye, Lochaber and Badenoch. Forbes rejected an offer from Humza Yousaf, the victor, the clear choice of the party establishment, of a cabinet job far more junior than her previous role. 

She started the discussion by challenging the idea – which she thought motivated some criticisms she faced - that atheists, agnostics and other non-believers were neutrals on questions of religious conviction. It was one of many points where Forbes used her experience to paint a picture of a public life where issues of faith and faithful people were increasingly marginalised and misunderstood. 

“Nobody is neutral. There’s this perception, which is flawed, that there are some people who are neutral and some people who have faith.” 

Everyone viewed the world through a philosophical framework, Forbes went on. It was critical to ensure people were not shut out of public debate on the basis of their philosophies, she said – just as it was important to avoid excluding people for their race, sex, sexual orientation or any of the other characteristics protected in law. 

Her comments explain the unusually frank approach that she took to matters of faith when asked during the campaign about her convictions – which she insists represent a “mainstream” Christian perspective on issues of personal morality. 

“I think that people of faith are under immense pressure to compromise or to change their views in the public spotlight. I think we have to logically and rationally walk through how we can both believe in a personal faith which calls us to be public witnesses to that faith and at the same time serve those with other faiths or no faith.” 

Forbes, now 33 and first elected in 2016, has said that she would have voted against gay marriage if she had been a Member of the Scottish Parliament (MSP) in 2014 when the Scottish parliament voted to introduce the measure. However, she has insisted that, with the provision now on the statute books, she will defend it. 

“By and large, I absolutely believe in… freedom of choice, freedom of belief and of expression. I don’t believe my views should be imposed on other people.” 

Forbes nevertheless argued that there were issues of conscience where politicians should be allowed to make choices free from the normal party-political considerations. Forbes was on maternity leave in December when the gender recognition legislation came before parliament. The SNP denied its MSPs a free vote on the measure – a decision with which Forbes disagreed. The vote split all the main parties in the parliament. 

Little of the commentary during the leadership election captured the nuances of her positions. 

“The vote on marriage in 2014 was deemed to be a vote of conscience. My party has always held that issues around abortion should be votes of conscience. So, I think it’s possible to both believe that you legislate on behalf of everyone and treat everyone equally and make space for some votes of conscience, which are a consequence of strongly held views and convictions.” 

Forbes added that “without a shadow of a doubt” MSPs should be given a free vote on one forthcoming piece of legislation - the Assisted Dying for Terminally Ill Adults (Scotland) Bill. The bill, likely to come before parliament in the next few months, would allow terminally ill people over the age of 16 to ask for help in dying. 

“Matters of life and death are hugely important, hugely personal but have big public implications. You might think that’s a tension. But I have always been able to accommodate that tension.” 

There had never been any suggestion that Forbes’ faith led her to exclude any group from receiving funds when she was finance secretary, she added. 

“Of course, it did inform my care and concern for those in poverty, for those who are under-represented in society, for those who need more help than others,” she said. 

As her office filled with the noise of children enjoying their lunch break at the neighbouring Royal Mile Primary School, Forbes mostly sounded relaxed when talking about the leadership campaign. But she insisted she had felt subject to disproportionate scrutiny, particularly pointing to a leadership debate staged by Channel 4 which included a segment on “faith in politics”. 

“If you watch that clip, it’s basically the interrogation of Kate Forbes. There are very few questions put to the other candidates.” 

The imbalance, she said, rested on the false assumption that Yousaf, a practising Muslim, and Regan, who has no religion, took essentially neutral positions on faith questions. She said, however, that she had won support from many people of faith because of her willingness to speak openly. 

“I can remember one imam saying to me, ‘It’s given us hope to see you being true and authentic to your faith even when it’s difficult’,” Forbes recalled. 

Forbes, who grew up partly in India where her parents were missionaries, recalled how living through the Gujarat earthquake of 2001, when she was 10, helped to bring her to her own faith. The earthquake is estimated to have killed between around 14,000 and 20,000 people. 

“It was coming face to face with the realities of life and the realities of death that I started my own faith journey,”

Forbes became noticeably more animated when talking about the nature of her personal faith than at other times, when she sounded far more guarded. 

Her faith was not “a hobby like knitting or playing the guitar”, she added. 

“It’s a truth that compels me to be loving and caring and be willing to sacrifice my own life.”

For the moment, however, the questions facing Forbes are more humdrum. Forbes gave her interview before Yousaf warned MSPs to back Sturgeon, the former first minister, following her arrest in June on suspicion of fraud in an inquiry over the SNP’s finances. Sturgeon, who was released without charge, has vigorously denied any wrongdoing. 

Peter Murrell, Sturgeon’s husband, the former SNP chief executive, the first person arrested, and Colin Beattie, the party’s former treasurer, have also been released without charge. Both also deny any wrongdoing. 

Forbes accepted the arrests had been a “huge shock”. 

“I said after the second arrest… that integrity should characterise everything we do – and not just the substance of integrity but the perception.”

She also accepted there were limits to the areas where faith could guide her thinking. 

She declined to say whether Jesus would prefer Scotland to be independent or remain part of the union. 

“There’s no 11th commandment that decrees whether or not Scotland should in the union. I think what [God] cares about really is the values by which we live. So, you’re going to get no answer from me on that.” 

She sounded still less certain, meanwhile, about where her future career path would lead. 

She would continue as an MSP “for the foreseeable future”, she said. 

But she went on: “The honest answer is that I don’t know what to do next.” 

She had previously said it was “highly, highly unlikely” she would ever stand to be leader again, she added. 

“I still hold to that position,” she said, adding that she had family and constituency commitments. 

She added, nevertheless, that a sense of sacrificial calling was “ingrained” in her by her parents’ decision to leave Scotland in their 20s to serve a marginalised, impoverished community in India. 

“I wait to see, really, what I can and should do next.”