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Fashion

10 December 2023

5 min read

Benefiting from the many facets of beauty

A jewellery start-up is challenging empowerment and agency.

Belle Tindall

Belle is the staff writer at Seen & Unseen and co-host of its Re-enchanting podcast.

Three women stand, two lean into each other sharing a joke, while the other laughs too.

Members of Zena's Launch Pad team, Kamuli, Uganda.

Zena.

I have a conundrum. I’ve started and re-started this article four times now. And I’m surprised that I’ve settled on this opening. But alas, I have a deadline to adhere to and a cold coffee to warm back up. So, this will have to do. I’m struggling with this opening paragraph because when it comes to writing about Zena - the female-led, non-profit, environmentally friendly jewellery and accessory brand - I simply do not know where to begin.

There are too many facets of Zena that deserve to sit front and centre in this article; too many details to revel in, too many stories to tell, too much success to pick at and analyse.

Where do I possibly start?

How about with the delightful fact that the brand is named after a beloved pet goat who makes appearances on their TikTok? You know, kick things off on an endearing note. Or perhaps the fact that there are playlists curated for all occasions, dance challenges, and even a recipe for tequila lollipops on their website? That would certainly alert people to how seriously this team takes the art of having fun. Or maybe I should open with the fact that they’ve both challenged and refined how I perceive empowerment and agency. I could explain how they have alerted me to the importance of investing in female entrepreneurs as a means of tackling extreme poverty and profound gender inequality.

Yes. I think that’s it. Let’s start there and work our way backwards, shall we?

These women are not beneficiaries, they are benefactors – and that’s an important, not to mention beautiful, distinction.

In which case, here’s the heartbeat of Zena, here’s what you need to know in order to understand everything else about them: women living in rural poverty are currently facing two major barriers when it comes to business opportunity and entrepreneurship, and Zena are tackling both head on.

Firstly, female entrepreneurs in these settings have little to no capital with which to launch their business ventures. To combat this, every single product offered by Zena, whose HQ is in Kamuli (Uganda), is hand-crafted by women who were previously living below the poverty line. Through the Zena apprenticeships, these women are able to support themselves and their families while also earning/saving the capital they need to launch their own businesses once the short-term apprenticeship comes to an end. These women are not beneficiaries, they are benefactors – and that’s an important, not to mention beautiful, distinction.

Secondly, as well as a lack of capital, these women are battling a lack of education. And so, through a multi-phase entrepreneurship programme (The Zena Launch Pad), Zena are giving their apprentices both the theoretical and practical tools that they need to launch and sustain their own businesses. Women are graduating from this programme with literacy and numeracy skills, a viable business plan, industry-specific knowledge and skills, as well as leadership and development.

Because here’s the bottom-line, the foundation upon which Zena stands, the deep conviction of both Caragh and Loren, the co-founders and CEOs; agency matters. Widening one’s understanding of success to encompass these women’s agency, for better or for worse, matters. Empowering these women to earn their own capital, to see the unfolding of their own ideas, to know that their decisions matter, it makes all the difference. No dependence, no hand-outs, and no debt. Just the kind of empowerment that is laced with agency.

It’s bold. But it’s working.

There was utter delight in her eyes when she explained how good generates more good and creation generates more creation.

So far, time-stamped at this moment in time, Zena’s hybrid and holistic approach has led to 67 female entrepreneurs, over 150 children in school, and nearly 500 lives lived above the poverty line. Women are hiring other women, businesses are birthing more businesses, education is generating more education.

Pretty special, isn’t it? Pretty Jesus-like too.

I had the immense joy of chatting to Caragh, one of the co-founders and CEOs of Zena; she reminded me that multiplication is one of Jesus’ most classic moves. Just as the people sitting around Jesus with wide eyes and numb backsides witnessed one humble lunch feed tens-of-thousands of mouths, so are Caragh and her team witnessing jaw-dropping multiplication happen before their very eyes. There was utter delight in her eyes when she explained how good generates more good and creation generates more creation. Compassion is contagious and innovation spreads. Although Zena is by no means an enterprise that squeezes itself into a religious box (empowering women of all faiths and none), it is easy to see how Caragh and Loren’s faith in a God who wrote generative goodness into the fabric of reality, informs their mission to write it into their business model.

Something else that is woven into the DNA of Zena, much to my delight, is an unabashed celebration of the female consumer. 2023 may well be remembered as the year when an economic earthquake was caused by Taylor Swift, Beyonce, and Barbie. According to Forbes, it is likely to be regarded as the year where people began to take seriously and analyse the power of 'the female dollar'. And Zena, with their penchant for all things pink and glittery, have been sitting ahead of the curve for a little while. Their products, as seen in Vogue, Marie Claire, and Harvey Nicholls (as well as embellishing the looks of numerous celebrities), seem to have been made with this cultural moment in sight. Their aesthetic perfectly encapsulates the resurgence of female playfulness and the reclaiming of ‘girliness’ as something to embrace and revel in. As I have already referenced, joy is something that this team take incredibly seriously.

The celebration of women infiltrates every layer of Zena’s existence, that much is clear. While their products delight the female gaze, their profits sow into female entrepreneurship. Both of which display how working toward gender equality, particularly in contexts such as Kamuli, is a means by which we can wage a war on extreme poverty.

Women serving women, who are serving women, who are serving women. And on it goes – so beautifully circular. So intriguingly God-inspired.

Article

Change

Freedom of Belief

23 June 2023

4 min read

Away from home, cut off from home

As Refugee Week concludes, Belle Tindall moves beyond the headlines and learns the story of Azer and the thousands of churches who are providing a sense of home for those who have fled theirs.

Belle Tindall

Belle is the staff writer at Seen & Unseen and co-host of its Re-enchanting podcast.

Welcome Network

No refugee alone – that’s the vision, that’s the hope, that’s the end game.

That is what is fuelling Welcome Churches, a charity that is encouraging, equipping and resourcing local churches to support refugees up and down the country. In the past twelve months alone, over one thousand churches have partnered with Welcome Churches to help ensure that their corner of the UK is a home fit for the people who are seeking sanctuary within it.

As a result, nearly eighteen thousand people have been welcomed into and supported by local churches in the past year.

One of those people is Azer.

Azer came to the UK in 2022, along with his wife, to study in Birmingham. The plan was to stay in the UK for two years, complete his studies, and then return home to Iran with the qualifications he needed to obtain a promotion in tow. However, just two months into his time at the University, Azer found that his bank account had been frozen, and he was unable to pay his fees, and therefore attend his classes. After assuming that this was down to some kind of technical fault, or perhaps a legal complication, Azer was horrified to learn that it was the Iranian authorities who had intentionally cut him off from his finances. Not only that, but they had also raided and seized his home in Iran, as well as raiding the home of his wife’s family.

He and his wife had been targeted.

Azer and his wife are Christians, which is a dangerous thing to be in Iran. Christian gatherings are prohibited, and any rumours of secret Christian activity is heavily monitored. In fact, practising Christianity can lead to imprisonment for ‘crimes against national security’. The pressure that Christians are under in Iran has led Open Doors to rank it as the eighth most dangerous country to be a Christian in the world.

Azer describes it this way,

Being a Christian in Iran and participating in the communities will have consequences, such as prosecution or execution. Converting from Islam to Christianity will have a price and your life is entitled to be taken by Islamic government agents. That's why house churches are held secretly. Absolutely, you fear. That's why everything is done in confidentiality regarding the worship services, and Bible readings.

As Helen, an Engagement Officer for Welcome Churches, says, ‘for some people it (Christianity) is literally life threatening, the persecuted church is a real thing’.

Despite the immense risks, Azer’s wife covertly practiced her Christianity while living in Iran, keeping Christian literature in her home. Something which, it seems, did not go unnoticed. As a result, returning to Iran is no longer a safe option for Azer, nor his wife. When asked how it felt to learn that his own government had targeted him and his family in this way, and to realise that his home could therefore no longer be his home, Azer described it this way,

We felt like all the organs of our body dismembered, and on the other hand, like something inside you has been lost which was your identity obtained during past years by your efforts. A mixture of helplessness, frustration, being thrown into the void, and implosion inside. Dealing with losing all your possessions and all your plans is very hard. Like somebody who survived after an earthquake and lost his family and home. On the other hand, feeling your life is in danger is harder to tolerate. We feel at any moment you can be killed by the agents. These threats last for a long time which is more difficult to cope with.

Because of the profound dangers that Azer and his wife face, they have applied for asylum here in the UK. Azer speaks powerfully of how being a refugee feels,

Even though being an asylum seeker carries legal status all over the world, you immediately have no social status and must navigate this extreme loss of identity in an unknown territory. Sometimes I cannot talk, think, or even concentrate and my wife and I often feel lonely and homesick for our parents and siblings.

The UN Refugee Agency reports that in November 2022 (the most recent statistics), there were 231,597 refugees, 127,421 pending asylum cases, and 5,483 stateless persons in the UK. Each with their own stories, their own fears, their own hopes. Each one having to juggle copious unknowns on a daily basis, navigating risks that many of us cannot fathom. The depth of emotion in Azer’s words as he speaks of his experience, it is hard to comprehend such trauma multiplied by such huge numbers. Yet, that is the reality that many local churches are coming face to face with, supported by Welcome Churches.

Believing that refugees are people to be supported, not problems to be solved, churches have been providing for their new neighbours in numerous ways: providing toys, clothes, food, warm spaces, games nights, social hubs and so much more. They have taken the biblical mandates to ‘welcome strangers’ and ‘love their neighbours’ incredibly literally, showing hospitality to people of all faiths, and none.

Of course, there is a political component to this that cannot be ignored, and one of Welcome Church’s core values is institutional justice for refugees and asylum seekers, believing that the Church/Christians should be at the forefront of ensuring that the Home Office is in a position to hear every case presented to it and respond with compassion. As Helen says,

It’s not for us to decide the validity of their claim. But neither is it for us to deny the validity of their humanity.

This Refugee Week is an opportunity to move beyond headlines, statistics and culture wars and ensure that people are seen, and stories are heard. It therefore seems only right that Azer gets the final word,

We ask Humbly that the UK (government) put themselves in our place, and then judge and treat us. In the meantime, we are thankful for all the love and compassion we have received from most of the British people. We pray to God to help and give us the power to reciprocate for this nation in the future.