Article
Change
Fashion
5 min read

Benefiting from the many facets of beauty

A jewellery start-up is challenging empowerment and agency.

Belle is the staff writer at Seen & Unseen and co-host of its Re-enchanting podcast.

Three women stand, two lean into each other sharing a joke, while the other laughs too.
Members of Zena's Launch Pad team, Kamuli, Uganda.
Zena.

I have a conundrum. I’ve started and re-started this article four times now. And I’m surprised that I’ve settled on this opening. But alas, I have a deadline to adhere to and a cold coffee to warm back up. So, this will have to do. I’m struggling with this opening paragraph because when it comes to writing about Zena - the female-led, non-profit, environmentally friendly jewellery and accessory brand - I simply do not know where to begin.  

There are too many facets of Zena that deserve to sit front and centre in this article; too many details to revel in, too many stories to tell, too much success to pick at and analyse.  

Where do I possibly start?   

How about with the delightful fact that the brand is named after a beloved pet goat who makes appearances on their TikTok? You know, kick things off on an endearing note. Or perhaps the fact that there are playlists curated for all occasions, dance challenges, and even a recipe for tequila lollipops on their website? That would certainly alert people to how seriously this team takes the art of having fun. Or maybe I should open with the fact that they’ve both challenged and refined how I perceive empowerment and agency. I could explain how they have alerted me to the importance of investing in female entrepreneurs as a means of tackling extreme poverty and profound gender inequality.  

Yes. I think that’s it. Let’s start there and work our way backwards, shall we?  

These women are not beneficiaries, they are benefactors – and that’s an important, not to mention beautiful, distinction. 

In which case, here’s the heartbeat of Zena, here’s what you need to know in order to understand everything else about them: women living in rural poverty are currently facing two major barriers when it comes to business opportunity and entrepreneurship, and Zena are tackling both head on.  

Firstly, female entrepreneurs in these settings have little to no capital with which to launch their business ventures. To combat this, every single product offered by Zena, whose HQ is in Kamuli (Uganda), is hand-crafted by women who were previously living below the poverty line. Through the Zena apprenticeships, these women are able to support themselves and their families while also earning/saving the capital they need to launch their own businesses once the short-term apprenticeship comes to an end. These women are not beneficiaries, they are benefactors – and that’s an important, not to mention beautiful, distinction.  

Secondly, as well as a lack of capital, these women are battling a lack of education. And so, through a multi-phase entrepreneurship programme (The Zena Launch Pad), Zena are giving their apprentices both the theoretical and practical tools that they need to launch and sustain their own businesses. Women are graduating from this programme with literacy and numeracy skills, a viable business plan, industry-specific knowledge and skills, as well as leadership and development.  

Because here’s the bottom-line, the foundation upon which Zena stands, the deep conviction of both Caragh and Loren, the co-founders and CEOs; agency matters. Widening one’s understanding of success to encompass these women’s agency, for better or for worse, matters. Empowering these women to earn their own capital, to see the unfolding of their own ideas, to know that their decisions matter, it makes all the difference. No dependence, no hand-outs, and no debt. Just the kind of empowerment that is laced with agency.  

It’s bold. But it’s working.  

There was utter delight in her eyes when she explained how good generates more good and creation generates more creation.

So far, time-stamped at this moment in time, Zena’s hybrid and holistic approach has led to 67 female entrepreneurs, over 150 children in school, and nearly 500 lives lived above the poverty line. Women are hiring other women, businesses are birthing more businesses, education is generating more education.  

Pretty special, isn’t it? Pretty Jesus-like too.  

I had the immense joy of chatting to Caragh, one of the co-founders and CEOs of Zena; she reminded me that multiplication is one of Jesus’ most classic moves. Just as the people sitting around Jesus with wide eyes and numb backsides witnessed one humble lunch feed tens-of-thousands of mouths, so are Caragh and her team witnessing jaw-dropping multiplication happen before their very eyes. There was utter delight in her eyes when she explained how good generates more good and creation generates more creation. Compassion is contagious and innovation spreads. Although Zena is by no means an enterprise that squeezes itself into a religious box (empowering women of all faiths and none), it is easy to see how Caragh and Loren’s faith in a God who wrote generative goodness into the fabric of reality, informs their mission to write it into their business model.  

Something else that is woven into the DNA of Zena, much to my delight, is an unabashed celebration of the female consumer. 2023 may well be remembered as the year when an economic earthquake was caused by Taylor Swift, Beyonce, and Barbie. According to Forbes, it is likely to be regarded as the year where people began to take seriously and analyse the power of 'the female dollar'. And Zena, with their penchant for all things pink and glittery, have been sitting ahead of the curve for a little while. Their products, as seen in Vogue, Marie Claire, and Harvey Nicholls (as well as embellishing the looks of numerous celebrities), seem to have been made with this cultural moment in sight. Their aesthetic perfectly encapsulates the resurgence of female playfulness and the reclaiming of ‘girliness’ as something to embrace and revel in. As I have already referenced, joy is something that this team take incredibly seriously.  

The celebration of women infiltrates every layer of Zena’s existence, that much is clear. While their products delight the female gaze, their profits sow into female entrepreneurship. Both of which display how working toward gender equality, particularly in contexts such as Kamuli, is a means by which we can wage a war on extreme poverty. 

Women serving women, who are serving women, who are serving women. And on it goes – so beautifully circular. So intriguingly God-inspired.  

Interview
Change
Community
Politics
6 min read

The thin place family-making creates

Fixing a broken adoption system leads to a 'thin place' – one where family-making transcend traumas. Belle Tindall meets Tarn Bright of Home For Good.

Belle is the staff writer at Seen & Unseen and co-host of its Re-enchanting podcast.

Three young children run away into the distance down across a field of long grass.
Towards a thin place.
Photo by Jordan Whitt on Unsplash.

‘The thin place’ is one of those wonderfully old terms; fifth century old, to be exact. It’s what Celtic Christians labelled the precise places where it felt as though this world and another would meet. Those places were thin because the atmosphere they provided made it appear as though there was very little separation between humanity and the divine. The seen and the unseen, residing in particularly close proximity.  

Being Welsh, I have a soft spot for anything remotely ‘celtish’. Being a lover of anything enchanting, I swoon at such a beautiful notion. Being a Christian, I happen to believe that thin places are real.  

Here’s the interesting thing though, when the Celts used this phrase, it was pertaining to a geographical area – a Welsh waterfall, an Irish woodland, a Scottish Loch (sorry England, I’m sure your Anglo-Saxons were just as appreciative of you). But when Tarn Bright, the CEO of Home for Good, used this phrase just last week, it was when talking about the UK’s care system. 

Quite the unexpected twist, isn’t it? 

But you need to spend approximately three minutes in Tarn’s presence to agree with her. In fact, whenever I find myself chatting to anyone from Home for Good, an organisation that is intent on ‘finding a home for every child that needs one’, I find myself in a very thin place indeed.  

As a way of explaining myself (and Tarn), allow me to briefly turn my attention to just one of the things that make Christianity ever so slightly odd: the Christian God is a family. I know, I know - it’s intricate, it’s complicated, it’s paradoxical, but it’s absolutely core to the way Christians perceive… well…. everything.  

Father, Son, Holy Spirit – the Holy Trinity. All distinct, all one, all God. If I were NT Wright or Jane Williams, perhaps I would feel confident enough to explain this thoroughly. But I’m not, so I won’t. Instead, I’m hoping that you’ll take my word for it, follow my (or rather, Tarn’s) line of argument, and seek out the details later.  

Deal? Deal.  

So, here we all are acknowledging that Christianity has a family as God, that there has been relationship from the very beginning of time. And so, it follows that Christianity also hinges on a family-making-God, one who ‘sets the lonely in families’, to borrow a phrase. Hence, the thin place. Tarn’s profound thinking is that when we, as humans, put families together, there’s very little separation between us and the God who has always been determined to do the very same thing. If those families are formed biologically – wonderful. If a family is put together through a combination of circumstance and choice – that is just as legitimate and just as thin.  

I struggle to think of a more beautiful thought.  

Blasting through such trauma, is the immense joy of Home for Good finding and supporting a young couple who adopted all five children. 

While I could expend thousands of words waxing-lyrical about such things, I’d be remiss to not tell you anything of Home for Good aside from its somewhat sacred (in my over-emotional opinion) nature. Let’s take it from the beginning.  

Home for Good was thought up nearly ten years ago, at a garden party hosted in a vicarage; one flowing with Pimms and finger sandwiches. While the setting may be charmingly quaint, the content of the meeting was of the utmost seriousness. Desperate shortage of foster carers and adoptive parents in the UK was making headline news, and several Christian leaders, many of whom were foster carers or adoptive parents themselves, committed to work together to raise the profile of fostering and adoption within the UK Church. 

And so, Home for Good was born.  

You see, a child will enter the UK care system every fifteen minutes, there are more children in the care system right now than ever before. Each and every one of those children has intrinsic worth and value, all of them have experienced loss and trauma, many have suffered abuse or neglect. The reality is that there just aren’t enough carers to ensure that these children have somewhere stable to call home. It’s one of those vast and painful realities we find hard to digest. And yet, Home for Good not only acknowledges the tragedy, it tackles it head-on.  

Active in all four UK nations, Home for Good is working to find a home for every single child: through fostering, adopting and supported lodgings.  

You may be asking yourself where on earth they’re finding these homes.   

Well, they’re finding them in the fifty thousand churches across the UK. Not ‘churches’ as in the grand (or perhaps not so grand) building next to your favourite coffee shop, but ‘Church’ as in the tens of millions of people who flow in and out of those buildings. We’re talking the people, not the places. Home for Good practically equip, support and train those who want to invite children into their families, while also mobilising churches to be welcoming and understanding places for these families to be. Because, if we are thinking of family as in ‘nuclear family’; that all important two adults to two-point-five children ratio, we are thinking too rigidly. And, contrary to popular belief, we are not thinking along very Christian lines either.  

It struck me, while speaking with Tarn, that the work that Home for Good do is also thin in another way: the space between profound pain and immense joy is, and perhaps always will be, very thin indeed. For example, Tarn told me a story of five siblings who were in very real risk of losing each other. There seemed to be very little hope of finding a stable home for all five of them, as there simply aren’t enough carers who are able to take on siblings. And once separated, even if only intended to be a temporary measure, the chances of those siblings living together again are practically non-existent. It’s hard to fathom looking straight into such huge pain on such little faces. That’s the type of pain that, if we’re honest, we’d like to pretend doesn’t exist. But it does. And it’s in closer proximity than we allow ourselves to realise. But then, blasting through such trauma, is the immense joy of Home for Good finding and supporting a young couple who adopted all five children. This isn’t a story of rescue, Tarn will stand for no such thing, rather it is a story of family-making. The type that Tarn, with her own beloved adopted sons, knows well.  

Unconditional love, deep belonging and unwavering devotion had been ‘professionalised out of the system’. 

As well as working on a local level, Home for Good have built up an immense influence on a national level. Since Tarn’s been the CEO, she has worked with (all seven) Children’s Ministers in Westminster. As she subsequently observes, the system is not of conscious design. Rather, it consists of a conglomeration of reactive policy ‘add-ons’. Although there are people devotedly working within the system who are intent on doing the best for children, it is deeply and undeniably stretched. What’s more, inputting into the ‘once in a lifetime’ independent review, Tarn and her team were able to explain how unconditional love, deep belonging and unwavering devotion had been ‘professionalised out of the system’. Somewhere along the line, we have stopped asking ‘what the child’s heart needs’.  And yet, Tarn notes that how we treat our children now will directly affect how our world works in a generation’s time.  

If this is not a justice issue of the most profound kind, it’s hard to imagine what is.  

And so, there we have it. Home for Good, the thinnest place imaginable. The place where every child is fought for. The place where family is re-imagined. The place where I abandon every ounce of professionalism, as I put all my energy into holding back embarrassing tears. The place that is, thankfully, quite used to such reactions.