Benefiting from the many facets of beauty

A jewellery start-up is challenging empowerment and agency.

Belle Tindall

Belle is the staff writer at Seen & Unseen and co-host of its Re-enchanting podcast.

Three women stand, two lean into each other sharing a joke, while the other laughs too.

Members of Zena's Launch Pad team, Kamuli, Uganda.

Zena.

I have a conundrum. I’ve started and re-started this article four times now. And I’m surprised that I’ve settled on this opening. But alas, I have a deadline to adhere to and a cold coffee to warm back up. So, this will have to do. I’m struggling with this opening paragraph because when it comes to writing about Zena - the female-led, non-profit, environmentally friendly jewellery and accessory brand - I simply do not know where to begin.

There are too many facets of Zena that deserve to sit front and centre in this article; too many details to revel in, too many stories to tell, too much success to pick at and analyse.

Where do I possibly start?

How about with the delightful fact that the brand is named after a beloved pet goat who makes appearances on their TikTok? You know, kick things off on an endearing note. Or perhaps the fact that there are playlists curated for all occasions, dance challenges, and even a recipe for tequila lollipops on their website? That would certainly alert people to how seriously this team takes the art of having fun. Or maybe I should open with the fact that they’ve both challenged and refined how I perceive empowerment and agency. I could explain how they have alerted me to the importance of investing in female entrepreneurs as a means of tackling extreme poverty and profound gender inequality.

Yes. I think that’s it. Let’s start there and work our way backwards, shall we?

These women are not beneficiaries, they are benefactors – and that’s an important, not to mention beautiful, distinction.

In which case, here’s the heartbeat of Zena, here’s what you need to know in order to understand everything else about them: women living in rural poverty are currently facing two major barriers when it comes to business opportunity and entrepreneurship, and Zena are tackling both head on.

Firstly, female entrepreneurs in these settings have little to no capital with which to launch their business ventures. To combat this, every single product offered by Zena, whose HQ is in Kamuli (Uganda), is hand-crafted by women who were previously living below the poverty line. Through the Zena apprenticeships, these women are able to support themselves and their families while also earning/saving the capital they need to launch their own businesses once the short-term apprenticeship comes to an end. These women are not beneficiaries, they are benefactors – and that’s an important, not to mention beautiful, distinction.

Secondly, as well as a lack of capital, these women are battling a lack of education. And so, through a multi-phase entrepreneurship programme (The Zena Launch Pad), Zena are giving their apprentices both the theoretical and practical tools that they need to launch and sustain their own businesses. Women are graduating from this programme with literacy and numeracy skills, a viable business plan, industry-specific knowledge and skills, as well as leadership and development.

Because here’s the bottom-line, the foundation upon which Zena stands, the deep conviction of both Caragh and Loren, the co-founders and CEOs; agency matters. Widening one’s understanding of success to encompass these women’s agency, for better or for worse, matters. Empowering these women to earn their own capital, to see the unfolding of their own ideas, to know that their decisions matter, it makes all the difference. No dependence, no hand-outs, and no debt. Just the kind of empowerment that is laced with agency.

It’s bold. But it’s working.

There was utter delight in her eyes when she explained how good generates more good and creation generates more creation.

So far, time-stamped at this moment in time, Zena’s hybrid and holistic approach has led to 67 female entrepreneurs, over 150 children in school, and nearly 500 lives lived above the poverty line. Women are hiring other women, businesses are birthing more businesses, education is generating more education.

Pretty special, isn’t it? Pretty Jesus-like too.

I had the immense joy of chatting to Caragh, one of the co-founders and CEOs of Zena; she reminded me that multiplication is one of Jesus’ most classic moves. Just as the people sitting around Jesus with wide eyes and numb backsides witnessed one humble lunch feed tens-of-thousands of mouths, so are Caragh and her team witnessing jaw-dropping multiplication happen before their very eyes. There was utter delight in her eyes when she explained how good generates more good and creation generates more creation. Compassion is contagious and innovation spreads. Although Zena is by no means an enterprise that squeezes itself into a religious box (empowering women of all faiths and none), it is easy to see how Caragh and Loren’s faith in a God who wrote generative goodness into the fabric of reality, informs their mission to write it into their business model.

Something else that is woven into the DNA of Zena, much to my delight, is an unabashed celebration of the female consumer. 2023 may well be remembered as the year when an economic earthquake was caused by Taylor Swift, Beyonce, and Barbie. According to Forbes, it is likely to be regarded as the year where people began to take seriously and analyse the power of 'the female dollar'. And Zena, with their penchant for all things pink and glittery, have been sitting ahead of the curve for a little while. Their products, as seen in Vogue, Marie Claire, and Harvey Nicholls (as well as embellishing the looks of numerous celebrities), seem to have been made with this cultural moment in sight. Their aesthetic perfectly encapsulates the resurgence of female playfulness and the reclaiming of ‘girliness’ as something to embrace and revel in. As I have already referenced, joy is something that this team take incredibly seriously.

The celebration of women infiltrates every layer of Zena’s existence, that much is clear. While their products delight the female gaze, their profits sow into female entrepreneurship. Both of which display how working toward gender equality, particularly in contexts such as Kamuli, is a means by which we can wage a war on extreme poverty.

Women serving women, who are serving women, who are serving women. And on it goes – so beautifully circular. So intriguingly God-inspired.

Article

Change

Community

Weirdness

13 May 2023

3 min read

When nuns held up a bank

A community fearing being left behind, takes novel action to help change its economic and social fortune. Ryan Gilfeather tells the tale.

Ryan Gilfeather

Ryan Gilfeather explores social issues through the lens of philosophy, theology, and history. He is a Research Associate at the Joseph Centre for Dignified Work.

A pile of coins in focus at the bottom of an out of focus glass tube.

Small value coins were at the heart of the nuns' actions.

Photo by Nick Fewings on Unsplash.

Days before Christmas 2001 a mob of nuns and priests held up a bank in Oxford Street. They were not stealing money but rather paying it in. The Nuns of St Antony’s Forest Gate, a 2000-person strong Catholic parish saved their collection money until they had a staggeringly vast quantity to deposit. On the day, they took the money in a van to an HSBC branch in Oxford Street, wheeled it in on trolleys, where they proceeded to deposit every single coin.

At the same time priests in their clerical collars, and worshippers from a range of congregations in East London queued up at the other desk to slowly and repeatedly enquire about opening savings accounts. All the while, other members of these institutions stood outside holding banners accusing HSBC of exploiting low paid workers, saying “Give HSBC a Living Wage for Christmas.” The entire branch was brought to a standstill. Anxious Christmas shoppers stood helpless and astonished as this spectacle frustrated their attempts to withdraw money.

They heard that wages were so bad that workers needed to take on multiple jobs, forcing them to choose between feeding their kids and seeing them.

These nuns, priests and other Christians planned this action to secure a liveable wage for all who work at HSBC, but they also had broader ambitions. The East London Communities Organisation (TELCO), a broad-based coalition of citizens from churches, mosques, and other faith and community groups began to organise for a pay rate which was enough to live on, the amount which is now known as the Real Living Wage (currently £11.95 in London; £10.90 everywhere else). Each of these citizens had been listening to the people in their institutions. They heard that wages were so bad that workers needed to take on multiple jobs, forcing them to choose between feeding their kids and seeing them, and preventing them from praying and worshipping. Motivated by the belief that all human beings are of equal value and dignity in the eyes of God, these Christian communities, alongside the other groups in TELCO began campaigning for a fair and just rate of pay.

The new neighbour

As these discussions were ongoing they could see the new HSBC tower slowly ascending above their East London skyline. Considerable amounts of government money had been spent on the infrastructure of Docklands, which would serve this tower. TELCO citizens discerned that if it was going to benefit those who lived in east London, there would need to be a living wage for everyone who would work in that building. Therefore, they decided to ask the bank to make contracts for cleaning and security at the new tower on the condition that workers be paid enough to live on, in East London (£6.30 at the time). A number of religious and civic leaders had written to the HSBC chairman, Sir John Bond, to request a meeting to discuss these poverty wages. However, they had heard nothing back.

At this point, the nuns at St Antony’s came up with their plan. Visitors and members of the 2000 strong congregation would leave coins in the collection when they light candles in church, and the nuns were accustomed to depositing them every Tuesday. However, they decided to keep hold of them for several months until they managed to fill that small van. Eventually, on 19 December they set out in it to Oxford Street, with priests and parishioners in tow, and brought this branch to its knees.

The action worked. Within an hour Sir John had agreed to meet with TELCO members at St Philip's Church, Plaistow, to discuss their demands that cleaning and security contracts pay a living wage. Negotiations continued until 2004, when HSBC agreed to the campaigner’s demands, ensuring that every contractor pays a living wage, sick pay, pension and free access to a trade union. This victory built great momentum for the movement for a Real Living Wage, which is now voluntarily paid by over 12,000 UK employers. Therefore, this life-giving campaign for economic justice finds its origins, in part, with a group of nuns saving up their small change, because their faith led them to believe in the inextinguishable dignity and value of all human lives.