Article
AI
Character
Culture
Digital
7 min read

Apple’s AI ads show how we can lose our moral skills

Apple Intelligence promises to safeguard us from the worst of ourselves.

Jenny is training to be a priest. She holds a PhD in law and writes at the intersection of law, politics and theology.

A worker at a desk sits back contemplating a situation
Dour Dale contemplates AI.
Apple.

“I got through the three stages of the interview process, and they said I had done well, but they aren’t hiring any computer science graduates anymore. AI is cheaper, and faster.”

John*, a bright 24-year-old coder and philosopher, has just completed an MSc in Computer Science from one of the top universities in the UK. And he can’t find a job. AI has outcompeted him. In a couple of years, he says, entry level into computer science as a field will require a PhD. What about in ten years, or twenty? Will the only people able to work in the field have to effectively be geniuses to keep up with a technology that’s metastasizing at the rate of knots? It felt painfully ironic to be discussing over coffee the death of an entire sector of meaningful jobs less than a week after the new Labour government announced its plans to “turbocharge” AI (Artificial Intelligence) as the saviour of the nation’s economy. What are we willing to sacrifice in the name of “national renewal”?  

As worrying as John’s story is, there is much more than jobs – and the skills, knowledge and social relations tied up in them – on the line when it comes to AI. The alleged saviour of the nation’s economy is after your soul as well, it turns out.  

This came home to me starkly over the Christmas holidays with the new advertisements for Apple Intelligence tools on MacBook Pro. In the first ad, “Lazy Lance” – a procrastinating business professional – sheepishly shifts in his seat. He has been asked to make a presentation on the new business prospectus, and he has been caught out, unprepared. But he is saved at the last moment. The click of the “Key Points” button using the new Apple Intelligence software on his MacBook Pro provides him with the critical breakdown summary needed to avoid becoming the pariah of the team. The sheepish shifting turns to smug smile: his substandard performance has evaded detection with the ready aid of Apple Intelligence.  

In the second ad, “Dour Dale” – a disgruntled office worker – writes a scathing email to the “monster” who has devoured his pudding from the communal fridge. Before clicking send on this missive, he raises his eyes from the raging words on his screen to see a pious teddy bear holding a love-heart which says “find your kindness.” This moral cue from a cuddly toy prompts Dave to select the “Friendly” button from the dropdown list on Apple Intelligence writing tools, which immediately converts his childish strop over pudding thievery into a mature response in which he kindly expresses his disappointment along with a polite request for the pudding to be returned. The only moral effort required of Dale is the click of a button; Apple Intelligence sorts out the bile and the blame and re-presents his pudding fury in a professionally palatable manner.  

These advertisements for AI tools are designed to provoke an empathetic laugh. Who indeed can honestly say they have never arrived unprepared to a meeting, or at least mentally penned a vindictive response to the tiniest office slight?  

AI is poised to strike at the root of our individual virtue, by inserting itself as an emotional regulator. 

However, underneath the easy laughs, I felt a profound sense of dis-ease when watching them. They indicate just how far AI has already begun to penetrate our moral economy. By inserting a technological tool to disguise or translate social interactions into new terms, our moral relations with each other are deceptively smoothed to avoid the social and personal costs of shame (e.g. Lance using “Key Points” rather than owning up to his poor work ethic) and anger (e.g. Dale using “Friendly” mode to transform his email from raging diatribe into courteous appeal). As appealing as it sounds to have automatic tech weapons to tranquilise social and emotional bugbears, they also remove daily opportunities to learn how to live and work together.  

For example, as excruciating as it is to be the person who came to the meeting woefully under-prepared, embarrassment can be a very useful corrective in learning the art of time management as well as the virtue of pulling our weight. We probably all know from school what it feels like to work on a group project, when only half the group cares about the outcome. If we do not learn moral skills of responsibility and accountability in our formative years, the workplace becomes a vital school for virtue in adulthood where we learn what it means to be trusted and how to be worthy of it. As in the case of Lance, AI now offers us everyday tools which help us to avoid embarrassment and effectively hide our lack of effort, taking the edge off of the very exposure that would help us to grow in both skill and trustworthiness. This is not propaganda for the Protestant work ethic but rather a top survival tip for the human soul in hyper-capitalist economy. Maintaining the moral significance of our labour as a school of formation in self-respect and trustworthiness does not baptise the extractive and exploitative nature of many workplaces. Rather, it offers a means of resistance to the soul-destroying idea that we are all replaceable, that nothing really matters and that our efforts are simply grist for the eternal and insatiable mill of market supply and demand.

In the case of Dale, Apple Intelligence goes beyond protecting users from social shame: it promises to safeguard us from the worst of ourselves. Of the two Apple Intelligence advertisements, I find Dale’s to be even more pernicious because it evidences how AI is poised to strike at the root of our individual virtue, by inserting itself as an emotional regulator. Rather than doing the difficult work of redrafting the email himself, which would require Dale to critically examine his own reactions and put himself into the shoes of the recipient, Apple Intelligence offers to do it automatically. By short-circuiting Dale’s process of recognising the emotions underneath his rage, he misses a critical opportunity to learn for himself what his anger is all about, and even more than that, to practice the art of genuine self-mastery in conflict. The AI tool smooths out the conflict on the surface, while Dale is presumably left with all those rotten feelings built up and unprocessed, because he has not had to do the difficult work of converting his aggressive monologue into a respectful dialogue with another human being.

The insertion of these seemingly innocuous AI tools into the spheres of our everyday, workaday lives introduces new means and modes of (self) deception in our habits, where we are able to hide much more easily from honest moral evaluation of the quality of our work as well as our interpersonal relationships. It also risks new heights of moral “de-skilling” over time as we live in a social and economic world that has become so deeply mediated by technology, to the point where we may very well eventually trust Apple as the gold standard of professional behaviour rather than our own discernment. The soul – our very interiority – is the new frontier of economic expansion, in the name of securing Britain’s place in the ranks of global competitiveness.

To AI enthusiasts, all this may sound like Luddite naysaying. Many people find AI tools helpful in the process of research and preparation. Even some priests, I have recently discovered, use Chat GPT to aid sermon-writing. And what, as a priest friend asked me recently, is the problem with these time-saving tools, as long as we use them critically?

Apart from the obvious answer that AI can’t be trusted to get all the facts right, let alone the word of God, this question presumes that human beings’ critical faculties and moral compasses remain fundamentally unaffected by these new technologies. It may be true for older generations (whose formative years occurred well before the meteoric surge of digital technology in the early 2000s) that technology continues to function as an optional extra to make life that little bit easier. But for Gen Z and below, and even for some younger millennials, intuitive digital technologies have become so fused with the ways that we learn and process information that it is no longer – if it ever was – a neutral tool to improve our lives. We are only learning now about the extent to which social media has thoroughly penetrated the emotional worlds of teenagers, with severe consequences for their wellbeing. What will be the consequences for the generations to come, when AI becomes so integrated into the emotional and social fabric of our lives that we cannot quite tell where we start and it begins? The risk with “turbocharging” AI is not only a huge number of jobs, but the atrophy of our moral muscles as AI encroaches further into the heartlands of what it means to be human. While a few tech elites may always stay one step ahead of AI and keep it safely in the toolbox rather than the driver’s seat, most of us time-poor plebians are being taken for the ride of our lives.

 

 *Name changed for anonymity. 

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Article
Culture
Purpose
Work
4 min read

The secret to finding your perfect job is to ignore the influencers

There’s too much vocational shame on LinkedIn

Thomas is a writer exploring the intersection of faith, politics, and social justice.

A mock ad for the perfect job.
Apply now.

“If you’re looking for a job, here’s something that I think will change your life”.  

This is not the first time my social media has targeted me with an advert selling a better job, a higher paying role, a more fulfilling career, a more purposeful company. This is a new iteration of a long train of ‘Cinderella’ job advertisements I’ve received, promising that I will find the slipper if I just give away a bit more of my contentment and attention. If you’ve clicked on this article, I imagine you might be in the same boat. 

The hustle influencers tell me that I could find a job with higher earnings and greater financial freedom. They say that I should be an entrepreneur, that working in a standard job is like existing as a subordinate in a dystopian novel. They ask me, “Why are you not a millionaire yet?” They can teach me if I just sign up to their free course.  

The effective altruism influencers tell me that I need to find a job with purpose. I must change the world with every minute of my working day, or my work at best, isn’t worth doing, and, at worst, is actively harmful. I need to be an effective altruist, not just with my money, but with my vocation. They can teach me if I just attend their conference. 

I’m sure there is plenty of good in both of these camps.  

Entrepreneurship takes our creative human instincts and crafts them into endeavours that can drive economies, create jobs, and aid human flourishing. It releases actual potential in ways that 9-5 roles are often unable to do.  

Purposeful work enables us to spend our 80,000 hours at work solving problems that matter. It can ignite our passion for work and facilitate the best minds focusing on the most complex issues. 

However, as these career marketers point young people towards the professional promised land, they inadvertently create a malaise of discontent at work. Out of this, I frequently find myself questioning whether I’m doing the right job. When people ask me about my work, I’ll respond hesitantly, unable to hide this small sense of vocational shame I carry. I actually quite like my job. But no, I’m not an entrepreneur. And no, I haven’t found the most purposeful work I could find. 

Every so often, this discontentment reaches boiling point, and I spend hours scrolling through LinkedIn, researching Masters, or thinking about small businesses I could start. Unsurprisingly, this compounds the discontentment as the Cinderella job I’m looking for remains tantalisingly elusive.  

Social media has exacerbated this problem. Influencers trade on attention, and young people’s professional discontentment generates plenty of that commodity to trade in. Worse than that, it’s a market with easily generatable new leads – I’ve found that all it takes are a few 30-second videos about “the career you wish you had”. Surely this is part of the reason why “91% of millennials say they expect to change jobs every three years, and the average tenure for workers between the ages of 25 and 34 is 2.8 years”, according to Zippia, a careers site.

I sometimes need reminding that I just need to look; to look at the friendships I have with my colleagues; to look at the interesting problems I get to work on. 

This discontentment is not a new feeling, and I’ve appreciated the following parable from the Jesuit priest Anthony De Mello as I’ve wrestled with discontentment about work. It’s called "The Little Fish." 

"Excuse me," said an ocean fish. "You are older than I, so can you tell me where to find this thing they call the ocean?" 

"The ocean," said the older fish, "is the thing you are in now." 

"Oh, this? But this is water. What I'm seeking is the ocean," said the disappointed fish as he swam away to search elsewhere. 

"Stop searching, little fish," says De Mello. “There isn't anything to look for. All you have to do is look." 

Like the ocean fish, I sometimes need reminding that I just need to look; to look at the friendships I have with my colleagues; to look at the interesting problems I get to work on; to look at the privilege of having a job in the first place; to look at the beauty in the small things, like a good cup of tea to start the work day.  

There are certainly times when searching for a career change is the right thing, but De Mello reminds me that in always searching for the next thing, I could easily miss ocean of opportunities right in front of me.

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