Article
AI
Character
Culture
Digital
7 min read

Apple’s AI ads show how we can lose our moral skills

Apple Intelligence promises to safeguard us from the worst of ourselves.

Jenny is training to be a priest. She holds a PhD in law and writes at the intersection of law, politics and theology.

A worker at a desk sits back contemplating a situation
Dour Dale contemplates AI.
Apple.

“I got through the three stages of the interview process, and they said I had done well, but they aren’t hiring any computer science graduates anymore. AI is cheaper, and faster.”

John*, a bright 24-year-old coder and philosopher, has just completed an MSc in Computer Science from one of the top universities in the UK. And he can’t find a job. AI has outcompeted him. In a couple of years, he says, entry level into computer science as a field will require a PhD. What about in ten years, or twenty? Will the only people able to work in the field have to effectively be geniuses to keep up with a technology that’s metastasizing at the rate of knots? It felt painfully ironic to be discussing over coffee the death of an entire sector of meaningful jobs less than a week after the new Labour government announced its plans to “turbocharge” AI (Artificial Intelligence) as the saviour of the nation’s economy. What are we willing to sacrifice in the name of “national renewal”?  

As worrying as John’s story is, there is much more than jobs – and the skills, knowledge and social relations tied up in them – on the line when it comes to AI. The alleged saviour of the nation’s economy is after your soul as well, it turns out.  

This came home to me starkly over the Christmas holidays with the new advertisements for Apple Intelligence tools on MacBook Pro. In the first ad, “Lazy Lance” – a procrastinating business professional – sheepishly shifts in his seat. He has been asked to make a presentation on the new business prospectus, and he has been caught out, unprepared. But he is saved at the last moment. The click of the “Key Points” button using the new Apple Intelligence software on his MacBook Pro provides him with the critical breakdown summary needed to avoid becoming the pariah of the team. The sheepish shifting turns to smug smile: his substandard performance has evaded detection with the ready aid of Apple Intelligence.  

In the second ad, “Dour Dale” – a disgruntled office worker – writes a scathing email to the “monster” who has devoured his pudding from the communal fridge. Before clicking send on this missive, he raises his eyes from the raging words on his screen to see a pious teddy bear holding a love-heart which says “find your kindness.” This moral cue from a cuddly toy prompts Dave to select the “Friendly” button from the dropdown list on Apple Intelligence writing tools, which immediately converts his childish strop over pudding thievery into a mature response in which he kindly expresses his disappointment along with a polite request for the pudding to be returned. The only moral effort required of Dale is the click of a button; Apple Intelligence sorts out the bile and the blame and re-presents his pudding fury in a professionally palatable manner.  

These advertisements for AI tools are designed to provoke an empathetic laugh. Who indeed can honestly say they have never arrived unprepared to a meeting, or at least mentally penned a vindictive response to the tiniest office slight?  

AI is poised to strike at the root of our individual virtue, by inserting itself as an emotional regulator. 

However, underneath the easy laughs, I felt a profound sense of dis-ease when watching them. They indicate just how far AI has already begun to penetrate our moral economy. By inserting a technological tool to disguise or translate social interactions into new terms, our moral relations with each other are deceptively smoothed to avoid the social and personal costs of shame (e.g. Lance using “Key Points” rather than owning up to his poor work ethic) and anger (e.g. Dale using “Friendly” mode to transform his email from raging diatribe into courteous appeal). As appealing as it sounds to have automatic tech weapons to tranquilise social and emotional bugbears, they also remove daily opportunities to learn how to live and work together.  

For example, as excruciating as it is to be the person who came to the meeting woefully under-prepared, embarrassment can be a very useful corrective in learning the art of time management as well as the virtue of pulling our weight. We probably all know from school what it feels like to work on a group project, when only half the group cares about the outcome. If we do not learn moral skills of responsibility and accountability in our formative years, the workplace becomes a vital school for virtue in adulthood where we learn what it means to be trusted and how to be worthy of it. As in the case of Lance, AI now offers us everyday tools which help us to avoid embarrassment and effectively hide our lack of effort, taking the edge off of the very exposure that would help us to grow in both skill and trustworthiness. This is not propaganda for the Protestant work ethic but rather a top survival tip for the human soul in hyper-capitalist economy. Maintaining the moral significance of our labour as a school of formation in self-respect and trustworthiness does not baptise the extractive and exploitative nature of many workplaces. Rather, it offers a means of resistance to the soul-destroying idea that we are all replaceable, that nothing really matters and that our efforts are simply grist for the eternal and insatiable mill of market supply and demand.

In the case of Dale, Apple Intelligence goes beyond protecting users from social shame: it promises to safeguard us from the worst of ourselves. Of the two Apple Intelligence advertisements, I find Dale’s to be even more pernicious because it evidences how AI is poised to strike at the root of our individual virtue, by inserting itself as an emotional regulator. Rather than doing the difficult work of redrafting the email himself, which would require Dale to critically examine his own reactions and put himself into the shoes of the recipient, Apple Intelligence offers to do it automatically. By short-circuiting Dale’s process of recognising the emotions underneath his rage, he misses a critical opportunity to learn for himself what his anger is all about, and even more than that, to practice the art of genuine self-mastery in conflict. The AI tool smooths out the conflict on the surface, while Dale is presumably left with all those rotten feelings built up and unprocessed, because he has not had to do the difficult work of converting his aggressive monologue into a respectful dialogue with another human being.

The insertion of these seemingly innocuous AI tools into the spheres of our everyday, workaday lives introduces new means and modes of (self) deception in our habits, where we are able to hide much more easily from honest moral evaluation of the quality of our work as well as our interpersonal relationships. It also risks new heights of moral “de-skilling” over time as we live in a social and economic world that has become so deeply mediated by technology, to the point where we may very well eventually trust Apple as the gold standard of professional behaviour rather than our own discernment. The soul – our very interiority – is the new frontier of economic expansion, in the name of securing Britain’s place in the ranks of global competitiveness.

To AI enthusiasts, all this may sound like Luddite naysaying. Many people find AI tools helpful in the process of research and preparation. Even some priests, I have recently discovered, use Chat GPT to aid sermon-writing. And what, as a priest friend asked me recently, is the problem with these time-saving tools, as long as we use them critically?

Apart from the obvious answer that AI can’t be trusted to get all the facts right, let alone the word of God, this question presumes that human beings’ critical faculties and moral compasses remain fundamentally unaffected by these new technologies. It may be true for older generations (whose formative years occurred well before the meteoric surge of digital technology in the early 2000s) that technology continues to function as an optional extra to make life that little bit easier. But for Gen Z and below, and even for some younger millennials, intuitive digital technologies have become so fused with the ways that we learn and process information that it is no longer – if it ever was – a neutral tool to improve our lives. We are only learning now about the extent to which social media has thoroughly penetrated the emotional worlds of teenagers, with severe consequences for their wellbeing. What will be the consequences for the generations to come, when AI becomes so integrated into the emotional and social fabric of our lives that we cannot quite tell where we start and it begins? The risk with “turbocharging” AI is not only a huge number of jobs, but the atrophy of our moral muscles as AI encroaches further into the heartlands of what it means to be human. While a few tech elites may always stay one step ahead of AI and keep it safely in the toolbox rather than the driver’s seat, most of us time-poor plebians are being taken for the ride of our lives.

 

 *Name changed for anonymity. 

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Article
Character
Creed
Leading
Politics
5 min read

World leaders can learn a lot from Pope Leo

Graham Tomlin was at the Pope's inauguration in Rome. This is what he noticed.

Graham is the Director of the Centre for Cultural Witness and a former Bishop of Kensington.

A VIP couple stand and talk with the Pope.
Usha and J.D. Vance meet the Pope after his inauguration.
Vatican Media.

On Sunday morning, along with a host of bishops, patriarchs, priests and assorted others, I was led around the back of Peter's Basilica in Rome, into the cavernous spaces of that extraordinary building.

As we walked through the echoing church with the sunlight slanting through the windows like shafts of light from an angelic realm, our small group of Anglicans waited for our turn to walk out into the blinding sunshine. The names of the churches were ticked off like a game of ecclesiastical bingo: “Coptic Orthodox Church of Alexandria? OK.” Syriac Orthodox Church of Antioch? – This way please. “Armenian Apostolic Church – just wait a minute…” 

As we moved through the front doors of the Church, the first thing we saw was a crowd of 200,000 people stretching as far as the eye can see. Behind us was the imposing face of St Peter’s, that great monument to Catholic supremacy and authority. The world’s media looked down from the balconies above us. Opposite our seats were the rich red velvet chairs ready for President Zelensky, J.D. Vance, and the heads of state of numerous countries across Europe and beyond.  

As we walked out, I turned to a friend in our group, and instinctively said to him, “you'd need to be someone of remarkable humility not to let all this go to your head.” 

I couldn't help thinking of Robert Prevost, who was about to walk through these doors, a man who was made a bishop in 2015 - only became a cardinal two years ago, and was now to find himself the focus of rapt attention by this vast crowd and millions of others on TV, as the spiritual leader of 1.4 billion Catholics, catapulted from relative obscurity to being the most famous man in the world within a couple of weeks. 

St Peter’s is designed to impress. The piazza in front of the church is surrounded by imposing statues of apostles, saints, martyrs, and fathers of the church, all looking down on proceedings below. It was this church that inadvertently triggered the Reformation, as a fund-raising scheme for its construction involved selling some indulgences in Germany that raised Martin Luther’s fury. The frontage, with its soaring pillars, grand windows, sumptuous balconies and rich tapestries, is meant to overawe you. Inside, the space is huge, with vast windows letting in the light, stunning works of art everywhere. This was a display of the Renaissance papacy, leading into the Counter-Reformation, the confident Baroque spirit that announced the triumph of the Church over all its enemies. 

A Pope with a streak of vanity would be a dangerous thing. Everything points to the power of this position – the successor of Peter, the one on whom the rock of the Church was to be built; the leader of the largest body of Christians in the world; someone instantly recognisable across the globe, to whom world leaders have to come, cap in hand. No wonder some popes in the past have become political manipulators, vying with emperors and kings over who has more power.  

Yet these days, the Catholic Church sounds a humbler note. Pope Francis started the church down a line of ‘synodality’, inviting other voices into the church’s deliberations rather than just male priests. Pope Leo seems to want to continue down that line. 

Referring to his election he said: 

 “I was chosen, without any merit of my own, and now, with fear and trembling, I come to you as a brother, who desires to be the servant of your faith and your joy, walking with you on the path of God’s love.” 

The tone was not of self-aggrandisement, asserting the power of the position. There was no strategy to dynamically change the church and the world. No grand design to use the levers of power to shape society according to his vision. Instead, this was about unleashing a more elusive and uncontrolled force: the power of self-denying compassion.  

As Pope Leo put it: 

“The ministry of Peter is distinguished precisely by self-sacrificing love, because the Church of Rome presides in charity and its true authority is the charity of Christ. It is never a question of capturing others by force, by religious propaganda, or by means of power. Instead, it is always and only a question of loving as Jesus did.” 

Now that’s different from the way popes have sometimes spoken in the past. The Church has no power other than the power of love – the kind of self-sacrifice seen in the life of Christ. If the pope ‘presides’, as Presidents do, he ‘presides in charity’. A little different from some other Presidents I can think of.  

Admittedly we don’t know much about him yet, But Bob Prevost strikes you as a humble man. Someone who can turn down a place at Harvard Law School to go instead to serve the poorest communities in Peru for 20 years, sleeping on the floor of huts, travelling by donkey to remote villages, unnoticed and obscure, suggests a distinct lack of self-importance. You don’t canvas to become pope, announcing your candidacy, working your way up the ranks, arguing your merits to the electorate. Instead, you get on with what you do, and if the call comes, you follow it.  

As Pope Leo, he will need that humility as he takes on this role for the rest of his life. He will need it to resist the subtle lure of the deference others offer him, the adulation he will receive wherever he goes, the buildings he lives in, the magnificence of the popes who went before him, the way people will hang on his very word. The temptation to think that Bob Prevost is, after all, a mighty big fish, someone whose talents have got him to this point will be strong.  

But if he gives in to that temptation, he will slip back into the run of the mill way of the world, lording it over those he oversees. He seems aware of the slippery nature of such a position. Whoever was called to be the successor of St Peter, he said, needed to exercise oversight “without ever yielding to the temptation to be an autocrat, lording it over those entrusted to him. On the contrary, he is called to serve the faith of his brothers and sisters, and to walk alongside them." 

It was Jesus who said:

“Among the nations, their rulers lord it over them. But it is not so among you. Whoever wants to be great among you must be your servant.” 

Other Presidents, prime ministers and patriarchs could take a leaf out of that book.  

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