Article
AI
Character
Culture
Digital
7 min read

Apple’s AI ads show how we can lose our moral skills

Apple Intelligence promises to safeguard us from the worst of ourselves.

Jenny is training to be a priest. She holds a PhD in law and writes at the intersection of law, politics and theology.

A worker at a desk sits back contemplating a situation
Dour Dale contemplates AI.
Apple.

“I got through the three stages of the interview process, and they said I had done well, but they aren’t hiring any computer science graduates anymore. AI is cheaper, and faster.”

John*, a bright 24-year-old coder and philosopher, has just completed an MSc in Computer Science from one of the top universities in the UK. And he can’t find a job. AI has outcompeted him. In a couple of years, he says, entry level into computer science as a field will require a PhD. What about in ten years, or twenty? Will the only people able to work in the field have to effectively be geniuses to keep up with a technology that’s metastasizing at the rate of knots? It felt painfully ironic to be discussing over coffee the death of an entire sector of meaningful jobs less than a week after the new Labour government announced its plans to “turbocharge” AI (Artificial Intelligence) as the saviour of the nation’s economy. What are we willing to sacrifice in the name of “national renewal”?  

As worrying as John’s story is, there is much more than jobs – and the skills, knowledge and social relations tied up in them – on the line when it comes to AI. The alleged saviour of the nation’s economy is after your soul as well, it turns out.  

This came home to me starkly over the Christmas holidays with the new advertisements for Apple Intelligence tools on MacBook Pro. In the first ad, “Lazy Lance” – a procrastinating business professional – sheepishly shifts in his seat. He has been asked to make a presentation on the new business prospectus, and he has been caught out, unprepared. But he is saved at the last moment. The click of the “Key Points” button using the new Apple Intelligence software on his MacBook Pro provides him with the critical breakdown summary needed to avoid becoming the pariah of the team. The sheepish shifting turns to smug smile: his substandard performance has evaded detection with the ready aid of Apple Intelligence.  

In the second ad, “Dour Dale” – a disgruntled office worker – writes a scathing email to the “monster” who has devoured his pudding from the communal fridge. Before clicking send on this missive, he raises his eyes from the raging words on his screen to see a pious teddy bear holding a love-heart which says “find your kindness.” This moral cue from a cuddly toy prompts Dave to select the “Friendly” button from the dropdown list on Apple Intelligence writing tools, which immediately converts his childish strop over pudding thievery into a mature response in which he kindly expresses his disappointment along with a polite request for the pudding to be returned. The only moral effort required of Dale is the click of a button; Apple Intelligence sorts out the bile and the blame and re-presents his pudding fury in a professionally palatable manner.  

These advertisements for AI tools are designed to provoke an empathetic laugh. Who indeed can honestly say they have never arrived unprepared to a meeting, or at least mentally penned a vindictive response to the tiniest office slight?  

AI is poised to strike at the root of our individual virtue, by inserting itself as an emotional regulator. 

However, underneath the easy laughs, I felt a profound sense of dis-ease when watching them. They indicate just how far AI has already begun to penetrate our moral economy. By inserting a technological tool to disguise or translate social interactions into new terms, our moral relations with each other are deceptively smoothed to avoid the social and personal costs of shame (e.g. Lance using “Key Points” rather than owning up to his poor work ethic) and anger (e.g. Dale using “Friendly” mode to transform his email from raging diatribe into courteous appeal). As appealing as it sounds to have automatic tech weapons to tranquilise social and emotional bugbears, they also remove daily opportunities to learn how to live and work together.  

For example, as excruciating as it is to be the person who came to the meeting woefully under-prepared, embarrassment can be a very useful corrective in learning the art of time management as well as the virtue of pulling our weight. We probably all know from school what it feels like to work on a group project, when only half the group cares about the outcome. If we do not learn moral skills of responsibility and accountability in our formative years, the workplace becomes a vital school for virtue in adulthood where we learn what it means to be trusted and how to be worthy of it. As in the case of Lance, AI now offers us everyday tools which help us to avoid embarrassment and effectively hide our lack of effort, taking the edge off of the very exposure that would help us to grow in both skill and trustworthiness. This is not propaganda for the Protestant work ethic but rather a top survival tip for the human soul in hyper-capitalist economy. Maintaining the moral significance of our labour as a school of formation in self-respect and trustworthiness does not baptise the extractive and exploitative nature of many workplaces. Rather, it offers a means of resistance to the soul-destroying idea that we are all replaceable, that nothing really matters and that our efforts are simply grist for the eternal and insatiable mill of market supply and demand.

In the case of Dale, Apple Intelligence goes beyond protecting users from social shame: it promises to safeguard us from the worst of ourselves. Of the two Apple Intelligence advertisements, I find Dale’s to be even more pernicious because it evidences how AI is poised to strike at the root of our individual virtue, by inserting itself as an emotional regulator. Rather than doing the difficult work of redrafting the email himself, which would require Dale to critically examine his own reactions and put himself into the shoes of the recipient, Apple Intelligence offers to do it automatically. By short-circuiting Dale’s process of recognising the emotions underneath his rage, he misses a critical opportunity to learn for himself what his anger is all about, and even more than that, to practice the art of genuine self-mastery in conflict. The AI tool smooths out the conflict on the surface, while Dale is presumably left with all those rotten feelings built up and unprocessed, because he has not had to do the difficult work of converting his aggressive monologue into a respectful dialogue with another human being.

The insertion of these seemingly innocuous AI tools into the spheres of our everyday, workaday lives introduces new means and modes of (self) deception in our habits, where we are able to hide much more easily from honest moral evaluation of the quality of our work as well as our interpersonal relationships. It also risks new heights of moral “de-skilling” over time as we live in a social and economic world that has become so deeply mediated by technology, to the point where we may very well eventually trust Apple as the gold standard of professional behaviour rather than our own discernment. The soul – our very interiority – is the new frontier of economic expansion, in the name of securing Britain’s place in the ranks of global competitiveness.

To AI enthusiasts, all this may sound like Luddite naysaying. Many people find AI tools helpful in the process of research and preparation. Even some priests, I have recently discovered, use Chat GPT to aid sermon-writing. And what, as a priest friend asked me recently, is the problem with these time-saving tools, as long as we use them critically?

Apart from the obvious answer that AI can’t be trusted to get all the facts right, let alone the word of God, this question presumes that human beings’ critical faculties and moral compasses remain fundamentally unaffected by these new technologies. It may be true for older generations (whose formative years occurred well before the meteoric surge of digital technology in the early 2000s) that technology continues to function as an optional extra to make life that little bit easier. But for Gen Z and below, and even for some younger millennials, intuitive digital technologies have become so fused with the ways that we learn and process information that it is no longer – if it ever was – a neutral tool to improve our lives. We are only learning now about the extent to which social media has thoroughly penetrated the emotional worlds of teenagers, with severe consequences for their wellbeing. What will be the consequences for the generations to come, when AI becomes so integrated into the emotional and social fabric of our lives that we cannot quite tell where we start and it begins? The risk with “turbocharging” AI is not only a huge number of jobs, but the atrophy of our moral muscles as AI encroaches further into the heartlands of what it means to be human. While a few tech elites may always stay one step ahead of AI and keep it safely in the toolbox rather than the driver’s seat, most of us time-poor plebians are being taken for the ride of our lives.

 

 *Name changed for anonymity. 

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Article
AI
Creed
Digital
4 min read

ChatGPT’s answers on human desire left something to be desired

So we had a little conversation

Rick writes and speaks on leadership, transformation, and culture.

A home screen for the ChatGPT app shows its logo.
OpenAI.

I recently posed a question to ChatGPT.

What do people truly desire? In this unique time in history, what does the soul of humanity yearn for? What are humanity's deepest longings?

The AI's initial response was not unusual or surprising. It was actually rather “meh.” It offered a familiar list of aspirations that could have been answered if I posed the question to a moderately intelligent crowded room: 

Love, connection, purpose, meaning, authenticity, freedom, peace, contentment, truth, understanding, hope, transcendence, joy, and wonder.

It continued saying, Ultimately, the human soul's profound quest is for a deep harmony among love, purpose, authenticity, peace, truth, hope, and joy—an integrated, meaningful existence that resonates with our intended nature. 

I pressed in,

That is good but it is a long list of many things. Of all of those things you listed above, can you narrow it down to ONE thing, ONE single thing people want from life? 

Interestingly and surprisingly it said,

Ultimately, the one thing that the human soul longs for most deeply is: To be fully known and truly loved. All other desires like purpose, authenticity, peace, truth, hope, joy all stem from or lead back to this core need. Being fully known and truly loved means someone sees every part of who we are, with all our imperfections, fears, and dreams, and yet embraces us completely. It's the deepest validation, belonging, and security we can ever experience, satisfying the profoundest longing of the human heart.

I had to step back as I realized what I just read and how I got there. It was a moment of irony. Could it be that AI - one of the most innovative discoveries of our lifetime - identified one of the greatest and most rudimentary dilemmas of humanity? A machine, it appeared, had articulated why we find ourselves at such a cultural moment of unparalleled innovation along with a growing sense of human despair.

We are at a unique point in history, a "cultural moment—a bizarre time of juxtaposition," as articulated by John Mark Comer on his podcast. It’s era defined by the convergence of seemingly disparate events and marked by a time of profound contrast. 

Historic levels of digital connectivity parallel a rise of disconnection, loneliness, and despair.

A new cultural fluidity of evolving gender identities and flexible social norms stir strong backlashes over historic claims of rights and norms.

I understand, for some, this "moment" is instead something much less dire. It is simply a moment where life unfolds and continues as it always has. However, what if this moment signifies more than just a fleeting series of advancing and contrasting events?

Why, despite all this progress and innovation, does humanity not seem to be in a better state? Why does it all still feel so woefully empty? 

What if this reality presents us with a responsibility to delve into these contrasting events, prompting us to ask a new and perhaps deeper question? 

Victor Frankl in his bestselling book Man’s Search For Meaning cited two revealing studies that - not surprisingly - align with ChatGPT. One was a public poll in France that showed 89 percent of the people polled admitted that man needs something to live for, a purpose greater than themselves. A second study he cited of 7,948 students at 48 colleges by John Hopkins University revealed nearly the same. They were asked what they considered “very important”, 16 percent checked “making a lot of money”; 78 percent said their goal was “finding a purpose and meaning to my life.”

What if our constant pursuit of innovation and progress, rather than inspiring wonder and creating soulful connection, is actually separating us from an unknown longing to be truly known and truly loved? 

For many, this swift, intense interplay of progress and regress is seen as an inevitable result of our human evolution. In practice, it is the only way true discovery and radical breakthroughs can happen. However, it's clear that our current cultural challenges won’t be answered by this ongoing experiment. More progress isn’t the answer. 

What if, in our super modern world where hope often feels out of reach and despair is common, an ancient book and a profound idea can shed light on what ChatGPT and Victor Frankl are getting at? The Bible consistently talks about God's desire for a relationship with us, a longing to be known and loved so that he can in turn know and love us. 

Our relentless pursuit of constant change and true innovation may well reflect a profound, yet undiscovered inner yearning: a mirror of the intended two-way connection between God and people. Perhaps the intensity with which we chase external goals of development and discovery stems from our inability to resolve an inherent, unspoken dilemma within humanity.

Could the Bible, in a world shaped by AI, force us to confront and even understand the complexities of the world and our place in it? Could God use AI - a hyper advanced technological tool - to draw our attention to Him and reveal to us the ancient truth of what we truly yearn for? Is it, as ChatGPT quickly summarized, really that simple? 

Ultimately, the one thing that the human soul longs for most deeply is: To be fully known and truly loved. 

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