Article
AI
Character
Culture
Digital
7 min read

Apple’s AI ads show how we can lose our moral skills

Apple Intelligence promises to safeguard us from the worst of ourselves.

Jenny is training to be a priest. She holds a PhD in law and writes at the intersection of law, politics and theology.

A worker at a desk sits back contemplating a situation
Dour Dale contemplates AI.
Apple.

“I got through the three stages of the interview process, and they said I had done well, but they aren’t hiring any computer science graduates anymore. AI is cheaper, and faster.”

John*, a bright 24-year-old coder and philosopher, has just completed an MSc in Computer Science from one of the top universities in the UK. And he can’t find a job. AI has outcompeted him. In a couple of years, he says, entry level into computer science as a field will require a PhD. What about in ten years, or twenty? Will the only people able to work in the field have to effectively be geniuses to keep up with a technology that’s metastasizing at the rate of knots? It felt painfully ironic to be discussing over coffee the death of an entire sector of meaningful jobs less than a week after the new Labour government announced its plans to “turbocharge” AI (Artificial Intelligence) as the saviour of the nation’s economy. What are we willing to sacrifice in the name of “national renewal”?  

As worrying as John’s story is, there is much more than jobs – and the skills, knowledge and social relations tied up in them – on the line when it comes to AI. The alleged saviour of the nation’s economy is after your soul as well, it turns out.  

This came home to me starkly over the Christmas holidays with the new advertisements for Apple Intelligence tools on MacBook Pro. In the first ad, “Lazy Lance” – a procrastinating business professional – sheepishly shifts in his seat. He has been asked to make a presentation on the new business prospectus, and he has been caught out, unprepared. But he is saved at the last moment. The click of the “Key Points” button using the new Apple Intelligence software on his MacBook Pro provides him with the critical breakdown summary needed to avoid becoming the pariah of the team. The sheepish shifting turns to smug smile: his substandard performance has evaded detection with the ready aid of Apple Intelligence.  

In the second ad, “Dour Dale” – a disgruntled office worker – writes a scathing email to the “monster” who has devoured his pudding from the communal fridge. Before clicking send on this missive, he raises his eyes from the raging words on his screen to see a pious teddy bear holding a love-heart which says “find your kindness.” This moral cue from a cuddly toy prompts Dave to select the “Friendly” button from the dropdown list on Apple Intelligence writing tools, which immediately converts his childish strop over pudding thievery into a mature response in which he kindly expresses his disappointment along with a polite request for the pudding to be returned. The only moral effort required of Dale is the click of a button; Apple Intelligence sorts out the bile and the blame and re-presents his pudding fury in a professionally palatable manner.  

These advertisements for AI tools are designed to provoke an empathetic laugh. Who indeed can honestly say they have never arrived unprepared to a meeting, or at least mentally penned a vindictive response to the tiniest office slight?  

AI is poised to strike at the root of our individual virtue, by inserting itself as an emotional regulator. 

However, underneath the easy laughs, I felt a profound sense of dis-ease when watching them. They indicate just how far AI has already begun to penetrate our moral economy. By inserting a technological tool to disguise or translate social interactions into new terms, our moral relations with each other are deceptively smoothed to avoid the social and personal costs of shame (e.g. Lance using “Key Points” rather than owning up to his poor work ethic) and anger (e.g. Dale using “Friendly” mode to transform his email from raging diatribe into courteous appeal). As appealing as it sounds to have automatic tech weapons to tranquilise social and emotional bugbears, they also remove daily opportunities to learn how to live and work together.  

For example, as excruciating as it is to be the person who came to the meeting woefully under-prepared, embarrassment can be a very useful corrective in learning the art of time management as well as the virtue of pulling our weight. We probably all know from school what it feels like to work on a group project, when only half the group cares about the outcome. If we do not learn moral skills of responsibility and accountability in our formative years, the workplace becomes a vital school for virtue in adulthood where we learn what it means to be trusted and how to be worthy of it. As in the case of Lance, AI now offers us everyday tools which help us to avoid embarrassment and effectively hide our lack of effort, taking the edge off of the very exposure that would help us to grow in both skill and trustworthiness. This is not propaganda for the Protestant work ethic but rather a top survival tip for the human soul in hyper-capitalist economy. Maintaining the moral significance of our labour as a school of formation in self-respect and trustworthiness does not baptise the extractive and exploitative nature of many workplaces. Rather, it offers a means of resistance to the soul-destroying idea that we are all replaceable, that nothing really matters and that our efforts are simply grist for the eternal and insatiable mill of market supply and demand.

In the case of Dale, Apple Intelligence goes beyond protecting users from social shame: it promises to safeguard us from the worst of ourselves. Of the two Apple Intelligence advertisements, I find Dale’s to be even more pernicious because it evidences how AI is poised to strike at the root of our individual virtue, by inserting itself as an emotional regulator. Rather than doing the difficult work of redrafting the email himself, which would require Dale to critically examine his own reactions and put himself into the shoes of the recipient, Apple Intelligence offers to do it automatically. By short-circuiting Dale’s process of recognising the emotions underneath his rage, he misses a critical opportunity to learn for himself what his anger is all about, and even more than that, to practice the art of genuine self-mastery in conflict. The AI tool smooths out the conflict on the surface, while Dale is presumably left with all those rotten feelings built up and unprocessed, because he has not had to do the difficult work of converting his aggressive monologue into a respectful dialogue with another human being.

The insertion of these seemingly innocuous AI tools into the spheres of our everyday, workaday lives introduces new means and modes of (self) deception in our habits, where we are able to hide much more easily from honest moral evaluation of the quality of our work as well as our interpersonal relationships. It also risks new heights of moral “de-skilling” over time as we live in a social and economic world that has become so deeply mediated by technology, to the point where we may very well eventually trust Apple as the gold standard of professional behaviour rather than our own discernment. The soul – our very interiority – is the new frontier of economic expansion, in the name of securing Britain’s place in the ranks of global competitiveness.

To AI enthusiasts, all this may sound like Luddite naysaying. Many people find AI tools helpful in the process of research and preparation. Even some priests, I have recently discovered, use Chat GPT to aid sermon-writing. And what, as a priest friend asked me recently, is the problem with these time-saving tools, as long as we use them critically?

Apart from the obvious answer that AI can’t be trusted to get all the facts right, let alone the word of God, this question presumes that human beings’ critical faculties and moral compasses remain fundamentally unaffected by these new technologies. It may be true for older generations (whose formative years occurred well before the meteoric surge of digital technology in the early 2000s) that technology continues to function as an optional extra to make life that little bit easier. But for Gen Z and below, and even for some younger millennials, intuitive digital technologies have become so fused with the ways that we learn and process information that it is no longer – if it ever was – a neutral tool to improve our lives. We are only learning now about the extent to which social media has thoroughly penetrated the emotional worlds of teenagers, with severe consequences for their wellbeing. What will be the consequences for the generations to come, when AI becomes so integrated into the emotional and social fabric of our lives that we cannot quite tell where we start and it begins? The risk with “turbocharging” AI is not only a huge number of jobs, but the atrophy of our moral muscles as AI encroaches further into the heartlands of what it means to be human. While a few tech elites may always stay one step ahead of AI and keep it safely in the toolbox rather than the driver’s seat, most of us time-poor plebians are being taken for the ride of our lives.

 

 *Name changed for anonymity. 

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Review
Books
Culture
Podcasts
Re-enchanting
4 min read

Find your next holiday read with the top picks of the Re-Enchanting guests

Recommendations across the genres.

Tom Rippon is Assistant Editor at Roots for Churches, an ecumenical charity.

A person lying on a beach holds a book up to read.
'It was the best of times.'
Dan Dumitriu on Unsplash.

Summertime is well and truly here and with the UK currently sweltering under one of the driest years on record, you would be well advised to seek out indoor activities to occupy the hottest hours of the day. But what to do with this time? So many options jostle for our attention and, as Rachel Luckett recently reflected for Seen & Unseen, reading is losing out with the number of readers steadily dropping year on year. Luckett reminds us that what we read is as important as how much we read; recommendations which intrigue and stimulate us are essential and the best place to get such recommendations is stimulating conversation.  

Where do I find these conversations, I hear you ask. Well, look no further than the Re-enchanting podcast from Seen & Unseen with its perennial opening question: what are you reading? To kick start your holiday reading, here’s a round-up of our guests’ choices from season six of Re-Enchanting. 

In retrospect, our guests seem to have a pronounced inclination towards biography and memoir. Earlier this year, Re-enchanting welcomed the notable forensic scientist, Sue Black, onto the show to discuss her (scientific) fascination with all things living and dead. Despite, or perhaps because of, a life spent looking death in the face, Black begins our summer reading with Richard Holloway’s meditation on a fading life, Waiting for the Last Bus

Whilst Black’s distinct lack of squeamishness may be not be shared by all, her desire to piece together the lives and stories of those she meets seems to be a common thread linking many of our guests. Those contemplating a continental get-away might wish to search for inspiration in Paris, a memoir of life in the French capital by Julian Green, recommended by Andrew Davison, Regius Professor of Divinity at Oxford University. For those planning holidays further afield, then perhaps a biography of Australian opera singer Nellie Melba, recommended by Kate Flaherty, would add a touch of glamour, along with the autobiography of Melba’s friend and fellow performer, Ellen Terry.  

Also falling into the memoir genre is this season’s stand-out recommendation: Helen McDonald’s H for Hawk, which is currently sitting on the bedside tables of Tyler Staton, pastor of Bridgetown Church, Portland, Graham Tomlin and Belle Tindell. Whilst processing the death of her father, McDonald attempts her long-held ambition to train a hawk, and crafts a surprising and poignant book from the twin experiences. 

McDonald is not the only writer to twist multiple strands and genres into her work; many of our guests’ choices defy definite categorisation. Flaherty, a Senior Lecturer in English and Drama at the Australian National University, also recommends Ali Smith’s Artful, which contemplates art, faith, and fiction, and Murriyang: Song of Time, a ‘psalter’ according to its author, Stan Grant, combining Christian and Australian aboriginal spirituality.   

Changing spiritualities are also on the mind of Chine McDonald, the Director of Theos think tank and the first guest to return to Re-enchanting following her initial appearance more than a year ago. On McDonald’s reading list is The Afternoon of Christianity: The Courage to Change by Tomas Halik, who ponders Christianity’s midlife era and what lies ahead for the faith and faithful alike. One way in which the world has changed over the last century is through the withdrawal of ritual from Western society, according to the German-Korean philosopher Byung-Chul Han, whose book The Fading of Ritual—or Vom Verschwinden der Rituale for any German speakers among us—comes with a recommendation from Esther Maria Magnis. Is the pairing of Halik and Han the literary match that reflections on modern Christianity have been waiting for? 

If imagining the future of the Christian faith sounds too heavy for the summer holiday, then why not dip into some of our guests’ fiction suggestions? From Jo Swinney, Director of Communications at A Rocha, comes the modern classic, A House for Mr Biswas, by Nobel laureate, V. S. Naipaul, whilst Rupert Shortt, who, as a former editor of the TLS, knows a thing or two about books, currently reading S. J. Naudé’s Fathers and Fugitives, which takes us on a journey from London to South Africa into a complex story of family, sexuality and relationships.  Readers looking for short form fiction could opt for either Ben Judah’s This is London: Life and Death in the World City, or for a more international perspective, Dream Count, the latest novel by renowned Nigerian writer, Chimamanda Ngozi Adichie. 

And, finally, Les Isaac, the founder of Street Pastors, reminds us of the importance of responding to the Bible itself. So, if you’re looking for gut-wrenching narratives and a sense of wonder playing out through characters who are just all-too-human, then look no further than the book which in the Middle Ages was known as a bibliotheca, a whole library in itself. 

  

And some additional suggestions: 

Robinson Crusoe by Daniel Defoe 

Trainspotting by Irvine Welsh 

The Great Partnership: God, Science and the Search for Meaning by Jonathan Sacks 

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