Article
AI
Character
Culture
Digital
7 min read

Apple’s AI ads show how we can lose our moral skills

Apple Intelligence promises to safeguard us from the worst of ourselves.

Jenny is training to be a priest. She holds a PhD in law and writes at the intersection of law, politics and theology.

A worker at a desk sits back contemplating a situation
Dour Dale contemplates AI.
Apple.

“I got through the three stages of the interview process, and they said I had done well, but they aren’t hiring any computer science graduates anymore. AI is cheaper, and faster.”

John*, a bright 24-year-old coder and philosopher, has just completed an MSc in Computer Science from one of the top universities in the UK. And he can’t find a job. AI has outcompeted him. In a couple of years, he says, entry level into computer science as a field will require a PhD. What about in ten years, or twenty? Will the only people able to work in the field have to effectively be geniuses to keep up with a technology that’s metastasizing at the rate of knots? It felt painfully ironic to be discussing over coffee the death of an entire sector of meaningful jobs less than a week after the new Labour government announced its plans to “turbocharge” AI (Artificial Intelligence) as the saviour of the nation’s economy. What are we willing to sacrifice in the name of “national renewal”?  

As worrying as John’s story is, there is much more than jobs – and the skills, knowledge and social relations tied up in them – on the line when it comes to AI. The alleged saviour of the nation’s economy is after your soul as well, it turns out.  

This came home to me starkly over the Christmas holidays with the new advertisements for Apple Intelligence tools on MacBook Pro. In the first ad, “Lazy Lance” – a procrastinating business professional – sheepishly shifts in his seat. He has been asked to make a presentation on the new business prospectus, and he has been caught out, unprepared. But he is saved at the last moment. The click of the “Key Points” button using the new Apple Intelligence software on his MacBook Pro provides him with the critical breakdown summary needed to avoid becoming the pariah of the team. The sheepish shifting turns to smug smile: his substandard performance has evaded detection with the ready aid of Apple Intelligence.  

In the second ad, “Dour Dale” – a disgruntled office worker – writes a scathing email to the “monster” who has devoured his pudding from the communal fridge. Before clicking send on this missive, he raises his eyes from the raging words on his screen to see a pious teddy bear holding a love-heart which says “find your kindness.” This moral cue from a cuddly toy prompts Dave to select the “Friendly” button from the dropdown list on Apple Intelligence writing tools, which immediately converts his childish strop over pudding thievery into a mature response in which he kindly expresses his disappointment along with a polite request for the pudding to be returned. The only moral effort required of Dale is the click of a button; Apple Intelligence sorts out the bile and the blame and re-presents his pudding fury in a professionally palatable manner.  

These advertisements for AI tools are designed to provoke an empathetic laugh. Who indeed can honestly say they have never arrived unprepared to a meeting, or at least mentally penned a vindictive response to the tiniest office slight?  

AI is poised to strike at the root of our individual virtue, by inserting itself as an emotional regulator. 

However, underneath the easy laughs, I felt a profound sense of dis-ease when watching them. They indicate just how far AI has already begun to penetrate our moral economy. By inserting a technological tool to disguise or translate social interactions into new terms, our moral relations with each other are deceptively smoothed to avoid the social and personal costs of shame (e.g. Lance using “Key Points” rather than owning up to his poor work ethic) and anger (e.g. Dale using “Friendly” mode to transform his email from raging diatribe into courteous appeal). As appealing as it sounds to have automatic tech weapons to tranquilise social and emotional bugbears, they also remove daily opportunities to learn how to live and work together.  

For example, as excruciating as it is to be the person who came to the meeting woefully under-prepared, embarrassment can be a very useful corrective in learning the art of time management as well as the virtue of pulling our weight. We probably all know from school what it feels like to work on a group project, when only half the group cares about the outcome. If we do not learn moral skills of responsibility and accountability in our formative years, the workplace becomes a vital school for virtue in adulthood where we learn what it means to be trusted and how to be worthy of it. As in the case of Lance, AI now offers us everyday tools which help us to avoid embarrassment and effectively hide our lack of effort, taking the edge off of the very exposure that would help us to grow in both skill and trustworthiness. This is not propaganda for the Protestant work ethic but rather a top survival tip for the human soul in hyper-capitalist economy. Maintaining the moral significance of our labour as a school of formation in self-respect and trustworthiness does not baptise the extractive and exploitative nature of many workplaces. Rather, it offers a means of resistance to the soul-destroying idea that we are all replaceable, that nothing really matters and that our efforts are simply grist for the eternal and insatiable mill of market supply and demand.

In the case of Dale, Apple Intelligence goes beyond protecting users from social shame: it promises to safeguard us from the worst of ourselves. Of the two Apple Intelligence advertisements, I find Dale’s to be even more pernicious because it evidences how AI is poised to strike at the root of our individual virtue, by inserting itself as an emotional regulator. Rather than doing the difficult work of redrafting the email himself, which would require Dale to critically examine his own reactions and put himself into the shoes of the recipient, Apple Intelligence offers to do it automatically. By short-circuiting Dale’s process of recognising the emotions underneath his rage, he misses a critical opportunity to learn for himself what his anger is all about, and even more than that, to practice the art of genuine self-mastery in conflict. The AI tool smooths out the conflict on the surface, while Dale is presumably left with all those rotten feelings built up and unprocessed, because he has not had to do the difficult work of converting his aggressive monologue into a respectful dialogue with another human being.

The insertion of these seemingly innocuous AI tools into the spheres of our everyday, workaday lives introduces new means and modes of (self) deception in our habits, where we are able to hide much more easily from honest moral evaluation of the quality of our work as well as our interpersonal relationships. It also risks new heights of moral “de-skilling” over time as we live in a social and economic world that has become so deeply mediated by technology, to the point where we may very well eventually trust Apple as the gold standard of professional behaviour rather than our own discernment. The soul – our very interiority – is the new frontier of economic expansion, in the name of securing Britain’s place in the ranks of global competitiveness.

To AI enthusiasts, all this may sound like Luddite naysaying. Many people find AI tools helpful in the process of research and preparation. Even some priests, I have recently discovered, use Chat GPT to aid sermon-writing. And what, as a priest friend asked me recently, is the problem with these time-saving tools, as long as we use them critically?

Apart from the obvious answer that AI can’t be trusted to get all the facts right, let alone the word of God, this question presumes that human beings’ critical faculties and moral compasses remain fundamentally unaffected by these new technologies. It may be true for older generations (whose formative years occurred well before the meteoric surge of digital technology in the early 2000s) that technology continues to function as an optional extra to make life that little bit easier. But for Gen Z and below, and even for some younger millennials, intuitive digital technologies have become so fused with the ways that we learn and process information that it is no longer – if it ever was – a neutral tool to improve our lives. We are only learning now about the extent to which social media has thoroughly penetrated the emotional worlds of teenagers, with severe consequences for their wellbeing. What will be the consequences for the generations to come, when AI becomes so integrated into the emotional and social fabric of our lives that we cannot quite tell where we start and it begins? The risk with “turbocharging” AI is not only a huge number of jobs, but the atrophy of our moral muscles as AI encroaches further into the heartlands of what it means to be human. While a few tech elites may always stay one step ahead of AI and keep it safely in the toolbox rather than the driver’s seat, most of us time-poor plebians are being taken for the ride of our lives.

 

 *Name changed for anonymity. 

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Article
Community
Culture
Film & TV
Identity
5 min read

What makes us human?

We've more in common with our ancient ancestors than we might like to think

Claire Williams is a theologian investigating women’s spirituality and practice. She lecturers at Regents Theological College.

A re-enactment of an ancient 'caveman' family sitting around a camp fire.
A dramatic reconstruction of a Neanderthal family.
BBC Studios.

I recently caught up on iPlayer with the excellent BBC series Human. In it, the paleoanthropologist Ella Al-Shamahi explores 300,000 years of human evolution over five beautifully shot, evocatively presented episodes. I was transfixed by the story of these ancient human societies - of Homo habilis; Homo erectus; the hobbit-like Homo floresiensis - and of the ways that paleoanthropologists and archaeologists study the multiple human species. They walk barefoot in deep pits with what look like tiny paint brushes to dust off their finds. They are endlessly patient, and delighted at tiny scraps that I would overlook as rubbish. They see in these fragments stories of ancient lives that lived, ate, loved and died so long ago. 

Take a set of footsteps fossilised into the ground in White Sands, New Mexico, discernible through their impact and weight distribution. They are thought to be those of a woman walking at speed, probably, scholars think, carrying a child. Now and again these footsteps appear to stop and stand, and in-between the right and the left foot are a small set of footprints. The mother appears to have put down the child for a moment before picking him or her back up and starting again.  

This was so familiar to me, a mother of four. It reminded me of all the times I’d carried toddlers around on my hip before giving up, plonking them on the floor and then switching sides. This very human urge to care for our children, and to get tired by them, echoed through time. Although luckily for me I did not have a giant sloth chasing me, as this ancient mother seems to have done.  

But the flip side of the ability to love is the ability to also reject. And the series highlighted that this less pleasant human habit – the exclusion of others – appears to be an equally core part of our existence.  

Al-Shamahi asks,  

‘what must it have been like to have been a hybrid child... Did these children feel like they belonged or were they teased and ostracised?’   

Behind her question is a sense of deep concern about the hybrid children’s welfare all those millenia ago.  

Fast forward thousands of years. Most of us went to school and know what it feels like to either be different or see someone else who is different. Imagine if a modern-day Homo sapien/neanderthalensis hybrid turned up the local primary school, would it be okay? Unlikely. We don’t look after difference particularly well. The question Al-Shamahi posed seems pertinent today as well as in palaeoanthropology terms, what would it be like to grow up a hybrid? For us today the question is similar, how do we judge what is human? Is our human status founded in the horror and aversion to difference? 

The drive to surround ourselves with similarity and force others to fit is sometimes called ‘the cult of normalcy’. This behaviour only tolerates people who look, act, and represent what is familiar to you. I experience this as a neurodivergent person struggling at times to feel ‘normal’. That is why the story of hybrid children is affectively impactful. Their struggle is easy to imagine, how do they fit in?. What makes them and us human? 

The little story of a mother and a child being carried (minus the sloth part) is enchanting. Is it this love for children that makes the ancient people count as human? Is it the presence of a relationship and the assumed communication between individuals that makes them human?  

The risk here is to say that all people who are in families, who are parents, are the prime example of humanity and that does not fit with many lives that we would want to count as human. Love may be essential, but it cannot be a prescriptive type or circumstance. Nevertheless, the allure of love and community is strong in Human and my response to it. That familiarity with the feeling of exclusion of the hybrid child and the story of the mother and child are common. They are experiences that we can relate to concerning community and care. The series shows these human species in relationship groups, with evidence of successful community and unsuccessful community (again a familiar trait). So far, that ability to love is also the same ability to reject, to cast out the hybrid or the different human. That is unsatisfactory as the trait of what is core to humans despite the likelihood of it being at the heart of the human story.  

What, then of religion? These ancient peoples who lived before language and writing yet still worshipped – their practices evident from paintings found on the walls of caves. Is this what it means to be finally human? Was it, I thought, when they demonstrated language? Was it the early signs of religion and worship? Was it to do with thinking and rationalising, deciding upon a set of gods and the rules about them? However, this cannot be. For there are people today who do not speak through choice or disability. There are those who cannot demonstrate their ability to worship, for the same reasons. Rationalising cannot be the way in which we determine humanity, for then are children, or the intellectually disabled not human? If awareness of the sacred is what makes us human, then that limits those whose cognitive abilities are different. 

Christians believe that what makes us human is the image of God in us. But what is that image? It is given to humans when God made them right at the beginning of things. It is the divine something that sets us apart from trees and plants, even animals. It is a quality that God gives to humans in the creative act of making them. It is not something that humans do for themselves but something they receive from God. Could it be applied to Neanderthals or early human species? I think so. Although these early species were very different in some respects to us, they had the features of humanity that count. They had relationships, the capacity to experience awe and wonder and they loved one another (like the mother and child). The image of God could be many things but one thing is certain, it a gift from God because of his love for humans. The need for love, community and worship that is in all of us points back to this. We love one another because we are first loved by God and that is what makes us human. 

 

 

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