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Amandaland's portrayal of falling social standing is spot on

What happens when motherhood is no longer rich, powerful, and terrifying.

Beatrice writes on literature, religion, the arts, and the family. Her published work can be found here

On the sidelines of a pitch a well-dressed mum hands a coat to a sceptical looking mum beside her.

Nobody likes mums. Not really. We talk about our kids all the time, we’re bossy, we’re interfering, we’re no fun. The stereotypes abound. Not even mums like other mums. We should help each other, but we often end up mercilessly judging each other instead. If you work, you’re a cruel, neglectful mother; if you’re a stay-at-home mum, you’re lazy, weak, and probably boring.  

Even worse than being disliked, though, is not being taken seriously. I thought motherhood would bestow a certain level of respect, a kind of admission, from society at large, that if you can keep a human being alive – let alone several – you must be somewhat competent at least. I can now see that’s only the case in older motherhood, once your children are grown up and you can prove to the world that you did, in fact, do a good job of raising them. Before then, while your kids are still loud toddlers or moody teenagers, being a mother is a decidedly low-status affair.  

That’s exactly what Amandaland, the new Motherland spin-off, gets right. In Motherland, the original show, the character of Amanda is a confident, terrifying alpha mum, a modern anti-heroine and a foil to the frazzled, overwhelmed protagonist Julia. As a stay-at-home mum, Amanda holds on to her high social status by a combination of displaying her husband’s wealth and a careful strategy of putting other mothers down at every possible occasion. 

By the end of Motherland, however, Amanda is lost: she opens and very quickly closes a lifestyle shop, she’s about to lose her house in the divorce, and her ex-husband is about to remarry. She’s not quite so terrifying anymore; she’s more human, more fragile. Her insecurities begin to show. 

It’s only in Amandaland, however, that her alpha-mum persona fully breaks down. She’s had to downsize and – gasp – move from Acton to a less affluent part of London; her ex-husband is refusing to pay for their kids’ private school or for her car; she has no career and no prospects. While materially still more privileged than many, in the eyes of society she’s lost any claim to admiration.  

As she meets a host of mums and dads from her kids’ new school after her move, it’s obvious that Amanda is trying to conceal this drastic change. She refers to all the furniture which she’s hording from her old, much bigger house – in her mother’s garage – as ‘curated items from my style archive’. When her mother nudges her to get rid of said ‘curated items’ in the school’s car boot sale, she deflects by declaring, in a suitably dramatic way, ‘I’m so ready to streamline all these investment pieces’. In the next episode she starts showing off, at her kids’ football practice, that ‘this big-shot interiors firm just begged me for a meet at their flagship store’. What she means is that she’s got a job interview at a kitchen and bathroom showroom. Which job she does get, by the way, and proceeds to refer to it for the rest of the show as her ‘collab’.  

I said that nobody likes mums. I should have said, more accurately, that most people don’t find caregivers interesting. 

There’s a reason Amanda speaks in cringeworthy euphemisms half of the time, and it’s not because she delights in being irritating. It’s because she’s feeling the full force of her fall in social status. We can judge her for being shallow enough to care about wealth and appearance so much. But it’s impossible for me not to feel an enormous amount of sympathy for her. I know what it’s like to see someone’s gaze at a social event drift away as you mention that you’re a stay-at-home mum. I know the agonizingly overnice look that often meets you when you say you’ve been trying to get back to work after having kids.  

And to be clear, I’ve been referring to ‘mothers’ throughout, but consciously being perceived as low status is an experience common to all primary caregivers. In Motherland, Kevin, the stay-at-home dad of the group, was often mocked and dismissed as insignificant for looking after his two daughters full time. I said that nobody likes mums. I should have said, more accurately, that most people don’t find caregivers interesting.  

There are two ways to respond to the plain fact that caregiving is seen as low status and low value, and Amanda learns both over the course of the show. The first is to realise we have an innate value that cannot be determined by social approval. We must become comfortable with being sneered at; there’s no way around it. Without spoiling what happens in later episodes, Amanda does grow in virtue by valuing status less and less, eventually rejecting the opportunity to return to wealth and high status for the sake of her family and her own integrity. 

The second way is to find fellowship. The friendships which Amanda forms, especially with the wonderful Anne, also an original Motherland character, are what save her from herself in the end. Anne and the other parents show her that they, at least, don’t care that she’s no longer rich, powerful, and terrifying. They chip away at her armour until she realises that she doesn’t need to be adored in order to be loved.  

We cannot control how people perceive us, but we can control how we respond. At the beginning of the show, Amanda’s response to the challenges of motherhood was to sink into self-absorption. In the end, she’s redeemed by the kindness of her friends. Motherhood will, perhaps, always be a thankless, low status job. But it’s also, and will always be, an irreplaceable one.  

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5 min read

Meet London’s newest theologian – the Real Housewives of Clapton

The starter kits that kick-start the study of our souls.
A woman looks at her phone, behind her is a montage of memes

How might an Instagram account summarise someone who’s a proficient user of Lime bikes, a lover of ‘natty wine,’ and has an affinity for small plates?  

Sure, a particular East London ‘creative’ type probably came to mind. And you’d be right. However, perhaps there’s something more to all that social media signalling - a gesture toward late-stage capitalism, the ethical, the bourgeoisie, the material, or, dare I say, the spiritual

Great religious texts are lived before they are written, and the prominent Instagram account Real Housewives of Clapton intuitively inscribes our new scriptures. (With Hanna Crosbie as its prophet. Along with Socks House Meeting and Dalston Super Stoned.) However, these new scriptures are not written on sacred scrolls but on digital tablets: memes.  

Real Housewives of Clapton help us to see the vestments East Londoners are adorned with (new converts should begin with an Acne scarf), the pilgrimage sites to be walked (Broadway Market in Salomons), and the sacred meals one should partake of (rotisserie chicken is in vogue, but Jolene Newington Green is the cathedral). Nevertheless, young Londoners (like the rest of the Western world) are increasingly becoming more religious, not least Christian. As Lauren Westwood and Graham Tomlin discuss. But does all this newfound fervour always come leaping into traditional religion? I’m still not sure. 

Ditching the poetic-spiritual contours of sacred writing for the potency of Microsoft Word ‘fancy’ text hastily pasted over stock images, Real Housewives of Clapton is delivering our new scriptures en masse, on pace with the changing of trends themselves. While memes are a longitudinal study nightmare for distilling emergent truths, they are great way to laugh whilst on the toilet. And the consumers of these LOLs? Those involved in the sub-culture themselves. It's post often generate tens of thousands of likes.

Real Housewives of Clapton articulates the aesthetics of our contemporary religiosity as it manifests in the everyday - so much so that religious attire re-emerges as a genuinely distinct perception of ‘East London’ attire, see the post below.. Religion is that term used to describe a community’s ritual, aesthetic, holy scriptures, sacred sites, and understanding of the Divine and how this relates to humanity.  

A screen grab of a message thread.

 

Precisely because the projected identities these East London meme-dealers expose are entangled with a self-awareness for the ethical, it naturally gravitates toward the religious. To consider the aesthetics of ethics is to delve into theology. To meander on the aesthetics of a subculture in this way, then, is to be a theologian. The creators behind Real Housewives of Clapton are East London’s Rowan Williams (the 104th Archbishop of Canterbury, not the actor), Germany’s Dietrich Bonhoeffer, or Medieval Europe’s Hildegard of Bingen. They’re reading the signs of the time and distilling it into potent visual metaphors. 

So, what might we see if we were to read the memes of Real Housewives as theologians? Well, perhaps we can trace an eschatology (a fancy word for discussing the End Times). 

The East London world is your oyster, but only insofar as it’s captured. And it needs to be a captured reality shared online so that we can feel seen.

In heightening our awareness of and orienting the sub-culture around “little things”—small plates, chippies, situationships, drinks, vitamin D—East Londoners are highly aware of the particulars of creation and how they can be in service to a more satisfactory existence.  

A few months ago, Real Housewives shared this meme about running. Everyone knows someone who joined a run club in recent months; sharing the run map has become a “flex” on your friends (becoming a national security threat in the USA). Yet, the account contextualises this with the phrase, ‘after not posting anything for 9 months.’ There is, undergirding East London, particularly for men it seems, the felt need to maintain an air of nonchalance, aloofness, or, indeed, mystery. 

A screen grab of a content creation meme.

 

Arguably, this nonchalance is from the same guy on Broadway market who ghosted you after the fifth date. Or, as appears every public holiday, the mysteriously unemployed DJ acquaintance who, via his close friends' list, is at his parents’ holiday home in Dorset. 

Nevertheless, the account shared another meme a month later, see below, signalling something deeper. The identity of distance or mysterion is undercut by a more potent insight: we are obsessed with projecting our identities. Taking this to its logical absurdity, Real Housewives contrasts the purchase of a £1.29 Twix with the nostalgia of an off-licence. The East London world is your oyster, but only insofar as it’s captured. And it needs to be a captured reality shared online so that we can feel seen

A screen grab of a content creation meme.

 

Participating in this religion includes evangelism through one’s online identity. But, in contrast to popular streams of culture, this aesthetic and its symbolic world only makes sense for those who live in East London. In other words, the Cult of East London doesn’t find its attraction because you might get global stardom. Instead, partaking in this particular cultural aesthetic signals to those you meet on Dalston High Street that you understand them and, hopefully, they might understand you. 

Converging across both “social media mystery boy” and its always-online antithesis is the undergirding desire for our projected identity to be known. 

As this meme about the sun coming out reveals, behind its comedic options—a designer jacket, spritz and ciggie, or the London sun—is a more dormant reality: we need all three.  

A screen grab of a fashion choice meme.

 

A Freudian reading might interpret the designer jacket as the need for physical touch, the spritz as a plea for community, and the London sun as the need for God—the cult of Sol Invictus, perhaps. Maybe. Or, in a theological key, through the triangulation of branded cohesivity, a little drink, and the bodily calmness to feel as though we can finally close our eyes, we might actually find peace. 

The garments Real Housewives self-abasingly propagates suggest that the spiritual lives of East Londoners are genuinely concerned with ethics. In aversion to fast fashion, we wear things that promote our being seen beyond a glance. This held-gaze has both to do with the self and the plea for us to look more seriously at the world we find ourselves in. This shift toward a more substantive looking subtly nods to an eschatology of peace. 

The spiritual lives of East Londoners gravitate toward a longing for peace that is temporally filled with ethically just choices but is embodied unseriously. We laugh with and double-tap The Real Housewives of Clapton’s memes because we know this identity won’t save us. But spending one afternoon in London Fields wearing an iconic fit amidst the blazing British sun might just give us a taste of eternal serenity. 

Celebrate our 2nd birthday!

Since Spring 2023, our readers have enjoyed over 1,000 articles. All for free. 
This is made possible through the generosity of our amazing community of supporters.

If you enjoy Seen & Unseen, would you consider making a gift towards our work?

Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

Graham Tomlin
Editor-in-Chief