Snippet
AI - Artificial Intelligence
Culture
Digital
Sustainability
4 min read

Turning yourself into an AI Barbie is the worst, most wasteful way of using artificial intelligence

Climate change trend warriors seem to forget just how much energy this technology uses 

Jean is a consultant working with financial and Christian organisations. She also writes and broadcasts.

An AI generated image of a Barbie-like Toy
AIn a Barbie world.

If you spend any time on any social media platform you would have probably seen the ChatGPT Barbie trend. Resembling packaged toys, the AI depicts you like a doll or action figure. At first, I thought I was only seeing it because of the LinkedIn algorithm. But then I started to see articles in my feed from mainstream media outlets teaching people how to do it.  

Generally, speaking, I am not a trend follower. I am one of those annoying people who doesn’t get involved with what everyone is doing just because everyone is doing it. Thankfully, I don’t suffer from FOMO (the Fear Of Missing Out) and I don’t think I am swayed much by peer pressure. But I like to stay informed about what is going on. So I can have something to talk about when I meet people in new settings and to remain relevant. So, when this started popping up in my feeds, I investigated it, and I was pleasantly surprised. 

I am not anti-AI. I have embraced and seen the benefits of AI in my own life (this sounds a bit weird, but I think you get my point). I understand and accept that it will, can and has improved productivity and creativity. I use ChatGPT all the time for social media content and captions, brainstorming, titles for articles, coding problems, research and language translations.  

But like many, I have long been sceptical about the growth of AI use and the viability of its long-term sustainability. I wouldn’t describe myself as a climate warrior, but I do believe that we have a responsibility to ourselves and the generations after us to use the finite resources of the planet frugally. The AI-powered Barbie trend throws that out of the window.  

The current Trump administration has facilitated a shift away from ESG (environmental, social and governance) targets in the world of business. For the most part, the criticism of this in the media (social and mainstream) has been focused on DEI targets. But perhaps, in the face of slow economic growth and because this began before the Trump administration took office, the move away from environmental targets or what I would call environmental stewardship, or frugality has received limited coverage.   

I have never understood why proponents of the climate emergency, have made themselves bedfellows and in some cases, wholehearted supporters of the AI revolution. A typical data centre uses between 11-19 million litres per day water just to cool its servers, that’s the equivalent of a small town of 30,000-50,000 people. The International Energy Agency (IEA) predicts by 2030 that there will be a doubling of electricity demand from data centres globally equating to slightly more than the entire electricity consumption of Japan. This growth will be driven by the use of AI in the US, China, and Europe. That’s why vocal support of the climate emergency and advocating escalated transition to AI, as is the position of the UK government, currently seems paradoxical to me.  

This isn’t hyperbole, Sam Altman, CEO of Open AI recently tweeted asking folks to reduce their use of the ChatGPT’s image generator because Open AI’s servers were overheating.  

That is why I have been pleasantly surprised, by some of coverage on the Barbie trend. Arguments are now being made more loudly about the true cost of unlimited AI expansion.  

I am not against progress or AI expansion entirely, and I have some support for the argument that governments have pursued net zero policies at a rate that is impractical, expensive and unviable for the average consumer in Western democracies. However, the Barbie trend reveals our tendency to choose waste and consumption for fleeting pleasure. For many of us, we have probably just thought, ‘It’s just a bit of harmless fun’. But the truth is it isn’t, it’s just that we can’t see the damage we are doing to the environment. That’s without going into the financial and privacy costs associated with the AI revolution. It really is a case of that age old adage, ‘Out of sight, out of mind’.  

The challenge is now that we know, what do we do? Do we continue to be part of wasteful AI trends? Or do we use AI to add value, increase productivity and solve problems?  

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Article
Character
Ethics
Generosity
Leading
5 min read

Elon Musk and the trillion-dollar question

What happens when generosity becomes the ultimate power move?

Sam Tomlin is a Salvation Army officer, leading a local church in Liverpool where he lives with his wife and children.

Elon Musk, in front of a glowing moon.
Musk eclipsing the moon.
Musk Foundation.

Human beings like to mark the first time things are done. The first moon landing has been immortalized; Amelia Earhart was the first woman to fly solo over the Atlantic; my football geekiness reminds me the first £1m football transfer was Trevor Francis from Birmingham City to Nottingham Forest. 

We leant recently that Elon Musk could be the first person to earn a $1 trillion remuneration package. It is not quite that simple, however, with Tesla shareholders only granting this if certain conditions are met over the course of a number of years, but the media like a good headline and seemingly this will contribute another ‘first’ for the history books. Reports suggest that Musk actually lives a fairly modest life (for a billionaire!) and he seems more driven by political and moral questions than securing a lavish lifestyle for its own sake, whether you agree with him or not. 

Questions have arisen about what could be done with $1 trillion. Apparently, this could buy every single car sold in the USA in a year, 175 billion big macs or if you are more philanthropically minded, you could surely make a dent in world hunger or global debt. If we are waiting for a big give-away from Musk, we might be waiting a while, however. In 2022 he said that it is ‘very hard to give away money effectively’ if you want tangible outcomes rather than the optics of doing good. 

What does Christian teaching have to say about excessive wealth or wealth more generally? There are over 2,000 verses in the Bible about wealth and a significant amount of Jesus’ teachings concern money. 

In his book Money and Power, theologian and sociologist Jacques Ellul suggests Christians tend to look at wealth through the lens of their society. In the West this means we look at it through economic systems. Individual action achieves little by itself so we look for systems to fix our problems, be they capitalism, Marxism, collectivism, or whatever: ‘All I have to do is campaign for socialism or conservatism, and as soon as society's problems are solved, I will be just and virtuous – effortlessly.’ As well as absolving individuals of their responsibility, this also fails to capture a key aspect of the Bible’s view of money: its personal character. Looking at wealth through economic systems assumes money is just a ‘thing’ to be used for good or bad and something about which we can approach with cool neutrality. The name Jesus gives to wealth is ‘Mammon,’ which he contrasts with God: you must choose to serve one or the other. 

Mammon is described as an agent or power from which we need to be liberated. Some Christians argue that the liberation of salvation allows them to hold onto wealth because they can possess it without being possessed. This is the standard view of wealth in the Western church. Christians have largely lost any collective sense that accumulating wealth might be a problem probably because we live in a society where our economic model relies on our greed and consumption. 

Why does Jesus say we have to choose between serving God and mammon? Quite simply because it cuts to the heart of where we put our trust. The repeated question of Bible is: where do you put your trust? In the chariots of princes, in alliances with other nations, in the health of your bank balance, or in God? Money provides the opportunity to direct the course of our lives to a significant degree. Most Christians in the West will sing about fully relying on God when in reality we put our trust in money which allows us to determine where we live, the friends we have, the very trajectory of our lives. 

This, I suggest, is the essence of the Bible’s teaching on wealth or Mammon. Even before arguments based on giving to alleviate poverty (which are far from unimportant) the question of wealth is intrinsically linked to belief that God can be trusted or not. It is not impossible to be wealthy and faithfully follow God. It is also possible to be materially poor and far from God. It is a smaller step, however, to faithfulness and the Kingdom of God from a simple life than from one of abundance and control that money gives you. When you have little, you have little other choice than to rely on God. Trust and lack of human control are literally built into the fabric of your everyday life in a way that is alien for those who live with more than they need. Learning to trust God therefore will come more naturally as it is a pattern that is familiar. 

This is not to romanticise poverty. I am a Salvation Army officer and see the crushing reality of debt, addiction and need on a regular basis. William Booth, co-founder of this Christian tradition once said, “It is impossible to comfort men's hearts with the love of God when their feet are perishing with cold.” 

In light of this, there is an act which strips the power of money more than anything else according to Christian teaching, and that is giving. It is more blessed to give than receive, says Jesus. The reason this is the case is the same for anything that can take control of our lives, be it sex, power, status or whatever. By giving we show Mammon its rightful place: service of God and humanity. If we are prepared to give something away it does not have power over us. This is why Christians consistently give portions of their income away to their church; on top of this many give to charities and/or store a pot to give away spontaneously as God leads. While it is not mandated for all, a number of notable Christian figures in history have felt a call to give the majority of their wealth away as a sign of their own freedom: St Francis, Melania and Pipanius, Leo Tolstoy to name but a few. Giving is good for the soul in Christian teaching. 

I am not an economist and don’t claim expertise on the efficiency of grand systems to alleviate the world’s problems. Despite the inherent unease at the prospect of such vast inequality represented by Musk, simply projecting all of society’s ills onto others absolves us of our complicity in inequality. From a Christian perspective maybe Musk and any of us who store up more than we need in barns as Jesus puts it, can be reminded that giving robs wealth of its tendency to ensnare and control, and this freedom can be enjoyed right now. As Paul reminds the Christians in Galatia: ‘It is for freedom you have been set free, do not let yourselves be burdened again by the yoke of slavery,’ by which Mammon and other distractions long to trap us. 

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This is made possible through the generosity of our amazing community of supporters.

If you enjoy Seen & Unseen, would you consider making a gift towards our work?

Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

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