Article
Character
Creed
4 min read

The zeal of Simon Reeve

Is personal conviction enough to persuade others to change the world?

Steve is news director of Article 18, a human rights organisation documenting Christian persecution in Iran.

An enthusiastic hiker stands in front of a view down a valley, smiling and holding his backpack straps.
Simon Reeve on his travels.

It wasn’t until I took my seat in Exeter’s Great Hall the other Friday that I noticed the title of the Simon Reeve show I had bought tickets for over a year prior - “To the Ends of the Earth” - and it was to prove apt. 

The seemingly ageless TV presenter was his usual effervescent self as he regaled the audience with stories from some of his journeys to the distant place of the world - the Ends of the Earth.  

We were taken from the hottest to the coldest places, the wettest to the driest; and alongside humorous and poignant anecdotes, there was also an almost evangelistic zeal in Reeve’s frequent pleas to “green” our money and time. 

“Less screen time, more green time!” he revealed is a Reeve family motto. 

And if he could give us one piece of advice, he said, it would be to “green” our pension - ensuring that the money invested goes to good causes that reduce our carbon footprint, rather than, say, to tobacco or oil companies.  

It may not make us as much money, he said, but it would do more for the environment and reducing our carbon footprints than never getting onto another plane. 

Food for thought.  

Although, perhaps surprisingly, Reeve is actually somewhat of an advocate for tourism. 

For despite the carbon footprint and potential to tarnish some of the best places on Earth, tourism also provides an important source of income and an economic reason to keep beauty spots special, he explained. 

We can ask people as nicely as possible not to cut down trees or to look after wildlife, he said, but if they have an economic incentive, it’s likely to prove more persuasive. 

Perhaps my biggest takeaway from the show was the passion with which Reeve spoke about the climate, “Mother Earth”, “Mother Nature”, “the natural world”, and “the spinning rock on which we live” - all phrases that he used.  

At times, his language was almost spiritual.  

But perhaps another motivator that could spur us on to action could be the knowledge that each of us have been charged by our Maker - another word employed by Reeve - with the responsibility to care for our world. 

He talked about time in the great outdoors as being “good for the soul”. He even shared how on a recent visit to Greenland, it had made him - “as someone who is not religious” - consider whether there really might be a Creator, as it seemed as though the huge pool of ice there had been intentionally left there as a warning to the world not to melt it. 

And as I reflected later on all I had seen and heard, I wondered whether, without a religious conviction, we may be lacking a persuasive motivation for people to stop destroying our planet ever further. 

Humanists may argue that there's a shared humanity to fight for, but if we are just living for this one life, isn’t the most logical course of action to look out only for one’s own immediate interests?  

Might we need another incentive, in the way Reeve explained that money can encourage people to look after their local habitats? 

 I wondered whether Reeve had known when he chose the title of his show that he was quoting the last words of Jesus, when he said his disciples would be his witnesses in Judea, Samaria, and “to the ends of the Earth”.  

In the case of lovers of the planet like Reeve, perhaps their witness to the ends of the earth is the message of just how wonderful our planet is - and this is certainly a very valuable message.  

It is to be hoped that the many thousands who will have heard Reeve’s message on this tour and on the screen will do their own bit to make our planet a better place.  

But perhaps another motivator that could spur us on to action could be the knowledge that each of us have been charged by our Maker - another word employed by Reeve - with the responsibility to care for our world.  

I certainly find it a motivating factor. 

And in spite of all our faults, Reeve said that the real highlight of all his travels has been the people he has met, and this has also always been my experience. 

You can find such love in our species, he said - “the best species that there has ever been on our planet” - and I would agree, even if we reached the same conclusion based on a contrasting set of overriding beliefs.

Article
Comment
Work
4 min read

Can KPIs really measure what matters?

Distilling down worth risks losing something sacred

Rick writes and speaks on leadership, transformation, and culture.

A person leans on a balcony rail.
Which box this year?
Yogi Atmo on Unsplash

I remember recently when I was reduced to a data point. I became an inconvenient name on a spreadsheet. 

"Your services are no longer needed. We have to let you go," he stated with feigned empathy. Just like that, years of my work and contributions - hours, days, weeks, months - ceased to matter. I didn't matter. "HR will contact you shortly to explain the final details. Again, I am truly sorry." 

The Zoom meeting ended, the camera went blank. I sat in my home office, staring at the blank screen of the company-issued laptop. The only sounds were the disheveled thoughts scrambling in my head and the gentle hum of the fan circulating cool air from the ceiling above. All went quiet. Just like that I was reduced to a KPI - a key performance indicator.

Having spent years in the business world, I'm well-acquainted with its dynamics, including hiring and firing. I recognize ambition and its relentless pursuit of progress. Still, it felt like a personal blow, like a scene on Instagram or YouTube you replay endlessly on loop, trying to comprehend, trying to make sense of it all.

As your value is quantified and found wanting, a sacred inner part of you perishes. In that moment, it’s hard to feel the wonder and mystery of your creation. You don’t feel what for centuries has been called the imago Dei - that we humans are made in God’s image. Instead, you think about how you were just told “we don’t need you.” You think about paying your bills? How will this impact your career? Where will you find your next job? 

As a leader, I understand metrics are crucial for business. However, this pervasive culture of metrics has warped our perception of worth. Instead of marveling at the wonder of being made in the image of God, we have become trained to value only what can be counted. We’ve become both deaf and blind to the unquantifiable beauty of human existence.  

We’ve prioritized metrics over people. We’ve created a world where efficiency presides over meaning and productivity overshadows purpose. Ironically, this has crippled entire organizations, not optimized them. Critical components like morale, engagement, and productivity are at an all time low. Just check the numbers. (See what I did there) 

We have built a ruthless culture defined by a dehumanizing machinery of metrics. People have become problems to be optimized rather than mysteries to be revered. 

If we let our job define us and if as leaders we let it define our mystery and those we lead, we succumb to a cancerous, spiritual violence. To treat a person as a set of outputs is to willinging deny our capacity to reflect a divine truth.   

Does it have to be this way?

William Blake's poem, "The Divine Image," eloquently conveys a core theological principle: humanity mirrors the divine, embodying God's very image. We are an irreducible, immeasurable value. 

For Mercy, Pity, Peace and Love

Is God, our father dear

And Mercy, Pity, Peace and Love

Is Man, his child and his care.

Are we imago Dei? Are we the very image of God the first chapter in Genesis speaks of?

Is this true? Are we always irreducible, immeasurable? Or is this just a conversation to have in a broader discussion when contemplating humanity’s place in the cosmos? 

What about the workplace? What about when human worth is distilled into key performance indicators that then become the only thing measured, the only things that defines a person’s worth? What happens when our irreducible human value, this imago Dei is distilled to mere data points on business dashboards? To KPIs.

On one hand, nothing happens; we are still a complex mystery of God’s creation. We are still immeasurable, irreducible. We are imago Dei. On the other hand, something does happen to the person. Something sacred is expunged. Our infinite complexity like emotions, dreams, quirks, ideas, feelings, and virtues are reduced and transcribed into metrics and evaluated against random data sets. Perhaps this is where the shallow quip originates? “It’s not personal. It’s just business.” 

I mean I get it. In the business world, we are a metrics driven culture, quantifiable data points are seemingly the only identifier of worth. It drives the business, right? 

We read in our company handbooks that, “our people make the difference.” In reality, we all know that data is the true currency. It is here, I argue, that the soul gets buried beneath spreadsheets and the image of the divine is lost within a myriad of data sets. 

We must raise a quiet but profound rebellion. 

Our spirit of God’s very image that thrives in a mutual wonder and shared humanity cannot be replaced by a zero-sum race for higher scores. 

Ask someone at work “How are you doing?”, actually listen to them and engage, and only then ask, “How are you doing with your targets?” Metrics are important, but the person behind them is essential.  

When we become our job or when we think those we work with are defined only by how well they do their job, we are all vulnerable to this sacred loss. Our goal is not our job. Our purpose is not how and if we hit our metrics.  Instead, our sole aim should be to seek how to better understand this mystery of this life - this imago Dei - that we have been given and how to share it with others.  

This reminds me of the saying, "Not everything worthwhile can be measured, and not everything that can be measured is worthwhile."

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