Article
Change
Character
Purpose
Virtues
7 min read

What’s the point of purpose?

We need a wider understanding of our purpose – grand or small.

Emerson Csorba works in deep tech, following experience in geopolitics and energy.

A white arrow on tarmac points towards a setting sun and people walking by a silhouetted lamp post.
Chris Loh on Unsplash.

In his 2009 book Start With Why, the leadership speaker and consultant Simon Sinek encourages leaders and businesses to think about their purpose. He encourages them to answer the question ‘Why?’ before moving to ‘How?’ Sinek’s book is part of an industry, with no shortage of self-help books, executive coaches and university programmes assisting individuals in finding purpose. Surely Sinek is right that a sense of mission (the ‘Why?’) needs to come before the development of a strategy (the ‘How?’ as well as ‘Who?’ ‘What?’ ‘When?’ and ‘Where?’). Yet working out our purpose is not easy. It takes time, effort, listening and crucially, an open mind.  

In a ‘purpose economy’ (to use the term coined by writer Aaron Hurst), we risk arriving at fast, superficial, or inflated purposes disconnected from the unique vocations to which we are actually called. Several years ago, I undertook a project, of which elements were shared in the Harvard Business Review. One interviewee stated ‘We are a generation that is ruthlessly comparing ourselves with those around us and our role models at the same time. And if we are not doing something exceptional or don’t feel important and fulfilled for what we are doing, we have a hard time.’ In an age dominated by social media and its emphasis on presentation of superficial images inviting us to compare ourselves with others, these are words worth dwelling on. 

This reflection struck me at the time, implying that many people believe that their purposes must be significant. Without grand purposes, we tend to struggle. That interviewee was right. Many of us value purposes involving high levels of excellence if not notoriety, whether pursuing elected political office, climbing the ranks in prestigious industries such as finance or consulting, or entering professions that are well-known and whose value can be readily explained to others (such as medicine, law or accounting).  

The problem with an idea of purpose focused on excellence is that only some people will be seen to have worthy purposes. The consequence is more ‘ruthless comparison, in which we all look over our shoulders to what our peers are doing, wondering whether their respective purposes measure up or not. Of course, this issue could be dismissed as little more than a case of early-career angst, in which ambitious self-starters seek to outdo their peers in climbing the career ladder, but I doubt this is a good explanation.  

Her calling is not as impressive in the world as the more publicly recognised calling of a profession, but surely the calling is of equal value. 

After all, modern workplaces are full of people, across all generations, searching for purpose. More generally, rapid industrial transition over recent decades – whether the loss of the shipbuilding or coal mines (not to mention important parts of the steel industry in recent months) in the UK, or the recent loss of manufacturing jobs in the United States – and waves of technological change leave countless thousands of people feeling lost at sea. A sense of aimlessness is amplified when personal dignity is connected to work rooted in local communities. When this industrial work vanishes seemingly overnight amid shifts in government policy and technological change.  

These examples suggest the need for a wider understanding of purpose, which makes room for many kinds of excellence, whether grand or small. Consider the example of a single mother. In comparison to the high-flying politician, business executive or university administrator, her purpose is anonymous. A paid job in the workplace is unlikely to be the source of the single mum’s purpose. Rather, the raising of a family is almost certainly the driving purpose in her life, a purpose which is nevertheless no less significant than those occupying more esteemed, high-status roles.  

In the eyes of God, the single parent is called to the vocation of parent (I don’t think there is a difference here between a vocation or purpose), possibly through an unexpected event such as a divorce or passing of a spouse. Her calling is not as impressive in the world as the more publicly recognised calling of a profession, but surely the calling is of equal value. Indeed, from a Christian perspective, the lone parent fulfills a vital role of service in raising children who can help to approximate the Kingdom of God on Earth. Martin Luther pointed it out well: every person has a divine calling providing them with purpose, whether they are aware of this or not.  

The idea is that a sense of what we are becoming matters more than the circumstances we find ourselves in. 

How then can we define our purpose when elements of culture, technology and other forces tempt us to identify clear purposes as rapidly as possible? To start, it helps to resist the urge to form large and lengthy purposes. Our purposes are often revealed gradually. Even the most profound events altering the landscape of a person’s life must be digested slowly. Tom Wright, in his biography of Saint Paul, writes that after Paul’s encounter with Jesus while on the Road to Damascus, he returned to Tarsus for ten years to meditate on what he had learned. In all likelihood, Paul spent this time working as a tentmaker, working within a ‘small, cramped workshop,’ in which ‘he prayed, he studied, and he figured out all sorts of things.’  

It is only ‘by the end of the Tarsus decade [that] Saul had worked out in considerable detail what it meant that the One God had revealed himself in and as the crucified and risen Jesus.’ Paul’s purpose was formed over many years, ‘hammering away’ at what he learned on the Road to Damascus. Had Paul wanted to make sense of his encounter with Jesus in a single go, then his purpose would surely have been truncated, thereby limiting the fulfilment of his unique calling that transformed the world we live in today.  

Our circumstances may also limit the scope of our purposes. Our family, geography, gender, and socioeconomic situation all shape the people we become – at least in the short-term. The philosopher Robert Adams writes in Finite and Infinite Goods that ‘One’s actual circumstances condition and in various ways influence and limit one’s vocation. The vocation, however, is not the circumstances, but what one is called to do in them.’  

The idea is that a sense of what we are becoming matters more than the circumstances we find ourselves in. The question of who we wish to become is a crucial one, involving personal vision, and Adams sees this question as outweighing extensive consideration given to existing circumstances. Another idea of vocation, proposed by the theologian Oliver O’Donovan, is more gradual. He says that we come to be a certain person over time, without too much planning. Our purposes develop one day at a time. Specific events give us chances to put our purposes into action, but we do not know when these events will occur.  

With this approach, clear purposes are formed over time through constant practice, rather than revealed at the outset of an activity. 

How then can we find our purposes when they are often ambiguous, intertwined with our personal circumstances, and without too much recourse to self-help books, life coaches or university programmes recommending quick answers?  

Our purposes need to be worked out through consistent, small-scale practice of the things we enjoy. For some, this is the playing of a musical instrument, for instance the piano or guitar, two hours per day. For others, this is the constant practice of a given sport in the early hours of the morning. And for others, this is working away on a tricky mathematical problem that simply grips them.  

With this approach, clear purposes are formed over time through constant practice, rather than revealed at the outset of an activity. It is then unexpected events – as Harold MacMillan said ‘Events, dear boy, events’ – which shape us. These events may change us, setting us in entirely new directions much like Paul’s encounter on the Damascus Road, or the lone parent following a divorce or death of a spouse. But it is not only the events that create purpose. The seeds of purpose are planted well ahead of time, through practice in relation to the things that bring us joy.  

Our purposes, then, should be less a cause of anxiety requiring self-help industries – needing to figure everything out at once – than a reason for play, practice, and prayer, listening to the still small voice – perhaps the voice of God, gently leading us to a settled sense of purpose. This allows purposes we never imagined to reveal themselves to us over time, sometimes merging with – and sometimes out of – our circumstances and personal attributes that are more easily visible.  

Rather than search for fast answers to our purposes, we can take comfort knowing that we do not need to do all the work ourselves. We may begin to work out our purpose through action, but trust that our purposes will come to fruition when the time is right. 

Article
Change
Community
Eating
Friendship
1 min read

It’s in Third Places we can be our most human

Gathering in-person fights against the fragmentation

Alex Noel is a writer and digital marketer.

A group of friends sit arouns a large table eating together.
Priscilla Du Preez on Unsplash.

In my favourite local cafe, I pause mid-step to take a sip of the coffee I’ve just ordered. Setting it down on a table, I slide into my seat and turn my attention to the music playing over the speakers. It’s always good in here. It’s one of the reasons I like this place; they sell records and coffee here. Music is their ‘thing’, and it’s been my ‘thing’ too, ever since I was a young teenager. I’ll often chat about it with the baristas. And in the time it takes them to make me a flat white, we have exchanged news of recent and upcoming gigs, favourite artists, plus recommendations for new (and old) music we’re listening to. I don’t just enjoy coming here, I somehow feel that I belong. 

Today though, the young barista on duty is engaged in a conversation about football with an older customer seated across the counter. The former is in his early 20s, and the latter - I guess - is in his late forties. They animatedly discuss their favourite soccer team. This includes the ins-and-outs of ownership and management, the players’ highs and lows this season, and reliving moments of impressive skill. I tune in and out, much like I do with the music in the background. 

And so it is that this West London cafe is a Third Place. Of the three Places in society (identified by urban sociologist, Ray Oldenburg in his 1989 book The Great Good Place), it is Third Places that hold unique potential for finding connection, and even belonging. Removed from the first and second places of Home and Work; Third Places relieve us of the agendas that come with domestic and professional responsibilities. They separate us - for a while at least - from the concerns of daily life. In local parks, theatres, cafes, gyms, comedy clubs, music venues, book bars, volunteer groups, churches, pubs and more, we can find common ground with one another. A corner of our city or town where we can forge social connections, meet people and have meaningful conversations which cut across generations and other demographies. Here we can often find the connection and belonging that might otherwise elude us.  

The internet, and social media, held out this promise too - of being a genuine Third Place. But despite our reliance on it, it hasn’t delivered. A Financial Times report published in early October revealed that social media use peaked in 2022, and has since declined globally by 10%. In an instagram video, Jordan Schwartzenberger, a 27-year-old business influencer and Forbes 30 Under 30, commented that: “it tracks with what we’re all feeling”. He lamented that social media was always meant to be about social connection, but instead it has shifted towards hyper-personalisation and content. We are subject to its algorithms which not only silo us but confine us to our individual feeds. Platforms are now geared to keeping us blinkered and scrolling, as they monetise our attention through advertising. Add to that their ‘enshittification’ thanks to the ubiquity of AI, and you have a recipe which has “nuked the authenticity of the internet”.  

Nowhere more has this lack of authenticity been felt than by Generation Z. For those aged 13-28, our digital world is the only world they know, and they’re already tiring of it. As a result, more and more are logging off - craving in-person experiences instead of digital ones. And choosing to swap the dopamine hit of endless scrolling for the oxytocin of real social connection.  

The rising cost of living, general retreat into online spaces and COVID closures means that there are fewer Third Places to go. But Gen Z is re-pioneering them. As a result, Third Places are evolving - there’s been a proliferation of in-person experiences as Gen Z head offline to seek out meaningful interactions ‘IRL’. The barrier to entry might not be as low as traditional Third Places, but the principle is the same, to foster socially organic connections in real life.  

For example, twenty-somethings in London can take credit for the rebirth of supper clubs as communal dining takes on new meaning, and Sunday mornings are now for curated coffee meet-ups where groups are ‘matched’ according to their interests. Both of these are providing a welcome alternative to dating apps too. Specific offline events favour crafting, book-reading and conversation with attendees putting away their devices for the duration. Meanwhile run-clubs and street-skating groups take to the roads - Third Places in motion. Social media is still used to advertise and bring people together, but the emphasis is on logging off and being present. This search for social connection might explain too, beyond the spiritual enquiry cited by ‘The Quiet Revival’, why so many from Gen Z have been turning up to church. Because we cannot ignore the importance of Place, nor of Presence (whether our own or others’) in creating the meaningful experiences we are seeking. And without this sense of incarnation there is no Christian faith. 

The internet, however, is not a place. Something observed by American artist Eleanor Antin, who likened it to “a great void, a black hole”. Since the 1960s, her work has explored history, contemporary culture and identity. Through her multiple ‘selves’ realised in mixed media, she has challenged the idea of having a single, unified ‘self’. For its part - the internet, and especially social media, all too easily enables a fracturing of ‘selfhood’. We are split, divided between our (sometimes multiple) online, and offline selves; both in our attention, and in how we show up. It compromises both our Presence, and the Places we’re in. Who hasn’t sat in a cafe surrounded by people, but been completely absent from it? With fields of vision as narrow as our screens, our loneliness and isolation just increases. This fracturing of self ripples out, into our relationships and society. Our polarisation amplified by what promised to connect us, translating into real world consequences. The death of Charlie Kirk was a case in point. Amongst the diatribe that followed was Utah Governor, Spencer Cox's plea to “log off, turn off, touch grass…”. ‘Touch Grass’ is now, somewhat ironically, an internet meme. 

So, if the internet isn’t a place, what is it? Definitions are of a system of interconnected computer networks; endless pathways for the data conjured up and configured onto our screens. But a better definition, existentially at least, is that of being a ‘Non-Place’. French anthropologist Marc Augé invented this idea to explain the systems and conduits which mediate our lives - indivisible from what he termed ‘super-modernity’, part and parcel of our late-stage capitalism. These Non-places - motorways, shopping malls, faceless hotels, force us to conform to their overriding function and purpose. Like products on conveyor belts, we comply. Any interactions we have are mere contractual exchanges. We’re dehumanised. They are everything that Third Places are not. 

Third Places, by contrast, are where we can be our most human. Here, we can put our fractured selves back together and be wholly present in them - incarnate - once more. Relating without digital interfaces means we can fully perceive each other and our environments too - using all five of our senses. We were always better at connecting in-person. That is what Gen Z is realising. While Third Places old and new, facilitate this, they really boil down to ‘wherever two or three are gathered’. Any place can become a Third Place if we will be present, turn towards each other, and spark up a conversation. And so it is that our first ever generation of digital natives, might well be the ones to lead us back to places of connection, and belonging, and ultimately back to ourselves. 

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