Article
Culture
Music
6 min read

What was I made for?

Caught up in the Barbie moment, Belle Tindall ponders the haunting depths of the anthem that Billie Eilish has penned for the influential movie.

Belle is the staff writer at Seen & Unseen and co-host of its Re-enchanting podcast.

Barbie stands on a balcony and waves while looking out over her city.
Barbie in Barbieland.
Warner Bros.

I urge you to take the Barbie movie completely seriously - the film itself, the press-tour, the reactions and reviews, the watch-parties, the soundtrack, the costumes. All of it.  

This is not a film to be shrugged at. Love it or hate it, Greta Gerwig’s re-imagining of the Barbie universe is a tool with which we can read this cultural moment. This film, fronted by Margot Robbie and Ryan Gosling (to name just two of an astonishingly expansive A-list cast), is already something of a cultural artefact in that it binds together decades worth of individual memories and experiences with a toy whose impact is truly unfathomable. These micro-stories have fed into what is now a macro-narrative. In binding together such experiences, the Barbie movie will attempt to speak into what has been, what is, and what may be.  

You may think that I am being dramatic, but if you’re unaware of the term ‘Barbenheimer’, then I’m afraid that culture is already speaking a language that you’re unfamiliar with. While it's hard to know how this film will age, it's not hard to see how it is a real moment. One that should be given our full attention.  

As Lauren Windle has provided a masterful analysis of the movie itself, this article will turn its attention to Billie Eilish’s hauntingly good musical accompaniment. 

What is particularly interesting to explore, is who Billie is asking this question on behalf of, and who she’s asking it to. 

Anticipation has been building as certain songs have mysteriously been left off the movie soundtrack’s track list: what are these mystery songs? Who is giving them to us? Why are they being kept hidden?  

Rumours began to swirl, the most traction being given to the theory that Billie Eilish, the 21-year-old musical prodigy, had something particularly special up her sleeve. And the rumours were right. A week before Barbie’s release date, Eilish released What Was I Made For?, a song written just for this movie. And perhaps, just for this moment. The last time Billie turned her hand to writing a song for a film, she wrote an Oscar-winning anthem for James Bond, so this Barbie offering was always going to be special.  

This song, written with her older brother (Finneas) in their childhood home, has already been streamed around twenty-million times. We can therefore assume that it is already residing in Gen-Z’s public consciousness. Simplicity seems to have been the key choice when it came to the production of this ballad; aside from a soft piano accompaniment and a hint of harp in the middle, Billie’s vocals have nothing to hide behind. In fact, her clean and soft voice sounds as though it reaches out of the song, the echo and layered harmonies giving it a truly 3D feel. 

The result is ethereal.  

But this song is more than beautiful. It is more than its (wonderous) sound. The lyrics are, quite literally, haunting. The title of the song is also the question that ties it together, as repeatedly Billie asks the question: ‘what was I made for?’ This question, and its implications, is where this song becomes more than a song. As so many of the great ones do, it becomes a three-minute-long existential pondering. What is particularly interesting to explore, is who Billie is asking this question on behalf of, and who she’s asking it to.  

 Of course, this song was written for the purpose of featuring in a film, its primary job being to tell the same story as the film itself (or at least an aspect of it).  

Over a billion Barbie dolls have been sold since 1959. Over the years, Barbie has had over 250 professions, she has evolved through the decades to best personify the evolving beauty ideals of the age, she is, to quote herself, everything. But in being everything, is she also nothing? Time recently wrote that:  

‘Barbie has no inner life or purpose; children are supposed to project their hopes and dreams onto her blank canvas.’ 

Considering this, it’s obvious how lines such as -  

‘Takin' a drive, I was an ideal. Looked so alive, turns out I'm not real, just something you paid for. What was I made for?’   

–  hit the brief perfectly. If the song was intended to be a seeking out of Barbie’s more fragile side, it is a job tremendously well done.  

But there’s more to it.  

Billie Eilish has been under culture’s magnifying glass since she was fifteen years old. Many of her most formative years have been spent in our gaze as she’s become an adult in front of our very eyes. Whether it’s been the ever-changing colour of her hair, the romanticism of her homegrown talent, the fact that her sense of style so satisfyingly defies all the rules of the moment, or that her voice is so delicate it almost feels as though it needs protecting, she’s had us utterly captivated. And of course, such captivation has taken quite the toll. It always does.  

Taking a moment to imagine how the world looks from Billie’s viewpoint, it becomes obvious that a song which was written for a toy is also profoundly autobiographical. She too is an ideal, she is something we’ve paid for. Through writing this song, Billie offered us her profound vulnerability. And what’s fascinating is that she did so without even realising it. When speaking about the song, Billie recalls how,  

‘I was purely inspired by this movie and this character, and the way I thought she would feel, and I wrote about that. And then, over the next couple of days, I was listening… and I do this thing where I’m writing for myself, and I don’t even know it… this is exactly how I feel, and I didn’t even mean to be singing it.’ 

So, this song has two profound levels to it. And yet, I can’t help but feel as if it has even more to offer. The chances are that neither you nor I are a twenty-one-year-old mega-star, and we’re certainly not a sixty-four-year-old doll, but I wonder if this song was written about us too.  

It hints at a belief that she was made with some kind of purpose and intentionality weaved into her existence. 

This cultural moment is asking a pertinent question, it’s certainly not a new one, in fact, I would guess that it’s as old as time itself. But every now and again it is as if the volume gets turned up and this question rings out above all others: what does it mean to be human? Or, to borrow Billie’s phrasing: what were we made for?  

The interesting, albeit obvious, thing about Billie’s particular wording, is that it implies a kind of faith that is hidden in plain sight (for, as far as I know, Billie has no religious faith). It hints at a belief that she was made with some kind of purpose and intentionality weaved into her existence. This is one of the most faith-filled things one could think, and naturally, Christians would heartily agree. Of course, it’s perfectly possible that this is simply emotive wording that Billie has crafted, for the sole purpose of getting people to listen to her song. However, I would argue that this question is asked all day every day, by people who have an intuition that there is more to their presence in the here and now than mere chance. And I’m willing to bet that the Barbie movie is going to have a lot to say about it.  

Are we in a cultural moment where we’re wanting to re-find our humanity in its truest form? So much so, that we’re willing to shirk falsehoods, pretences, and presumptions? Are we disillusioned by anything less than our most authentic selves? It is interesting to ponder where such questions are prompting us to look for answers: inward? Outward? Upward, even?   

What Was I Made For? is a soundtrack for a movie, a particularly interesting movie at that. But I would suggest that it’s also the soundtrack of an existential yearning, a song of a human working out what it means to be such. And I suppose that makes it a song that tells our story, as well as Barbie and Billie’s.  

Article
Culture
Digital
Film & TV
Work
7 min read

What my film about the prodigal son really means

Our relentless focus on productivity devalues the things that make us human

Emily is designer and animator at the Theos think tank.

An animated man runs through a jungle.
In Sync with the Sun.
Theos.

Watch now

In his 2021 book 4,000 weeks: Time Management for Mortals, Oliver Burkeman observes that an obsession with productivity doesn’t give us more control over our lives, ‘instead, life accelerates, and everyone grows more impatient. It’s somehow vastly more aggravating to wait two minutes for the microwave than two hours for the oven - or ten seconds for a slow-loading web page versus three days to receive the same information by post.’ 

With technologies like artificial intelligence rapidly accelerating our lives, this constant demand to squeeze more into our time is not only limited to the mundane tasks that we have to do and wish we didn’t. It seeps into what we want to do and indeed must do in order to flourish: creating art, spending time in community, and caring for others. The problem is that these things cannot be measured in productivity metrics because they inherently do not function in that way. How do you measure how ‘productive’ a conversation is? Or a work of art? Artists such as Vincent Van Gogh or Emily Dickinson didn’t see their influence in their own lifetime. 

The more we measure our lives in productivity metrics, the more we devalue the things that make us human, ultimately making our lives and the world around us increasingly artificial. This is the basis of my recent film, In Sync with the Sun, which is a short animation about the rhythms of activity and rest that are written into our world, and what happens when an obsession with productivity takes over.  

I wrote the initial script for the film after a period of burnout. I was fully in the “make the most of every second” mindset, which left me feeling exhausted and confused about where my value resides. In response, I began researching the sleep-cycles of various animals and I was liberated by surprising details such as the fact that lions, which we see as mighty and majestic animals, sleep for around 21 hours a day. Even creatures like jellyfish, which don’t even have brains as far as we know, still have cycles of rest. Every living thing thrives in these rhythms of activity and rest, even down to plants and minuscule organisms. Our whole world is built on this pattern, in sync with the sun. Yet for us humans, our rhythms have been broken by technology, leaving us confused about our limitations and what we should do with our short lives.  

The film begins in nature, deep in the jungle where some leopards are sleeping. But the tranquility is abruptly interrupted by the voice-over declaring, “the war against sleep began when artificial broke into the night.” Brilliant white light breaks up the deep blues and purples on screen, until the screen is filled with blinding white. I wanted it to feel like that moment you peer at your phone in the middle of the night - the pain of your pupils trying to adjust. If you think about it, for 99.9 per cent of human history, our eyes would have never had to do that - until now.  

Artificial light wasn’t powerful enough to change that. Instead, it’s given us an unquenchable guilt about how we use our time. 

With his invention of the light bulb, Thomas Edison was determined to banish the night, and the limitations it enforced on us. Edison was known for being fiercely obsessed with productivity and, as a result, was an anti-sleep warrior who believed,

“There is really no reason why men should go to bed at all.”

As someone living a century on, I find it baffling to imagine that humans should eradicate sleep entirely. Perhaps because just 100 years later we are seeing the results that sleep-loss and over-working can have on our physical health and wellbeing. Maybe we cannot supersede nature after all, since we are an embedded part of it. It seems that “Sabbath" rest is written into our world and into our humanity. Artificial light wasn’t powerful enough to change that. Instead, it’s given us an unquenchable guilt about how we use our time. Now we decide when the day ends, so whoever can rest the least wins. 

The battle is still raging; incandescent bulbs only set aflame that root desire to be increasingly productive. The hamster wheel is spinning uncontrollably, and we must keep up. So, what do we do? The attempt to remove the limitations outside of us has revealed that they are in fact inside of us too. Therefore, the only way to keep up is to remove the human from the hamster wheel altogether. The failure of artificial light leads to the birth of artificial minds.  

 As a creative, this is what frustrates me most about artificial intelligence; that it is mostly being driven by this quest to bring everything under the reign of productivity. It goes without saying that this is greatly needed in some areas of society. Just like artificial light, it can and will do a lot of good in the world. However, when the obsession with productivity is prioritised over human flourishing, that’s when we know there is a big problem with how we view our lives.  

Thinking back to the examples of Van Gogh and Emily Dickinson; what is lost when we don’t allow space for artists, carers, mothers, or any skilled role that requires an element of patience? For me personally, I can’t force creative inspiration, instead it comes at me, often at times when I’m not looking for it. Similarly, sometimes that inspiration leads directly to an instant idea, but most often it’s a vague idea I jot down to which later life experiences and opportunities then build onto, forming it into something bigger and more in-depth. This could be compared to a role or situation that requires relationship building. Sometimes there are moments of instant bonding and “productive” progress in relationships, but it’s often more complex where external experiences or changes, which are outside of our control, may unexpectedly deepen understanding between people after long periods of frustration. 

In my animation, I used the metaphor of a butterfly to illustrate this sentiment. After the character realises he is not made for a life of relentless productivity, he steps out of the black and white skyscraper into the lush wilderness. A butterfly lands on his productivity badge and the voice over says, “You’re not a machine.” I imagine the Creator saying this to the loved creation. Creatures like butterflies seem completely unproductive to our human standards. They take weeks to form in the chrysalis and exist in the world for less time than that. Yet they are a source of wonder and beauty for anyone who has the privilege of seeing one up close. A reminder that nature is not in a rush. Where AI is concerned, however, speed and profit are the focus of desire. But looking at the world around us - that we are a part of - it’s clear that not everything can or should be valued by these limiting metrics alone. 

The overarching narrative of In Sync with the Sun is loosely inspired by the biblical story of the prodigal son. The main character has travelled far away from his home in pursuit of success, and he eventually realises that this master does not love him. At the end he comes home again, finding connection in community and in the good rhythm of productivity and rest that he came from. I wanted the film to address the issues that an unhealthy obsession with productivity can cause, and instead evoke a desire to accept and live more in sync with the boundaries and rhythms that are embedded in the natural world we are a part of.  

The film ends with the line, “The only thing that can stay awake is not awake at all.” In the midst of the changing world of AI, humans might be tempted to measure our productivity levels in comparison to these machines. However, technologies always raise the productivity bar higher and higher, and one day we need to accept that we simply aren’t going to be able to reach it. We don’t sit apart from nature like technology does, so let’s stop resenting that, and instead celebrate it. To quote Oliver Burkeman again,  

“the more you confront the facts of finitude instead - and work with them, rather than against them - the more productive, meaningful and joyful life becomes.” 

Support Seen & Unseen

Since Spring 2023, our readers have enjoyed over 1,500 articles. All for free. 
This is made possible through the generosity of our amazing community of supporters.

If you enjoy Seen & Unseen, would you consider making a gift towards our work?
 
Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

Graham Tomlin
Editor-in-Chief