Article
Culture
Digital
Identity
Music
4 min read

What Spotify Wrapped really tells us about ourselves

We listen, therefore we are.

Belle is the staff writer at Seen & Unseen and co-host of its Re-enchanting podcast.

A screengrab from Spotify reads 'your 2024 wrapped.
Spotify.

Since 2016, Spotify has offered its users an annual feature that gathers up and presents us with the details of our own usage, allowing us to look back over the year through the specific lens of our listening habits. While this may initially sound more than a little dull, it’s actually quite the piece of marketing genius. It’s the story of our 2024, as narrated by Spotify. The state of our souls, as outed by our devotion to Taylor Swift.  

Every year, ‘Spotify Wrapped’ becomes more and more of a social ritual.  

In fact, this year, people were actively waiting on it to happen, checking their app daily, longing for Spotify HQ to announce its 2024 arrival. News outlets were writing pieces on how to best engage with it – there were actual bets being placed on when the feature might drop. How crazy is that? Spotify Wrapped has become as synonymous with this time of year as advent calendars and getting Christmas decorations out of the attic. 

Bravo, Spotify. I hope whoever thought the whole thing up has enjoyed one heck of a promotion.  

Now, I’m very aware that this may be somewhat of a storm in a teacup, the teacup being Gen. Z. But it is a storm, nonetheless. And I think our ever-growing obsession with it has a lot to teach us about.. well… us.  

Because what’s even more interesting is that these deeply personal insights Spotify are offering us, initially manufactured for our eyes only, are being plastered on social media. Spotify Wrapped has become a kind of soft-launch of our own brand, a low-stakes way of putting ourselves out there. Over the past days, thousands upon thousands of people have taken the data provided by Spotify and shared it with the world, sort of as a means through which they are sharing themselves with the world. Their top artists, the songs they’ve had on repeat, the number of minutes they’ve spent in the company of their favourite albums and podcasts - their listening habits have been served to us on a lime-green plate.  

(I say ‘their’, not because I’m immune to the craving but more because my own data is too strewn with Taylor Swift and The Smiths for it to ever be something I’m eager to share with the masses). 

And, I guess I have a simple question: why? 

Why are we doing this? My instinct is telling me that the answer is an incredibly simple, albeit salient, one. My hunch is simply that we want to be known.  

I think it’s utter genius wrapped in a guise of triviality. It underhandedly nudges us to acknowledge that we want to belong.

We have a nagging need to show people who we are, in the hopes that we’ll be repaid with acceptance. Approval, even. Admiration, if we’re really lucky.  

It’s a symptom of what some (perhaps most notable, Charles Taylor) have labelled ‘expressive individualism’. We live in a cultural moment that tells us that we are tasked with discovering and defining who we are, it’s down to us. It’s the responsibility of each individual to build themselves up, from the inside out. And then we get to show the world what we have crafted – ourselves, made in our own image.  

We get to be the masterpiece and the master, the creator and the created, the poet and the poem.  

It sounds wonderfully freeing, doesn’t it? There’s just one problem, no person can actually bear the weight of such responsibility. It’s crippling.  

And so, if, once a year, we can outsource this monumental task to a Swedish streaming platform – why wouldn’t we? For a brief moment, we can put our existential-crisis-in-waiting on hold, we can put our feet up, sigh with relief, and simply declare - I listen, therefore I am.  

For one day only, we can let our music tastes define us, we can leave it to our streaming habits to imbue our lives with meaning.  

We can rest.  

I’m in no way belittling this. On the contrary, I appreciate it. I think that Spotify Wrapped shows us far more about each other (and ourselves) than how much Oasis we listened to this summer. I’m really grateful that it allows us to drop our façade for a moment, reminding us how much we long to know and be known, see and be seen, love and be loved. I think it’s utter genius wrapped in a guise of triviality. It underhandedly nudges us to acknowledge that we want to belong. And so, I’m not convinced it’s ‘individualistic’ behaviour at all - how about we call it a symptom of ‘expressive want-to-belong-ism’, instead?  

Spotify Wrapped’s success is wild.  It is a cultural moment, and its underlying heart-cry is a particularly loud one. Even louder than the three-thousand minutes’ worth of Beyonce I blared this year. Apparently.  

 

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Article
AI
Culture
Digital
Education
6 min read

Could thinking and feeling become futile pastimes in the future?

AI, and more, is eroding our agency, we need to act now

Jamie is Vicar of St Michael's Chester Square, London.

A seated teenager stretches back bored, a phone is on the table in front of them
Nick Jones/Midjourney.ai.

Jane Austen is an author universally acknowledged. So much so that she was acknowledged on the £10 note in 2017. The quote the note bore is not the immortal opening sentence from Pride & Prejudice, but something less obvious:  

'I declare after all there is no enjoyment like reading.' 

So concise, so inspiring. However, the quote belongs to her character Caroline Bingley. She isn't reading for pleasure, she's just trying to impress the dashing Mr Darcy. Jane Austen, well before 2017, has always been on the money. Her parable of disparity shows that despite the odds, Lizzie Bennett has agency as she comes face-to-face with Darcy to thrash out their differences. 

Such human agency is now being lost in many ways, as the art of empathy, reality itself, and even thinking are under attack. 

 Firstly, there's what Simon Burton-Jones startlingly outlined Seen & Unseen recently. Our empathy for our fellow creatures, which is taking a nosedive, has a direct correlation to our lack of seeing each other face-to-face.  

Secondly, he noted that reality, or reality as we've known it up until now, might only be really experienced by the wealthy. The fullness of life that is available to each of us is diluted and diminished because we don't suck the marrow out of life, we simply observe it from afar through digital lenses. 

The next, equally startling way agency is being lost is detailed in Mary Harrington's guest essay in the New York Times about how 'thinking is becoming a luxury good'. Only the Caroline Bingleys, and not the Bennetts of today would be reading and expanding their minds for pleasure: 

'In a culture saturated with more accessible and engrossing forms of entertainment, long-form literacy may soon become the domain of elite subcultures… as new generations reach adulthood having never lived in a world without smartphones, we can expect the culture to stratify ever more starkly.'

In other words, there's an ever-widening gap. As our digital and real worlds blend, we need to narrow the gap not just between women and men of different classes, but also where our agency truly resides: our appreciation for our own thinking and feeling. 

This is a tall order, given our devaluing of thinking. We shortcut our brains with AI and cut short the careers of those who've been taught to compute and analyse. The edifice on which many have constructed their careers is crumbling. So, there's the equal danger that thinking becomes both elitist and also perceived as futile. 

It might not be a silver bullet, but education can still lead the way. Parents can't delegate responsibility to schools and must surely be part of the solution. And neither is confining thinking and feeling to those who appreciate Shakespeare. As veteran educationalist Sir Ken Robinson noted, there is an inherent creativity, not necessarily academic, in children that is often flattened beyond all recognition by the education system itself. Any parent of small children will know, as I do, that there is an intriguing inquisitiveness and playfulness in our early years. As a father, I want that to come alive in my children. 

Education can close the gap between pleasure and thinking. The teachers I remember well took the kindling of dry subjects and ignited them. Philip Womack recently said, in The Spectator, that children's literature is increasingly becoming 'easily translated, and easily disseminated, but will it sing in a child's mind, or set it alight?'. 'With a massive decline in children reading for pleasure, this trend will become worse, as publishers attempt to lure children away from screens with increasingly desperate pandering.'  

So let's remove the competition: we must implement Jonathan Haidt's pleadings around banning smartphones for the young. They steal away resilience. 

The division between head and heart is the sort of false dichotomy that works well on an Instagram reel but fails to account that thinking and feeling are not in opposition.

But in a reactive world, what else can we adopt to ensure each child grows up with agency over their thoughts and feelings? Where might deeper resources come from that we can build upon? The Christian tradition offers us a solid foundation. This might not seem instinctive, as Christians can take a dualistic approach to thinking and feeling. I've often heard talk about 'head knowledge' and 'heart knowledge', among some of the Christians I hear. The former is dry and irrelevant at best, and something more sinister at worst. Blaise Pascal wouldn't have recognised this. Sadly, sometimes the more exuberant expressions of Christianity have championed anti-intellectualism. The division between head and heart is the sort of false dichotomy that works well on an Instagram reel but fails to account that thinking and feeling are not in opposition. Advertisers have long understood this.  

Looking back historically, there was an understanding that one's heart comprised both the emotions and thinking. Tennyson encouraged us to 'keep your head about you', and someone losing their temper might phrase it as 'I'm losing my mind.' If our heads are online, it's not just our heads that are on the line. 

Further back, St Paul writes about the Gentiles' 'futile' thinking. There's that F word again. He writes that: 

'They are darkened in their understanding and separated from the life of God because of the ignorance that is in them due to the hardening of their hearts. Having lost all sensitivity, they have given themselves over to sensuality so as to indulge in every kind of impurity, and they are full of greed.' 

To be desensitised to an incarnate life is to numb our thinking and feeling. And the numbing that Paul writes of here is to be separated from the life of God. Paul wants his fellow believers to have 'the eyes of their hearts' enlightened. And the enlightening here is the revelation of who God is. 

This was the gift of the printing press at the time of the Reformation - that power resides not in the pulpit, but in the people's hands. We are now at danger of delegating our thinking and feeling not to a priest but to AI. The Bible is not a straightforward life manual that will tell you which school to send your children to or which car to buy. You have to think deeply, to connect the dots of the grand narrative, to engage your head and your heart. This takes us not only deeper into ourselves, but out of ourselves to one another. Paul's letter to the Ephesians emphasised the closing of the gap between types of people made possible by the cross. For this same Bible warns against being too wise in our own eyes. Ultimately, God’s thoughts are higher than ours. In him we ultimately find the place to process and develop our thoughts and feelings. 

As we convulse through another great revolution, we need to take courage that we each have agency to feel and think, if only we give them enough airtime in our crammed headspace. It's enough to make us think. And to rethink. But we can fling open the gate to an enchanting and enriching hinterland we can never fully traverse. 

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