Article
Culture
Digital
Identity
Music
4 min read

What Spotify Wrapped really tells us about ourselves

We listen, therefore we are.

Belle is the staff writer at Seen & Unseen and co-host of its Re-enchanting podcast.

A screengrab from Spotify reads 'your 2024 wrapped.
Spotify.

Since 2016, Spotify has offered its users an annual feature that gathers up and presents us with the details of our own usage, allowing us to look back over the year through the specific lens of our listening habits. While this may initially sound more than a little dull, it’s actually quite the piece of marketing genius. It’s the story of our 2024, as narrated by Spotify. The state of our souls, as outed by our devotion to Taylor Swift.  

Every year, ‘Spotify Wrapped’ becomes more and more of a social ritual.  

In fact, this year, people were actively waiting on it to happen, checking their app daily, longing for Spotify HQ to announce its 2024 arrival. News outlets were writing pieces on how to best engage with it – there were actual bets being placed on when the feature might drop. How crazy is that? Spotify Wrapped has become as synonymous with this time of year as advent calendars and getting Christmas decorations out of the attic. 

Bravo, Spotify. I hope whoever thought the whole thing up has enjoyed one heck of a promotion.  

Now, I’m very aware that this may be somewhat of a storm in a teacup, the teacup being Gen. Z. But it is a storm, nonetheless. And I think our ever-growing obsession with it has a lot to teach us about.. well… us.  

Because what’s even more interesting is that these deeply personal insights Spotify are offering us, initially manufactured for our eyes only, are being plastered on social media. Spotify Wrapped has become a kind of soft-launch of our own brand, a low-stakes way of putting ourselves out there. Over the past days, thousands upon thousands of people have taken the data provided by Spotify and shared it with the world, sort of as a means through which they are sharing themselves with the world. Their top artists, the songs they’ve had on repeat, the number of minutes they’ve spent in the company of their favourite albums and podcasts - their listening habits have been served to us on a lime-green plate.  

(I say ‘their’, not because I’m immune to the craving but more because my own data is too strewn with Taylor Swift and The Smiths for it to ever be something I’m eager to share with the masses). 

And, I guess I have a simple question: why? 

Why are we doing this? My instinct is telling me that the answer is an incredibly simple, albeit salient, one. My hunch is simply that we want to be known.  

I think it’s utter genius wrapped in a guise of triviality. It underhandedly nudges us to acknowledge that we want to belong.

We have a nagging need to show people who we are, in the hopes that we’ll be repaid with acceptance. Approval, even. Admiration, if we’re really lucky.  

It’s a symptom of what some (perhaps most notable, Charles Taylor) have labelled ‘expressive individualism’. We live in a cultural moment that tells us that we are tasked with discovering and defining who we are, it’s down to us. It’s the responsibility of each individual to build themselves up, from the inside out. And then we get to show the world what we have crafted – ourselves, made in our own image.  

We get to be the masterpiece and the master, the creator and the created, the poet and the poem.  

It sounds wonderfully freeing, doesn’t it? There’s just one problem, no person can actually bear the weight of such responsibility. It’s crippling.  

And so, if, once a year, we can outsource this monumental task to a Swedish streaming platform – why wouldn’t we? For a brief moment, we can put our existential-crisis-in-waiting on hold, we can put our feet up, sigh with relief, and simply declare - I listen, therefore I am.  

For one day only, we can let our music tastes define us, we can leave it to our streaming habits to imbue our lives with meaning.  

We can rest.  

I’m in no way belittling this. On the contrary, I appreciate it. I think that Spotify Wrapped shows us far more about each other (and ourselves) than how much Oasis we listened to this summer. I’m really grateful that it allows us to drop our façade for a moment, reminding us how much we long to know and be known, see and be seen, love and be loved. I think it’s utter genius wrapped in a guise of triviality. It underhandedly nudges us to acknowledge that we want to belong. And so, I’m not convinced it’s ‘individualistic’ behaviour at all - how about we call it a symptom of ‘expressive want-to-belong-ism’, instead?  

Spotify Wrapped’s success is wild.  It is a cultural moment, and its underlying heart-cry is a particularly loud one. Even louder than the three-thousand minutes’ worth of Beyonce I blared this year. Apparently.  

 

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Review
Books
Culture
Romance
5 min read

The surprising last chapter of a guide to modern romance in crisis

Emotive love matters because it points to something truer, deeper, bigger.

Belle is the staff writer at Seen & Unseen and co-host of its Re-enchanting podcast.

A neon sign depicts a message balloon with a heart symbol and a zero next to it.
Prateek Katyal on Unsplash

I ravenously devoured the last book I read, gobbling the majority of it up in one train journey. So swept up in it was I that I accidentally let my (extortionately expensive) tea go cold. The person sitting next to me must have changed three of four times throughout that journey and I’m ashamed to admit that I didn’t look up once. What do you call a person whose extroversion drains out of their body when a book is in their hand?

It was no surprise that this book found its way to me – I’m nothing if not a bandwagon-hopper. And Shon Faye’s latest book – Love in Exile - was a bandwagon I was itching to catch a ride on.

It piqued my interest for two reasons: the subject matter and the authorial perspective.

Firstly, the subject matter – it’s a nonfiction book about the nature of love and the state of romance. And that places it right up my street. If I’m being honest with you, I think about these subjects far too often. You could say that it’s my Roman(ce) Empire, an ‘at least once-a-day’ kind of topic.

The emotions tied up in romance - the language it evokes, the art it fuels, the power it wields - I find it all utterly fascinating. So, any book that’s analysing the romantic goings-on of a societal moment will catch my eye. Now, how about one written by a ludicrously talented transgender woman who ‘grew up quietly obsessed with the feeling that love is not for her’?

Oh, gosh. My interest levels are through the roof.

As I worked through the book, I realised that Shon’s experience of, and attitude toward, romance are completely different to mine; it’s like we’re looking at the same object but seeing different shapes, different colours. And that’s precisely why I wanted to read her book. I wanted to read about a topic I know so well from a perspective I don’t know at all. And it was fascinating, a true collision of the familiar and the unfamiliar.

It was like deciding to be a tourist in my own city, you know? Reading Shon’s words was like hiring someone to show me around my own postcode – letting them tell me about all the things I don’t see, the spots I don’t pay attention to, the streets I have no need to walk down. And Shon’s a good writer, a captivating tour guide – hence the cold tea and antisocial behaviour.

And then I get to the last chapter, entitled Agape

I know that word, I thought. And I’m certain she’s not about to use it in the way I tend to use it – is she? Oh. She is. Shon Faye is about to round up her book on romance with a chapter about the love of God.

My jaw must have hit the train floor as I witnessed her tell her (very many) readers that there’s a spiritual function to romance. That part of the dating crisis we appear to be wading into is due to the spiritual dimension being pulled out of our understanding of love, making dating an inherently selfish endeavour. There’s a missing piece, she proposes, and it’s God. 

Now, I don’t wish to misrepresent Shon, she has great trouble boxing herself into one particular religious tradition and/or understanding of God – I’m not planting a Christian flag in the ground of her book, here. But I must say, her reflections on the spiritual dimensions of romance can sit neatly alongside other Christian thinkers’ work on the same topic.

Romantic love is one of the most powerful forms of love, yet it alone, is never enough. It burns brightly, but too quickly. It needs help.

We can dismiss romantic love, roll our eyes at it, pretend we’ve grown out of it. We can boil it down to endorphins and pheromones – or we can take its power seriously, as Shon has done, and as C.S. Lewis did before her.

Lewis argued that the romantic form of love, when at its best and most noble, has a sort of divine-esque quality. It has a particular power because of its ‘strength, sweetness, terror and high port’- indeed, its tangible nature can teach us much about the passionate and intimate love that God has for us and that we’re supposed to have for each other. There’s a reason, I suppose, that a book of erotic literature is housed within the Bible (Song of Songs). Lewis writes that 

‘This love is really and truly like Love Himself… it is as if Christ said to us through Eros (romantic love), “Thus – just like this – with this level of prodigality – not counting the cost – you are to love me and the least of your brethren”’.

His point being – this emotively-fuelled form of love matters. Why? Because it points beyond itself to something truer, deeper, bigger.

I always marvel at Taylor Swift’s (yes, she’s being brought up – you’re reading an essay on romance, I shan’t apologise) habit to reach for religious language and motif when she’s trying to confine her biggest and deepest feelings to language. For example, when singing to a man that she has come to regard as ‘the smallest man who ever lived’, she announces that ‘I would’ve died for your sins, instead I just died inside…’ This isn’t trivial. What’s the deepest, most self-sacrificing act of love she has in her locker of references? Jesus dying for peoples’ sins. An act which, apparently, her romantic feelings for this undeserving man point her toward. Jesus’ death is the only love-fuelled act that feels true enough to sit within this anthem of heartbreak.

Interesting, isn’t it?

Romantic love is one of the most powerful forms of love, yet it alone, is never enough. It burns brightly, but too quickly. It needs help. It needs something to fill its (many) gaps. It needs parameters. It needs, Lewis argues, to be ruled. And this is where he and Shon Faye are in surprising alignment.

So strong is romantic love, that we can over-trust it, over-honour it, we can strip it of any kind of self-giving-ness and make it some kind of agent of our own salvation. It can make us selfish, tempt us to use it as a tool of redemption. Instead of pointing toward God, it tricks us into treating it as if it is God. This is precisely what Shon Faye warns her readers of: if you don’t have something to rule over this super-charged form of love, it will rule over you.

We must, both Shon Faye and C.S. Lewis argue, re-imbue romance with spiritual meaning. 

We must not fool ourselves into thinking that it is everything, nor should we kid ourselves into regarding it as nothing. We must consider it a glimpse of the love that is God and treat it accordingly.

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