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Culture
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4 min read

What Spotify Wrapped really tells us about ourselves

We listen, therefore we are.

Belle is the staff writer at Seen & Unseen and co-host of its Re-enchanting podcast.

A screengrab from Spotify reads 'your 2024 wrapped.
Spotify.

Since 2016, Spotify has offered its users an annual feature that gathers up and presents us with the details of our own usage, allowing us to look back over the year through the specific lens of our listening habits. While this may initially sound more than a little dull, it’s actually quite the piece of marketing genius. It’s the story of our 2024, as narrated by Spotify. The state of our souls, as outed by our devotion to Taylor Swift.  

Every year, ‘Spotify Wrapped’ becomes more and more of a social ritual.  

In fact, this year, people were actively waiting on it to happen, checking their app daily, longing for Spotify HQ to announce its 2024 arrival. News outlets were writing pieces on how to best engage with it – there were actual bets being placed on when the feature might drop. How crazy is that? Spotify Wrapped has become as synonymous with this time of year as advent calendars and getting Christmas decorations out of the attic. 

Bravo, Spotify. I hope whoever thought the whole thing up has enjoyed one heck of a promotion.  

Now, I’m very aware that this may be somewhat of a storm in a teacup, the teacup being Gen. Z. But it is a storm, nonetheless. And I think our ever-growing obsession with it has a lot to teach us about.. well… us.  

Because what’s even more interesting is that these deeply personal insights Spotify are offering us, initially manufactured for our eyes only, are being plastered on social media. Spotify Wrapped has become a kind of soft-launch of our own brand, a low-stakes way of putting ourselves out there. Over the past days, thousands upon thousands of people have taken the data provided by Spotify and shared it with the world, sort of as a means through which they are sharing themselves with the world. Their top artists, the songs they’ve had on repeat, the number of minutes they’ve spent in the company of their favourite albums and podcasts - their listening habits have been served to us on a lime-green plate.  

(I say ‘their’, not because I’m immune to the craving but more because my own data is too strewn with Taylor Swift and The Smiths for it to ever be something I’m eager to share with the masses). 

And, I guess I have a simple question: why? 

Why are we doing this? My instinct is telling me that the answer is an incredibly simple, albeit salient, one. My hunch is simply that we want to be known.  

I think it’s utter genius wrapped in a guise of triviality. It underhandedly nudges us to acknowledge that we want to belong.

We have a nagging need to show people who we are, in the hopes that we’ll be repaid with acceptance. Approval, even. Admiration, if we’re really lucky.  

It’s a symptom of what some (perhaps most notable, Charles Taylor) have labelled ‘expressive individualism’. We live in a cultural moment that tells us that we are tasked with discovering and defining who we are, it’s down to us. It’s the responsibility of each individual to build themselves up, from the inside out. And then we get to show the world what we have crafted – ourselves, made in our own image.  

We get to be the masterpiece and the master, the creator and the created, the poet and the poem.  

It sounds wonderfully freeing, doesn’t it? There’s just one problem, no person can actually bear the weight of such responsibility. It’s crippling.  

And so, if, once a year, we can outsource this monumental task to a Swedish streaming platform – why wouldn’t we? For a brief moment, we can put our existential-crisis-in-waiting on hold, we can put our feet up, sigh with relief, and simply declare - I listen, therefore I am.  

For one day only, we can let our music tastes define us, we can leave it to our streaming habits to imbue our lives with meaning.  

We can rest.  

I’m in no way belittling this. On the contrary, I appreciate it. I think that Spotify Wrapped shows us far more about each other (and ourselves) than how much Oasis we listened to this summer. I’m really grateful that it allows us to drop our façade for a moment, reminding us how much we long to know and be known, see and be seen, love and be loved. I think it’s utter genius wrapped in a guise of triviality. It underhandedly nudges us to acknowledge that we want to belong. And so, I’m not convinced it’s ‘individualistic’ behaviour at all - how about we call it a symptom of ‘expressive want-to-belong-ism’, instead?  

Spotify Wrapped’s success is wild.  It is a cultural moment, and its underlying heart-cry is a particularly loud one. Even louder than the three-thousand minutes’ worth of Beyonce I blared this year. Apparently.  

 

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Article
Community
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Identity
5 min read

What makes us human?

We've more in common with our ancient ancestors than we might like to think

Claire Williams is a theologian investigating women’s spirituality and practice. She lecturers at Regents Theological College.

A re-enactment of an ancient 'caveman' family sitting around a camp fire.
A dramatic reconstruction of a Neanderthal family.
BBC Studios.

I recently caught up on iPlayer with the excellent BBC series Human. In it, the paleoanthropologist Ella Al-Shamahi explores 300,000 years of human evolution over five beautifully shot, evocatively presented episodes. I was transfixed by the story of these ancient human societies - of Homo habilis; Homo erectus; the hobbit-like Homo floresiensis - and of the ways that paleoanthropologists and archaeologists study the multiple human species. They walk barefoot in deep pits with what look like tiny paint brushes to dust off their finds. They are endlessly patient, and delighted at tiny scraps that I would overlook as rubbish. They see in these fragments stories of ancient lives that lived, ate, loved and died so long ago. 

Take a set of footsteps fossilised into the ground in White Sands, New Mexico, discernible through their impact and weight distribution. They are thought to be those of a woman walking at speed, probably, scholars think, carrying a child. Now and again these footsteps appear to stop and stand, and in-between the right and the left foot are a small set of footprints. The mother appears to have put down the child for a moment before picking him or her back up and starting again.  

This was so familiar to me, a mother of four. It reminded me of all the times I’d carried toddlers around on my hip before giving up, plonking them on the floor and then switching sides. This very human urge to care for our children, and to get tired by them, echoed through time. Although luckily for me I did not have a giant sloth chasing me, as this ancient mother seems to have done.  

But the flip side of the ability to love is the ability to also reject. And the series highlighted that this less pleasant human habit – the exclusion of others – appears to be an equally core part of our existence.  

Al-Shamahi asks,  

‘what must it have been like to have been a hybrid child... Did these children feel like they belonged or were they teased and ostracised?’   

Behind her question is a sense of deep concern about the hybrid children’s welfare all those millenia ago.  

Fast forward thousands of years. Most of us went to school and know what it feels like to either be different or see someone else who is different. Imagine if a modern-day Homo sapien/neanderthalensis hybrid turned up the local primary school, would it be okay? Unlikely. We don’t look after difference particularly well. The question Al-Shamahi posed seems pertinent today as well as in palaeoanthropology terms, what would it be like to grow up a hybrid? For us today the question is similar, how do we judge what is human? Is our human status founded in the horror and aversion to difference? 

The drive to surround ourselves with similarity and force others to fit is sometimes called ‘the cult of normalcy’. This behaviour only tolerates people who look, act, and represent what is familiar to you. I experience this as a neurodivergent person struggling at times to feel ‘normal’. That is why the story of hybrid children is affectively impactful. Their struggle is easy to imagine, how do they fit in?. What makes them and us human? 

The little story of a mother and a child being carried (minus the sloth part) is enchanting. Is it this love for children that makes the ancient people count as human? Is it the presence of a relationship and the assumed communication between individuals that makes them human?  

The risk here is to say that all people who are in families, who are parents, are the prime example of humanity and that does not fit with many lives that we would want to count as human. Love may be essential, but it cannot be a prescriptive type or circumstance. Nevertheless, the allure of love and community is strong in Human and my response to it. That familiarity with the feeling of exclusion of the hybrid child and the story of the mother and child are common. They are experiences that we can relate to concerning community and care. The series shows these human species in relationship groups, with evidence of successful community and unsuccessful community (again a familiar trait). So far, that ability to love is also the same ability to reject, to cast out the hybrid or the different human. That is unsatisfactory as the trait of what is core to humans despite the likelihood of it being at the heart of the human story.  

What, then of religion? These ancient peoples who lived before language and writing yet still worshipped – their practices evident from paintings found on the walls of caves. Is this what it means to be finally human? Was it, I thought, when they demonstrated language? Was it the early signs of religion and worship? Was it to do with thinking and rationalising, deciding upon a set of gods and the rules about them? However, this cannot be. For there are people today who do not speak through choice or disability. There are those who cannot demonstrate their ability to worship, for the same reasons. Rationalising cannot be the way in which we determine humanity, for then are children, or the intellectually disabled not human? If awareness of the sacred is what makes us human, then that limits those whose cognitive abilities are different. 

Christians believe that what makes us human is the image of God in us. But what is that image? It is given to humans when God made them right at the beginning of things. It is the divine something that sets us apart from trees and plants, even animals. It is a quality that God gives to humans in the creative act of making them. It is not something that humans do for themselves but something they receive from God. Could it be applied to Neanderthals or early human species? I think so. Although these early species were very different in some respects to us, they had the features of humanity that count. They had relationships, the capacity to experience awe and wonder and they loved one another (like the mother and child). The image of God could be many things but one thing is certain, it a gift from God because of his love for humans. The need for love, community and worship that is in all of us points back to this. We love one another because we are first loved by God and that is what makes us human. 

 

 

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