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4 min read

What Spotify Wrapped really tells us about ourselves

We listen, therefore we are.

Belle is the staff writer at Seen & Unseen and co-host of its Re-enchanting podcast.

A screengrab from Spotify reads 'your 2024 wrapped.
Spotify.

Since 2016, Spotify has offered its users an annual feature that gathers up and presents us with the details of our own usage, allowing us to look back over the year through the specific lens of our listening habits. While this may initially sound more than a little dull, it’s actually quite the piece of marketing genius. It’s the story of our 2024, as narrated by Spotify. The state of our souls, as outed by our devotion to Taylor Swift.  

Every year, ‘Spotify Wrapped’ becomes more and more of a social ritual.  

In fact, this year, people were actively waiting on it to happen, checking their app daily, longing for Spotify HQ to announce its 2024 arrival. News outlets were writing pieces on how to best engage with it – there were actual bets being placed on when the feature might drop. How crazy is that? Spotify Wrapped has become as synonymous with this time of year as advent calendars and getting Christmas decorations out of the attic. 

Bravo, Spotify. I hope whoever thought the whole thing up has enjoyed one heck of a promotion.  

Now, I’m very aware that this may be somewhat of a storm in a teacup, the teacup being Gen. Z. But it is a storm, nonetheless. And I think our ever-growing obsession with it has a lot to teach us about.. well… us.  

Because what’s even more interesting is that these deeply personal insights Spotify are offering us, initially manufactured for our eyes only, are being plastered on social media. Spotify Wrapped has become a kind of soft-launch of our own brand, a low-stakes way of putting ourselves out there. Over the past days, thousands upon thousands of people have taken the data provided by Spotify and shared it with the world, sort of as a means through which they are sharing themselves with the world. Their top artists, the songs they’ve had on repeat, the number of minutes they’ve spent in the company of their favourite albums and podcasts - their listening habits have been served to us on a lime-green plate.  

(I say ‘their’, not because I’m immune to the craving but more because my own data is too strewn with Taylor Swift and The Smiths for it to ever be something I’m eager to share with the masses). 

And, I guess I have a simple question: why? 

Why are we doing this? My instinct is telling me that the answer is an incredibly simple, albeit salient, one. My hunch is simply that we want to be known.  

I think it’s utter genius wrapped in a guise of triviality. It underhandedly nudges us to acknowledge that we want to belong.

We have a nagging need to show people who we are, in the hopes that we’ll be repaid with acceptance. Approval, even. Admiration, if we’re really lucky.  

It’s a symptom of what some (perhaps most notable, Charles Taylor) have labelled ‘expressive individualism’. We live in a cultural moment that tells us that we are tasked with discovering and defining who we are, it’s down to us. It’s the responsibility of each individual to build themselves up, from the inside out. And then we get to show the world what we have crafted – ourselves, made in our own image.  

We get to be the masterpiece and the master, the creator and the created, the poet and the poem.  

It sounds wonderfully freeing, doesn’t it? There’s just one problem, no person can actually bear the weight of such responsibility. It’s crippling.  

And so, if, once a year, we can outsource this monumental task to a Swedish streaming platform – why wouldn’t we? For a brief moment, we can put our existential-crisis-in-waiting on hold, we can put our feet up, sigh with relief, and simply declare - I listen, therefore I am.  

For one day only, we can let our music tastes define us, we can leave it to our streaming habits to imbue our lives with meaning.  

We can rest.  

I’m in no way belittling this. On the contrary, I appreciate it. I think that Spotify Wrapped shows us far more about each other (and ourselves) than how much Oasis we listened to this summer. I’m really grateful that it allows us to drop our façade for a moment, reminding us how much we long to know and be known, see and be seen, love and be loved. I think it’s utter genius wrapped in a guise of triviality. It underhandedly nudges us to acknowledge that we want to belong. And so, I’m not convinced it’s ‘individualistic’ behaviour at all - how about we call it a symptom of ‘expressive want-to-belong-ism’, instead?  

Spotify Wrapped’s success is wild.  It is a cultural moment, and its underlying heart-cry is a particularly loud one. Even louder than the three-thousand minutes’ worth of Beyonce I blared this year. Apparently.  

 

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5 min read

Race across the world: you can go fast and go far

Forget the tight travel connections; it’s the human ones that enthral us.

Lauren writes on faith, community, and anything else that compels her to open the Notes app. 

Contestants in Race Across the world stand in front of neon-lit Chinese street scene
Ready to race.
BBC.

After years of peer pressure, my husband and I have joined the bandwagon and become Race Across the World evangelists. The BBC series, currently in its fifth season, follows five competing duos on an expedition between far-flung locations with limited resources and no forward planning.  

Viewers love the show wherever they are in the world. In America, The Amazing Race, which has a similar format, is now on its 38th series. 

‘No flights, no phones,’ boast the rules – but Race Across the World is a far cry from retreating to simpler times before smart devices and online banking, nor does it shy away from the complexities of modern life. Though there is a cash prize, the format of Race Across the World prioritises connection over competition. Each episode is a picture of messy, frantic humanity and examines how we cope in an environment where all we really have is each other.  

The challenge is real. In the current series, the couples trek across China, Nepal and India, the start and end checkpoints spanning more than 14,000km. This cohort is an eclectic mix: two sets of slightly estranged siblings, teenage sweethearts from Wales, former spouses and a mother and son. Their vulnerabilities, as well as their triumphs, take prominence. In their conversation and in confessional, each person demonstrates a remarkable willingness to face the hard stuff of life with resilience, tenacity and enough convivial spirit to please the production team. 

This emotional depth maps the physical and logistical demands of the race, as the viewer follows the pairs’ fast-paced journeys, stopping occasionally to enjoy some wonderful view amid countless train stations and overnight busses. 

My sympathy derives from a belief that I would fare horrendously as a contestant – I think my excellently organised, exceedingly patient husband would flat-out refuse to compete with me. But the wider response to Race Across the World is one of empathy. Unlike similar shows, we are not called to blindly favour for the frontrunner, but to enjoy spending time with and bearing the burdens of all. We feel every frustration of the missed shuttle that just departed. When the ferry disembarks late due to poor weather, our response is not to scoff, but to share, in some small way, their lament. As their successes and failures are magnified, so is our compassion, willing them not to get lost in comparison’s snare but to keep moving forward. 

Race Across the World exhibits the reality of community, speaks to the ache of life’s unpredictable nature, and extends grace for struggling humanity. We learn, alongside those racing, that the point is not always to fix our frustrations, but in being able to sit with them, to acknowledge disappointment rather than dismiss it, and to allow setbacks to spur us onto the next step. Sometimes, things get hard and we acutely feel that a situation is beyond our control. What have we then? Still, each other. Still, communion. Still, God. 

Most of the time, the competitors’ issue does not disappear; they arrive at the checkpoint 24 hours late, they board the wrong train, the persistent typhoon ruins their chance of first place. But this hardship renews their strength and determination, promoting the notion that while suffering is never easy, it somehow shapes us. We endure and, in that endurance, we are refined and strengthened in ways we never thought possible. In the testing of our own endurance (or lack of), it turns out that some things actually are immovable. 

This resilience permeates to the heart of who we are, forming us into people who can carry disappointment and hope simultaneously. It is an unwavering, defiant hope that finds us and never leaves us stranded. From this new position, fresh possibilities arise out of a deeper satisfaction, a greater victory, than found in being first place. This hope is rooted in something deeper, and it cries from the other side of difficulty: ‘Here I am, not lost.’ 

In his poem, Vow, Roger McGough reminds us that when, 

Things seem to go from bad to worse,  

They also go from bad to better …  

Trains run on time,   

Hurricanes run out of breath, floods subside,   

And toast lands jam-side-up.’ 

It speaks to how the relatively small disappointments help us cope with the bigger stuff of life, the stuff we feel we will not emerge from. In the gritty, heavy, unfair stuff of life, we appreciate the weight of the enduring hope we possess, manifested in the belief that things not only can, but will go from bad to better. This is not a fragile optimism, but a fortitude and faith that sees the world as it is yet maintains that good and better is possible. 

In the same way, Race Across the World urges us to consider what we can handle – not in our own strength, but in community, in reliance on another. Though our complex, strained humanity may attempt to deter us, life’s hardships are eased when shared, whether on a televised journey or from our sofas. We are strengthened in, by and through devoted community. In keeping pace with another – slowing down or rushing to keep up – we are mutually inconvenienced, and that is a source of beautiful fellowship. In letting go of the things that enslave us to self – ambition, insecurity, pride – we encounter the gift of each other, and give life to love that serves. We commit to community; we choose connection over competition. 

The saying goes, ‘If you want to go fast, go alone. If you want to go far, go together.’  In Race Across the World, significant effort is understandably made by competitors to go fast and to go far, to place first and take home the cash prize. But the viewer’s delight is not so much in seeing the winning duo cross the finish line, as in witnessing the journey of two muddling through, sharing the load, bearing burdens and multiplying joys. 

In our lives, too, the road can be unpredictable, full of detours, missed buses and, yes, a few painfully overpriced cabs. Yet it is in the community of fellow travellers we learn the worth of endurance, the refining possibility of suffering, and the hope that is cultivated in its place. 

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