Article
Culture
Digital
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Music
4 min read

What Spotify Wrapped really tells us about ourselves

We listen, therefore we are.

Belle is the staff writer at Seen & Unseen and co-host of its Re-enchanting podcast.

A screengrab from Spotify reads 'your 2024 wrapped.
Spotify.

Since 2016, Spotify has offered its users an annual feature that gathers up and presents us with the details of our own usage, allowing us to look back over the year through the specific lens of our listening habits. While this may initially sound more than a little dull, it’s actually quite the piece of marketing genius. It’s the story of our 2024, as narrated by Spotify. The state of our souls, as outed by our devotion to Taylor Swift.  

Every year, ‘Spotify Wrapped’ becomes more and more of a social ritual.  

In fact, this year, people were actively waiting on it to happen, checking their app daily, longing for Spotify HQ to announce its 2024 arrival. News outlets were writing pieces on how to best engage with it – there were actual bets being placed on when the feature might drop. How crazy is that? Spotify Wrapped has become as synonymous with this time of year as advent calendars and getting Christmas decorations out of the attic. 

Bravo, Spotify. I hope whoever thought the whole thing up has enjoyed one heck of a promotion.  

Now, I’m very aware that this may be somewhat of a storm in a teacup, the teacup being Gen. Z. But it is a storm, nonetheless. And I think our ever-growing obsession with it has a lot to teach us about.. well… us.  

Because what’s even more interesting is that these deeply personal insights Spotify are offering us, initially manufactured for our eyes only, are being plastered on social media. Spotify Wrapped has become a kind of soft-launch of our own brand, a low-stakes way of putting ourselves out there. Over the past days, thousands upon thousands of people have taken the data provided by Spotify and shared it with the world, sort of as a means through which they are sharing themselves with the world. Their top artists, the songs they’ve had on repeat, the number of minutes they’ve spent in the company of their favourite albums and podcasts - their listening habits have been served to us on a lime-green plate.  

(I say ‘their’, not because I’m immune to the craving but more because my own data is too strewn with Taylor Swift and The Smiths for it to ever be something I’m eager to share with the masses). 

And, I guess I have a simple question: why? 

Why are we doing this? My instinct is telling me that the answer is an incredibly simple, albeit salient, one. My hunch is simply that we want to be known.  

I think it’s utter genius wrapped in a guise of triviality. It underhandedly nudges us to acknowledge that we want to belong.

We have a nagging need to show people who we are, in the hopes that we’ll be repaid with acceptance. Approval, even. Admiration, if we’re really lucky.  

It’s a symptom of what some (perhaps most notable, Charles Taylor) have labelled ‘expressive individualism’. We live in a cultural moment that tells us that we are tasked with discovering and defining who we are, it’s down to us. It’s the responsibility of each individual to build themselves up, from the inside out. And then we get to show the world what we have crafted – ourselves, made in our own image.  

We get to be the masterpiece and the master, the creator and the created, the poet and the poem.  

It sounds wonderfully freeing, doesn’t it? There’s just one problem, no person can actually bear the weight of such responsibility. It’s crippling.  

And so, if, once a year, we can outsource this monumental task to a Swedish streaming platform – why wouldn’t we? For a brief moment, we can put our existential-crisis-in-waiting on hold, we can put our feet up, sigh with relief, and simply declare - I listen, therefore I am.  

For one day only, we can let our music tastes define us, we can leave it to our streaming habits to imbue our lives with meaning.  

We can rest.  

I’m in no way belittling this. On the contrary, I appreciate it. I think that Spotify Wrapped shows us far more about each other (and ourselves) than how much Oasis we listened to this summer. I’m really grateful that it allows us to drop our façade for a moment, reminding us how much we long to know and be known, see and be seen, love and be loved. I think it’s utter genius wrapped in a guise of triviality. It underhandedly nudges us to acknowledge that we want to belong. And so, I’m not convinced it’s ‘individualistic’ behaviour at all - how about we call it a symptom of ‘expressive want-to-belong-ism’, instead?  

Spotify Wrapped’s success is wild.  It is a cultural moment, and its underlying heart-cry is a particularly loud one. Even louder than the three-thousand minutes’ worth of Beyonce I blared this year. Apparently.  

 

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Interview
Community
Culture
Loneliness
S&U interviews
5 min read

Why we need friendship more than romance

Friendship Lab's founder opens up on opening up.

Jack is a graduate of Peterhouse, University of Cambridge and Blackfriars, University of Oxford. He writes, and also works in local government.

A speaker, standing in front of a screen, beckons with one hand, holding a mic with the other.
Voysey at the Lab launch.

Henri Nouwen, the Dutch Catholic priest, professor, writer, and theologian, wrote in Reaching Out of an encounter with one of his students who entered his room with the disarming remark:  

“I simply want to celebrate some time with you.” 

Recently, I had the great pleasure of celebrating some time with Sheridan Voysey, the founder of Friendship Lab, which is the first non-profit organisation dedicated to enabling adults to reach out and making friendship thrive.  

Sheridan, an Australian by birth, describes himself as a ‘writer, speaker, and broadcaster with ‘a keen interest in what makes life deeply worthwhile’. Beyond that, he goes on, “I am a husband to Merryn” and “big dog” to a cockapoo called Rupert, and he makes Oxford his home.  

He and I met in the Liddon Room of Pusey House, one of the chaplaincies to the University of Oxford, which is where I have made many of my adult friendships over the years. We had tea.  

We began our conversation by talking about solitude and silence. Sheridan told me that the Friendship Lab, which launched in London last month, had its genesis in a solo spiritual retreat he went on in 2019. He left thinking about friendlessness and wanting to write a book about adult friendship. The pandemic played into this, creating an opportunity for Sheridan to broadcast about this issue when he was made Creative Lead of BBC Radio 2’s four-day Friendship Season in 2020. People pondered, when they were apart from one another, why it is that friendship is so difficult in the modern world. Sheridan led the way.  

“You’re thinking too small” were the words he heard on his second retreat at St Katherine’s House, Parmoor in 2021. He told me he was scared. Rather than writing a book, Sheridan resolved to rectify our world’s obsession with romance at the expenses of what he calls “its less glamorous sibling”. Friendship Lab, which provides courses and resources to build friendships that make life deeply worthwhile, was the result.  

Sheridan told me that he did not have many friends growing up in Brisbane, Australia. In the 1970s, he remembers, Brisbane was “a bit coarse, a bit rough”, and “to be an Australian male in Brisbane then was to be into beer, barbecues, football”, he said with a laugh. As a child, Sheridan stuck out. He was tall. “I was the kid who would be walking around the playground at lunchtime, constantly moving around to cover up the fact that I had no friends to sit with.” I asked him how this might have contributed to his thinking about friends as a fifty-year-old man.  

The answer was rooted in his childhood experiences—and his faith. His parents were Jehovah Witnesses when Sheridan was growing up, which he told me meant that his family were “absolute outsiders”. Then, his mum had “a wonderful encounter with God” in the late 1990s, where she came to believe that Jesus is the Son of God. It was, he said, “profoundly transformative” for the whole family. He had been “trying to find [his] life” “among the flashing lights and throbbing beats of Brisbane’s nightclubs” but felt “completely empty inside” until he made a commitment to Christ himself, aged 19. He told me that fostering friendship in others, matters to him because of his faith. “I have always had a heart for those on the periphery, and I want to bring them in.” 

Reaching out is connected to comfy silence in the company of others. 

Another factor which has shaped Sheridan’s sure-fire purpose to recover the lost art of friendship has been his marriage to Merryn. His book Resurrection Year recounts the decision he and his wife made in 2011 to move from Australia to Oxford, to recover from the death of a dream to have a child together. Merryn started out as a medical researcher within the University, soon earning a PhD through the college in the building where we met for our time together. Sheridan tells me, he had a “real identity crisis”. His own came through leaving a successful career broadcasting and speaking in Australia, which on top of the childlessness, gave rise to questions about his legacy. He also told me, it was “a great stimulus to think very deeply” about his friends. “How intentional am I being?” 

I can tell you, having spent one hour and a half with Sheridan, that he oozes intentionality in how he engages with others. This is why I was reminded of Henri Nouwen. The ‘twentieth-century Kierkegaard’, Nouwen was able to announce the arrival of another way to relate to others in the world. Reaching out is connected to comfy silence in the company of others, which Sheridan knows well. After some time in silence with Nouwen, his student said, ‘“From now on, wherever you go, or wherever I go, all the ground between us will be holy ground.”’ I might have said likewise to Sheridan as our time together drew to a close.    

Sheridan said,  

“I hope that Friendship Lab in its tiny little embryonic state will one day grow to the point where we can actually have some kind of cultural influence, and we can turn the tide.”  

I hope so too.  

Friendship Lab aspires to a world in which every adult has at least three ‘2am friends’, people who will help ‘at 2am when everything has gone wrong’. Sheridan Voysey is no longer thinking small.  

Like the Lord Jesus Christ, whom he believes to be the Son of God, Sheridan is looking unrelentingly at what makes life deeply worthwhile: love, and not just the romantic kind. Reaching out, this man is making friends.  

 

Find out more about Friendship Lab

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