Article
Culture
Digital
Identity
Music
4 min read

What Spotify Wrapped really tells us about ourselves

We listen, therefore we are.

Belle is the staff writer at Seen & Unseen and co-host of its Re-enchanting podcast.

A screengrab from Spotify reads 'your 2024 wrapped.
Spotify.

Since 2016, Spotify has offered its users an annual feature that gathers up and presents us with the details of our own usage, allowing us to look back over the year through the specific lens of our listening habits. While this may initially sound more than a little dull, it’s actually quite the piece of marketing genius. It’s the story of our 2024, as narrated by Spotify. The state of our souls, as outed by our devotion to Taylor Swift.  

Every year, ‘Spotify Wrapped’ becomes more and more of a social ritual.  

In fact, this year, people were actively waiting on it to happen, checking their app daily, longing for Spotify HQ to announce its 2024 arrival. News outlets were writing pieces on how to best engage with it – there were actual bets being placed on when the feature might drop. How crazy is that? Spotify Wrapped has become as synonymous with this time of year as advent calendars and getting Christmas decorations out of the attic. 

Bravo, Spotify. I hope whoever thought the whole thing up has enjoyed one heck of a promotion.  

Now, I’m very aware that this may be somewhat of a storm in a teacup, the teacup being Gen. Z. But it is a storm, nonetheless. And I think our ever-growing obsession with it has a lot to teach us about.. well… us.  

Because what’s even more interesting is that these deeply personal insights Spotify are offering us, initially manufactured for our eyes only, are being plastered on social media. Spotify Wrapped has become a kind of soft-launch of our own brand, a low-stakes way of putting ourselves out there. Over the past days, thousands upon thousands of people have taken the data provided by Spotify and shared it with the world, sort of as a means through which they are sharing themselves with the world. Their top artists, the songs they’ve had on repeat, the number of minutes they’ve spent in the company of their favourite albums and podcasts - their listening habits have been served to us on a lime-green plate.  

(I say ‘their’, not because I’m immune to the craving but more because my own data is too strewn with Taylor Swift and The Smiths for it to ever be something I’m eager to share with the masses). 

And, I guess I have a simple question: why? 

Why are we doing this? My instinct is telling me that the answer is an incredibly simple, albeit salient, one. My hunch is simply that we want to be known.  

I think it’s utter genius wrapped in a guise of triviality. It underhandedly nudges us to acknowledge that we want to belong.

We have a nagging need to show people who we are, in the hopes that we’ll be repaid with acceptance. Approval, even. Admiration, if we’re really lucky.  

It’s a symptom of what some (perhaps most notable, Charles Taylor) have labelled ‘expressive individualism’. We live in a cultural moment that tells us that we are tasked with discovering and defining who we are, it’s down to us. It’s the responsibility of each individual to build themselves up, from the inside out. And then we get to show the world what we have crafted – ourselves, made in our own image.  

We get to be the masterpiece and the master, the creator and the created, the poet and the poem.  

It sounds wonderfully freeing, doesn’t it? There’s just one problem, no person can actually bear the weight of such responsibility. It’s crippling.  

And so, if, once a year, we can outsource this monumental task to a Swedish streaming platform – why wouldn’t we? For a brief moment, we can put our existential-crisis-in-waiting on hold, we can put our feet up, sigh with relief, and simply declare - I listen, therefore I am.  

For one day only, we can let our music tastes define us, we can leave it to our streaming habits to imbue our lives with meaning.  

We can rest.  

I’m in no way belittling this. On the contrary, I appreciate it. I think that Spotify Wrapped shows us far more about each other (and ourselves) than how much Oasis we listened to this summer. I’m really grateful that it allows us to drop our façade for a moment, reminding us how much we long to know and be known, see and be seen, love and be loved. I think it’s utter genius wrapped in a guise of triviality. It underhandedly nudges us to acknowledge that we want to belong. And so, I’m not convinced it’s ‘individualistic’ behaviour at all - how about we call it a symptom of ‘expressive want-to-belong-ism’, instead?  

Spotify Wrapped’s success is wild.  It is a cultural moment, and its underlying heart-cry is a particularly loud one. Even louder than the three-thousand minutes’ worth of Beyonce I blared this year. Apparently.  

 

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Article
Awe and wonder
Culture
Film & TV
5 min read

Why you need more cathedrals in your life

A TV tour of the ancient landmarks showcases their relevance to today.

Pat is vicar of St Peter’s Notting Hill and author of A Pocketful of Hope

A vicar stands arms in front of himself, behind him is a cathedral
Channel 5.

There’s a moment I love every time I drive down to visit my mum. It comes on the A30 heading south towards Salisbury. You come over a brow and round a bend and then there she is, the 123m tall spire of Salisbury Cathedral. Regal, majestic, aloof, dominant. So many words to describe this glorious building. And I remember remarking to my brother one time, who doesn’t share my Christian faith, as he sat in the passenger seat, how amazing it is that without saying a word, the architecture itself bears witness to the reality of another world, another Kingdom. Proclaiming a message to that city. A lighthouse of sorts, continually pointing people to God as they sail on rough and secular seas. 

For me personally, it was a real joy to get to visit six of our most stunning Cathedrals for a two-part series I presented for Channel 5 called, Britain’s Great Cathedrals – To the Glory of God. It comes at a critical moment as cathedrals now face potential financial ruin due to the Government’s recent decisions concerning National Insurance and the Listed Places of Worship scheme. Thrilling I hear you say, but before you scroll on by, suffice it to say that these developments could see the closure of many of our nation’s most magnificent landmarks! This would be a disaster, not just for the soul of the church, but also for the soul of the country. I want to suggest three reasons for that being the case, which are their unrivalled ability to inspire (pardon the pun), inform and include. 

The truth is, whether you’re a person of faith or none whatsoever, you can’t help but be inspired when you see or enter one of these buildings. Whether it’s the glorious facade of Lincoln, the expansive nave of Canterbury, or the sheer strength and grandeur of Durham, these edifices were built to amaze and generate awe. Why else would I say ‘wow’ almost 900 times in just two episodes?! Take it from me, you run out of adjectives pretty quickly. But that’s precisely the point. They were built to lift the mind and soul from the drudgery of what was all too often a pretty grim existence and place their thoughts firmly on higher things. Whether they make it all the way to Heaven itself, or go no further than a vaulted ceiling, the primary mission to inspire is achieved. Would I rather someone is impacted more by the Spirit behind the stone, or the grace behind the glass, of course I would. But would I take the needle of someone’s thoughts and worldview being moved even a fraction, as they perhaps ponder, ‘what moved these people to build this? What did a society and culture believe to prioritise and shape such real estate?’, then yes, I’d take that in a heartbeat. There’s nothing in all of Britain to rival our cathedrals to inspire. 

But it’s not just that. It’s the simple truth that so much of our heritage and history is tied up in these monuments of stone and glass. Artistry developed, architectural techniques advanced, and our cathedrals were undeniably and unavoidably central to the life of the nation. As such, their ability and value to inform a people about who they are and where they come from is unmatched. People might not like it. They may even push against it. But for good or ill, it’s what made us who we are. And look a little closer, and you quickly discover that most of the values that we so embrace and espouse today herald directly from the faith proclaimed in and by these architectural marvels. Secularism has done its best to sever such values from their source, but as the historian Tom Holland has demonstrated, seeking to do so is about as logical as trying to claim that the apples on the branch of a tree have nothing to do with its roots. The facts simply don’t bear it out. And what greater facts can a city proclaim than its skyline, so often dominated by ecclesial geometry. Our cathedrals are filled with the history not just of people, but the ideas that moved them and shaped Western Civilisation. Long may they continue to inform. 

One of the biggest building projects we read of in the Old Testament is Noah’s building of the ark. A behemoth of a boat, big enough to house and include all. And it’s that final idea of inclusion that perhaps speaks most powerfully today. We hear it used a lot, but all too often it’s become a synonym for an approach that has no shape, no constitution or actual covenant of belonging. What draws me to the faith behind these edifices is precisely that even as the invitation goes out into all the earth, just as Noah’s did to all creation, we only enter on God’s terms. He’s the One who calls us in and gets to name and define us all. Whilst this may at first sound narrow, it is in fact the way to liberation. Joined by common bonds and values, held together by the One to whom these buildings point. The sheer vastness of cathedrals conveys there’s room indeed for all, just as the ark had space for its guests as it made its way to a new world. The invitation of our cathedrals, both in form and opening hours, goes out into all the world declaring, ‘Come! Whoever is thirsty, let them come; and whoever wishes, let them take the free gift of the water of life.’ For the message in stone for even hearts of stone is that in Christ, all can be included.  

 

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