Review
Culture
Film & TV
6 min read

Wealth is worth? Questioning the immigrant experience

Garnering yet more awards, TV series Beef expertly explores identities. Krish Kandiah revisits the K-wave drama.

Krish is a social entrepreneur partnering across civil society, faith communities, government and philanthropy. He founded The Sanctuary Foundation.

in a dim room a couple stand off against each other.
Steven Yeun and Ali Wong play Daniel and Amy.

Not since the ground-breaking series Breaking Bad can I remember such a captivating opening sequence.  A road rage incident escalates. And escalates. And escalates. Just when you think things can’t get any worse in this dark Netflix comedy, the vicious consequences of the feud unravels further. I couldn’t stop watching, and soon Beef had me firmly dragged into the world of two protagonists, who may have had very different experiences of the Korean American dream but were more alike than they would ever dare to admit.  

I am a huge fan of the global Korean cultural renaissance known as the K-wave. For me it started with Psy, the breakout Korean singing superstar hitting number one in the UK charts with Gangnam Style in 2012. Then there was BTS, the Korean Take That equivalent, who duetted with Coldplay and became the best-selling band in the world. Parasite was a remarkable movie, that grabbed multiple awards at the Academy Awards of 2020.  Squid Game took the concepts of battle royale and Hunger Games to a whole new level and became a Netflix number one global download hit in 2021. Throughout the K-wave decade I have also been an ardent devotee of Samsung, the biggest brand in mobile phone innovation.  

Something important is happening with the global recognition of Korean culture. Beef represents another step forward showcasing the Korean diaspora cultural ascendence. At this year’s Emmy Awards it is the third most nominations.  It follows on from the Canadian comedy series Mr Kim, which offered an affectionate and amusing exploration of the experience of a second-generation Korean family coming to terms with life in Toronto. Beef similarly presents the US-Korean cultural experience without explanation or apology. It is powerfully assumed that this is legitimate and normal. There is no embarrassment, no exposition: just a cultural and narrative world that the viewer has to catch up with as soon as possible before they miss something.  

Beef is Korean and American. It is a comedy and a tragedy. It is also, ultimately, a morality and immorality play. It explores three main issues: anger, identity and aspiration and how they interact with one another – for good and for evil.  

But the rage runs deep. It is toxic to everyone it touches. What can break its power? 

The instigating event in the show is a road rage incident between Daniel, a second-generation Korean immigrant to the US whose family faced financial ruin when a relative used their motel for illegal activity, and Amy, also a second-generation Korean immigrant, who is on the cusp of banking a multi-million dollar deal. Everything Daniel attempts he fails at. He can’t even manage to successfully end his own life, or even return the faulty suicide equipment to the hardware store he bought it from.  Amy, despite outward appearances is also struggling. She is estranged from her parents, stuck in a superficial relationship with her husband, and dealing with a demanding and dismissive mother-in-law and a daughter she hardly sees. The near miss in the car park comes at a pivotal moment for both of these strangers and flips a switch in them that they cannot let go.  

The feud escalates between Amy and Daniel with increasingly high stakes and terrible consequences. The more we get to know about our two protagonists the more we understand why they have reacted in the extreme ways they have and how much they both have to lose. I found myself watching through my fingers as I was invested in the characters and was longing for some kind of forgiveness, repentance or reconciliation. At some points faith seemed tantalisingly close to providing an antidote to the beef, holding out hope even in the very last episode.  At other points it seemed that love would find a way to stop the tide of anger and revenge. But the rage runs deep. It is toxic to everyone it touches. What can break its power?  

If the church were to face up to its own identity issues, perhaps it could be of more help to individuals who brush shoulders with it. 

The more we are drawn into the lives of Amy and Daniel, the more we realise that they are both wrestling with major issues of identity. Daniel is seemingly willing to go to any lengths to win the approval of his parents while also clinging so tightly to his brother that he stifles him. Amy too wrestles with a series of strained relationships. Both are lonely, feel unseen and misunderstood. They both carry dark secrets. They both are crippled by feelings of worthlessness and guilt. Amy’s sexual intimacy is inhibited by the sense of betrayal that was caused by her father’s infidelity. Daniel’s work quality is compromised because of the weight of despair and shame. While they both present to the world as successful and strong, inside they experience anxiety, purposelessness and anger. 

Beef therefore provides a powerful exploration of identity issues. Male and female, rich and poor, married and single - no-one is exempt from the struggles of knowing who we are and where we fit in. There are moments in the series where the church looks like it has the answer. Going to church is normalised in the show as part of the Korean experience, which appears to be a culturally confident move. But the church is shown to be struggling with its own identity crisis. It accurately portrays the experience of ethnic-specific churches in the West. Yet despite being made up of diaspora communities, more often than not their liturgies, governance structures and forms and language of worship, are based on white western norms. The Korean cultural renaissance has not worked its way into our expression of faith yet. If the church were to face up to its own identity issues, perhaps it could be of more help to individuals who brush shoulders with it.  

Beef offers a challenge to the prevailing aspirational culture often normalised by immigrant communities – if you work hard enough you can succeed. 

What Dan and Amy have in common is their belief that value or worth in the world comes through the amount of money they have access to. They both graft and strive and lie and steal in order to gain the economic success their parents failed to achieve. Their competitiveness at work spills over into a drive to win at all costs. Riches is righteousness. Financial security is salvation. Wealth is worth. Annihilating the competition is victory. Yet the wealthy people in the show all come to realise the truth of what Jesus taught: “what good is it for someone to gain the whole world, yet forfeit their soul?”  

Daniel is clearly faced with this choice right at the beginning of the series. He is at church when the words of a song seem to move him:  

“Have you come to the end of yourself?

Jesus is calling. 

Come to the Altar…” 

This opportunity for a new start is juxtaposed with another. Daniel notices a possibility of ripping the church off financially, luring an ex-girlfriend back and replacing the worship leader. The church becomes the place where he can renounce or receive money, sex and power. He chooses the latter – to his own ultimate downfall.  

As a second-generation immigrant, I was told that if I did well at school and set my sights on becoming a doctor or lawyer, then I could earn my place in the world. Qualifications could silence the xenophobes, money could buy me relationships and success could secure my future.  Beef offers a challenge to this prevailing aspirational culture so often normalised by immigrant communities – if you work hard enough you can succeed. My Christian faith has changed that perspective for me. It showed me that financial gain was mono-dimensional, that chasing fool’s gold was a fool’s errand. Beef comes to the same conclusion, albeit with stronger language and adult themes. It takes a swipe at the hard- and cold-hearted calculus of personal aspiration, challenges consumptive materialism on its hollowed-out version of life and leaves it in the middle of nowhere to die.   

Snippet
AI
Culture
Digital
Sustainability
4 min read

Turning yourself into an AI Barbie is the worst, most wasteful way of using artificial intelligence

Climate change trend warriors seem to forget just how much energy this technology uses 

Jean is a consultant working with financial and Christian organisations. She also writes and broadcasts.

An AI generated image of a Barbie-like Toy
AIn a Barbie world.

If you spend any time on any social media platform you would have probably seen the ChatGPT Barbie trend. Resembling packaged toys, the AI depicts you like a doll or action figure. At first, I thought I was only seeing it because of the LinkedIn algorithm. But then I started to see articles in my feed from mainstream media outlets teaching people how to do it.  

Generally, speaking, I am not a trend follower. I am one of those annoying people who doesn’t get involved with what everyone is doing just because everyone is doing it. Thankfully, I don’t suffer from FOMO (the Fear Of Missing Out) and I don’t think I am swayed much by peer pressure. But I like to stay informed about what is going on. So I can have something to talk about when I meet people in new settings and to remain relevant. So, when this started popping up in my feeds, I investigated it, and I was pleasantly surprised. 

I am not anti-AI. I have embraced and seen the benefits of AI in my own life (this sounds a bit weird, but I think you get my point). I understand and accept that it will, can and has improved productivity and creativity. I use ChatGPT all the time for social media content and captions, brainstorming, titles for articles, coding problems, research and language translations.  

But like many, I have long been sceptical about the growth of AI use and the viability of its long-term sustainability. I wouldn’t describe myself as a climate warrior, but I do believe that we have a responsibility to ourselves and the generations after us to use the finite resources of the planet frugally. The AI-powered Barbie trend throws that out of the window.  

The current Trump administration has facilitated a shift away from ESG (environmental, social and governance) targets in the world of business. For the most part, the criticism of this in the media (social and mainstream) has been focused on DEI targets. But perhaps, in the face of slow economic growth and because this began before the Trump administration took office, the move away from environmental targets or what I would call environmental stewardship, or frugality has received limited coverage.   

I have never understood why proponents of the climate emergency, have made themselves bedfellows and in some cases, wholehearted supporters of the AI revolution. A typical data centre uses between 11-19 million litres per day water just to cool its servers, that’s the equivalent of a small town of 30,000-50,000 people. The International Energy Agency (IEA) predicts by 2030 that there will be a doubling of electricity demand from data centres globally equating to slightly more than the entire electricity consumption of Japan. This growth will be driven by the use of AI in the US, China, and Europe. That’s why vocal support of the climate emergency and advocating escalated transition to AI, as is the position of the UK government, currently seems paradoxical to me.  

This isn’t hyperbole, Sam Altman, CEO of Open AI recently tweeted asking folks to reduce their use of the ChatGPT’s image generator because Open AI’s servers were overheating.  

That is why I have been pleasantly surprised, by some of coverage on the Barbie trend. Arguments are now being made more loudly about the true cost of unlimited AI expansion.  

I am not against progress or AI expansion entirely, and I have some support for the argument that governments have pursued net zero policies at a rate that is impractical, expensive and unviable for the average consumer in Western democracies. However, the Barbie trend reveals our tendency to choose waste and consumption for fleeting pleasure. For many of us, we have probably just thought, ‘It’s just a bit of harmless fun’. But the truth is it isn’t, it’s just that we can’t see the damage we are doing to the environment. That’s without going into the financial and privacy costs associated with the AI revolution. It really is a case of that age old adage, ‘Out of sight, out of mind’.  

The challenge is now that we know, what do we do? Do we continue to be part of wasteful AI trends? Or do we use AI to add value, increase productivity and solve problems?  

Celebrate our 2nd birthday!

Since Spring 2023, our readers have enjoyed over 1,000 articles. All for free. 
This is made possible through the generosity of our amazing community of supporters.

If you enjoy Seen & Unseen, would you consider making a gift towards our work?

Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

Graham Tomlin
Editor-in-Chief