Article
America
Conspiracy theory
Culture
Politics
5 min read

US election: the primal stories trumping facts

Projections and polls cannot capture the power of stories shaping identity.

Jared holds a Theological Ethics PhD from the University of Aberdeen. His research focuses conspiracy theory, politics, and evangelicalism.

a map depicts US states coloured red and blue.
538 election prediction map.
ABC News.

Washington D.C. — Election throes in America are intensifying while citizens prepare to cast their votes. The last week alone has been something like a whirlwind, not to mention the entire campaign itself. 

Last week, Americans tuned into the first and possibly final Presidential debate between Trump and Harris. On the heels of the debate came a flurry of propaganda leveled by JD Vance (and promoted by Trump) against Haitian migrant communities in Ohio. These claims resulted in bomb threats and school closures. 

And to wrap up the week, a second assassination attempt on Donald Trump in nearly as many months. Trump and his campaign, quicker and more direct that the first attempt, quickly cast the blame towards Democrats, specifically for what they see as violent rhetoric in describing Trump as a “threat to democracy.” Trump meanwhile continues to campaign on threats and claims of election fraud, refusing to signal he’d accept the certified results of the election in the event he loses.  

That’s just another week in an unpredictable American presidential election. 

Americans are besieged, all of us, by a throng of pollsters, partisans, and pundits. Each trying to ride the raging bull of the election cycle. 

And life goes on. For now, in this time, in my small corner of American life, I find there is this mixture of exhausted apathy and existential rage. In view of the spectacle, there’s a general exasperation of “what will happen next?” But more personally, dispersed on social media, is the existential zeal and dread—“we” have to defeat “them!”   

The danger of this mixture is twofold. Just as odd as it is potent. It is also combustible. And just as it can lay dormant; it can also be summoned by a mere spark.  

Americans are besieged, all of us, by a throng of pollsters, partisans, and pundits. Each trying to ride the raging bull of the election cycle with predictions and projections. Some offer prayer. 

I listen in on conservative Christian talk radio. Prayers offered on air for God to intervene. What follows is a litany of slogans— “secure our borders” and “defend life” and “the economy” — and of course prayers for the salvation of those who think differently.  

Then, there’s more daring outrage merchants with deep pockets. Those who try to shift the election through nefarious means. Like the case of Tenet Media, a media network of right-wing American podcasters who were recently indicted by the Justice Department for receiving Russian funds through fronted companies.  

It seems to me that the heart of the matter in the midst of this election, deeper than policy and beyond the spectacle, is that none of us are entirely sure what reality another person inhabits.  

A new study published last week found that most registered Republicans (at 67 per cent) trust the Trump campaign as their primary source for election information. Trump’s word, for nearly three quarters of his party, is given more authority than government certification, media-based news, or local news. 

This raises the possibility that, in 50-some-odd days, if Trump refuses to concede, if he repeats claims of election fraud, his base seems ready and willing to believe it.  

Our social and political worlds have been set on fire not for want of facts but by stories which overpower fact with meaning.

Alongside the debates about policy, the propaganda that stokes division and dehumanizes migrant communities, is a deeper crisis of source authority. Of not just “facts” but truth, of meaning, of reality. 

The study revealed that most Americans signal they tend to trust information that comes from “data” and “facts.” But oddly enough, nothing about that statement seems to accord with the on the ground reality of America’s social fabric.  

We should know by now: facts have never been enough.  

100 years ago, as novelist Rebecca West reflected on the chaotic series of events that sparked World War I, she admitted, “I shall never be able to understand how it happened. It is not that there are too few facts available, but that there are too many.” 

 What seems “real” for many Americans is not (and perhaps has never been) rooted entirely in the all-powerful “fact.” Our social and political worlds have been set on fire not for want of facts but by stories which overpower fact with meaning. These stories are primal. They’re the kind which create identities and bind communities. They are rich in meaning and so prove entirely immune to fact-checking operations. Source authority has no power apart from primal stories. And though projections and polls tend to focus on the data, they cannot capture the power of stories which create identity and contain community. This is the stuff the vote is made of, too. 

This past week, JD Vance defended his propaganda in the form of conspiracy theories of Haitian migrants eating pets by telling CNN, “If I have to create stories so that the American media actually pays attention to the suffering of the American people, then that's what I'm going to do.”  

Ends-justifies-means has always been ascendant in politics. Nobody is arguing that MAGA invented political expediency. But this election is careening towards deep waters which we would do well to avoid. 

“Propaganda is a means to an end,” said Reich Minister of Propaganda Joseph Goebbels in 1934 before an audience at Nuremberg, “…it provides the background music...[it] miraculously makes the unpopular popular, enabling even a government’s most difficult decisions to secure the resolute support of the people.” 

I do not know what the next 50 days will hold. I remain deeply concerned that the word of Trump aspires to assume an authority which sees democracy as a meddling imposition in one man’s destiny. But I do know that none of this is fated. As Augustine observed during the throes of Rome’s collapse: “Bad times! Hard times!” this is what they are saying. But let us live well and the times shall be well. We are the times. Such as we are, such are the times. 

May it be so. 

Article
Culture
Purpose
Work
4 min read

The secret to finding your perfect job is to ignore the influencers

There’s too much vocational shame on LinkedIn

Thomas is a writer exploring the intersection of faith, politics, and social justice.

A mock ad for the perfect job.
Apply now.

“If you’re looking for a job, here’s something that I think will change your life”.  

This is not the first time my social media has targeted me with an advert selling a better job, a higher paying role, a more fulfilling career, a more purposeful company. This is a new iteration of a long train of ‘Cinderella’ job advertisements I’ve received, promising that I will find the slipper if I just give away a bit more of my contentment and attention. If you’ve clicked on this article, I imagine you might be in the same boat. 

The hustle influencers tell me that I could find a job with higher earnings and greater financial freedom. They say that I should be an entrepreneur, that working in a standard job is like existing as a subordinate in a dystopian novel. They ask me, “Why are you not a millionaire yet?” They can teach me if I just sign up to their free course.  

The effective altruism influencers tell me that I need to find a job with purpose. I must change the world with every minute of my working day, or my work at best, isn’t worth doing, and, at worst, is actively harmful. I need to be an effective altruist, not just with my money, but with my vocation. They can teach me if I just attend their conference. 

I’m sure there is plenty of good in both of these camps.  

Entrepreneurship takes our creative human instincts and crafts them into endeavours that can drive economies, create jobs, and aid human flourishing. It releases actual potential in ways that 9-5 roles are often unable to do.  

Purposeful work enables us to spend our 80,000 hours at work solving problems that matter. It can ignite our passion for work and facilitate the best minds focusing on the most complex issues. 

However, as these career marketers point young people towards the professional promised land, they inadvertently create a malaise of discontent at work. Out of this, I frequently find myself questioning whether I’m doing the right job. When people ask me about my work, I’ll respond hesitantly, unable to hide this small sense of vocational shame I carry. I actually quite like my job. But no, I’m not an entrepreneur. And no, I haven’t found the most purposeful work I could find. 

Every so often, this discontentment reaches boiling point, and I spend hours scrolling through LinkedIn, researching Masters, or thinking about small businesses I could start. Unsurprisingly, this compounds the discontentment as the Cinderella job I’m looking for remains tantalisingly elusive.  

Social media has exacerbated this problem. Influencers trade on attention, and young people’s professional discontentment generates plenty of that commodity to trade in. Worse than that, it’s a market with easily generatable new leads – I’ve found that all it takes are a few 30-second videos about “the career you wish you had”. Surely this is part of the reason why “91% of millennials say they expect to change jobs every three years, and the average tenure for workers between the ages of 25 and 34 is 2.8 years”, according to Zippia, a careers site.

I sometimes need reminding that I just need to look; to look at the friendships I have with my colleagues; to look at the interesting problems I get to work on. 

This discontentment is not a new feeling, and I’ve appreciated the following parable from the Jesuit priest Anthony De Mello as I’ve wrestled with discontentment about work. It’s called "The Little Fish." 

"Excuse me," said an ocean fish. "You are older than I, so can you tell me where to find this thing they call the ocean?" 

"The ocean," said the older fish, "is the thing you are in now." 

"Oh, this? But this is water. What I'm seeking is the ocean," said the disappointed fish as he swam away to search elsewhere. 

"Stop searching, little fish," says De Mello. “There isn't anything to look for. All you have to do is look." 

Like the ocean fish, I sometimes need reminding that I just need to look; to look at the friendships I have with my colleagues; to look at the interesting problems I get to work on; to look at the privilege of having a job in the first place; to look at the beauty in the small things, like a good cup of tea to start the work day.  

There are certainly times when searching for a career change is the right thing, but De Mello reminds me that in always searching for the next thing, I could easily miss ocean of opportunities right in front of me.

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