Article
America
Conspiracy theory
Culture
Politics
5 min read

US election: the primal stories trumping facts

Projections and polls cannot capture the power of stories shaping identity.

Jared holds a Theological Ethics PhD from the University of Aberdeen. His research focuses conspiracy theory, politics, and evangelicalism.

a map depicts US states coloured red and blue.
538 election prediction map.
ABC News.

Washington D.C. — Election throes in America are intensifying while citizens prepare to cast their votes. The last week alone has been something like a whirlwind, not to mention the entire campaign itself. 

Last week, Americans tuned into the first and possibly final Presidential debate between Trump and Harris. On the heels of the debate came a flurry of propaganda leveled by JD Vance (and promoted by Trump) against Haitian migrant communities in Ohio. These claims resulted in bomb threats and school closures. 

And to wrap up the week, a second assassination attempt on Donald Trump in nearly as many months. Trump and his campaign, quicker and more direct that the first attempt, quickly cast the blame towards Democrats, specifically for what they see as violent rhetoric in describing Trump as a “threat to democracy.” Trump meanwhile continues to campaign on threats and claims of election fraud, refusing to signal he’d accept the certified results of the election in the event he loses.  

That’s just another week in an unpredictable American presidential election. 

Americans are besieged, all of us, by a throng of pollsters, partisans, and pundits. Each trying to ride the raging bull of the election cycle. 

And life goes on. For now, in this time, in my small corner of American life, I find there is this mixture of exhausted apathy and existential rage. In view of the spectacle, there’s a general exasperation of “what will happen next?” But more personally, dispersed on social media, is the existential zeal and dread—“we” have to defeat “them!”   

The danger of this mixture is twofold. Just as odd as it is potent. It is also combustible. And just as it can lay dormant; it can also be summoned by a mere spark.  

Americans are besieged, all of us, by a throng of pollsters, partisans, and pundits. Each trying to ride the raging bull of the election cycle with predictions and projections. Some offer prayer. 

I listen in on conservative Christian talk radio. Prayers offered on air for God to intervene. What follows is a litany of slogans— “secure our borders” and “defend life” and “the economy” — and of course prayers for the salvation of those who think differently.  

Then, there’s more daring outrage merchants with deep pockets. Those who try to shift the election through nefarious means. Like the case of Tenet Media, a media network of right-wing American podcasters who were recently indicted by the Justice Department for receiving Russian funds through fronted companies.  

It seems to me that the heart of the matter in the midst of this election, deeper than policy and beyond the spectacle, is that none of us are entirely sure what reality another person inhabits.  

A new study published last week found that most registered Republicans (at 67 per cent) trust the Trump campaign as their primary source for election information. Trump’s word, for nearly three quarters of his party, is given more authority than government certification, media-based news, or local news. 

This raises the possibility that, in 50-some-odd days, if Trump refuses to concede, if he repeats claims of election fraud, his base seems ready and willing to believe it.  

Our social and political worlds have been set on fire not for want of facts but by stories which overpower fact with meaning.

Alongside the debates about policy, the propaganda that stokes division and dehumanizes migrant communities, is a deeper crisis of source authority. Of not just “facts” but truth, of meaning, of reality. 

The study revealed that most Americans signal they tend to trust information that comes from “data” and “facts.” But oddly enough, nothing about that statement seems to accord with the on the ground reality of America’s social fabric.  

We should know by now: facts have never been enough.  

100 years ago, as novelist Rebecca West reflected on the chaotic series of events that sparked World War I, she admitted, “I shall never be able to understand how it happened. It is not that there are too few facts available, but that there are too many.” 

 What seems “real” for many Americans is not (and perhaps has never been) rooted entirely in the all-powerful “fact.” Our social and political worlds have been set on fire not for want of facts but by stories which overpower fact with meaning. These stories are primal. They’re the kind which create identities and bind communities. They are rich in meaning and so prove entirely immune to fact-checking operations. Source authority has no power apart from primal stories. And though projections and polls tend to focus on the data, they cannot capture the power of stories which create identity and contain community. This is the stuff the vote is made of, too. 

This past week, JD Vance defended his propaganda in the form of conspiracy theories of Haitian migrants eating pets by telling CNN, “If I have to create stories so that the American media actually pays attention to the suffering of the American people, then that's what I'm going to do.”  

Ends-justifies-means has always been ascendant in politics. Nobody is arguing that MAGA invented political expediency. But this election is careening towards deep waters which we would do well to avoid. 

“Propaganda is a means to an end,” said Reich Minister of Propaganda Joseph Goebbels in 1934 before an audience at Nuremberg, “…it provides the background music...[it] miraculously makes the unpopular popular, enabling even a government’s most difficult decisions to secure the resolute support of the people.” 

I do not know what the next 50 days will hold. I remain deeply concerned that the word of Trump aspires to assume an authority which sees democracy as a meddling imposition in one man’s destiny. But I do know that none of this is fated. As Augustine observed during the throes of Rome’s collapse: “Bad times! Hard times!” this is what they are saying. But let us live well and the times shall be well. We are the times. Such as we are, such are the times. 

May it be so. 

Review
Addiction
Culture
Feminism
Music
5 min read

The idolatry of Beyoncé: her tour hits town with eight golden calves in tow

We all desire to be perceived as more talented, confident and beautiful.

Lauren Windle is an author, journalist, presenter and public speaker.

Beyonce marches along a stage catwalk as photographers stare from below.
Taking to the stage.
Beyoncé.com.

I suspect if you asked British millennial women to name their queen, more would say Beyoncé than Camilla Parker Bowles. Such is the allure and popularity of the woman who commands legions of fans, ‘the BeyHive’, and has been dubbed ‘Queen B’. Now this pop monarch is on the move and she’s brought her royal tour to London.  

Last night the Cowboy Carter tour lit up Tottenham Hotspur Stadium in an ostentatious display of stars, stripes and glitter. I joined the throngs of fans who packed out the arena to hear the hits from Beyoncé’s first country album, protected from the rain by only their sequin-lined cowboy hats. 

A massive screen provided video entertainment during costume changes. It depicted her two settings; siren and saviour. In some of the imagery Beyoncé was veiled or illuminated by bright white lights, in modern iconography that would previously have been reserved for the Blessed Virgin Mary. During her song Daughter, with lyrics: ‘Cleanse me, Holy Trinity’, she was backdropped by stained-glass church windows. 

Beyoncé is hardly the first to draw from the style of religion in her work (see: Madonna). But, when I came back from the bathroom, the performer was midway through her song Tyrant, riding a gold mechanical bull while surrounded by eight double-headed golden calves. That’s when I realised, we’re not even pretending this isn’t idolatry anymore. 

As a recovering addict (arguably the most extreme expression of idolatry), I am interested in the processes behind idol worship. I have spent weeks studying Aaron’s ill-fated decision to melt down gold jewellery into a calf at the request of the Israelites who thought Moses, and God, were taking too long up Mount Sinai, followed by the disastrous repetition of history under King Jeroboam I.

We take these cautionary tales and usually apply them to the metaphorical calves in our own lives, but still the golden calf endures as the ultimate symbol of idol worship. Would Beyoncé have known this? Almost certainly, given the other Christian imagery sprinkled throughout the show. 

The Queen 

For those only vaguely aware of Beyoncé, I’ll explain how the global obsession came about. She was raised by parents who were committed to her success. Her mum made all her costumes while her dad formed and managed the girl band Destiny’s Child, of which Beyoncé was the lead singer. She famously grew up honing her singing talent while on a treadmill to ensure that she would maintain her voice during energetic dances on stage.  

Destiny’s Child enjoyed a huge amount of success, even if their message of female empowerment was confused. They started with the expectation that a partner would pay their ‘bills, bills, bills’, then sung of their desire to ‘cater’ to their men, before a violent U-turn declaring themselves to be ‘independent women’. The mixed messaging didn’t put off their fans, but it was when Beyoncé teamed up with her now husband, Jay-Z, that she experienced a meteoric rise to fame and became the breakout solo artist from the band. 

She has experienced some scandal over her career, most notably in 2014 when CCTV footage was leaked of her sister Solange attacking her husband Jay-Z in a lift. It was rumoured that this was in response to his infidelity but no formal statement was made. Beyoncé, like our former Queen, lives by the mantra ‘never complain, never explain’. 

Over the years, as the record sales have grown, so has her cult-like status. ‘You have the same number of hours in the day as Beyoncé’ is used as a motivational tool (although I can’t say it’s ever worked on me). Some have even hi-jacked and modified the French national motto to: Liberté, Égalité, Beyoncé. Her allure is increasingly less about her music and more about what she embodies; the ability to seemingly have everything – motherhood, a stratospheric career and the dream face and body. 

The problem 

To be clear; I don’t think admiring Beyoncé or enjoying her music is a bad thing. I am the one who paid more than £200 to go and do just that. But, with a few notable exceptions, almost everything we idolise fundamentally has the capacity to be a force for good in our lives, if it’s kept in its right place. It’s the classic Christian cliché; don’t let a good thing become a God thing. Take food, exercise and your phone, these can all do immeasurable good in enhancing your quality of life, but when they become an idol, they can also do immeasurable harm. 

It is often said that we become what we worship. Well in the context of idolising Beyoncé many people would say that’s a fate they would happily welcome. But the reality is darker than that. 

What are we really saying when we idolise Beyoncé and bow down to her golden calves? I would suggest on the surface it’s a desire to be perceived as more talented, confident and beautiful. It’s the panic that we should be perfect, especially given that Beyoncé achieves that perfection in the same twenty-four daily hours that we have. It’s a deep longing to be desired as she is, to be popular as she is, to be regularly affirmed as she is. 

Let’s go deeper. Does God say that we need to have visible talent in order to be valuable? No. He says we are all a part of a body with our own unique skills that contribute to the entire organism. Some of those skills will be discrete and often overlooked by people, but that makes them no less valuable to God. Does God say we should be beautiful? No. Jesus wasn’t exceptionally physically attractive, as far as we know. If anything the Bible warns against putting stock in such a fleeting resource. Are we called to be confident in ourselves? No. But we are told that flourishing comes from a confidence in God. 

My fear is that if we chase visible talent, we will always feel that we are lacking and unrecognised. If we chase beauty, we will always feel ugly and if we chase Beyoncé-level confidence, we will always feel small. The idol that should theoretically inspire us to greater things, ends up leaving us feeling boxed in by unhelpful and unachievable goals. It leaves us caged by the comparison and always a step behind. 

Adding to the heartbreak, the thing that we’re emulating and idolising, is never as satiating as we believe it to be. Had I stormed the stage, I would have found those calves to be moulded from plastic and sprayed gold. Just as I would find the performer to be a bit tired and flawed like the rest of us. The reality is, even Beyoncé won’t live up to the idol of Beyoncé. While in contrast, the correct focus for our worship, Jesus, will only ever get better with closer inspection. 

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