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Hospitality
Trust
4 min read

The toy blocks building trust, love and understanding

There’s a beautiful kind of hospitality, and this is it.

Belle is the staff writer at Seen & Unseen and co-host of its Re-enchanting podcast.

A baby plays with wooden toys on a carpert.
Photo by Troy T on Unsplash.

The leftovers were being gathered up, chairs being put back in their place, and happy looking people were dispersing. The last child there, his mum helping to wrap things up in the kitchen, was clinging onto a toy that I, in my imagination, like to think he makes a B-line for every time he spots it. It was an ordinary scene, but there was something undeniably extraordinary underpinning it.  

Although it’s hard to articulate with words (which is admittedly not ideal when the objective of the visit was to write about it), it was immediately clear to me, I had walked right into the aftermath of something truly special. I sat down with Joey and Sarah, two of the Growbaby team, to figure out what it was.   

Growbaby is an international children’s supply charity, providing clothing, equipment and everyday essentials for children up to five years old. Launched in 2003 and rooted in a local Vineyard church in Kingston Upon Thames, there are now multiple Growbaby hubs, one of which just happens to be at the end of my road in Cardiff. What started as a cupboard crammed with donated supplies is now a source of wholistic support for over one hundred families.  

As requests flow into Growbaby HQ, packages are lovingly compiled and then freely given. These packages are put together on a case-by-case basis and can include anything from nappies to pushchairs, clothes to cots, formula to toys. Such support doesn’t tend to be offered from a distance, on the contrary, every Friday morning families (mothers and little ones, primarily) are welcomed to ‘stay and play’, and to subsequently receive the kind of support that can’t be handed over via a package. The aftermath of one of these events was the context for my short but ever so sweet visit.  

The ways in which Joey and Sarah find themselves serving these families is constantly bursting the banks of their expectations. 

The depth of relationship that has naturally built through their time together, with every Friday morning acting as a building block of trust, has meant that the ways in which Joey and Sarah find themselves serving these families is constantly bursting the banks of their expectations. The team have assisted in getting families set up with child credits and social services support, frequently acted as translators, ferried families to A&E, thrown baby showers, booked GP appointments, been birth partners, and even sought out affordable kitchen flooring on Facebook Marketplace.  

Working for the well-being of these families has also involved appealing to the Red Cross to try and re-unite a Sudanese mother with her twelve-year-old son who has been unable to get out of the war-torn country. With families from Syria, Sudan, Iran, Iraq and Somalia (to name but a few), many of whom have found themselves in Cardiff as refugees, Growbaby is far more than a resource centre, it is a beautifully diverse community, the most understanding of support networks, a means of building a home away from home.   

When Russia launched its invasion of Ukraine last year, the Growbaby team’s minds immediately went to the Russian women within their community, those who had brought their families to the UK in search of political asylum. These women had built a home for themselves and their children here, and yet, the news of the Russian offensive was likely to make them feel as vulnerable as the day they arrived. So, the team gave each of these women a card; a small but mighty gesture that let these women know that they were seen, safe, understood and loved in the place that they now called home.   

The team here are also hosting these families’ trauma and their fears, they’re holding space for their joys and their victories. 

I was struck by the fact that whole lives have been enhanced in this room; friendships have been forged, babies have been celebrated, all kinds of needs have been provided for, and women who came to Growbaby for help are now the volunteers who offer it. And these stories are a mere scratching of a powerful surface, the beaming smiles on both Joey and Sarah’s faces tell a thousand more. The impact that these women have had could never be adequately squeezed into an article (again, not ideal when an article is the objective).  

Stepping foot into the room that Friday morning was stepping foot into the most tangible sense hospitality one could imagine. Of course, there are the obvious, and utterly essential ways, that these families are being hosted – through resources, supplies and practical support. But the team here are also hosting these families’ trauma and their fears, they’re holding space for their joys and their victories. Each person that walks through the door of Cardiff’s Growbaby are finding a community who will welcome and host the whole of them, who will weep with them when they’re weeping, and celebrate with them when they’re celebrating.  

It’s a beautiful thing.  

We could be forgiven for thinking that this kind of no-strings-attached hospitality is a myth. If it ever did exist, it’s bygone, and therefore dwells only in the realms of nostalgia. So, counter-cultural is it, that we’d be suspicious if ever we were to stumble upon rumours of it.  

Well, no suspicion necessary here. It truly does exist; you can take my word for it. And I can’t imagine people more in need of it than parents, the guardians and nurturers of little lives.  

If you are in need of the kind of support that Growbaby can offer, you can see if there’s a Grow Baby near you by using its directory. 

Article
Character
Community
Economics
4 min read

Local businesses can love their neighbours, here’s how

The powerful partnerships quietly transforming Britain's towns
A knitted post box topper shows a group of people and the word powerhouse.
Celebrating Didcot's Powerhouse group.

In just three years, an Oxfordshire market town has cracked a code that's eluded community development experts for decades. The Didcot Powerhouse Fund has delivered £400,000 in grants to nearly 9,000 residents, proving that when local businesses and civic leaders work together, they can achieve remarkable results. 

Didcot's success is all the more remarkable given its context. Surrounded by world-class science campuses and the prosperity they bring, the town is simultaneously home to pockets of serious social and economic deprivation. This stark inequality demanded a fresh model for corporate giving – one that could bridge the gap between the wealth generated by cutting-edge research facilities and the struggling families living in their shadow. 

The fund's approach offers a blueprint for addressing one of Britain's most persistent challenges: how to harness private sector resources for genuine community benefit. Within five months of launching, it had generated £100,000 in grants. By year three, it had distributed 70 grants across Greater Didcot's 46,000 residents, tackling everything from domestic abuse support to youth skills training. 

What makes Didcot remarkable isn't just the money – it's the method. The fund, chaired by Oxfordshire Deputy Lieutenant Elizabeth Paris, doesn't simply write cheques. It convenes businesses, charities, local government and faith leaders in the same room, mapping community needs and systematically filling gaps. This year's annual impact event, hosted by the European Space Agency, drew 160 guests who would rarely otherwise meet. 

This model represents a fundamental shift from traditional corporate social responsibility. Rather than companies making isolated charitable donations, the Didcot approach creates sustained partnerships that leverage professional networks, legal expertise and grant-writing skills alongside financial resources. 

The success reflects a broader civic renewal happening across Britain, much of it led by the country's 5.5 million small and medium enterprises (SMEs). Across the UK, these businesses are showing what it means to contribute not just economically, but socially, to their local communities. They do so quietly — through their skills, relationships, and a belief in stewardship. 

Last winter, fuel-allowance reductions left many families wondering how to heat their homes. In East Yorkshire, a coalition of community groups supported by an SME mobilised at speed, distributing thousands of pounds in emergency vouchers. Similar efforts in Cambridgeshire and Nottinghamshire reached nearly 300 residents with targeted help. These acts made all the difference close to home. 

SMEs employ 60 per cent of the UK workforce, but their real power lies in their embeddedness within local communities. They understand local needs in ways that distant corporations or central government cannot. And SMEs, as groups of individuals united by a common purpose, have the unique ability to be good neighbours in the communities they serve. The most effective business leaders understand that creating real value comes from cooperation – from working alongside others to meet shared needs.  

Successful SMEs engage actively with their local communities because doing so helps them understand the people they serve, earns trust, and provides services that genuinely matter. This requires spending time with people, asking thoughtful questions, and recognising that local relationships are central to resilience.  

Through my role as Lord-Lieutenant of Oxfordshire, alongside our team of 40 Deputy-Lieutenants, I witness this transformation first-hand. We engage with tens of thousands of people annually and can report that this quiet civic renewal is both important and accelerating. 

From the Isle of Wight, where former vehicle technician Jan retrained as an energy retrofit assessor to help neighbours cut bills and carbon emissions, to East Yorkshire, where community groups and local firms mobilised to distribute emergency fuel vouchers, SMEs are proving themselves to be critical civic actors. 

The most striking example may be Inveraray on Scotland's west coast, where the historic Local Pier had been shuttered for a decade. A local charity, supported by regional SMEs, raised over £275,000 across seven funding bids. The pier reopened in April 2024, now hosting monthly farmers' markets. As Linda Divers, Chair of Inveraray Community Council, said at the ribbon-cutting: "That vote of confidence turned a dream into reality." 

This matters because trust – the foundation of effective community action – is built through personal relationships. A 2023 King's College London study found that 98 per cent of UK residents trust people they know personally. SMEs, rooted in their communities, are uniquely positioned to nurture and leverage this trust. 

Parliament is taking notice. The Business and Trade Committee has launched an inquiry into what small firms need to thrive, with Chair Liam Byrne calling them "the engine room of growth and our biggest employer." 

The potential is enormous. Imagine businesses helping food banks become comprehensive community hubs. Picture digital skills clinics helping charities navigate AI-ready grant applications. Envision hundreds more professionals like Jan, retrained into green jobs that serve both local communities and environmental goals. 

The Didcot model shows this isn't utopian thinking – it's happening now. What's needed is recognition that the story is changing: from businesses as standalone economic actors to businesses as community builders, aligned with local purpose. 

At its heart, this kind of community investment reflects a deep, shared commitment to neighbourly love – not as a sentiment, but as a practical responsibility. To be a good neighbour is to recognise the inherent worth in every person, and to act with generosity, care, and purpose.  

It even calls us to see one another not as strangers or competitors, but as people closely connected, each carrying something of the same human dignity and potential. This recognition demands action: to build relationships that endure, to work for the good of all, and to strengthen the ties that bind communities together. 

The work of SMEs and local leaders across the UK embodies these values, offering a powerful example of faith in action within public life. In an era of declining social capital and institutional trust, it offers hope that Britain's communities will continue to build themselves from the ground up. We should celebrate it – and help it grow. 

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