Article
Belief
Culture
Time
5 min read

Ted Giola is right: we’re all addicts now

Addiction to distraction prevents deep thought about our place in time.
A clock repair peers at a clock he is repairing, amid a see of alarm and wall clocks on display

There’s a joke told by David Foster Wallace in a speech called “This is Water”. Two young fish are swimming and come across an older fish swimming the other way. The older fish says “Morning boys! How’s the water?” The two fish swim on until one of them turns and asks, “What the hell is water?” Unlike fish, however, for humans time is the water in which we swim. There can be no understanding or meaning in life without time.  

Take the ending of the old BBC sitcom Blackadder Goes Forth. It’s set in World War One, as a group of soldiers try to escape the near-certain death of going over-the-top. In the last episode, they are stood at the foot of their trench, waiting to attack the enemy. Suddenly, the artillery stops. One soldier takes this as good news: “It’s over!” he shouts, “The Great War: 1914 to 1917!”  

This joke only makes sense with time. I can only find this funny from the perspective of someone in a different time from those in the narrative. This only makes sense to someone who knows the war instead finished in 1918. Time makes the joke.  

Robert Jenson, the late American theologian, was wrong about a lot. But he was often wrong in the right way. Jenson wasn’t afraid to follow through on the implications of some of Christianity’s most fundamental claims, even if led him down paths others would be wary of treading. If Jenson ends up entering the pantheon of the Church’s great teachers, it will be for his flaws as much as his successes.  

We are, Giola argues, entering a ‘post-entertainment culture’. We’re no longer seeking entertainment. We’re seeking distraction. 

One of the most helpful aspects of Jenson’s theology is on time. We often think of time as some sort of process, a way of moving through life and getting from A to B. However, Jenson stressed that time is a creature: a thing given existence by God, not just some neutral aspect of the universe to be taken for granted. God is without time and may have created us to be creatures without time, too. But God did create time and created us to live within time. This suggests we might learn something about human nature by reflecting on what it means to be creatures that inhabit time.  

But time is so ubiquitous that we can’t think about time except as creatures within time. It is, in other words, like trying to bite your own teeth.   

Okay, great. Time is important. Big deal. Why should you care? Isn’t this just the sort of nonsense philosophers come up with to look busy? Well, this matters because our ability to think with and in time is under serious threat. And with it, our ability to flourish as creatures.  

For the last two years, the famed music critic Ted Giola has offered his thoughts on the state of culture. This year’s is a rather bleak read.  

Giola argues that we’ve misunderstood the relationship between art and entertainment. We often think of art as something done for the artist, while entertainment is something done for the audience. Creatives must choose whom they create for: themselves, or their audience.  

Instead, Giola suggests it’s better to think of a food chain. Entertainment is parasitic upon art and uses the artistic to fuel its inexorable growth. Recall Martin Scorsese’s infamous comments about the Marvel cinematic universe: they’re not cinema, they’re rollercoster rides; they’re not art, they’re entertainment. 

But there’s always a bigger fish. We are, Giola argues, entering a ‘post-entertainment culture’. We’re no longer seeking entertainment. We’re seeking distraction.  

But the short-term, instant response culture that social media habituates us to cannot come at the expense of the long-term work of genuinely deep thought.

Films become TV shows become TikToks. Books become blog posts become tweets. The ways in which we engage in reflection upon the world around us are increasingly reduced to shorter and shorter soundbites and the expense of substantive, thoughtful analysis. 

Distraction involves short, repetitive interaction with stimuli to produce dopamine hits. Because this leads to pleasure, we repeat the process until we become habituated to it. We become addicted to it.  

Crucially, this addiction to distraction itself is the very thing being sold. We don’t become addicted to the content of what we watch; we become addicted to the form of it. “The medium is the message,” Marshall McLuhan famously said, and so it is here too. We are becoming habituated to addiction itself. Distraction is merely the way in. We are, as Giola shows, all addicts now. 

There are, of course, numerous worrying issues this raises. Giola himself does a fantastic job at covering some of them. However, in addition to all the psychological harm this addiction does, our addiction to distraction is curtailing our ability to inhabit our nature as creatures in time. 

As we saw earlier, time brings perspective, and perspective brings understanding. We depend on time itself to help us make sense of events in the world and in our lives. The creature that is time is, in this respect, a gift from God and a reminder of our own limitations as co-creatures with it. 

But, the more we become addicted to short-term distraction, the less able we are to inhabit understandings of the world that emerge as a result of long-term reflection and deep thought. We are becoming creatures in time who are gradually losing sight of our dependency on time itself to understand what is most in service of the common good.   

Look, social media and everything that accompanies it can be great. The ability to respond to news in real time has its benefits. Public narratives have become increasingly democratised and that is only a good thing. But the short-term, instant response culture that social media habituates us to cannot come at the expense of the long-term work of genuinely deep thought. 

If we are to move away from the near-universal sense that everything is on the verge of collapsing into chaos, perhaps the first step we might take is to begin again to work with, not against time. If the short-termism underwritten by addiction to distraction is one of the myriad factors that contributes to our pervasive sense of unease, perhaps we might commit to thinking more slowly? 

Robert Jenson was right; time is a creature. We forget this at our peril. Some things can only be healed with patience and the slow passage of time. Until we retrieve an understanding of time as gift, not burden, our capacity to grapple meaningfully with the real substantive issues we face will remain beyond our reach. 

Article
Character
Ethics
Generosity
Leading
5 min read

Elon Musk and the trillion-dollar question

What happens when generosity becomes the ultimate power move?

Sam Tomlin is a Salvation Army officer, leading a local church in Liverpool where he lives with his wife and children.

Elon Musk, in front of a glowing moon.
Musk eclipsing the moon.
Musk Foundation.

Human beings like to mark the first time things are done. The first moon landing has been immortalized; Amelia Earhart was the first woman to fly solo over the Atlantic; my football geekiness reminds me the first £1m football transfer was Trevor Francis from Birmingham City to Nottingham Forest. 

We leant recently that Elon Musk could be the first person to earn a $1 trillion remuneration package. It is not quite that simple, however, with Tesla shareholders only granting this if certain conditions are met over the course of a number of years, but the media like a good headline and seemingly this will contribute another ‘first’ for the history books. Reports suggest that Musk actually lives a fairly modest life (for a billionaire!) and he seems more driven by political and moral questions than securing a lavish lifestyle for its own sake, whether you agree with him or not. 

Questions have arisen about what could be done with $1 trillion. Apparently, this could buy every single car sold in the USA in a year, 175 billion big macs or if you are more philanthropically minded, you could surely make a dent in world hunger or global debt. If we are waiting for a big give-away from Musk, we might be waiting a while, however. In 2022 he said that it is ‘very hard to give away money effectively’ if you want tangible outcomes rather than the optics of doing good. 

What does Christian teaching have to say about excessive wealth or wealth more generally? There are over 2,000 verses in the Bible about wealth and a significant amount of Jesus’ teachings concern money. 

In his book Money and Power, theologian and sociologist Jacques Ellul suggests Christians tend to look at wealth through the lens of their society. In the West this means we look at it through economic systems. Individual action achieves little by itself so we look for systems to fix our problems, be they capitalism, Marxism, collectivism, or whatever: ‘All I have to do is campaign for socialism or conservatism, and as soon as society's problems are solved, I will be just and virtuous – effortlessly.’ As well as absolving individuals of their responsibility, this also fails to capture a key aspect of the Bible’s view of money: its personal character. Looking at wealth through economic systems assumes money is just a ‘thing’ to be used for good or bad and something about which we can approach with cool neutrality. The name Jesus gives to wealth is ‘Mammon,’ which he contrasts with God: you must choose to serve one or the other. 

Mammon is described as an agent or power from which we need to be liberated. Some Christians argue that the liberation of salvation allows them to hold onto wealth because they can possess it without being possessed. This is the standard view of wealth in the Western church. Christians have largely lost any collective sense that accumulating wealth might be a problem probably because we live in a society where our economic model relies on our greed and consumption. 

Why does Jesus say we have to choose between serving God and mammon? Quite simply because it cuts to the heart of where we put our trust. The repeated question of Bible is: where do you put your trust? In the chariots of princes, in alliances with other nations, in the health of your bank balance, or in God? Money provides the opportunity to direct the course of our lives to a significant degree. Most Christians in the West will sing about fully relying on God when in reality we put our trust in money which allows us to determine where we live, the friends we have, the very trajectory of our lives. 

This, I suggest, is the essence of the Bible’s teaching on wealth or Mammon. Even before arguments based on giving to alleviate poverty (which are far from unimportant) the question of wealth is intrinsically linked to belief that God can be trusted or not. It is not impossible to be wealthy and faithfully follow God. It is also possible to be materially poor and far from God. It is a smaller step, however, to faithfulness and the Kingdom of God from a simple life than from one of abundance and control that money gives you. When you have little, you have little other choice than to rely on God. Trust and lack of human control are literally built into the fabric of your everyday life in a way that is alien for those who live with more than they need. Learning to trust God therefore will come more naturally as it is a pattern that is familiar. 

This is not to romanticise poverty. I am a Salvation Army officer and see the crushing reality of debt, addiction and need on a regular basis. William Booth, co-founder of this Christian tradition once said, “It is impossible to comfort men's hearts with the love of God when their feet are perishing with cold.” 

In light of this, there is an act which strips the power of money more than anything else according to Christian teaching, and that is giving. It is more blessed to give than receive, says Jesus. The reason this is the case is the same for anything that can take control of our lives, be it sex, power, status or whatever. By giving we show Mammon its rightful place: service of God and humanity. If we are prepared to give something away it does not have power over us. This is why Christians consistently give portions of their income away to their church; on top of this many give to charities and/or store a pot to give away spontaneously as God leads. While it is not mandated for all, a number of notable Christian figures in history have felt a call to give the majority of their wealth away as a sign of their own freedom: St Francis, Melania and Pipanius, Leo Tolstoy to name but a few. Giving is good for the soul in Christian teaching. 

I am not an economist and don’t claim expertise on the efficiency of grand systems to alleviate the world’s problems. Despite the inherent unease at the prospect of such vast inequality represented by Musk, simply projecting all of society’s ills onto others absolves us of our complicity in inequality. From a Christian perspective maybe Musk and any of us who store up more than we need in barns as Jesus puts it, can be reminded that giving robs wealth of its tendency to ensnare and control, and this freedom can be enjoyed right now. As Paul reminds the Christians in Galatia: ‘It is for freedom you have been set free, do not let yourselves be burdened again by the yoke of slavery,’ by which Mammon and other distractions long to trap us. 

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Graham Tomlin
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