Article
Culture
Music
Taylor Swift
6 min read

Taylor’s truth: how superstar authenticity appeals

As Taylor Swift fans took over his town, Nathan Betts contemplates the truth at the heart of the superstar’s appeal.

Nathan is a speaker and writer on topics related to faith, life and God. He lives near Seattle, Washington. His writing is featured frequently in The Seattle Times. nathanbetts.com

Taylor Swift wears a long yellow dress and signs with an outstretched arm against a backdrop of woods and a close up her singing beside it.
Taylor Swift performing on the Eras Tour.
Paolo V, CC BY 2.0, via Wikimedia Commons.

If you have been paying any attention to Taylor Swift’s most recent tour, you will know why the last several months have been termed The Summer of Taylor Swift. The artist has traveled across America, boosting economies en route, and filling stadiums with contagious happiness.  

I hadn’t realized the enormous impact Swift had made on entire cities until I was walking downtown Seattle earlier this summer for a Mariners baseball game. While walking from my car to the stadium I encountered an endless sea of Taylor Swift fans waiting outside the stadium in the early afternoon for her show that would begin that evening. I had heard about Taylor Swift before, had listened to her music, but seeing what I saw that day told me something more profound about her and something about us as human beings.  

But what I saw on the downtown streets of Seattle leading up to Taylor Swift’s concert was different. 

In recent history, we have seen different artists such as The Rolling Stones and AC/DC elicit strange (and frankly awkward) adulation where people throw their clothes onto the stage. U2 concerts have been hailed as a religious experience in which stadiums become cathedrals. And more recently, Justin Bieber gave many “Bieber Fever.”  

But what I saw on the downtown streets of Seattle leading up to Taylor Swift’s concert was different. I’ve been trying to pinpoint what it was exactly that struck me that day. People of all ages packed into surrounding streets in Taylor Swift attire, countless groups lustily singing her songs, cars and vans marked up with Taylor Swift song lyrics. There was a unity, a togetherness and distinct humanity to it all. The feeling was more akin to a spiritual revival than merely a big stadium concert rolling into town. 

I remember coming back home that evening and texting friends to see what they made of it. My question was: “What is it about Taylor Swift that has enabled her to connect with so many?” The answers I received all struck the same notes: A Taylor Swift concert was the best they had ever experienced. But more than the concert, it’s the vibe, the pure joy and happiness that you experience with everyone at the concert. There is something about her that makes people feel happy. And although she is a stratospheric star, she has deliberately made a point of seeming like the girl next store. People think and feel that she is their friend. She is relatable.  

If you are a Taylor Swift fan, you already know this. But as these thoughts about Taylor Swift rumbled through my brain for weeks after that experience, they took on a greater meaning during a lunch meeting I had with a friend back from college for the summer. Midway through our time together he asked me, “How do you deal with people who are fake?” The pensive look on my face revealed that I wasn’t exactly sure what he was asking, so he sharpened the question: “How do you deal with people who are hypocrites?”  

I now understood what he was getting at. He gave a few examples of friends and leaders around him who had acted in hypocritical ways. He saw through it.  Although he had moved on from those relationships, the jagged edges of hypocrisy still dug into him. They hurt. My friend was asking me how or if it’s even possible to trust in people who let you down.  

The truth is, I’ve lost count of the conversations I’ve had with people who have asked or expressed the same question. And yet, when my friend asked me this question, I wasn’t sure what to say. 

I offered just one thought: “What if the antidote to hypocrisy is the real thing? As in, what if the medicine for the disingenuous and fake is seeing a life that is genuine and real—a person who is true, honest, who lives a life of integrity? 

And in Taylor Swift, we’ve found a companion who knows the struggle of life and invites us to join her. 

This is where my mind came back to Taylor Swift and why it is that millions of us feel a real connection to her. The answer is nuanced, to be sure, but I wonder if part of it has to do with the fact that when we see or hear Taylor Swift, we experience a person who comes across as real. Perhaps more than in recent memory, we as a society have a low tolerance for BS. Yet, despite our abhorrence for the fake, our attraction to the real and authentic has grown just as strongly.  

Enter Taylor Swift. Among other qualities, Swift is not a fake. Isobel Jones, a cradle Swiftie, recently explained this to me:  

‘Taylor Swift isn’t fake because we’ve known her since she was 14, she gave all of herself to us, in her songs, in her interactions with fans, sending her coat to a fan who loved it (During the RED era; Swift would have been 22ish). She’s one of the first Tumblr gen artists who has consistently connected with fans and grown up with them, proving her consistency.’ 

We can relate to the words in Swift’s songs. Her lyrics of sadness, anger, hope, and grace connect with us. She touches the human spirit, not necessarily because we’ve been through the exact same kind of struggles, but because we are all human beings trying to figure out how to cope with hard things in life, own up to our shadows and weaknesses and still engage our journey in life. And in Taylor Swift, we’ve found a companion who knows the struggle of life and invites us to join her.  

In our age of loneliness and disintegrating relational bonds, I believe the message of Taylor Swift transcends her concerts and songs. She carries a message for us, a reminder of what we need as human beings. Truth, integrity, authenticity. We don’t necessarily expect people to be perfect, but we need an honesty in our relationships about who people really are, whether that is the good or the bad. Just please, whatever you do, don’t be a hypocrite. 

Wounds from hypocrisy can be hard to recover from. As a person of faith, I have experienced first-hand and have heard myriad stories of hypocrisy in the church. There is indeed much to be disheartened by in our world, and far-too-often within church walls. But in my more sober-minded moments when I am looking for lasting and healing solutions, I encounter a balm for my pain when I focus on the core and centre of the Christian faith.  

At its heart, Christianity goes beyond offering merely propositional prescriptions for the pain that paralyses us. Instead, hope is offered supremely in and through the person of Jesus Christ, God-in-flesh. Within Christ is a truth that rolls throughout the whole of sacred Scripture. It is the beautiful message that there is a God who can be trusted. We can trust him because he is real, he lived in our world of pain and hypocrisy, and he conquered its power. We might carry scars for the rest of our lives, but Christ’s life tells us that there will come a point, before we die or after, when he will heal the deepest of our wounds. He can be trusted, not because he makes everything in life work out the way we want it to, or because we will never experience pain, but because in Christ, we’ve found the one who knows the way through it.  

There’s also a challenge here for those who follow Christ and it is simply to reflect his character of truth, love, and beauty in how we live thereby opening up a world into which people actually want to inhabit.  

Recovering from being hurt by hypocrisy can be a long and hard road to travel. A recent conversation with a friend reminded me of how difficult that is while my experience of Seattle bubbling with Taylor Swift happiness provided a signpost of hope. And behind all of this I am made to wonder, more than I can ever recall, whether faith in Jesus Christ can help steer us in the right direction, if we are willing to engage who he was and the life into which he invites us.  

 

Article
AI - Artificial Intelligence
Attention
Culture
5 min read

Will AI’s attentions amplify or suffocate us?

Keeping attention on the right things has always been a problem.

Mark is a research mathematician who writes on ethics, human identity and the nature of intelligence.

A cute-looking robot with big eyes stares up at the viewer.
Robots - always cuter than AI.
Alex Knight on Unsplash.

Taking inspiration from human attention has made AI vastly more powerful. Can this focus our minds on why attention really matters? 

Artificial intelligence has been developing at a dizzying rate. Chatbots like ChatGPT and Copilot can automate everyday tasks and can effortlessly summarise information. Photorealistic images and videos can be generated from a couple of words and medical AI promises to revolutionise both drug discovery and healthcare. The technology (or at least the hype around it) gives an impression of boundless acceleration. 

So far, 2025 has been the year AI has become a real big-ticket political item. The new Trump administration has promised half a trillion dollars for AI infrastructure and UK prime minister Keir Starmer plans to ‘turbocharge’ AI in the UK. Predictions of our future with this new technology range from doom-laden apocalypse to techno-utopian superabundance. The only certainty is that it will lead to dramatic personal and social change. 

This technological impact feels even more dramatic given the relative simplicity of its components. Huge volumes of text, image and videos are converted into vast arrays of numbers. These grids are then pushed through repeated processes of addition, multiplication and comparison. As more data is fed into this process, the numbers (or weights) in the system are updated and the AI ‘learns’ from the data. With enough data, meaningful relationships between words are internalised and the model becomes capable of generating useful answers to questions. 

So why have these algorithms become so much more powerful over the past few years? One major driver has been to take inspiration from human attention. An ‘attention mechanism’ allows very distant parts of texts or images to be associated together. This means that when processing a passage of conversation in a novel, the system is able to take cues on the mood of the characters from earlier in the chapter. This ability to attend to the broader context of the text has allowed the success of the current wave of ‘large language models’ or ‘generative AI’. In fact, these models with the technical name ‘Transformer’ were developed by removing other features and concentrating only on the attention mechanisms. This was first published in the memorably named ‘Attention is All You Need’ paper written by scientists working at Google in 2017. 

If you’re wondering whether this machine replication of human attention has much to do with the real thing, you might be right to be sceptical. That said, this attention-imitating technology has profound effects on how we attend to the world. On the one hand, it has shown the ability to focus and amplify our attention, but on the other, to distract and suffocate it. 

Attention is a moral act, directed towards care for others.

A radiologist acts with professional care for her patients. Armed with a lifetime of knowledge and expertise, she diligently checks scans for evidence of malignant tumours. Using new AI tools can amplify her expertise and attention. These can automatically detect suspicious patterns in the image including very fine detail that a human eye could miss. These additional pairs of eyes can free her professional attention to other aspects of the scan or other aspects of the job. 

Meanwhile, a government acts with obligations to keep its spending down. It decides to automate welfare claim handling using a “state of the art” AI system. The system flags more claimants as being overpaid than the human employees used to. The politicians and senior bureaucrats congratulate themselves on the system’s efficiency and they resolve to extend it to other types of payments. Meanwhile, hundreds of thousands are being forced to pay non-existent debts. With echoes of the British Post Office Horizon Scandal, the 2017-2020 the Australian Robo-debt scandal was due to flaws in the algorithm used to calculate the debts. To have a properly functioning welfare safety net, there needs to be public scrutiny, and a misplaced deference to machines and algorithms suffocated the attention that was needed.   

These examples illustrate the interplay between AI and our attention, but they also show that human attention has a broader meaning than just being the efficient channelling of information. In both cases, attention is a moral act, directed towards care for others. There are many other ways algorithms interact with our attention – how social media is optimised to keep us scrolling, how chatbots are being touted as a solution to loneliness among the elderly, but also how translation apps help break language barriers. 

Algorithms are not the first thing to get in the way of our attention, and keeping our attention on the right things has always been a problem. One of the best stories about attention and noticing other people is Jesus’ parable of the Good Samaritan. A man lies badly beaten on the side of the road after a robbery. Several respectable people walk past without attending to the man. A stranger stops. His people and the injured man’s people are bitter enemies. Despite this, he generously attends to the wounded stranger. He risks the danger of stopping – perhaps the injured man will attack him? He then tends the man’s wounds and uses his money to pay for an indefinite stay in a hotel. 

This is the true model of attention. Risky, loving “noticing” which is action as much as intellect. A model of attention better than even the best neuroscientist or programmer could come up with, one modelled by God himself. In this story, the stranger, the Good Samaritan, is Jesus, and we all sit wounded and in need of attention. 

But not only this, we are born to imitate the Good Samaritan’s attention to others. Just as we can receive God’s love, we can also attend to the needs of others. This mirrors our relationship to artificial intelligence, just as our AI toys are conduits of our attention, we can be conduits of God’s perfect loving attention. This is what our attention is really for, and if we remember this while being prudent about the dangers of technology, then we might succeed in elevating our attention-inspired tools to make AI an amplifier of real attention. 

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