Article
Culture
Music
Taylor Swift
6 min read

Taylor’s truth: how superstar authenticity appeals

As Taylor Swift fans took over his town, Nathan Betts contemplates the truth at the heart of the superstar’s appeal.

Nathan is a speaker and writer on topics related to faith, life and God. He lives near Seattle, Washington. His writing is featured frequently in The Seattle Times. nathanbetts.com

Taylor Swift wears a long yellow dress and signs with an outstretched arm against a backdrop of woods and a close up her singing beside it.
Taylor Swift performing on the Eras Tour.
Paolo V, CC BY 2.0, via Wikimedia Commons.

If you have been paying any attention to Taylor Swift’s most recent tour, you will know why the last several months have been termed The Summer of Taylor Swift. The artist has traveled across America, boosting economies en route, and filling stadiums with contagious happiness.  

I hadn’t realized the enormous impact Swift had made on entire cities until I was walking downtown Seattle earlier this summer for a Mariners baseball game. While walking from my car to the stadium I encountered an endless sea of Taylor Swift fans waiting outside the stadium in the early afternoon for her show that would begin that evening. I had heard about Taylor Swift before, had listened to her music, but seeing what I saw that day told me something more profound about her and something about us as human beings.  

But what I saw on the downtown streets of Seattle leading up to Taylor Swift’s concert was different. 

In recent history, we have seen different artists such as The Rolling Stones and AC/DC elicit strange (and frankly awkward) adulation where people throw their clothes onto the stage. U2 concerts have been hailed as a religious experience in which stadiums become cathedrals. And more recently, Justin Bieber gave many “Bieber Fever.”  

But what I saw on the downtown streets of Seattle leading up to Taylor Swift’s concert was different. I’ve been trying to pinpoint what it was exactly that struck me that day. People of all ages packed into surrounding streets in Taylor Swift attire, countless groups lustily singing her songs, cars and vans marked up with Taylor Swift song lyrics. There was a unity, a togetherness and distinct humanity to it all. The feeling was more akin to a spiritual revival than merely a big stadium concert rolling into town. 

I remember coming back home that evening and texting friends to see what they made of it. My question was: “What is it about Taylor Swift that has enabled her to connect with so many?” The answers I received all struck the same notes: A Taylor Swift concert was the best they had ever experienced. But more than the concert, it’s the vibe, the pure joy and happiness that you experience with everyone at the concert. There is something about her that makes people feel happy. And although she is a stratospheric star, she has deliberately made a point of seeming like the girl next store. People think and feel that she is their friend. She is relatable.  

If you are a Taylor Swift fan, you already know this. But as these thoughts about Taylor Swift rumbled through my brain for weeks after that experience, they took on a greater meaning during a lunch meeting I had with a friend back from college for the summer. Midway through our time together he asked me, “How do you deal with people who are fake?” The pensive look on my face revealed that I wasn’t exactly sure what he was asking, so he sharpened the question: “How do you deal with people who are hypocrites?”  

I now understood what he was getting at. He gave a few examples of friends and leaders around him who had acted in hypocritical ways. He saw through it.  Although he had moved on from those relationships, the jagged edges of hypocrisy still dug into him. They hurt. My friend was asking me how or if it’s even possible to trust in people who let you down.  

The truth is, I’ve lost count of the conversations I’ve had with people who have asked or expressed the same question. And yet, when my friend asked me this question, I wasn’t sure what to say. 

I offered just one thought: “What if the antidote to hypocrisy is the real thing? As in, what if the medicine for the disingenuous and fake is seeing a life that is genuine and real—a person who is true, honest, who lives a life of integrity? 

And in Taylor Swift, we’ve found a companion who knows the struggle of life and invites us to join her. 

This is where my mind came back to Taylor Swift and why it is that millions of us feel a real connection to her. The answer is nuanced, to be sure, but I wonder if part of it has to do with the fact that when we see or hear Taylor Swift, we experience a person who comes across as real. Perhaps more than in recent memory, we as a society have a low tolerance for BS. Yet, despite our abhorrence for the fake, our attraction to the real and authentic has grown just as strongly.  

Enter Taylor Swift. Among other qualities, Swift is not a fake. Isobel Jones, a cradle Swiftie, recently explained this to me:  

‘Taylor Swift isn’t fake because we’ve known her since she was 14, she gave all of herself to us, in her songs, in her interactions with fans, sending her coat to a fan who loved it (During the RED era; Swift would have been 22ish). She’s one of the first Tumblr gen artists who has consistently connected with fans and grown up with them, proving her consistency.’ 

We can relate to the words in Swift’s songs. Her lyrics of sadness, anger, hope, and grace connect with us. She touches the human spirit, not necessarily because we’ve been through the exact same kind of struggles, but because we are all human beings trying to figure out how to cope with hard things in life, own up to our shadows and weaknesses and still engage our journey in life. And in Taylor Swift, we’ve found a companion who knows the struggle of life and invites us to join her.  

In our age of loneliness and disintegrating relational bonds, I believe the message of Taylor Swift transcends her concerts and songs. She carries a message for us, a reminder of what we need as human beings. Truth, integrity, authenticity. We don’t necessarily expect people to be perfect, but we need an honesty in our relationships about who people really are, whether that is the good or the bad. Just please, whatever you do, don’t be a hypocrite. 

Wounds from hypocrisy can be hard to recover from. As a person of faith, I have experienced first-hand and have heard myriad stories of hypocrisy in the church. There is indeed much to be disheartened by in our world, and far-too-often within church walls. But in my more sober-minded moments when I am looking for lasting and healing solutions, I encounter a balm for my pain when I focus on the core and centre of the Christian faith.  

At its heart, Christianity goes beyond offering merely propositional prescriptions for the pain that paralyses us. Instead, hope is offered supremely in and through the person of Jesus Christ, God-in-flesh. Within Christ is a truth that rolls throughout the whole of sacred Scripture. It is the beautiful message that there is a God who can be trusted. We can trust him because he is real, he lived in our world of pain and hypocrisy, and he conquered its power. We might carry scars for the rest of our lives, but Christ’s life tells us that there will come a point, before we die or after, when he will heal the deepest of our wounds. He can be trusted, not because he makes everything in life work out the way we want it to, or because we will never experience pain, but because in Christ, we’ve found the one who knows the way through it.  

There’s also a challenge here for those who follow Christ and it is simply to reflect his character of truth, love, and beauty in how we live thereby opening up a world into which people actually want to inhabit.  

Recovering from being hurt by hypocrisy can be a long and hard road to travel. A recent conversation with a friend reminded me of how difficult that is while my experience of Seattle bubbling with Taylor Swift happiness provided a signpost of hope. And behind all of this I am made to wonder, more than I can ever recall, whether faith in Jesus Christ can help steer us in the right direction, if we are willing to engage who he was and the life into which he invites us.  

 

Article
Attention
Culture
Digital
Fashion
5 min read

Meet London’s newest theologian – the Real Housewives of Clapton

The starter kits that kick-start the study of our souls.
A woman looks at her phone, behind her is a montage of memes

How might an Instagram account summarise someone who’s a proficient user of Lime bikes, a lover of ‘natty wine,’ and has an affinity for small plates?  

Sure, a particular East London ‘creative’ type probably came to mind. And you’d be right. However, perhaps there’s something more to all that social media signalling - a gesture toward late-stage capitalism, the ethical, the bourgeoisie, the material, or, dare I say, the spiritual

Great religious texts are lived before they are written, and the prominent Instagram account Real Housewives of Clapton intuitively inscribes our new scriptures. (With Hanna Crosbie as its prophet. Along with Socks House Meeting and Dalston Super Stoned.) However, these new scriptures are not written on sacred scrolls but on digital tablets: memes.  

Real Housewives of Clapton help us to see the vestments East Londoners are adorned with (new converts should begin with an Acne scarf), the pilgrimage sites to be walked (Broadway Market in Salomons), and the sacred meals one should partake of (rotisserie chicken is in vogue, but Jolene Newington Green is the cathedral). Nevertheless, young Londoners (like the rest of the Western world) are increasingly becoming more religious, not least Christian. As Lauren Westwood and Graham Tomlin discuss. But does all this newfound fervour always come leaping into traditional religion? I’m still not sure. 

Ditching the poetic-spiritual contours of sacred writing for the potency of Microsoft Word ‘fancy’ text hastily pasted over stock images, Real Housewives of Clapton is delivering our new scriptures en masse, on pace with the changing of trends themselves. While memes are a longitudinal study nightmare for distilling emergent truths, they are great way to laugh whilst on the toilet. And the consumers of these LOLs? Those involved in the sub-culture themselves. It's post often generate tens of thousands of likes.

Real Housewives of Clapton articulates the aesthetics of our contemporary religiosity as it manifests in the everyday - so much so that religious attire re-emerges as a genuinely distinct perception of ‘East London’ attire, see the post below.. Religion is that term used to describe a community’s ritual, aesthetic, holy scriptures, sacred sites, and understanding of the Divine and how this relates to humanity.  

A screen grab of a message thread.

 

Precisely because the projected identities these East London meme-dealers expose are entangled with a self-awareness for the ethical, it naturally gravitates toward the religious. To consider the aesthetics of ethics is to delve into theology. To meander on the aesthetics of a subculture in this way, then, is to be a theologian. The creators behind Real Housewives of Clapton are East London’s Rowan Williams (the 104th Archbishop of Canterbury, not the actor), Germany’s Dietrich Bonhoeffer, or Medieval Europe’s Hildegard of Bingen. They’re reading the signs of the time and distilling it into potent visual metaphors. 

So, what might we see if we were to read the memes of Real Housewives as theologians? Well, perhaps we can trace an eschatology (a fancy word for discussing the End Times). 

The East London world is your oyster, but only insofar as it’s captured. And it needs to be a captured reality shared online so that we can feel seen.

In heightening our awareness of and orienting the sub-culture around “little things”—small plates, chippies, situationships, drinks, vitamin D—East Londoners are highly aware of the particulars of creation and how they can be in service to a more satisfactory existence.  

A few months ago, Real Housewives shared this meme about running. Everyone knows someone who joined a run club in recent months; sharing the run map has become a “flex” on your friends (becoming a national security threat in the USA). Yet, the account contextualises this with the phrase, ‘after not posting anything for 9 months.’ There is, undergirding East London, particularly for men it seems, the felt need to maintain an air of nonchalance, aloofness, or, indeed, mystery. 

A screen grab of a content creation meme.

 

Arguably, this nonchalance is from the same guy on Broadway market who ghosted you after the fifth date. Or, as appears every public holiday, the mysteriously unemployed DJ acquaintance who, via his close friends' list, is at his parents’ holiday home in Dorset. 

Nevertheless, the account shared another meme a month later, see below, signalling something deeper. The identity of distance or mysterion is undercut by a more potent insight: we are obsessed with projecting our identities. Taking this to its logical absurdity, Real Housewives contrasts the purchase of a £1.29 Twix with the nostalgia of an off-licence. The East London world is your oyster, but only insofar as it’s captured. And it needs to be a captured reality shared online so that we can feel seen

A screen grab of a content creation meme.

 

Participating in this religion includes evangelism through one’s online identity. But, in contrast to popular streams of culture, this aesthetic and its symbolic world only makes sense for those who live in East London. In other words, the Cult of East London doesn’t find its attraction because you might get global stardom. Instead, partaking in this particular cultural aesthetic signals to those you meet on Dalston High Street that you understand them and, hopefully, they might understand you. 

Converging across both “social media mystery boy” and its always-online antithesis is the undergirding desire for our projected identity to be known. 

As this meme about the sun coming out reveals, behind its comedic options—a designer jacket, spritz and ciggie, or the London sun—is a more dormant reality: we need all three.  

A screen grab of a fashion choice meme.

 

A Freudian reading might interpret the designer jacket as the need for physical touch, the spritz as a plea for community, and the London sun as the need for God—the cult of Sol Invictus, perhaps. Maybe. Or, in a theological key, through the triangulation of branded cohesivity, a little drink, and the bodily calmness to feel as though we can finally close our eyes, we might actually find peace. 

The garments Real Housewives self-abasingly propagates suggest that the spiritual lives of East Londoners are genuinely concerned with ethics. In aversion to fast fashion, we wear things that promote our being seen beyond a glance. This held-gaze has both to do with the self and the plea for us to look more seriously at the world we find ourselves in. This shift toward a more substantive looking subtly nods to an eschatology of peace. 

The spiritual lives of East Londoners gravitate toward a longing for peace that is temporally filled with ethically just choices but is embodied unseriously. We laugh with and double-tap The Real Housewives of Clapton’s memes because we know this identity won’t save us. But spending one afternoon in London Fields wearing an iconic fit amidst the blazing British sun might just give us a taste of eternal serenity. 

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