Article
Culture
Purpose
Work
4 min read

The secret to finding your perfect job is to ignore the influencers

There’s too much vocational shame on LinkedIn

Thomas is a writer exploring the intersection of faith, politics, and social justice.

A mock ad for the perfect job.
Apply now.

“If you’re looking for a job, here’s something that I think will change your life”.  

This is not the first time my social media has targeted me with an advert selling a better job, a higher paying role, a more fulfilling career, a more purposeful company. This is a new iteration of a long train of ‘Cinderella’ job advertisements I’ve received, promising that I will find the slipper if I just give away a bit more of my contentment and attention. If you’ve clicked on this article, I imagine you might be in the same boat. 

The hustle influencers tell me that I could find a job with higher earnings and greater financial freedom. They say that I should be an entrepreneur, that working in a standard job is like existing as a subordinate in a dystopian novel. They ask me, “Why are you not a millionaire yet?” They can teach me if I just sign up to their free course.  

The effective altruism influencers tell me that I need to find a job with purpose. I must change the world with every minute of my working day, or my work at best, isn’t worth doing, and, at worst, is actively harmful. I need to be an effective altruist, not just with my money, but with my vocation. They can teach me if I just attend their conference. 

I’m sure there is plenty of good in both of these camps.  

Entrepreneurship takes our creative human instincts and crafts them into endeavours that can drive economies, create jobs, and aid human flourishing. It releases actual potential in ways that 9-5 roles are often unable to do.  

Purposeful work enables us to spend our 80,000 hours at work solving problems that matter. It can ignite our passion for work and facilitate the best minds focusing on the most complex issues. 

However, as these career marketers point young people towards the professional promised land, they inadvertently create a malaise of discontent at work. Out of this, I frequently find myself questioning whether I’m doing the right job. When people ask me about my work, I’ll respond hesitantly, unable to hide this small sense of vocational shame I carry. I actually quite like my job. But no, I’m not an entrepreneur. And no, I haven’t found the most purposeful work I could find. 

Every so often, this discontentment reaches boiling point, and I spend hours scrolling through LinkedIn, researching Masters, or thinking about small businesses I could start. Unsurprisingly, this compounds the discontentment as the Cinderella job I’m looking for remains tantalisingly elusive.  

Social media has exacerbated this problem. Influencers trade on attention, and young people’s professional discontentment generates plenty of that commodity to trade in. Worse than that, it’s a market with easily generatable new leads – I’ve found that all it takes are a few 30-second videos about “the career you wish you had”. Surely this is part of the reason why “91% of millennials say they expect to change jobs every three years, and the average tenure for workers between the ages of 25 and 34 is 2.8 years”, according to Zippia, a careers site.

I sometimes need reminding that I just need to look; to look at the friendships I have with my colleagues; to look at the interesting problems I get to work on. 

This discontentment is not a new feeling, and I’ve appreciated the following parable from the Jesuit priest Anthony De Mello as I’ve wrestled with discontentment about work. It’s called "The Little Fish." 

"Excuse me," said an ocean fish. "You are older than I, so can you tell me where to find this thing they call the ocean?" 

"The ocean," said the older fish, "is the thing you are in now." 

"Oh, this? But this is water. What I'm seeking is the ocean," said the disappointed fish as he swam away to search elsewhere. 

"Stop searching, little fish," says De Mello. “There isn't anything to look for. All you have to do is look." 

Like the ocean fish, I sometimes need reminding that I just need to look; to look at the friendships I have with my colleagues; to look at the interesting problems I get to work on; to look at the privilege of having a job in the first place; to look at the beauty in the small things, like a good cup of tea to start the work day.  

There are certainly times when searching for a career change is the right thing, but De Mello reminds me that in always searching for the next thing, I could easily miss ocean of opportunities right in front of me.

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Article
Culture
Digital
Freedom of Belief
4 min read

Failure to report Nigeria’s massacres reflects a wider media evolution

The new reporters and the struggle to tell the truth.

Chris Wadibia is an academic advising on faith-based challenges. His research includes political Pentecostalism, global Christianity, and development. 

A man reads a newspaper called The Punch.
Muhammad-Taha Ibrahim on Unsplash.

The large-scale slaughter of any religious group deserves robust, stubborn media coverage. Merciless persecution of Christians in Nigeria is the most overlooked and yet most newsworthy story in the country’s media landscape. This violence requires immediate and significantly expanded attention from local media. So why is it not making headlines?  

Nigeria, a charmingly vibrant and dynamic capital of the Christian world with nearly 100 million believers, is paradoxically the deadliest country in the world to be a Christian. NGO Open Doors estimates that 12 Nigerian Christians die every day because of their faith – one every two hours. Between October 2022 and September 2023, 4,118 people died in Nigeria simply for identifying as a Christian. These numbers seem more appropriate to the medieval world. The sad reality, however, is that gory, gruesome, and family-destroying violence against Christians is indeed occurring throughout contemporary Nigeria.   

Some new media voices, like Truth Nigeria courageously report on these sinister, lethal attacks. It’s a Nigeria-focussed media entity backed by Equipping the Persecuted, a US-based humanitarian non-profit organisation, devoted to exposing avoidable losses of life in Nigeria.  A disproportionate number of these nightmarish attacks deliberately target vulnerable Christians living in communities easily accessible to any of Nigeria's many Islamist terrorist sects. New media like Truth Nigeria are filling the coverage gaps created by legacy media inaction. Why are its peers in legacy media not reporting on them too?  

Who are the most trusted voices in the contemporary world? For perhaps the first time in modern history, legacy media no longer have seniority in the coliseum of global thought. Popular disenchantment with it is growing globally. Billions of people worldwide no longer perceive traditional legacy media as a trustworthy and legitimate arbiter of information.  

Few Nigeria-focused media voices (legacy or new) calculate it as in their interests to speak out against the abuses. 

A key reason for the growing disenchantment is the increasingly obvious and frustrating political capture of legacy media voices. Channels and publications were once trusted for their popularly perceived independence, objectivity, and nonpartisanship. Now those politically unbiased legacy media have become an endangered species nearing extinction.  

Such media evolution is especially pronounced in the US. An American media landscape once led by legacy media channels like CNN, ABC News, and Fox News now includes new-kid-on-the-block podcasters like Joe Rogan, Megyn Kelly, Tucker Carlson, and Candace Owens, whose shows attract millions of views and subscribers. Independent, personality-driven new media voices like these regularly outperform their legacy media counterparts, the latter of which are being increasingly deemed by critics as too establishmentarian, out of touch, and unappealing to younger viewers.     

In Nigeria, like in the US, popular public perception apprehends the relationship between media and the state to be too close for the media to operate autonomously and impartially. A relevant factor is the federal and state governments hold the lion’s share of power. They are able to shut down or severely damage the operational capacity of the media that does highlight the kleptocratic industrial complex reinforcing infamous world-leading levels of inequality. Few Nigeria-focused media voices (legacy or new) calculate it as in their interests to speak out against the abuses so entrenched in the social and historical fabrics of Nigerian society. Mass and violent persecution of Christians is perhaps the most significant of these abuses.  

Like many other countries, Nigeria has no shortage of newsworthy stories marked by great abuse and violence. However, the fact that the ongoing slaughter of Christians is taking place in one of the global capitals of Christianity, the religion most responsible for building the modern world, suggests the refusal of legacy media there to report on local massacres is driven by political factors. Ones that differentiate it from the dramatic changes in the media industry we are witnessing in countries like the US. 

Many influential media personalities in Nigeria went to Christian schools and universities, and worship in Christian churches. However, they refuse to use their positions of power to draw attention to fellow members of their global community of Christians who are violently killed every single day in the same sovereign land on which they sleep at night.   

What’s driving the reticence? 

One of the distinctive factors contributing to Nigerian legacy media reticence to cover such killings is that Nigeria is the only country in the world that is home to both world-leading numbers of Christians and Muslims. The country has the world’s sixth largest number of Christians and the world's fifth largest number of Muslims.  

Reports on killings of Christians, especially given that many Muslims also die from radical Islamist violence in Nigeria, could be perceived by viewers as religious bias fanning flames of sectarianism in a country already notorious for such violence. A second factor is that legacy media coverage of these slaughters implicates the disappointing response of Nigerian state agencies charged with maintaining security. Proud state personalities would likely react to negative media coverage of their performance by becoming even less engaged with the media.  

Either way, the Nigerian government has built for itself an infamous global reputation for being dysfunctional when trying to serve its citizens. And in contrast, only achieving a semblance of normal function when serving the interests of its kleptocrats and oligarchs. Vulnerable Christians living in regions affected by religiously motivated violence who live to see another day (unlike their less fortunate friends and family members) bear the brunt of a disinterested government and the politically captured media that fails to report it.