Article
Culture
Economics
Ethics
6 min read

The rights and wrongs of making money with meme coins

When does investing become speculating, or even addictive gambling?
A montage shows Trump with a raised fist against other images of him and the phrase 'fight fight fight'.
$Trump coin marketing image.
gettrumpmemes.com,

Donald Trump’s “liberation day” tariffs may have driven sharp swings in global financial markets, but his actions in markets a few months earlier were in some ways even more peculiar.

On the Friday before his inauguration as the 47th US President in January, the Republican surprised many with the launch of the $TRUMP memecoin, described by its website as “the only official Trump meme”. The cryptocurrency token, in which Trump’s family business owned a stake, initially soared in value to more than $14bn over that following weekend. 

Then, on the Sunday, Trump’s wife Melania launched her own memecoin, $MELANIA, which reached a value of $8.5bn. Even the pastor who spoke at the president’s inauguration subsequently launched his own memecoin. 

For those wondering what exactly a memecoin is, you are not alone. In short, they are a form of cryptocurrency - an asset class that itself has attracted plenty of questions about its substance and purpose - representing online viral moments. They have no fundamental value or business model and, according to the US securities regulator, “typically have limited or no use or functionality”. 

Donald and Melania Trump’s coins subsequently plunged in price, but still have a value of around $2.5bn and $214mn respectively, according to website CoinMarketCap. 

There are plenty of others in existence. PEPE, based on a comic frog, has a value of around $3.6bn; BONK, a cartoon dog, has a market cap of $1.5bn; and PNUT, a reference to a squirrel euthanised by authorities in New York and about which Trump was allegedly “fired up” (although doubt has since been cast on the president’s involvement in the matter), is still valued at around $174mn, despite having fallen sharply in price.  

Dogecoin, seen as the world’s first memecoin and originally created as a joke, boasts a market value of around $25bn. (There are other memecoins which may not be suitable for these pages). 

Some people’s willingness to buy an “asset” with no use or fundamental value may seem strange to more traditional investors. But it can be viewed as just one manifestation of the speculative investor behaviour evident since the onset of the coronavirus pandemic and, indeed, at times throughout history. 

The price of Bitcoin recently rose above $100,000, despite many investors still viewing it as having little or no value (in 2023 the UK’s Treasury select committee described cryptocurrencies as having “no intrinsic value, huge price volatility and no discernible social good”). In early 2021, shares in GameStop - a loss-making US video games retailer that some hedge funds were betting against - rocketed as much as 2,400 per cent, as retail investors piled in, many with the aim of inflicting pain on the hedge fund short sellers (in that respect at least, a highly successful strategy that became the subject of the film Dumb Money). The huge rise in AI and other tech stocks in recent years - until the recent tariff-driven volatility - has also been described as a bubble by some commentators. 

Whether or not such episodes can be compared to infamous bouts of speculative mania in history depends on your point of view (and often can only be judged with the benefit of hindsight) - be it the 17th century Dutch tulip bulb mania, shares in the South Sea Company in the 18th century or the dotcom boom and bust of the late 1990s and early 2000s. 

But it does give rise to the question of when investment should start to be described as speculation or even as gambling? And what are the rights and wrongs of any of those activities? 

There can be negative effects, for instance if the actions of speculators force businesses in the real economy to change their plans or divert time and resources... 

Gambling can be thought of as risking a stake on, for instance, the result of a game of chance or sport in the hope of a bigger payout. While often the result is purely down to chance, in some cases a strategy or an element of research (for instance of a horse or football team’s form) can be used. Investment, in contrast, tends to involve purported economic utility and assets believed to have some sort of underlying value, and holds the hope of future profit (although there are also plenty of bad investments or those that have gone to zero). While an investor must be prepared to lose their entire stake, in some cases such an event is relatively unlikely (for instance, if they buy a fund tracking the performance of a major stock exchange). Speculation is harder to define, but is generally seen as shorter term than investment, with more chance of a bigger gain or loss, and dependent on price fluctuations. Rightly or wrongly, the term has a more negative connotation than investment. 

One writer who explored the ethics of these activities was Oswald von Nell-Breuning, a Jesuit theologian and economist who served as an adviser to the Pope and who was banned from publishing under the Nazis. 

While he found that “one general definition cannot capture all the nuances” of speculation, he identified two different types of speculative activity - one that was purely trying to make a profit from financial market trading, and one based on trying to create a viable business. (See this article in the Catholic Social Science Review for a fuller explanation of Nell-Breuning’s views on speculation). 

As the CSSR article shows, Nell-Breuning found that there can be positive effects from speculation - one might think of better liquidity and price discovery in a market, while, in commodity futures markets, speculators allow producers to hedge risk

But he also argued that there can be negative effects, for instance if the actions of speculators force businesses in the real economy to change their plans or divert time and resources away from production. 

And whereas gambling typically takes place within a circle of players who have chosen to take part, speculation, he wrote, can affect a greater portion of society - for instance, if it affects the price of shares or bonds they hold. 

The Bible - on which Nell-Breuning’s faith and analysis was based - does not take a prescriptive approach to such activities. But it does provide some interesting guidance.  

An entrepreneurial approach to business and investment is applauded, for instance when the writer of the book of Proverbs (traditionally believed to be King Solomon) praises the virtues of “an excellent wife”. These include investing in a field and using her earnings from business to plant a vineyard, and feeding her family from her gains. 

Jesus tells a story of a master who, before going on a journey, gives his property to his servants, each according to their ability. To one he gives five “talents” (a large unit of money), to a second two and to a third servant he gives one. 

The first servant trades with his talents and makes five more talents - a 100 per cent profit - and is applauded by the master on his return. The second servant also trades and similarly makes two more talents and is again applauded. 

But the third servant, being afraid and believing the master to be “a hard man”, hides the money in a hole in the ground. He is condemned as “wicked and slothful”, and told that he should at least have put the money in the bank. 

While Jesus’s story may primarily be about how we view God’s nature, how we use our God-given abilities and whether or not we can take risks in faith for Him, it is also hard not to see investment and indeed wise speculation as being virtuous activities here. Putting the money into a bank account is, in this story anyway, more of a fallback option. 

But the Bible also warns us against putting money above all else in our lives. The love of money is, famously, a root of all sorts of evil, while we are also told to be content with what we have, and that “wealth gained hastily will dwindle”. 

Nell-Breuning similarly warns that a “get-rich-quick” mindset, when this is placed above all else, can be harmful, and advises caution in situations where the lure of big profits can lead the speculator into market manipulation or fraud. 

After all, both gambling and crypto trading have the potential to become dangerous and damaging addictions needing treatment

Ultimately, Nell-Breuning struggled to come to a simple conclusion on the question of whether speculation, in and of itself, is morally wrong. It is, he wrote, a judgment call for those involved. 

When making such decisions ourselves, his - and the Bible’s - warnings may be worth bearing in mind. 

Review
Books
Culture
Romance
5 min read

The surprising last chapter of a guide to modern romance in crisis

Emotive love matters because it points to something truer, deeper, bigger.

Belle is the staff writer at Seen & Unseen and co-host of its Re-enchanting podcast.

A neon sign depicts a message balloon with a heart symbol and a zero next to it.
Prateek Katyal on Unsplash

I ravenously devoured the last book I read, gobbling the majority of it up in one train journey. So swept up in it was I that I accidentally let my (extortionately expensive) tea go cold. The person sitting next to me must have changed three of four times throughout that journey and I’m ashamed to admit that I didn’t look up once. What do you call a person whose extroversion drains out of their body when a book is in their hand?

It was no surprise that this book found its way to me – I’m nothing if not a bandwagon-hopper. And Shon Faye’s latest book – Love in Exile - was a bandwagon I was itching to catch a ride on.

It piqued my interest for two reasons: the subject matter and the authorial perspective.

Firstly, the subject matter – it’s a nonfiction book about the nature of love and the state of romance. And that places it right up my street. If I’m being honest with you, I think about these subjects far too often. You could say that it’s my Roman(ce) Empire, an ‘at least once-a-day’ kind of topic.

The emotions tied up in romance - the language it evokes, the art it fuels, the power it wields - I find it all utterly fascinating. So, any book that’s analysing the romantic goings-on of a societal moment will catch my eye. Now, how about one written by a ludicrously talented transgender woman who ‘grew up quietly obsessed with the feeling that love is not for her’?

Oh, gosh. My interest levels are through the roof.

As I worked through the book, I realised that Shon’s experience of, and attitude toward, romance are completely different to mine; it’s like we’re looking at the same object but seeing different shapes, different colours. And that’s precisely why I wanted to read her book. I wanted to read about a topic I know so well from a perspective I don’t know at all. And it was fascinating, a true collision of the familiar and the unfamiliar.

It was like deciding to be a tourist in my own city, you know? Reading Shon’s words was like hiring someone to show me around my own postcode – letting them tell me about all the things I don’t see, the spots I don’t pay attention to, the streets I have no need to walk down. And Shon’s a good writer, a captivating tour guide – hence the cold tea and antisocial behaviour.

And then I get to the last chapter, entitled Agape

I know that word, I thought. And I’m certain she’s not about to use it in the way I tend to use it – is she? Oh. She is. Shon Faye is about to round up her book on romance with a chapter about the love of God.

My jaw must have hit the train floor as I witnessed her tell her (very many) readers that there’s a spiritual function to romance. That part of the dating crisis we appear to be wading into is due to the spiritual dimension being pulled out of our understanding of love, making dating an inherently selfish endeavour. There’s a missing piece, she proposes, and it’s God. 

Now, I don’t wish to misrepresent Shon, she has great trouble boxing herself into one particular religious tradition and/or understanding of God – I’m not planting a Christian flag in the ground of her book, here. But I must say, her reflections on the spiritual dimensions of romance can sit neatly alongside other Christian thinkers’ work on the same topic.

Romantic love is one of the most powerful forms of love, yet it alone, is never enough. It burns brightly, but too quickly. It needs help.

We can dismiss romantic love, roll our eyes at it, pretend we’ve grown out of it. We can boil it down to endorphins and pheromones – or we can take its power seriously, as Shon has done, and as C.S. Lewis did before her.

Lewis argued that the romantic form of love, when at its best and most noble, has a sort of divine-esque quality. It has a particular power because of its ‘strength, sweetness, terror and high port’- indeed, its tangible nature can teach us much about the passionate and intimate love that God has for us and that we’re supposed to have for each other. There’s a reason, I suppose, that a book of erotic literature is housed within the Bible (Song of Songs). Lewis writes that 

‘This love is really and truly like Love Himself… it is as if Christ said to us through Eros (romantic love), “Thus – just like this – with this level of prodigality – not counting the cost – you are to love me and the least of your brethren”’.

His point being – this emotively-fuelled form of love matters. Why? Because it points beyond itself to something truer, deeper, bigger.

I always marvel at Taylor Swift’s (yes, she’s being brought up – you’re reading an essay on romance, I shan’t apologise) habit to reach for religious language and motif when she’s trying to confine her biggest and deepest feelings to language. For example, when singing to a man that she has come to regard as ‘the smallest man who ever lived’, she announces that ‘I would’ve died for your sins, instead I just died inside…’ This isn’t trivial. What’s the deepest, most self-sacrificing act of love she has in her locker of references? Jesus dying for peoples’ sins. An act which, apparently, her romantic feelings for this undeserving man point her toward. Jesus’ death is the only love-fuelled act that feels true enough to sit within this anthem of heartbreak.

Interesting, isn’t it?

Romantic love is one of the most powerful forms of love, yet it alone, is never enough. It burns brightly, but too quickly. It needs help. It needs something to fill its (many) gaps. It needs parameters. It needs, Lewis argues, to be ruled. And this is where he and Shon Faye are in surprising alignment.

So strong is romantic love, that we can over-trust it, over-honour it, we can strip it of any kind of self-giving-ness and make it some kind of agent of our own salvation. It can make us selfish, tempt us to use it as a tool of redemption. Instead of pointing toward God, it tricks us into treating it as if it is God. This is precisely what Shon Faye warns her readers of: if you don’t have something to rule over this super-charged form of love, it will rule over you.

We must, both Shon Faye and C.S. Lewis argue, re-imbue romance with spiritual meaning. 

We must not fool ourselves into thinking that it is everything, nor should we kid ourselves into regarding it as nothing. We must consider it a glimpse of the love that is God and treat it accordingly.

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