Article
Culture
Economics
Ethics
6 min read

The rights and wrongs of making money with meme coins

When does investing become speculating, or even addictive gambling?
A montage shows Trump with a raised fist against other images of him and the phrase 'fight fight fight'.
$Trump coin marketing image.
gettrumpmemes.com,

Donald Trump’s “liberation day” tariffs may have driven sharp swings in global financial markets, but his actions in markets a few months earlier were in some ways even more peculiar.

On the Friday before his inauguration as the 47th US President in January, the Republican surprised many with the launch of the $TRUMP memecoin, described by its website as “the only official Trump meme”. The cryptocurrency token, in which Trump’s family business owned a stake, initially soared in value to more than $14bn over that following weekend. 

Then, on the Sunday, Trump’s wife Melania launched her own memecoin, $MELANIA, which reached a value of $8.5bn. Even the pastor who spoke at the president’s inauguration subsequently launched his own memecoin. 

For those wondering what exactly a memecoin is, you are not alone. In short, they are a form of cryptocurrency - an asset class that itself has attracted plenty of questions about its substance and purpose - representing online viral moments. They have no fundamental value or business model and, according to the US securities regulator, “typically have limited or no use or functionality”. 

Donald and Melania Trump’s coins subsequently plunged in price, but still have a value of around $2.5bn and $214mn respectively, according to website CoinMarketCap. 

There are plenty of others in existence. PEPE, based on a comic frog, has a value of around $3.6bn; BONK, a cartoon dog, has a market cap of $1.5bn; and PNUT, a reference to a squirrel euthanised by authorities in New York and about which Trump was allegedly “fired up” (although doubt has since been cast on the president’s involvement in the matter), is still valued at around $174mn, despite having fallen sharply in price.  

Dogecoin, seen as the world’s first memecoin and originally created as a joke, boasts a market value of around $25bn. (There are other memecoins which may not be suitable for these pages). 

Some people’s willingness to buy an “asset” with no use or fundamental value may seem strange to more traditional investors. But it can be viewed as just one manifestation of the speculative investor behaviour evident since the onset of the coronavirus pandemic and, indeed, at times throughout history. 

The price of Bitcoin recently rose above $100,000, despite many investors still viewing it as having little or no value (in 2023 the UK’s Treasury select committee described cryptocurrencies as having “no intrinsic value, huge price volatility and no discernible social good”). In early 2021, shares in GameStop - a loss-making US video games retailer that some hedge funds were betting against - rocketed as much as 2,400 per cent, as retail investors piled in, many with the aim of inflicting pain on the hedge fund short sellers (in that respect at least, a highly successful strategy that became the subject of the film Dumb Money). The huge rise in AI and other tech stocks in recent years - until the recent tariff-driven volatility - has also been described as a bubble by some commentators. 

Whether or not such episodes can be compared to infamous bouts of speculative mania in history depends on your point of view (and often can only be judged with the benefit of hindsight) - be it the 17th century Dutch tulip bulb mania, shares in the South Sea Company in the 18th century or the dotcom boom and bust of the late 1990s and early 2000s. 

But it does give rise to the question of when investment should start to be described as speculation or even as gambling? And what are the rights and wrongs of any of those activities? 

There can be negative effects, for instance if the actions of speculators force businesses in the real economy to change their plans or divert time and resources... 

Gambling can be thought of as risking a stake on, for instance, the result of a game of chance or sport in the hope of a bigger payout. While often the result is purely down to chance, in some cases a strategy or an element of research (for instance of a horse or football team’s form) can be used. Investment, in contrast, tends to involve purported economic utility and assets believed to have some sort of underlying value, and holds the hope of future profit (although there are also plenty of bad investments or those that have gone to zero). While an investor must be prepared to lose their entire stake, in some cases such an event is relatively unlikely (for instance, if they buy a fund tracking the performance of a major stock exchange). Speculation is harder to define, but is generally seen as shorter term than investment, with more chance of a bigger gain or loss, and dependent on price fluctuations. Rightly or wrongly, the term has a more negative connotation than investment. 

One writer who explored the ethics of these activities was Oswald von Nell-Breuning, a Jesuit theologian and economist who served as an adviser to the Pope and who was banned from publishing under the Nazis. 

While he found that “one general definition cannot capture all the nuances” of speculation, he identified two different types of speculative activity - one that was purely trying to make a profit from financial market trading, and one based on trying to create a viable business. (See this article in the Catholic Social Science Review for a fuller explanation of Nell-Breuning’s views on speculation). 

As the CSSR article shows, Nell-Breuning found that there can be positive effects from speculation - one might think of better liquidity and price discovery in a market, while, in commodity futures markets, speculators allow producers to hedge risk

But he also argued that there can be negative effects, for instance if the actions of speculators force businesses in the real economy to change their plans or divert time and resources away from production. 

And whereas gambling typically takes place within a circle of players who have chosen to take part, speculation, he wrote, can affect a greater portion of society - for instance, if it affects the price of shares or bonds they hold. 

The Bible - on which Nell-Breuning’s faith and analysis was based - does not take a prescriptive approach to such activities. But it does provide some interesting guidance.  

An entrepreneurial approach to business and investment is applauded, for instance when the writer of the book of Proverbs (traditionally believed to be King Solomon) praises the virtues of “an excellent wife”. These include investing in a field and using her earnings from business to plant a vineyard, and feeding her family from her gains. 

Jesus tells a story of a master who, before going on a journey, gives his property to his servants, each according to their ability. To one he gives five “talents” (a large unit of money), to a second two and to a third servant he gives one. 

The first servant trades with his talents and makes five more talents - a 100 per cent profit - and is applauded by the master on his return. The second servant also trades and similarly makes two more talents and is again applauded. 

But the third servant, being afraid and believing the master to be “a hard man”, hides the money in a hole in the ground. He is condemned as “wicked and slothful”, and told that he should at least have put the money in the bank. 

While Jesus’s story may primarily be about how we view God’s nature, how we use our God-given abilities and whether or not we can take risks in faith for Him, it is also hard not to see investment and indeed wise speculation as being virtuous activities here. Putting the money into a bank account is, in this story anyway, more of a fallback option. 

But the Bible also warns us against putting money above all else in our lives. The love of money is, famously, a root of all sorts of evil, while we are also told to be content with what we have, and that “wealth gained hastily will dwindle”. 

Nell-Breuning similarly warns that a “get-rich-quick” mindset, when this is placed above all else, can be harmful, and advises caution in situations where the lure of big profits can lead the speculator into market manipulation or fraud. 

After all, both gambling and crypto trading have the potential to become dangerous and damaging addictions needing treatment

Ultimately, Nell-Breuning struggled to come to a simple conclusion on the question of whether speculation, in and of itself, is morally wrong. It is, he wrote, a judgment call for those involved. 

When making such decisions ourselves, his - and the Bible’s - warnings may be worth bearing in mind. 

Article
Culture
Easter
Sport
4 min read

Rory McIlroy’s pilgrim’s progress

The golfer’s relief at finally laying his burden down.

Graham is the Director of the Centre for Cultural Witness and a former Bishop of Kensington.

A golf clutches his face after winning a competition
McIlroy's moment at the Masters.
Simon Bruty/Augusta National.

It's Sunday evening. Along with most golf fans, I'm still up around 1 am, gripped by the drama unfolding on the famous course at Augusta, Georgia. Despite being one of the world’s best golfers, for the past eleven years, Rory McIlroy has been carrying around three big burdens. One, he has never won the Masters, one of golf’s iconic competitions. Two, he last won a ‘major’ eleven years ago and inexplicably has kept missing out on winning golf’s biggest tournaments. Three, there is the ‘career grand slam’ – winning all four ‘majors’ (of which the Masters is one) – something only five golfers in the history of the game have done before, none of them European. Rory has won three of them, but this one – The Masters - has always eluded him. 

After four agonising days, with his fortunes switching this way and that like a drunk driver careering down a road, Rory stands over a four-foot putt on the final play-off hole, one that even average amateur golfers like me would expect to make. Heart pounding, he nudges the ball forward. As it rolls into the white-ringed hole, his knees crumple, shoulders shake, as tears of relief and joy pour down his face. You can almost see all three burdens roll away in that moment. As he put in in a post-round interview: “This is a massive weight that's been lifted off my back.” 

As a self-confessed fan of Rory, who seems genuinely humble and likeable, with a golf swing as smooth as butter, I punch the air, probably like most golf fans around the world. Watching the post-round interviews, you can sense his elation and liberation. As Scottie Scheffler, last year’s winner, clothes him in the coveted green jacket, awarded to all winners of the tournament, Rory cannot stop grinning, wandering around the Champions’ Locker Room, which he has had no right to enter until this point, like a kid in a sweet shop.  

Now I’m sure the golf committee at Augusta National never thought for a moment they were drawing on rich religious imagery for their award ceremony and the emotions generated in winning their tournament, but Rory’s relief made me look up a moment in John Bunyan’s Pilgrim’s Progress. The parallels in this old tale of Puritan faith were even more striking than I expected.  

In Bunyan’s dream-story, the main character, Christian, having been through years of tests, trials, ups and downs, reaches the climax of the tale as he reaches Calvary, the place where the cross of Jesus Christ stood: 

Just as Christian came up to the cross, his burden loosed from off his shoulders, and fell from off his back, and began to tumble; and so continued to do till it came to the mouth of the sepulchre, where it fell in, and I saw it no more. 

Then there was the tearful joy and relief:  

Then was Christian glad and lightsome. He looked therefore, and looked again, even till the springs that were in his head sent the waters down his cheeks. 

There was even the celestial equivalent of the green jacket. Three angels appear, and one of them: 

…stripped him of his rags, and clothed him with a change of raiment. And unto him he said, Behold, I have caused thine iniquity to pass from thee, and I will clothe thee with change of raiment.  

Burdens rolled away, tears of joy, dressed in new clothing. It’s all there.  

Yet this comparison tells of a difference. 

Bunyan’s relief was about forgiveness. Rory McIlroy’s came from winning a game of golf. His Twitter / X self-designation delightfully used to read: “I hit a little white ball around a field sometimes.” (It now reads ‘Grand Slam Winner’ - not so good in my humble opinion). 

The lessons drawn were all about persevering, persistence, getting there in the end. Looking across at his young daughter Poppy, Rory said:  

‘Never, ever give up on your dreams. Keep coming back, keep working hard, and if you put your mind to it, you can do anything.’ 

Yet of course there was nothing inevitable about his victory. It could so easily have gone the other way. His putt might have slid past the hole, Justin Rose, his play-off opponent might have sunk his, and Rory might never have won the Masters, never won the Grand Slam. That is the nature of sport. However strong your dreams, however good your skills, winning is never guaranteed. Not everyone’s dreams come true. It's simply not true that “if you put your mind to it, you can do anything.”  Ask Justin Rose.

Bunyan’s relief is something completely different. It's not the relief of having achieved something. It's the relief of receiving something - a totally undeserved gift - more like a prisoner receiving news of an unexpected release, or someone owing huge debts receiving a windfall which enables her not only to pay off the debts but to live comfortably in the future. 

The relief of the winner who finally achieves their dream is wonderful to watch. But for those whose dreams don't get fulfilled, for the likes of Justin Rose, who at age 44 seems destined never to win it, that kind of joy remains tantalisingly out of reach. 

Christian’s tears of happiness are not the tears of the winner but of the loser. They are for those whose dreams never come true as well as those whose do. They are for those who fall short yet are given the gift of forgiveness, peace and hope. They are - potentially at least - for all of us, winners or losers.  

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