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Freedom
Trust
9 min read

Reviving post-liberal society

There’s a crisis of trust, anxiety, and relationship in post-liberal society. Graham Tomlin looks into what might revive it.

Graham is the Director of the Centre for Cultural Witness and a former Bishop of Kensington.

A loose rabble of a protest in the street is siluhetted against light and a shower of rain
A protest in Santiago, Chile.
Ignacio Amenábar on Unsplash.

Much has been made in recent times of the alleged demise of liberalism. From the heady heights of 1989, when Francis Fukuyama’s famous essay announced ‘The End of History’ and it seemed that liberal democracy was the only game in town, things don’t look so auspicious now. Back then, it seemed that of the three great twentieth-century political creeds, fascism had met its ugly end in the Second World War, communism had crumbled in the ruins of the Berlin Wall in 1989, and so western, free market, secular liberalism was the last one standing, the only realistic political and philosophical option for the future of the world.

Then a whole series of events challenged that narrative. The attack on the twin towers in 2001 announced that religion was not a spent force in the modern world but a powerful motivator outside the western European and American bubble, for better or worse. Throughout the twentieth century, Christianity had been quietly growing in Africa from just 9% of the continent’s population in 1900 to 48% a century later, and it continues to grow. The remarkable rise of Chinese Christianity after the devastation of the Cultural Revolution, the resurgence of Islam worldwide and the prediction that in coming decades, atheists, agnostics and others who do not affiliate with any religion will make up a declining share of the world’s total population, made the prediction of a secular future suddenly seem foolish. The financial crash of 2008 put paid to the hope of gradual economic growth in the trusted hands of the market, and then the rise of Trump, Bolsonaro, Erdogan and, of course, the political and social earthquake of Brexit placed a huge question mark over the assumption of a globalised, liberal order gradually taking over the world.

In the wake of these events, a growing number of voices started to call attention to the travails of liberalism. Patrick Deneen’s 2018 book Why Liberalism Failed argued that liberalism had failed to achieve its lofty goals:

“A political philosophy that was launched to foster greater equality, defend a pluralist tapestry of different cultures and beliefs, protect human dignity and, of course, expand human liberty, in practice generates titanic inequality, enforces uniformity and homogeneity, fosters material and spiritual degradation, and undermines freedom.”

The crisis in liberalism is a theme that runs through the worried pages of many political broadsheets or cultural commentaries. Is liberalism dying, or is just going through a period of sickness before recovering in new forms? Most people think it’s not on its last legs yet, and yet the crisis in liberalism have led us into a number of crises in modern life, many of which can be traced to the flaws which lie alongside the strengths of the liberal project.

A crisis in trust

First, we have a crisis of Trust. Liberalism presented itself as a rejection of the tyrannical and stifling control of social, religious and political convention. The controlling eye of Church, school, family and government was seen as oppressive, contravening the rights of the individual. Throwing off the yoke of such supposed authorities was essential to living an authentic life. John Stuart Mill, one of the great pioneers of liberalism, wrote of the ‘despotism of custom’. And while Mill’s rejection of starched Victorian conformity may be understandable, the result of the revolt he helped to unleash was to undermine trust in authority and government.

A society full of mutual suspicion cannot function well, and is not good for us.

Examples abound. A recent one was Baroness Casey’s recent report on the Metropolitan Police, that accused it of being institutionally racist, misogynistic and homophobic. Before that, the abuse of expenses trashed the reputation of MPs; the financial crash taught us bankers couldn’t be trusted; and the phone-tapping scandal bersmirched the reputation of journalists. In addition, a number of studies suggest that the length of tenure of CEO’s has decreased in recent years as they struggle to maintain legitimacy, while here in the UK, we have gone through Prime Ministers as quickly as football managers. The Church is no different – the many stories of child abuse, the betrayal of vulnerable adults, the prejudice against minorities have all eroded levels of trust in the clergy.  Whether you look at business leaders, bishops, local politicians, estate agents – levels of trust in sectors of our society that are crucial for the good functioning of social life are at a very low ebb.

It's hard to tell whether the crisis stems from our increasing scepticism that truth-claims are only ever power-plays, or because the rise of movements like #MeToo or Black Lives Matter have led to our leaders being held to a higher sense of accountability. Have standards in public life diminished? Have our leaders become less trustworthy? Are our institutions more systemically corrupted? Or is it that we now expect far more of our public figures than we used to and therefore constantly find them wanting? Whatever the answer, the overall result is catastrophic. Trust is essential for the good functioning of any human community. A society full of mutual suspicion cannot function well, and is not good for us. As Graham Greene once put it:

“it is impossible to go through life without trust; that is to be imprisoned in the worst cell of all: oneself.”

Liberalism's tendency to challenge past authorities may been justified. Taken to the extreme it has been, however, has bred a society in which it’s hard to put your faith in anyone.

A crisis of anxiety

As well as a crisis of trust, we have a crisis of anxiety. Economic liberalism valorized free markets, liberating individuals to benefit from the mutual exchange of goods and releasing human enterprise from the shackles of convention and control. Deregulation would liberate the human spirit of adventure to develop a future shaped by progress. Rather than accepting to live within the limits and rhythms of the natural world and the givenness of a broader cosmic order, the liberal instinct was to declare the freedom of the individual to self-create, to forge individual identities in the search for autonomy and self-realisation.

Yet today, Generation Z perceive climate change as the number one threat to their future. Climate Change Anxiety is an increasingly recognised syndrome, leading people to forego – out of despair - bringing children into such a damaging world, and fuelling high levels of mental health problems especially amongst young people. Add in a global pandemic, spread rapidly around the world by our fondness for limitless travel, that saw levels of anxiety rocket. We now have war within the borders of Europe, for the first time since 1945, with the added prospect of China being drawn into the war on the side of Russia. And as a result of this, and never quite learning the lessons of the 2008 financial crash, we have a cost of living crisis more severe than has been known for decades. The progress of the sophisticated algorithmic technology of social media fuel increases levels of anxiety and mental health problems for those addicted to clickbait or the desire for likes, and talk of an epidemic of mental health problems doesn’t seem an exaggeration.

A crisis of relationship

Third, we have a crisis of relationship. At liberalism’s core is the idea of the freedom of the individual from societal expectations and strictures. Michael Freeden, Professor of Political Theory of Nottingham University, summarised the heart of liberalism as “a rallying cry for individuals desiring space to be free from unjustifiable limitations." Theorists such as Ronald Dworkin argued that the individual is best placed to choose their own vision of the good (and therefore the state must remain neutral on such notion), leaving the playing field open to myriad definitions of what people ought to aspire to – almost as many as there are people.

If that is our central moral ideal – that the individual should be free from obligation or restriction from everyone else, should we be surprised that we end up more distant from each other?

The liberal ideal of individual freedom – that each person should be free of interference from their neighbour in their choice of the good life as long as they don’t harm others – is superficially attractive. Attractive, that is, until we realise that it gives us no good reason to care for one another, and in fact encourages us to think of our neighbours as potential infringements on our freedom to do as we choose. The result has been a slow erosion of the social bonds that tie us to each other. If that is our central moral ideal – that the individual should be free from obligation or restriction from everyone else, should we be surprised that we end up more distant from each other? Should we be surprised that we treat each other as enemies on social media? Or that we refuse to have contact with those of another political tribe? Or that we abandon those older ties, those social institutions that bound us to each other - family, parish, church, local voluntary societies?

Now, a crisis of trust, anxiety and relationships is, in fact, a crisis of Faith, Hope and Love.

This trio has a long history in Christian life and thinking ever since St Paul coined it in a letter to the fledgling church in Corinth in the first century, in words that echo in many a wedding service today: “Now these three remain: faith, hope and love. But the greatest of these is love.”

Christianity focusses attention on these three ‘theological virtues’ as they are known, and the Church, with all its flaws and failures, has continued to be a school in which they can be learnt, though a number of distinct practices.

Trust is built when people keep their promises.

First, faith. The creeds begin with the simple word ‘Credo’ – I believe. It’s the first thing you do as a Christian, to put your trust in something - or better, someone - who you cannot see, cannot prove, and yet you are invited to do exactly that – take the risk of faith. Trust is built when people keep their promises. The God that the writers of the Bible speak of describe him with exactly that idea: that he is faithful to his promises, like a marriage partner who does not give up on the other, no matter how wayward they might be. Being a Christian starts to teach you to trust God, in a way than might even lead to learning to trust people again. That doesn’t mean accepting deeply flawed and abusive institutions, but it does mean giving people the benefit of the doubt - the assumption of trust rather than mistrust – that tends to bring the best out of most people.

If our hope is in our political leaders to deliver radical solutions to combat mental wellbeing, it’s unsurprising Generation Z despairs.

Second hope. In politics false dawns are as predictable as taxes. If our hope is in our political leaders to deliver radical solutions to combat mental wellbeing, it’s unsurprising Generation Z despairs. Christian hope on the other hand, rests not on any human promise or expertise, not (thank God) on the superior qualities of bishops or popes, but on something entirely outside human capacity – the story of the Resurrection of Jesus, the conviction of a divine break-in to the order of the universe that has always had the capacity to bring a sense of hope in the darkest moments of an individual’s or a community’s life.

When I look into the eyes of my neighbour I see not a potential threat to my personal autonomy, but a person of infinite value.

Last, love. At the heart of the Christian faith is the conviction that each person (whatever his or her qualities, background or even character) is infinitely valuable because loved by the God who made them. The outworking of this idea in history is to make love, not suspicion or even tolerance the ideal bedrock of social life. This is the tie that binds. When I look into the eyes of my enemy I see my brother. When I look into the eyes of my neighbour I see not a potential threat to my personal autonomy, but a person of infinite value, whom I am bound to love as God does, however annoying, contrary or wrong their personality or political opinions.

These three qualities – faith, hope and love, are like muscles. The more you exercise them, the more they grow stronger. A life, or a society that chooses to root itself in Christian faith tends to grow in its capacity for faith, hope and love.

Article
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Identity
6 min read

Identity is more than mere branding, ask WH Smith

It's not just nostalgia that's being generated by the retailer's demise

Roger is a Baptist minister, author and Senior Research Fellow at Spurgeon’s College in London. 

Cyclists and pedestrians pass in front of a WH Smith store front.

So, alas, no more WH Smith on the British High Street. Then, to add insult to injury, the chain of shops will be rebranded by the private equity firm, Modella Capital, as TG Jones. A move to ensure the stores retain “the same sense of family”. 

Really? 

I was surprised. Not by the news. We’ve seen so many once famous names disappear, another one is hardly noteworthy. But no, I was surprised by my reaction when I heard. 

I’m not quite sure what the emotion was. It nestled somewhere between 

“NO!” 

and, 

“They can’t be serious!” 

Somewhere between warm-hearted nostalgia and gob-smacked incredulity. 

I have loved Smith’s since forever. As a boy, in a small market town in Norfolk, the kiosk at our railway station was where I went to buy my Commando war story comics. As a teenager it was the music and video department I frequented. Then, newly married it was photo albums followed by all the school supplies of pencil cases and folders our growing family needed every August. Our memories exert a powerful influence on us. 

But the nostalgia goes deeper than that. It is a British institution. WH Smith and Sons, as I originally knew it, began life in 1792 in a news vending shop established by Henry and Anna Smith in Little Grosvenor Street in London’s Mayfair. 

Their grandson, William Henry (of the WH) joined the firm as a partner in 1846 and was responsible for their expansion through railway stations. Taking advantage of the boom in rail travel their first news stand was opened at Euston Station in 1848 by securing exclusive rights to operate with North Western Railways. This was swiftly followed with a similar deal with Midland Railways. 

Across the years innovative entrepreneurship has been part of who they are. They pioneered wholesale warehouse distribution through their sites in Birmingham, Manchester, Liverpool and Dublin. 

Then, along the way, in 1966 they introduced a 9-digit code to improve their book reference system. Eight years later their Standard Book Numbering (SBN) system had been universally adopted as the internationally recognised ISBN classification on the back cover of every published book. 

Their company history also includes novel initiatives like a circulating library, a travel agency, the DIY chain Do It All, a 10-year ownership of Waterstones, satellite TV with their own sports channel in the mid-1980s, and more recently, in-store post offices and the online personalised greeting card brand, Funky Pigeon. 

Smiths is a company that is deeply embedded in the life of our country. It’s deeply embedded in my life story too. Of course I’m going to feel nostalgic about it. But, do you know what, I can’t remember the last time I went into one of their iconic shops and actually bought something! 

And that’s probably it, at least in retail. Any nostalgia on my part is, at most, only of the wistful variety. 

As important as our personal history and heritage are in helping us understand ourselves, life is provisional, and our identity can change. 

While the High Street shops do remain a going concern, it is their travel hub network in airports across the world that make the serious money and will retain the WH Smith branding. Hence, the change of name to TG Jones and the source of my “gob-smacked incredulity”. 

Now it is easy to understand how a move from WH Smith to TG Jones makes a lot of sense. Modella Capital were swift to affirm that it is “business as usual”. All the stores will remain open, doing what they do now, with all the staff retained. Two initials and one of the most common surnames is replaced by two initials and one of the most common surnames. 

Now the juxtaposition of Smith and Jones is very tempting in its offer to reference specific 1970s or 1980s TV shows. From a marketing perspective it is so cheesy, at least to anyone over 60. But to put that aside: what is in a name? 

WH Smith is a 233-year-old company and remained in the hands of the family until 1972. It has a heritage that has real substance behind it. It is the genuine fruit of all that has gone before. TG Jones is a fiction. A necessary invention to fill the gap, to provide a new name in place of an original that has migrated elsewhere. As Charlotte Black, chief strategy officer at Saffron Brand Consultants observed: 

“It feels incredibly close, a poor mirror of WH Smith and not necessarily very well thought through … I would say it feels hasty – an ‘insert here’ strategy – and a bit of a missed opportunity.” 

Ultimately, it’s about identity. Superficially it appears that a genuine history is being supplanted by pure fabrication. Any “sense of family” in TG Jones is vacuous because TG Jones never existed. There is no back story. 

WH Smith, on the other hand, does have a back story. Yet, having been a company run by shareholders since shortly after the second world war, how real is the “sense of family” there either? This is not the proverbial ‘mom and pop’ store. It is actually a corporate leviathan. There might be a sense of rootedness in the name, but a “sense of family” disappeared a long while ago. 

Now, with the name gone, the High Street shops have even lost that sense of rootedness, however tentative it had become. Where does that leave their identity? I’m sure the branding consultants and marketing departments have been all over this. However, identity is not established just by saying that something is so. 

Thinking about Smith becoming Jones then sent me down a rabbit hole of thoughts. So, bear with me here. 

We all know about identity because we all have one. 

At any given moment in time we are the product of a complex interplay of things. From our families and where we grew up, to the choices we’ve made and those that are foist upon us. The experiences we’ve had shape us. They make us into the people we are and help define our identity. 

Yet nothing is set in stone. There is something intrinsic to life that is dynamic, ever-changing and open to all kinds of possibilities. It is dynamic and multi-dimensional and alive to endless possibilities. 

In this sense, life is not deterministic, and our identity is not fixed. How we see ourselves and how others see us can change. As important as our personal history and heritage are in helping us understand ourselves, life is provisional, and our identity can change. 

That change can be evolutionary or revolutionary, it can come from inside ourselves, or result from our responses to what comes at us from outside. Life is a constant process of becoming who we are. Our choices matter. They have consequences. Nothing stands still. 

The possibility of turning life around, the opportunity of making fresh starts and hopeful visions for a better future have proven to be the bedrock of human resilience. The essential ingredients to ‘pick yourself up, dust yourself off, and start all over again’, to quote the famous 1930s standard. They’re also foundational insights that underpinned what Jesus stood for and taught. Proven across the range of human life, activity and ingenuity 

But back to TG Jones, I think I’m with Charlotte Black, the renaming is hasty, ill-thought through and a missed opportunity. Maybe the name will go the same way as Royal Mail’s abortive makeover as ‘Consignia’ in 2002. Identity is more than branding; we will know it by its fruit. 

In the meantime, when the new regime has established itself, I may swing by to see what they’ve done with the old place. 

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