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Religion and prosperity: how Nigeria’s diaspora is changing the West

Superlatives may describe Nigeria, but it is vital to understand what drives its people, especially those abroad.

Chris Wadibia is an academic advising on faith-based challenges. His research includes political Pentecostalism, global Christianity, and development. 

Market in Lagos Nigeria
Mushin Market in Lagos.
Omoeko Media, via Wikimedia Commons

Superpower superlatives 

Nigeria is the economic and human capital giant of Africa. Nigeria has almost 100 million more people than Ethiopia, the country with the continent’s second largest population. Nigeria’s 2021 GDP of $440bn led the continent for the eighth consecutive year. Helped, no doubt by its oil production, the second biggest in Africa. Since gaining independence in 1960, the Nigerian economy has suffered from incessant fluctuations but its population has experienced consistent growth. As of today, Nigeria’s population of 211 million is about two-thirds the population of the United States’ 332 million. All living on sovereign territory one and a half times the size of Texas.

The oil curse 

Spotlighting these statistics uncovers another side of Nigeria's place in ‘Giant of Africa’ discourses. With over 300 distinctive ethnic groups, it has one of Africa's highest levels of population density. Ethnic competition for control of state economic resources, mainly oil revenues, has evolved into a leading theme influencing Nigeria's postcolonial development. Nigeria first discovered its oil-harvesting potential in 1956. However, the oil curse, and the high-level corruption that characterises it, would not fully commandeer Nigerian governance until the concluding decades of the 20th century. Some have argued that the curse of corruption grew in these decades into a chief impediment preventing national development. Nigeria is equally blessed and cursed, and this curse affects how it behaves internally.   

Transnationalism 

High potential Nigeria is hobbled by a curse that also has significant effects internationally. Thanks to Nigeria's large diaspora, these effects impact the UK. It is therefore important to understand who this diaspora is and what it believes. Many have written about the relationship between corruption, transnationalismm, and capital flight in Nigeria; however, another, less researched case of trans-nationalisation has unfolded in recent Nigerian history that has relevance for global economics. Since the 1980s, many thousands of Nigerian Christians have emigrated abroad to the UK, USA, and beyond, regularly citing economic, political, and religious factors as influences behind their decision to leave.  

This emigration takes with it a practice that has reshaped not only Nigeria but the destination countries. It has led to the dawning reality among people researching global Christianity that Christendom's geographical locus of power, in terms of total number of Christians and theological influence, is shifting away from the West to the Global South. The faith of the immigrants drives their emigration and results in a variety of economic and social impacts in their destination countries. So, it is vital to understand their faith and its practices. More than any other Christian denomination in Nigeria, the confluence of Christian spirituality, migration, and economics heavily informs the religiosity of Pentecostals, whose churches frequently send them out as missionaries in service of a highly ambitious vision to evangelise the entire non-Christian world.  

What drives the diaspora? 

Nigerian Pentecostals relocate to the UK emigrate with two main interests: evangelising Britons and building personal wealth. In recent decades, the prosperity gospel has emerged as the defining doctrine of Nigerian Pentecostalism, the country's most politically and economically dynamic denomination. The prosperity gospel lionizes wealth and its linchpin theological premise argues that God wants Christians to enjoy this-worldly lives characterised by material blessings and holistic success. Believers in the prosperity gospel understand material wealth as an important component of their spiritual inheritance and ardently strive to secure material prosperity for themselves and families.   

The materially intoxicating nature of prosperity gospel sensibilities have spilled over into other denominations in Nigerian Christendom to the extent that many Nigerian Christians today believe that God wants them to enjoy a life marked by wealth and health. Correlations between belief in prosperity theology and increased individual wealth remain difficult to prove indisputably, but the prosperity gospel's way of inculcating in believers the desirability of material wealth certainly makes them more comfortable working to acquire it, whether in the UK or the USA or elsewhere.  

Go global 

With upwards of 1.3bn people of Black and African descent living worldwide, Nigerians account for over one out of every six Black and African individuals globally. The instilling of prosperity gospel-friendly values in the minds of globally mobile Nigerian Christians conditions the latter to contribute to the local economies of their new home countries.  

Go West 

Nigerian-Americans have grown into one of America's wealthiest migrant groups. For decades the typical Nigerian-American child has grown up aspiring to become a doctor, lawyer, engineer, or businessperson, and today Nigerians can be found in senior positions in America's highest-grossing industries. Increasingly, this dynamic applies to the UK.  

Nigerians in the UK 

Nigeria, once a British colony, enjoys membership in the commonwealth; this geopolitical affiliation makes it easier for Nigerians to relocate to the UK and secure British citizenship. Aware of what they perceive as the ongoing secularisation of the West, many of these Nigerian Christians move to the UK inspired by a vision to re-evangelise the motherland, and this vision has given rise to the emergence of what is sometimes called ‘reverse mission.’ 

A succession of military dictatorships from 1966 to 1999 compelled many Nigerians to flee Nigeria to the UK in search of a better life.  As a result, approximately 250,000 Nigerians live in the UK. Nigerians have evolved into one of the UK's largest and most influential African migrant communities. A disproportionate level of popular and scholarly attention devoted to the presence of Nigerians in the UK focuses on how Nigerian elites continue to buy expensive properties in London and the appreciable number of Nigerian students enrolled at UK universities. However, the landscape of Nigerians living in the UK contains additional dimensions in need of analysis and one of the most under-discussed of these dimensions concerns the influence of Nigerian Christian values on UK economic life. 

Economic influencers  

Based in north London Brent Cross' district, Jesus House is one of the UK's largest and most popular Nigerian Pentecostal churches. Like many other churches in the UK, Jesus House has joined the Warm Welcome Campaign in an effort to provide warm spaces to members of its community suffering from excessive exposure to cold winter temperatures. Yet, long after winter passes, this warmth will continue playing a valuable role by helping thaw the keys opening the ostensibly frozen doors to the next generation of UK prosperity.  

Like in the USA, Nigerians in the UK envision for themselves lives marked by material prosperity. This vision regularly inspires them to pursue lucrative jobs and engage in entrepreneurship. For many UK-based Nigerians, prosperity gospel sensibilities, reverse mission interests, and the aim to build a better life intersect in ways that have constructive, wide-reaching social and economic consequences for the UK.  

Sure, the prosperity gospel has its critics and its problems, but viewed positively, it can provide a source of economic energy for countries like the UK. 

Inspired by Christian devotion and the belief that despite transient seasons of difficulty, prosperity is a sign of divine favour, Nigerian Christians contribute to the UK economy every day in consistent, substantive, and innovative ways. In a time when homes across the UK remain far colder than they should be, the prosperity-friendly piety of the UK's many Nigerian Christians offers a source of Christian warmth that deserves to be recognised more widely than it is.  

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The welcome surprise of church growth

Beyond the noise of scandal and politics, a low and steady hum resonates. It’s the sound of a quiet revival.

Lauren writes on faith, community, and anything else that compels her to open the Notes app. 

A cover of a book show a cross and the title 'You are loved'.
Rod Long on Unsplash.

‘More young men turned up at church for the first time this morning.’

‘Suddenly our pews are filled with twenty-somethings.’

‘A new family is coming on Sundays. Their teenage daughter has been dragging them along.’

I can believe it.

If you’ve heard similar things about church congregations over the past few years, you’re likely to have heard the same caveat: anecdotally, of course. These conversations have long been coloured with an undertone of confusion and uncertainty.

The Bible Society has released a landmark piece of research that has uncovered the data to back up these anecdotes about growth in churchgoing in England and Wales. The Quiet Revival is based on findings of a survey of adults in England and Wales in 2018 and 2024, undertaken by YouGov.

This set of robust data supports that anecdotal swell around church engagement in recent years, particularly among young men. It evidences a growing Church, the increased positive impact of it in communities, and spiritual openness among the young. It paints a picture of an multi-ethnic and multi-generational Church that is transforming alongside an ever-evolving cultural landscape and a shifting national understanding. This is exciting stuff.

The report identifies a general increase of people who go to church at least once a month and call themselves a Christian from 8 to 12 per cent. It presents a radical shift among young adults between 18-24, all within the Generation Z cohort, as being more likely to fit this definition of churchgoers than any generation except for those over 65. In a further reversal of norms, the research sees men as more likely to attend church than women across most ages, but especially among under-35s. Critically the report outlines that this is ‘not a case of young men joining while young women are leaving’, but of mutual increase in church attendance.

It seems that, just maybe, Christianity is cool.

Gen Z are the most likely to believe in God and to pray regularly. Just under two-thirds would be happy for a Christian friend to pray for them, and 47 per cent of non-churchgoing Gen Z believe it is a good thing for Christians to talk about their faith with non-Christians. This signals a move from attributing growth to the sole influence of cultural commentators or media personalities, and towards confident local Christians sharing faith between friends. Rather than being spurred on by influencers and intellectuals, the greatest impact comes from relationships and in-person invitation.

However, this remarkable openness to religion and experiential spirituality among Gen Z is not straightforward: a third agree that the Bible is a source of harm in the world. This is no longer an anecdotal curiosity; this is real, documented growth exhibited in an emerging spiritual generation, received by a cultural atmosphere that is warming to faith.

Going to church is good for you. In an age of self-help phenomena, The Quiet Revival positions the Church as an antidote to fragmented social lives and mental health crises. Churchgoers of all ages are more likely than non-churchgoers to be happy, to possess hope for the future and to believe that their life is meaningful, as well as being less likely to say they’re feeling anxious or depressed. Critically, these findings are true for young churchgoers, giving further reason behind their flocking to churches. Quite simply, it makes them happier.

It’s a balm to a generation – particularly young men – who are digitally surrounded but socially isolated. Going to church leads to better connection to people in the wider community, with nearly two-thirds of 18–34-year-old churchgoers feeling close to people in their local area, compared to just a quarter of their non-churchgoer peers. Looking specifically at young men in church, this increases to 68 per cent, presenting an incredible opportunity for churches to cut through the loneliness epidemic.

‘The difference is staggering,’ remarks Dr Rob Barward-Symmons, one of the reports authors. ‘It paints a picture of young adults who have found a deep sense of meaning and life satisfaction through attending church regularly, who feel connected to their communities and – in the data we have gathered on their social action – are keen to give back to their local communities as well. This is not the image we typically see of young adults in the media, but it is a powerful one.’

Going to church isn’t just good for you, it’s also good for your community. Perhaps The Quiet Revival’s deepest encouragement lies in its glimpse of a faith-in-action Christianity. The research shows a picture of churchgoers who are not just concerned for their own wellbeing, but who want to improve the lives of others - 78 per cent of all churchgoers agreeing that making a difference in the world is important.

In particular, the churches' younger generations desire social change, possess confidence and investment in effecting positive change, and a responsibility to contribute to their communities. Acts such as regularly donating to charity, supporting a local food bank, and participating in environmental improvement activities are seen as the outworkings of Christian faith in action. It indicates the consequences of churchgoing through a deep embodying of God’s love and the passing of this love to others.

‘These are the markers of whether you’re a true believer or not,’ adds Dr Krish Kandiah, sharing his own encouragement in the findings. ‘It’s not whether you turn up at church, have signed a confession or sing the songs. Jesus expounds on how to tell whether you’re in the Kingdom or not: “I was hungry and you gave me something to eat, I was thirsty and you gave me something to drink.”’

Now we’ve got the numbers, we’re left with questions. How can we respond? Where will this lead us? Are we witnessing the death of nominal Christianity? To say the findings have caught the Church off-guard may be an understatement. The 2024 survey happened to go to field on the day that news broke of Archbishop of Canterbury Justin Welby’s resignation. We are living in times of political unrest. Religion and just about everything else is weaponised. The poverty gap is increasing, and not just in material poverty.

The reality is that we all have a part to play. The report is inclusive in its approach and recommendations. The first call is for an increased recognition of the scale and impact of churchgoers, something that can be adopted by social influencers and decision-makers. The following recommendations are more directed to those within the Church, to prioritise discipleship and Bible teaching, to cultivate intentional intergenerational spaces where each churchgoer is empowered to tell their story, and to put emphasis on building interpersonal relationships.

Beyond the noise of scandal and political Christianity, a soft, low and steady hum resonates. It doesn’t dictate; it shares. It doesn’t drown others out; it listens. It doesn’t withhold; it invites. It prizes action over words. This is the sound of quiet revival.

 

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